by Melissa Garner  May 7, 2020

What Is Predictive Analytics?

Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.

by Charlie Braithwaite  May 1, 2020

Guide to Qualified Lead Attribution

Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.

by Melissa Garner  May 1, 2020

What Is Partner Marketing?

Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.

by Tim Niziak  Apr 28, 2020

What Is a Drip Campaign?

A drip marketing campaign is a powerful use of marketing automation technology. Learn what a drip campaign is along with best practices for a successful campaign.

by Charlie Braithwaite  Mar 9, 2020

A guide to last non-direct click attribution models

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

by Carolyn Lyden  Mar 5, 2020

What is call tracking?

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

by Charlie Braithwaite  Mar 5, 2020

A guide to lead-creation-touch attribution models

Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.

by Zack Bedingfield  Feb 20, 2020

What is Google Ads call tracking, and how does it improve my PPC campaigns?

Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.

by Charlie Braithwaite  Feb 13, 2020

What is Z-shaped Attribution?

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.

by Charlie Braithwaite  Feb 12, 2020

Guide to U-shaped Attribution

Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.

by Charlie Braithwaite  Feb 11, 2020

Guide to W-Shaped Attribution

Why a W-shaped attribution will create transparency into your leads.

by Melissa Garner  Feb 6, 2020

Next-level tips for tracking leads from offline sources

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

by Charlie Braithwaite  Jan 29, 2020

A guide to linear attribution

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.

by Melissa Garner  Jan 27, 2020

SEO vs Local SEO: What’s the difference?

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

by Brittney Sovik  Jan 23, 2020

Attribution models: What they are, why they matter, when to use them

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

by Billy Watts  Jan 17, 2020

What is NAP Consistency?

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

by Tameka Hughes  Nov 20, 2019

What is customer success?

Learn all things customer success from Sr. Customer Success Manager, Tameka Hughes, as well as tips for helping your customers thrive.

by Jay Hansborough  Nov 18, 2019

GCLID vs UTM: Understanding every click

Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.

by Kara Kelly  Nov 13, 2019

How does call tracking work?

Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.

by Elizabeth Allen  Nov 7, 2019

What is product positioning?

Think of your product positioning as a moving target: it’s an ever-evolving message that responds to changing markets and customers.

by Christina Bourne  Oct 31, 2019

What is a product life cycle?

The stages are a product life cycle are development, introduction, growth, maturity, and decline. Discover what goes into each stage and their importance here.

by Karissa Austin  Oct 30, 2019

MQL vs. SQL: How to define lead types in marketing and sales

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

by David Schroeder  Oct 29, 2019

What is customer lifetime value?

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

by Dan Wakefield  Oct 28, 2019

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

by Tim Niziak  Oct 25, 2019

How to define a marketing-qualified lead

In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.