by Erica Hawkins Jul 13, 2017
Storytelling, With and Before Data: An Unbounce Call to Action Recap
It's not all about the data. Unbounce speaker, Kindra Hall, stresses the importance of flexing creative strength and engaging readers in your data's story.
by Madelyn Newman Jul 6, 2017
Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence
Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.
by Carolyn Lyden Jun 29, 2017
Search Engine Optimization is Now User Experience Optimization
Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?
by Michael Saba Jun 6, 2017
Effective Real Estate Marketing in the Digital Age
Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.
by Madelyn Newman May 22, 2017
Three Easy Ways to Implement Lead Tracking Techniques with Lead Center
Implementing proper lead tracking is crucial to helping both sales and marketing teams. Here are 3 easy ways to use Lead Center to track leads.
by Erica Hawkins May 1, 2017
Why Call Conversions are Better Than Clicks
Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.
by Kara Kelly Apr 4, 2017
Team CallRail Recap: Human-Centric Design and Taking UX Care at SXSW
SXSW 2017 emphasizes more time on design strategy, cross-team collaboration, and broadening our skillsets. Here are CallRail's take aways.
by Janaye McGrew Mar 27, 2017
8 Strategies to Increase Email Conversions
Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.
by Madelyn Newman Mar 23, 2017
Manage All of Your Inbound Leads with Form Tracking from CallRail
Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to deliver those high-converting callers.
by Erica Hawkins Mar 1, 2017
Can Click-to-Text Increase Your Conversions?
According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.
by Erica Hawkins Dec 13, 2016
Conversation Intelligence for Inbound Marketing Campaigns
CallRail’s conversation analytics takes the guesswork out of qualifying leads so you can understand a call's quality without even listening to a recording.
by Madelyn Newman Dec 8, 2016
Introducing CallRail’s new Direct to Google AdWords Integration
It's easier than ever to discover which PPC search keywords and campaigns are driving inbound calls with our new Google AdWords call tracking integration.
by Mark Sullivan Dec 6, 2016
How to Track Website Call Conversions
There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.
by Erica Hawkins Dec 5, 2016
How To Score More Phone Leads With A PPC Call Tracking Plan
We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.
by Erica Hawkins Nov 21, 2016
HubSpot’s Inbound 2016 Recap
Highlights from HubSpot's 2016 INBOUND marketing conference.
by Jessica Neal Nov 14, 2016
How CallRail Tools Can Enhance Inbound Sales Strategies
Still using the old “How did you hear about us?” line? With CallRail, accurately gather this information to build an effective strategy.
by Erica Hawkins Nov 3, 2016
5 Essential Inbound Marketing Strategies
More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?
by Erica Hawkins Nov 1, 2016
How to Analyze Your Landing Page Success
Analyzing the success of a landing page and using insights to continually optimize will help make your landing page more effective and increase conversion rates.
by Madelyn Newman Oct 31, 2016
Four Easy Ways to Implement Call Conversion Tracking Techniques
Call tracking shows you the full impact of your marketing campaigns and these conversion strategies make that process effective.
by Janaye McGrew Jul 28, 2016
A/B Testing with CallRail Call Analytics
Split test and A/B test web and landing pages with call tracking.
by Erica Hawkins Jun 2, 2016
3 Call Analytics Tools to Shorten Your Lead Response Time
Discover which call analytics tools with CallRail shorten lead response time and make converting leads into customers quick and easy.
by Erica Hawkins May 11, 2016
Is Call Recording the Most Powerful Feature?
Discover the power of Call Recording and start qualifying more leads for your business by gaining helpful insight into each and every call.
by Erica Hawkins Apr 5, 2016
Optimize Your Landing Pages with Call Analytics
Keyword-level call analytics with CallRail allows you to track the entire path to conversion from the initial click down to the call so you show see the effectiveness of your landing pages.
by Erica Hawkins Feb 17, 2016
PPC Best Practices: Optimizing Your Google PPC Ads
CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.
by Erica Hawkins Nov 9, 2015
5 Points That Prove Your Customers Value Voice
Digital Marketers have gotten tracking online activity like form submissions and web clicks down to a science, but what happens when a lead picks up the phone.