by Melissa Garner Jan 6, 2021
What is unified communications?
In today’s working world, people communicate with one another in many ways. Learn what unified communications means, how it works, and the benefits for businesses.
by Melissa Garner Dec 22, 2020
What is call tracking?
Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.
by Melissa Garner Dec 19, 2020
What is Conversation Intelligence?
It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.
by Trishawn Brown Dec 3, 2020
What is VoIP?
VoIP, or Voice over Internet Protocol, allows you to use the internet to make or receive phone calls. Here's how this technology can help your business.
by Melissa Garner Nov 25, 2020
What is a softphone?
A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.
by Billy Watts Oct 16, 2020
What is SEO? The 10 ranking factors you need to know
Learn about the 10 most important SEO ranking factors.
by Rob Wade Sep 21, 2020
What is lead management?
Learn why lead management is critical for your business and the steps involved in the process.
by Melissa Garner Sep 15, 2020
What is lead nurturing?
Lead nurturing is a valuable marketing and sales strategy that can help you more effectively build customer relationships and improve your ROI. Learn more about this strategy.
by Melissa Garner May 7, 2020
What Is Predictive Analytics?
Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.
by Melissa Garner May 1, 2020
What Is Partner Marketing?
Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.
by Charlie Braithwaite May 1, 2020
Guide to Qualified Lead Attribution
Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.
by Tim Niziak Apr 28, 2020
What Is a Drip Campaign?
A drip marketing campaign is a powerful use of marketing automation technology. Learn what a drip campaign is along with best practices for a successful campaign.
by Charlie Braithwaite Mar 9, 2020
A guide to last non-direct click attribution models
Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.
by Charlie Braithwaite Mar 5, 2020
A guide to lead-creation-touch attribution models
Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.
by Zack Bedingfield Feb 20, 2020
What is Google Ads call tracking, and how does it improve my PPC campaigns?
Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.
by Charlie Braithwaite Feb 13, 2020
What is Z-shaped Attribution?
Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.
by Charlie Braithwaite Feb 12, 2020
Guide to U-shaped Attribution
Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.
by Charlie Braithwaite Feb 11, 2020
Guide to W-Shaped Attribution
Why a W-shaped attribution will create transparency into your leads.
by Charlie Braithwaite Jan 29, 2020
A guide to linear attribution
Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.
by Melissa Garner Jan 27, 2020
SEO vs Local SEO: What’s the difference?
Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!
by Brittney Sovik Jan 23, 2020
Attribution models: What they are, why they matter, when to use them
Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.
by Billy Watts Jan 17, 2020
What is NAP Consistency?
NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.
by Tameka Hughes Nov 20, 2019
What is customer success?
Learn all things customer success from Sr. Customer Success Manager, Tameka Hughes, as well as tips for helping your customers thrive.
by Jay Hansborough Nov 18, 2019
GCLID vs UTM: Understanding every click
Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.
by Kara Kelly Nov 13, 2019
How does call tracking work?
Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.