by David Schroeder Feb 5, 2018
Conversion optimization for offline channels with call analytics
Watch On-Demand: Learn proven methods & techniques to test and evaluate the effectiveness of your offline marketing channels, from print, to events, and more.
by Michael Saba Jan 31, 2018
Australian digital marketing agency boosts client’s phone conversions 50% with call tracking
Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.
by Anna Charity Jan 23, 2018
Streamline Agent Management with the New Calls by Agent Report
CallRail's Calls by Agent report enhances call analytics. Improve marketing strategies and identify opportunities for performance improvement and success.
by Chris Onyett Sep 5, 2017
Top Three Reasons CallRail is a Must for Marketing Agencies
Canadian inbound marketing agency, Roketto, shares the top 3 reasons their business thrives using CallRail for their clients.
by Madelyn Newman Aug 25, 2017
Using Call Transcriptions to Increase Conversion Rates & Leads
Recorded customer interactions - like phone calls from CallRail - can help you generate valuable data that be analyzed to improve conversion rates.
by Carolyn Lyden Aug 23, 2017
Making Call Attribution Part of Your Holistic Attribution Model
Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.
by Erica Hawkins Jul 13, 2017
Storytelling, With and Before Data: An Unbounce Call to Action Recap
It's not all about the data. Unbounce speaker, Kindra Hall, stresses the importance of flexing creative strength and engaging readers in your data's story.
by Madelyn Newman Jul 6, 2017
Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence
Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.
by Carolyn Lyden Jun 29, 2017
Search Engine Optimization is Now User Experience Optimization
Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?
by Madelyn Newman Jun 23, 2017
New Form & Text Message Updates to Improve Inbound Lead Attribution
CallRail has several updates for form fill-outs and text messages. You can now access all customer interactions in a single, powerful interface.
by Michael Saba Jun 6, 2017
Effective Real Estate Marketing in the Digital Age
Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.
by Madelyn Newman May 22, 2017
Three Easy Ways to Implement Lead Tracking Techniques with Lead Center
Implementing proper lead tracking is crucial to helping both sales and marketing teams. Here are 3 easy ways to use Lead Center to track leads.
by Erica Hawkins May 1, 2017
Why Call Conversions are Better Than Clicks
Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.
by Kara Kelly Apr 4, 2017
Team CallRail Recap: Human-Centric Design and Taking UX Care at SXSW
SXSW 2017 emphasizes more time on design strategy, cross-team collaboration, and broadening our skillsets. Here are CallRail's take aways.
by Janaye McGrew Mar 27, 2017
8 Strategies to Increase Email Conversions
Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.
by Madelyn Newman Mar 23, 2017
Manage All of Your Inbound Leads with Form Tracking from CallRail
Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to deliver those high-converting callers.
by Madelyn Newman Mar 7, 2017
Conversion Tracking for Click-to-Text Ads
With CallRail’s new Text Conversations, see which marketing campaigns are driving SMS conversations, view full caller ID data, and gain valuable insights.
by Erica Hawkins Mar 1, 2017
Can Click-to-Text Increase Your Conversions?
According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.
by Erica Hawkins Jan 7, 2017
What is Dynamic Number Insertion?
Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.
by Erica Hawkins Dec 13, 2016
Conversation Intelligence for Inbound Marketing Campaigns
CallRail’s conversation analytics takes the guesswork out of qualifying leads so you can understand a call's quality without even listening to a recording.
by Madelyn Newman Dec 8, 2016
Introducing CallRail’s new Direct to Google AdWords Integration
It's easier than ever to discover which PPC search keywords and campaigns are driving inbound calls with our new Google AdWords call tracking integration.
by Mark Sullivan Dec 6, 2016
How to Track Website Call Conversions
There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.
by Erica Hawkins Dec 5, 2016
How To Score More Phone Leads With A PPC Call Tracking Plan
We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.
by Erica Hawkins Nov 21, 2016
HubSpot’s Inbound 2016 Recap
Highlights from HubSpot's 2016 INBOUND marketing conference.
by Jessica Neal Nov 14, 2016
How CallRail Tools Can Enhance Inbound Sales Strategies
Still using the old “How did you hear about us?” line? With CallRail, accurately gather this information to build an effective strategy.