White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand. The term “white labeling” is used based on the manual process whiting out something previously written to write over again. Learn more about white labeling CallRail. Marketing pros and cons of white labeling White…

Round Robin is a call tracking software feature dedicated to distributing incoming calls within a set group of numbers. An incoming call forwards to the correct phone number –– the next available agent, the best agent for the call, or the correct mailbox. How does Round Robin benefit marketers using call tracking? For sales and…

A first time caller is someone who has never called your business before. In call tracking, these new callers can represent an important segment of people for which sales and marketing teams can tailor information and strategies to ensure a good caller experience. Why are first time callers important? For some businesses, it’s important to…

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices……

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. How SIP routing works Massive amounts of data are sent across worldwide networks in real-time; SIP routing leverages these transmissions to allow user to establish…

Good marketing is carefully tailored to its intended audience. That means there are big differences between marketing to a business (B2B marketing) and marketing to a customer (B2C marketing), including voice and tone, customer needs, and the overall buying cycle. Customer needs with B2B vs B2C marketing Businesses and individuals each have different needs to…

Conversation analytics is the study of transcribed dialogue from a phone call of two or more people in order to gain insights on customer behavior. By collecting this data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data. The…

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller’s phone number, and call recipient’s phone number. Call metadata gives marketers helpful information about leads. How is call metadata collected? Call metadata is collected automatically, so there’s no way for a caller to alter the information…

What is a SWOT Analysis? A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weaknesses, Opportunities, and Threats. It’s commonly used in strategic planning, where it can help businesses identify their niche in a market. Why should a business do a SWOT analysis? Every business has its own strength and…

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics, to help you get the most from your call tracking software to improve your link building efforts. What is link building? Why are links important? Types of link building Types of link…