Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.

Effective sales prospecting -- also known as outbound marketing -- can make a big difference for any business. Here's everything you need to know.

Lead tracking is the process of determining lead source, actively monitoring where leads are in the funnel, and pursuing actions to close the sale.

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.

Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.

VoIP, or Voice over Internet Protocol, allows you to use the internet to make or receive phone calls. Here's how this technology can help your business.

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.

Round Robin is a call tracking software feature that distributes incoming calls within a set group of numbers, helping sales managers and call centers.

CallRail’s Lead Center offers call monitoring and other real-time insights to benefit sales, marketing, support, and success teams.

A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. Here's how it works, and how it can benefit your business.

Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.