Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

Learn all things customer success from Sr. Customer Success Manager, Tameka Hughes, as well as tips for helping your customers thrive.

Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.

Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.

Think of your product positioning as a moving target: it’s an ever-evolving message that responds to changing markets and customers.

The stages are a product life cycle are development, introduction, growth, maturity, and decline. Discover what goes into each stage and their importance here.

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.

Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.

Effective sales prospecting -- also known as outbound marketing -- can make a big difference for any business. Here's everything you need to know.

Lead tracking is the process of determining lead source, actively monitoring where leads are in the funnel, and pursuing actions to close the sale.

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.

Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.