by Karissa Austin  Nov 21, 2019

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

For Lars Marketing, data is everything. The Seattle-based search marketing agency works with small and medium sized businesses in a diverse range of industries — from printing to automotive maintenance — but the one thing all of their clients have in common is that they rely on accurate data to inform their business decisions.  In…

ArtboardCreated with Sketch.
Asset 1

by Jason Tatum  Oct 31, 2019

5 things your contact form data is telling you about your leads

It’s essential for all companies to have a contact form on their business website, no matter what their size. Contact and lead generation forms require website visitors to enter their email address and other kinds of personal information. Since they are used to gather information about prospects, contact forms give companies the opportunity to keep…

ArtboardCreated with Sketch.
Asset 1

by Jules Tompkins  Sep 17, 2019

With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’

Gravity Digital is a Houston-area full-service marketing agency that produces amazingly clever content assets like this video for their healthcare clients. When the Gravity team bundles these assets into a campaign, they’re focused on one thing: Driving more qualified website traffic for their clients.  But healthcare isn’t ecommerce. It’s not always simple to tie the…

ArtboardCreated with Sketch.
Asset 1

by Edward Borroni  Sep 11, 2019

5 contact form mistakes that are costing you leads (and how to fix them)

As a wise man once said: “There are known knowns, and there are known unknowns.” Sure, we’re paraphrasing a bit here, but there’s still some essential truth to this morsel of epistemic logic, especially when it comes to digital marketing. After all, it’s a known known that a contact form is a superb method of…

ArtboardCreated with Sketch.
Asset 1

by John Weaver  Aug 15, 2019

How many questions should you include on your landing page webform?

One of the main reasons companies use webforms is to gather valuable information about their leads, in order to focus their marketing efforts on prospects who have a good chance of becoming customers. That’s why it’s essential to follow certain best practices when creating your form — asking the right questions (and the right number…

ArtboardCreated with Sketch.
Asset 1

by Dedra Mitchell  Aug 5, 2019

How to optimize your contact forms to earn more leads

Savvy business owners know that earning high-quality leads through contact forms can be an uphill battle. A recent FormAssembly study revealed that, on average, only 27 percent of leads who fill out web forms are qualified. As discouraging as this might sound, designing a highly optimized contact form to help you qualify leads isn’t as…

ArtboardCreated with Sketch.
Asset 1

by Anna Niles  Jul 24, 2019

The 6 questions you should be asking on your lead generation forms

Figuring out what to ask on your landing page’s web forms is no easy task. It’s important to gather enough information to qualify your leads, but you also need to keep them engaged. If your lead generation form is too long or complicated, there’s a good chance your website visitors will click away, costing you…

ArtboardCreated with Sketch.
Asset 1

by Anna Niles  Jul 10, 2019

CallRail’s top 4 form tracking features & how to use them

  Introduction All right, everyone, thank you for joining. We will go ahead and get started just a couple of housekeeping items. And thank you again for everyone joining our Part 2 Form Tracking series. If you do have questions, the phone lines are muted. But we definitely want to hear all of the questions…

ArtboardCreated with Sketch.
Asset 1

by Kevin Mann  Jun 19, 2019

We built a brand new product: CallRail Form Tracking is here

When we built CallRail back in 2011, we aimed to solve a particular problem. We wanted to connect three dots for businesses: their marketing, their website, and their inbound phone calls. As I write this, over 100,000 businesses now use CallRail to connect those dots — connecting the phone calls they’re receiving with the marketing…

ArtboardCreated with Sketch.
Asset 1

by Anna Niles  Jun 12, 2019

Close the Attribution Gap with Form Tracking

  Introduction [Rachel] All right. Hello, everyone. Thank you for joining us today for our discussion on how to dial in your marketing attribution. Throughout this webinar, we will discuss the challenges surrounding attribution today and how CallRail’s new and improved platform can help solve for those challenges. Before we get started, I’m going to…

ArtboardCreated with Sketch.
Asset 1

by Jay Hansborough  Apr 29, 2019

We’ve upgraded Account Center: New tools make client management easier than ever

Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time. Streamlined client management These Account Center upgrades aim to make it even easier…

ArtboardCreated with Sketch.
Asset 1

by Karissa Austin  Dec 7, 2018

The do’s and don’ts of small business marketing

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

ArtboardCreated with Sketch.
Asset 1

by Nick Jackson  Jun 19, 2018

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals. Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance. But you can integrate CallRail with many…

ArtboardCreated with Sketch.
Asset 1

by Brittney Sovik  Jan 4, 2018

Use Form Tracking to Capitalize On Your Inbound Leads

More and more potential customers are using web-based methods to communicate with businesses or signal interest. These days, when a user submits a form through your website, they often expect lightning-fast response times. The quality of these inbound sales leads fades rapidly, so businesses that fail to follow up while leads are warm can miss…

ArtboardCreated with Sketch.
Asset 1

by Madelyn Newman  Mar 23, 2017

Manage All of Your Inbound Leads with Form Tracking from CallRail

If you’re a data-driven marketer already using CallRail, you understand the importance of using call tracking to capture inbound leads from phone calls and text messages. Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to…

ArtboardCreated with Sketch.
Asset 1

by Erica Hawkins  Sep 4, 2014

Boost Your Conversion Rate with Form Submission

Call while your leads are hot — not hours later. You’re dramatically more likely to win business when you call customers back quickly (100 times more likely according to this study) and with our new Form Submission feature, you can follow up on web form submissions instantly. Shorter response times. Higher conversion rates. Form Submission instantly turns…

ArtboardCreated with Sketch.
Asset 1