Learn why lead management is critical for your business and the steps involved in the process.

Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.

Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.

Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.

A drip marketing campaign is a powerful use of marketing automation technology. Learn what a drip campaign is along with best practices for a successful campaign.

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.

Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.

Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.

Why a W-shaped attribution will create transparency into your leads.

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

Learn all things customer success from Sr. Customer Success Manager, Tameka Hughes, as well as tips for helping your customers thrive.

Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.

Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.

Think of your product positioning as a moving target: it’s an ever-evolving message that responds to changing markets and customers.

The stages are a product life cycle are development, introduction, growth, maturity, and decline. Discover what goes into each stage and their importance here.

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.