CallRail’s Call Tracking Glossary answers your most basic questions about call tracking software including, “What is Call Analytics?,” “What is a Google Forwarding Number?,” and “What is Call Tracking Software?” Our glossary is here to help readers better understand the basics of call tracking as well as the marketing and sales efforts that call tracking can enhance. Read more below to learn about call tracking glossary terms.


How to Setup Google Analytics

Posted by
Melissa Garner
on December 14, 2017
analytics graph for attribution

Get Started with Google Analytics Any type of company–from a small business, a sprawling franchise system, or even a content focused site– must track the online metric associated with their digital presence. Google offers free resources like Google Analytic (GA) and Search Console to help businesses understand the metrics behind their marketing efforts and improve…

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What is Data-Driven Marketing?

Posted by
on December 7, 2017
Graphs from Call Attribution

What is Data-Driven Marketing? Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service. The data used for this kind of advertising can range from market research for identifying a target audience, to sales and customer interaction data. Advancements in marketing technology over the…

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How to Track Offline Call Conversions

Posted by
Melissa Garner
on November 30, 2017

What are Offline Call Conversions? Offline call conversions are phone leads originating from any campaign that is not displayed online. These include billboards, print ads, direct mail, advertisements over the radio or television, and more.   Benefits of Offline Marketing Present day marketing often revolves around online marketing, whether it’s paid or organic. However, the…

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What is the CAN-SPAM Act?

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on November 28, 2017
email on a phone

What is the CAN-SPAM Act? The CAN-SPAM Act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. Signed into law in the United States in late 2003, CAN-SPAM is the first such law to establish a nationwide set of standards for the sending of commercial email. Under CAN-SPAM, the FTC (Federal Trade Commission) is…

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What is Marketing Automation?

Posted by
Maritza Henriquez
on November 28, 2017
preparing business seo for voice search

What is Marketing Automation? Marketing automation is the software marketers use to communicate with their audiences, manage their databases, and extract valuable insight on the success of marketing efforts. It eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales. Why Do Marketers Use Automation? Email has historically been…

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What are Whisper Messages?

Posted by
Melissa Garner
on November 22, 2017

  What are Whisper Messages? Whisper messaging is a call tracking feature that informs your side of the line (before connecting) which marketing channel your potential lead is calling from. With applications like CallRail’s keyword level tracking, the whisper message will notify you of what keyword from what campaign led a caller to pick up…

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What is Inbound Marketing?

Posted by
on November 16, 2017

What is Inbound Marketing? Inbound marketing is the process of persuading the buyers to come to you—it’s where we as marketers meet our audience and engage with them on their own terms. In short, inbound marketing is a modern, data-driven approach with many facets that work in tandem to attract people to your brand, which…

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How to Grow Your Brand’s Social Media Audience

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on November 10, 2017
Facebook sign in screen on a phone

How to Grow Your Brand’s Social Media Audience The steps to growing your brand’s social audience include identifying your audience through personas, finding the best channels for your target market, creating quality, targeted content, and using paid and boosted posts and elements of influencer marketing. Keep reading to learn the in-depth how-tos for these steps… In…

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What is A/B Testing?

Posted by
on November 8, 2017
overhead view of laptop

What is A/B Testing? A/B testing means experimenting with two versions of a website, app, or other marketing property to determine which version best achieves the goals and proves the hypotheses of the experiment. Marketers often refer to A/B testing as split testing. The split refers to the fact that there are two versions of…

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