by Tameka Hughes

What is customer success?

Learn all things customer success from Sr. Customer Success Manager, Tameka Hughes, as well as tips for helping your customers thrive.

by Jay Hansborough

GCLID vs UTM: Understanding every click

Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.

by Kara Kelly

How does call tracking work?

Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.

by Elizabeth Allen

What is product positioning?

Think of your product positioning as a moving target: it’s an ever-evolving message that responds to changing markets and customers.

by Christina Bourne

What is a product life cycle?

The stages are a product life cycle are development, introduction, growth, maturity, and decline. Discover what goes into each stage and their importance here.

by Karissa Austin

MQL vs. SQL: How to define lead types in marketing and sales

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

by David Schroeder

What is customer lifetime value?

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

by Dan Wakefield

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

by Tim Niziak

How to define a marketing-qualified lead

In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.

by Jay Hansborough

Call campaign tactics: Call-only ads vs call extensions

Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.

by Melissa Garner

What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

by Melissa Garner

What is a featured snippet?

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

by Melissa Garner

What is latent semantic indexing (LSI)?

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

by Melissa Garner

What is information architecture?

Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

by Melissa Garner

What is lead generation?

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

by Melissa Garner

What is a sales funnel?

A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.

by Nick Jackson

What is sales prospecting?

Effective sales prospecting -- also known as outbound marketing -- can make a big difference for any business. Here's everything you need to know.

by Jules Tompkins

What is lead tracking?

Lead tracking is the process of determining lead source, actively monitoring where leads are in the funnel, and pursuing actions to close the sale.

by Melissa Garner

What is conversation analytics?

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

by Mark Sullivan

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

by Melissa Garner

What is internal linking?

We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.

by Melissa Garner

How to choose a digital marketing agency

Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.

by Melissa Garner

What is HIPAA?

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

by Melissa Garner

What is Geo-Routing?

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.

by Melissa Garner

What is white labeling?

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.