Watch On-Demand: Learn proven methods & techniques to test and evaluate the effectiveness of your offline marketing channels, from print, to events, and more.

Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.

CallRail's Calls by Agent report enhances call analytics. Improve marketing strategies and identify opportunities for performance improvement and success.

Canadian inbound marketing agency, Roketto, shares the top 3 reasons their business thrives using CallRail for their clients.

Recorded customer interactions - like phone calls from CallRail - can help you generate valuable data that be analyzed to improve conversion rates.

Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.

It's not all about the data. Unbounce speaker, Kindra Hall, stresses the importance of flexing creative strength and engaging readers in your data's story.

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

CallRail has several updates for form fill-outs and text messages. You can now access all customer interactions in a single, powerful interface.

Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

Implementing proper lead tracking is crucial to helping both sales and marketing teams. Here are 3 easy ways to use Lead Center to track leads.

Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.

SXSW 2017 emphasizes more time on design strategy, cross-team collaboration, and broadening our skillsets.  Here are CallRail's take aways.

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.

Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to deliver those high-converting callers.

With CallRail’s new Text Conversations, see which marketing campaigns are driving SMS conversations, view full caller ID data, and gain valuable insights.

According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.

CallRail’s conversation analytics takes the guesswork out of qualifying leads so you can understand a call's quality without even listening to a recording.

It's easier than ever to discover which PPC search keywords and campaigns are driving inbound calls with our new Google AdWords call tracking integration.

There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

Highlights from HubSpot's 2016 INBOUND marketing conference.

Still using the old “How did you hear about us?” line? With CallRail, accurately gather this information to build an effective strategy.