by Erica Hawkins  Nov 3, 2016

5 Essential Inbound Marketing Strategies

More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?

by Erica Hawkins  Nov 1, 2016

How to Analyze Your Landing Page Success

Analyzing the success of a landing page and using insights to continually optimize will help make your landing page more effective and increase conversion rates.

by Madelyn Newman  Oct 31, 2016

Four Easy Ways to Implement Call Conversion Tracking Techniques

Call tracking shows you the full impact of your marketing campaigns and these conversion strategies make that process effective.

by Janaye McGrew  Jul 28, 2016

A/B Testing with CallRail Call Analytics

Split test and A/B test web and landing pages with call tracking.

by Erica Hawkins  Jun 2, 2016

3 Call Analytics Tools to Shorten Your Lead Response Time

Discover which call analytics tools with CallRail shorten lead response time and make converting leads into customers quick and easy.

by Erica Hawkins  May 11, 2016

Is Call Recording the Most Powerful Feature?

Discover the power of Call Recording and start qualifying more leads for your business by gaining helpful insight into each and every call.

by Erica Hawkins  Apr 5, 2016

Optimize Your Landing Pages with Call Analytics

Keyword-level call analytics with CallRail allows you to track the entire path to conversion from the initial click down to the call so you show see the effectiveness of your landing pages.

by Erica Hawkins  Feb 17, 2016

PPC Best Practices: Optimizing Your Google PPC Ads

CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.

by Erica Hawkins  Nov 9, 2015

5 Points That Prove Your Customers Value Voice

Digital Marketers have gotten tracking online activity like form submissions and web clicks down to a science, but what happens when a lead picks up the phone.

by Erica Hawkins  Sep 21, 2015

Which Google Searches Make Your Phone Ring?

Knowing why your phone is ringing is just as important as the call itself. With CallRail, you can dive in and know what searches are bringing in the calls.

by Erica Hawkins  Sep 14, 2015

Call Tracking Improves A/B Testing for PPC Landing Pages

Find out which PPC ads are driving your phone calls for the most effective campaign yet through CallRail's call tracking.

by Mark Sullivan  Mar 9, 2015

The Blind Spot in Your Analytics: The Phone Call

With a 24% increase in inbound calls in 2014, your business telephone is no longer the wallflower that it used to be. Are you tracking your calls?

by Mark Sullivan  Jan 5, 2015

Call Tracking: The Key to Conversion Optimization

Growth of technologies that track phone calls, along with Google’s announcement into the arena, is causing several major changes in the world of marketing.

by Mark Sullivan  Dec 8, 2014

3 Reasons Call Tracking Technology is Garnering Attention

With customers calling businesses more than ever before, it's important to know what made them call. Learn why call tracking is improving marketer's ROI.

by Erica Hawkins  Nov 6, 2014

The Newest Tool in Call Conversion: CallRail Copilot!

Improve sale conversion rates and customer service with real-time context to inbound calls. Get the insight that goes beyond simple caller ID with CallRail.

by Erica Hawkins  Sep 18, 2014

Why You Should Put Focus on the Yahoo Microsoft Network

The Yahoo! Microsoft Network is very relevant when it comes to online marketing strategies. Yahoo Microsoft accounts for 30% of the searches made online.

by Erica Hawkins  Sep 4, 2014

Boost Your Conversion Rate with Form Submission

Call while your leads are hot — not hours later. You're dramatically more likely to win business when you call customers back quickly (100 times more likely according to this study) and with our new Lead Capture feature, you can follow up on web form submission instantly.

by Erica Hawkins  Jun 17, 2014

3 More Reasons to Track Inbound Phone Calls

Tracking inbound phone calls is a necessity for any successful marketing strategy. If you aren't tracking phone calls, here are 3 reasons you should be.

by Erica Hawkins  May 30, 2014

Website Visitors Are Quick to Call, So Design with Conversions in Mind

Updating your website with conversion design in mind is important. You need to supply users with what they need to make the quick decision to call.