by Melissa Garner May 7, 2020
What Is Predictive Analytics?
Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.
by Charlie Braithwaite May 1, 2020
Guide to Qualified Lead Attribution
Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.
by Melissa Garner May 1, 2020
What Is Partner Marketing?
Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.
by Tim Niziak Apr 28, 2020
What Is a Drip Campaign?
A drip marketing campaign is a powerful use of marketing automation technology. Learn what a drip campaign is along with best practices for a successful campaign.
by Charlie Braithwaite Mar 9, 2020
A guide to last non-direct click attribution models
Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.
by Carolyn Lyden Mar 5, 2020
What is call tracking?
Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.
by Charlie Braithwaite Mar 5, 2020
A guide to lead-creation-touch attribution models
Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.
by Zack Bedingfield Feb 20, 2020
What is Google Ads call tracking, and how does it improve my PPC campaigns?
Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.
by Charlie Braithwaite Feb 13, 2020
What is Z-shaped Attribution?
Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.
by Charlie Braithwaite Feb 12, 2020
Guide to U-shaped Attribution
Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.
by Charlie Braithwaite Feb 11, 2020
Guide to W-Shaped Attribution
Why a W-shaped attribution will create transparency into your leads.
by Melissa Garner Feb 6, 2020
Next-level tips for tracking leads from offline sources
Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.
by Charlie Braithwaite Jan 29, 2020
A guide to linear attribution
Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.
by Melissa Garner Jan 27, 2020
SEO vs Local SEO: What’s the difference?
Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!
by Brittney Sovik Jan 23, 2020
Attribution models: What they are, why they matter, when to use them
Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.
by Billy Watts Jan 17, 2020
What is NAP Consistency?
NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.
by Tameka Hughes Nov 20, 2019
What is customer success?
Learn all things customer success from Sr. Customer Success Manager, Tameka Hughes, as well as tips for helping your customers thrive.
by Jay Hansborough Nov 18, 2019
GCLID vs UTM: Understanding every click
Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.
by Kara Kelly Nov 13, 2019
How does call tracking work?
Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.
by Elizabeth Allen Nov 7, 2019
What is product positioning?
Think of your product positioning as a moving target: it’s an ever-evolving message that responds to changing markets and customers.
by Christina Bourne Oct 31, 2019
What is a product life cycle?
The stages are a product life cycle are development, introduction, growth, maturity, and decline. Discover what goes into each stage and their importance here.
by Karissa Austin Oct 30, 2019
MQL vs. SQL: How to define lead types in marketing and sales
In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.
by David Schroeder Oct 29, 2019
What is customer lifetime value?
Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.
by Dan Wakefield Oct 28, 2019
What is time-decay attribution?
Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.
by Tim Niziak Oct 25, 2019
How to define a marketing-qualified lead
In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.