by Erica Hawkins  Jul 13, 2017

Storytelling, With and Before Data: An Unbounce Call to Action Recap

It's not all about the data. Unbounce speaker, Kindra Hall, stresses the importance of flexing creative strength and engaging readers in your data's story.

by Madelyn Newman  Jul 6, 2017

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

by Carolyn Lyden  Jun 29, 2017

Search Engine Optimization is Now User Experience Optimization

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

by Michael Saba  Jun 6, 2017

Effective Real Estate Marketing in the Digital Age

Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

by Madelyn Newman  May 22, 2017

Three Easy Ways to Implement Lead Tracking Techniques with Lead Center

Implementing proper lead tracking is crucial to helping both sales and marketing teams. Here are 3 easy ways to use Lead Center to track leads.

by Erica Hawkins  May 1, 2017

Why Call Conversions are Better Than Clicks

Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.

by Kara Kelly  Apr 4, 2017

Team CallRail Recap: Human-Centric Design and Taking UX Care at SXSW

SXSW 2017 emphasizes more time on design strategy, cross-team collaboration, and broadening our skillsets.  Here are CallRail's take aways.

by Janaye McGrew  Mar 27, 2017

8 Strategies to Increase Email Conversions

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.

by Madelyn Newman  Mar 23, 2017

Manage All of Your Inbound Leads with Form Tracking from CallRail

Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to deliver those high-converting callers.

by Erica Hawkins  Mar 1, 2017

Can Click-to-Text Increase Your Conversions?

According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.

by Erica Hawkins  Dec 13, 2016

Conversation Intelligence for Inbound Marketing Campaigns

CallRail’s conversation analytics takes the guesswork out of qualifying leads so you can understand a call's quality without even listening to a recording.

by Madelyn Newman  Dec 8, 2016

Introducing CallRail’s new Direct to Google AdWords Integration

It's easier than ever to discover which PPC search keywords and campaigns are driving inbound calls with our new Google AdWords call tracking integration.

by Mark Sullivan  Dec 6, 2016

How to Track Website Call Conversions

There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.

by Erica Hawkins  Dec 5, 2016

How To Score More Phone Leads With A PPC Call Tracking Plan

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

by Erica Hawkins  Nov 21, 2016

HubSpot’s Inbound 2016 Recap

Highlights from HubSpot's 2016 INBOUND marketing conference.

by Jessica Neal  Nov 14, 2016

How CallRail Tools Can Enhance Inbound Sales Strategies

Still using the old “How did you hear about us?” line? With CallRail, accurately gather this information to build an effective strategy.

by Erica Hawkins  Nov 3, 2016

5 Essential Inbound Marketing Strategies

More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?

by Erica Hawkins  Nov 1, 2016

How to Analyze Your Landing Page Success

Analyzing the success of a landing page and using insights to continually optimize will help make your landing page more effective and increase conversion rates.

by Madelyn Newman  Oct 31, 2016

Four Easy Ways to Implement Call Conversion Tracking Techniques

Call tracking shows you the full impact of your marketing campaigns and these conversion strategies make that process effective.

by Janaye McGrew  Jul 28, 2016

A/B Testing with CallRail Call Analytics

Split test and A/B test web and landing pages with call tracking.

by Erica Hawkins  Jun 2, 2016

3 Call Analytics Tools to Shorten Your Lead Response Time

Discover which call analytics tools with CallRail shorten lead response time and make converting leads into customers quick and easy.

by Erica Hawkins  May 11, 2016

Is Call Recording the Most Powerful Feature?

Discover the power of Call Recording and start qualifying more leads for your business by gaining helpful insight into each and every call.

by Erica Hawkins  Apr 5, 2016

Optimize Your Landing Pages with Call Analytics

Keyword-level call analytics with CallRail allows you to track the entire path to conversion from the initial click down to the call so you show see the effectiveness of your landing pages.

by Erica Hawkins  Feb 17, 2016

PPC Best Practices: Optimizing Your Google PPC Ads

CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.

by Erica Hawkins  Nov 9, 2015

5 Points That Prove Your Customers Value Voice

Digital Marketers have gotten tracking online activity like form submissions and web clicks down to a science, but what happens when a lead picks up the phone.