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Call Tracking Glossary

CallRail’s Call Tracking Glossary answers your most basic questions about call tracking software including, “What is Call Analytics?,” “What is a Google Forwarding Number?,” and “What is Call Tracking Software?” Our glossary is here to help readers better understand the basics of call tracking as well as the marketing and sales efforts that call tracking can enhance. Read more below to learn about call tracking glossary terms.


What is information architecture?

Posted by
Melissa Garner
on August 25, 2019
CallRail form tracking

Information Architecture, often written as IA, is the organization of information into a hierarchy to make it easier to use. IA gives structure to information including content organization, site structure and navigating hierarchy in website redesigns. The importance of Information Architecture to the user’s experience The term ‘Information Architecture’ dates from 1975 and is attributed…

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What is lead generation?

Posted by
Melissa Garner
on August 13, 2019
CallRail form tracking

Lead generation is a marketing strategy that aims to generate interest in a product or service from prospective customers and turn them into qualified leads ready to make a purchase.   The importance of lead generation Lead generation is a critical marketing strategy for sustainable long-term business growth as it not only works to generate…

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What is a sales funnel?

Posted by
Melissa Garner
on August 8, 2019

A sales funnel, also known as a purchase funnel, is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service. The typical stages of the sales process include: Awareness Interest Decision Action   The importance of the sales funnel process A sales…

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What is sales prospecting?

Posted by
Nick Jackson
on July 18, 2019
origami boats

Sales prospecting is the process of identifying potential new customers and proactively reaching out to them with cold calls, emails, and social messaging in an effort to convert them into paying customers. For most businesses, this is typically done by representatives of the sales team. Why businesses should use outbound marketing, not just inbound Inbound…

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What is lead tracking?

Posted by
Jules Tompkins at CallRail
on April 2, 2019
woman sitting outside drinking coffee at a table calling a business that uses lead tracking

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale. Jules Tompkins and Carolyn Lyden contributed to this post. Why do sales and marketing need lead…

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What is conversation analytics?

Posted by
Melissa Garner
on April 2, 2019
Robot hands holding a smartphone.

Conversation analytics is the evaluation of voice data from phone calls between two or more people in order to gain insights on customer behavior. By recording and transcribing call data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data.…

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What is multi-touch attribution?

Posted by
on January 10, 2019
analytics graph for attribution

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

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What is internal linking?

Posted by
Melissa Garner
on October 10, 2018
marketer looking at cellphone

Internal linking is the use of hyperlinks that target and lead to other sites within the same domain, as a way to drive visitors from one page to another. Why is internal linking important to your site? As usual, all roads lead back to SEO. Links have been and continue to be ranking factors in…

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How to choose a digital marketing agency

Posted by
Melissa Garner
on September 7, 2018
arrow pointing at phone

Research what each agency offers and compare that to your needs Don’t opt for the best price, opt for the best value Determine if the agency’s work matches your industry and niche Figure out if the company is open to change and new technologies Get references and word of mouth recommendations Communicate early, openly, and…

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