Call Tracking Glossary

CallRail’s Call Tracking Glossary answers your most basic questions about call tracking software including, “What is Call Analytics?,” “What is a Google Forwarding Number?,” and “What is Call Tracking Software?” Our glossary is here to help readers better understand the basics of call tracking as well as the marketing and sales efforts that call tracking can enhance. Read more below to learn about call tracking glossary terms.


What is lead tracking?

Posted by
Jules Tompkins at CallRail
on April 2, 2019
woman sitting outside drinking coffee at a table calling a business that uses lead tracking

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale. Jules Tompkins and Carolyn Lyden contributed to this post. Why do sales and marketing need lead…

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What is multi-touch attribution?

Posted by
on January 10, 2019
analytics graph for attribution

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

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What is internal linking?

Posted by
Melissa Garner
on October 10, 2018
marketer looking at cellphone

Internal linking is the use of hyperlinks that target and lead to other sites within the same domain, as a way to drive visitors from one page to another. Why is internal linking important to your site? As usual, all roads lead back to SEO. Links have been and continue to be ranking factors in…

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How to choose a digital marketing agency

Posted by
Melissa Garner
on September 7, 2018
arrow pointing at phone

Research what each agency offers and compare that to your needs Don’t opt for the best price, opt for the best value Determine if the agency’s work matches your industry and niche Figure out if the company is open to change and new technologies Get references and word of mouth recommendations Communicate early, openly, and…

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What is VoIP?

Posted by
on August 21, 2018
A red arrow pointing right to a corded phone receiver

A virtual phone number is a number that isn’t associated with any specific phone line, and is used to route calls to the proper receiver. These calls can then be rerouted to a phone line, app, site, or voicemail inbox. A virtual phone number works in the same way as a mall directory or guest…

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What is HIPAA?

Posted by
Melissa Garner
on August 10, 2018
A doctor holding a stethoscope

HIPAA, which stands for the Health Insurance Portability and Accountability Act of 1996, is a US law which establishes privacy standards that protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other health care providers. What is PHI? Protected Health Information (PHI) under HIPAA Privacy Rule provides federal protections…

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What is Geo-Routing?

Posted by
Melissa Garner
on August 2, 2018
Top-down view of woman walking in the street while using her mobile phone with a map onscreen

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller. With geo-reouting, callers are automatically routed according to the area code provided through caller ID, by manually entering the zip code of where they are located. Benefits of Geo-routing for Franchises With more…

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What is white labeling?

Posted by
Melissa Garner
on June 25, 2018
man labels document

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand. The term “white labeling” is used based on the manual process whiting out something previously written to write over again. Learn more about white labeling CallRail. Marketing pros and cons of white labeling White…

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What is Round Robin?

Posted by
Melissa Garner
on June 14, 2018
what is round robin? call distribution and routing

Round Robin is a call tracking software feature dedicated to distributing incoming calls within a set group of numbers. An incoming call forwards to the correct phone number –– the next available agent, the best agent for the call, or the correct mailbox. How does Round Robin benefit marketers using call tracking? For sales and…

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