by David Schroeder  Feb 5, 2018

Conversion optimization for offline channels with call analytics

Watch On-Demand: Learn proven methods & techniques to test and evaluate the effectiveness of your offline marketing channels, from print, to events, and more.

by Michael Saba  Jan 31, 2018

Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.

by Anna Charity  Jan 23, 2018

Streamline Agent Management with the New Calls by Agent Report

CallRail's Calls by Agent report enhances call analytics. Improve marketing strategies and identify opportunities for performance improvement and success.

by Chris Onyett  Sep 5, 2017

Top Three Reasons CallRail is a Must for Marketing Agencies

Canadian inbound marketing agency, Roketto, shares the top 3 reasons their business thrives using CallRail for their clients.

by Madelyn Newman  Aug 25, 2017

Using Call Transcriptions to Increase Conversion Rates & Leads

Recorded customer interactions - like phone calls from CallRail - can help you generate valuable data that be analyzed to improve conversion rates.

by Carolyn Lyden  Aug 23, 2017

Making Call Attribution Part of Your Holistic Attribution Model

Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.

by Erica Hawkins  Jul 13, 2017

Storytelling, With and Before Data: An Unbounce Call to Action Recap

It's not all about the data. Unbounce speaker, Kindra Hall, stresses the importance of flexing creative strength and engaging readers in your data's story.

by Madelyn Newman  Jul 6, 2017

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

by Carolyn Lyden  Jun 29, 2017

Search Engine Optimization is Now User Experience Optimization

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

by Madelyn Newman  Jun 23, 2017

New Form & Text Message Updates to Improve Inbound Lead Attribution

CallRail has several updates for form fill-outs and text messages. You can now access all customer interactions in a single, powerful interface.

by Michael Saba  Jun 6, 2017

Effective Real Estate Marketing in the Digital Age

Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

by Madelyn Newman  May 22, 2017

Three Easy Ways to Implement Lead Tracking Techniques with Lead Center

Implementing proper lead tracking is crucial to helping both sales and marketing teams. Here are 3 easy ways to use Lead Center to track leads.

by Erica Hawkins  May 1, 2017

Why Call Conversions are Better Than Clicks

Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.

by Kara Kelly  Apr 4, 2017

Team CallRail Recap: Human-Centric Design and Taking UX Care at SXSW

SXSW 2017 emphasizes more time on design strategy, cross-team collaboration, and broadening our skillsets.  Here are CallRail's take aways.

by Janaye McGrew  Mar 27, 2017

8 Strategies to Increase Email Conversions

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.

by Madelyn Newman  Mar 23, 2017

Manage All of Your Inbound Leads with Form Tracking from CallRail

Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to deliver those high-converting callers.

by Madelyn Newman  Mar 7, 2017

Conversion Tracking for Click-to-Text Ads

With CallRail’s new Text Conversations, see which marketing campaigns are driving SMS conversations, view full caller ID data, and gain valuable insights.

by Erica Hawkins  Mar 1, 2017

Can Click-to-Text Increase Your Conversions?

According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.

by Erica Hawkins  Jan 7, 2017

What is Dynamic Number Insertion?

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.

by Erica Hawkins  Dec 13, 2016

Conversation Intelligence for Inbound Marketing Campaigns

CallRail’s conversation analytics takes the guesswork out of qualifying leads so you can understand a call's quality without even listening to a recording.

by Madelyn Newman  Dec 8, 2016

Introducing CallRail’s new Direct to Google AdWords Integration

It's easier than ever to discover which PPC search keywords and campaigns are driving inbound calls with our new Google AdWords call tracking integration.

by Mark Sullivan  Dec 6, 2016

How to Track Website Call Conversions

There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.

by Erica Hawkins  Dec 5, 2016

How To Score More Phone Leads With A PPC Call Tracking Plan

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

by Erica Hawkins  Nov 21, 2016

HubSpot’s Inbound 2016 Recap

Highlights from HubSpot's 2016 INBOUND marketing conference.

by Jessica Neal  Nov 14, 2016

How CallRail Tools Can Enhance Inbound Sales Strategies

Still using the old “How did you hear about us?” line? With CallRail, accurately gather this information to build an effective strategy.