by Jon MacDonald Jun 23, 2020
Conversion Rate Optimization: Website Audit
Jon MacDonald, Founder of The Good, shows you the four types of data every online brand should be using, and how heatmaps will help you understand your website’s usability.
by Melissa Garner Apr 20, 2020
Digital Marketing Boot Camp [Virtual Event]
Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.
by Rachel Ward Mar 27, 2020
How Workshop Digital increased ROI and conversion rates with CallRail
Learn how Workshop Digital used call tracking to increase their clients conversion rates and improve their ROI.
by Melissa Garner Mar 16, 2020
3 reasons call tracking is critical for local service businesses ready to grow
Data tells us that 60% of customers still prefer to contact a business by phone. So, with all those important calls, how do you measure success and grow your business?
by Brittney Sovik Jan 23, 2020
Attribution models: What they are, why they matter, when to use them
Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.
by Dedra Mitchell Dec 23, 2019
6 Ways to optimize your website to get more phone calls
Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.
by Melissa Garner Sep 30, 2019
What is a heat map?
A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.
by Edward Borroni Sep 11, 2019
5 contact form mistakes that are costing you leads (and how to fix them)
Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.
by John Weaver Aug 15, 2019
How many questions should you include on your landing page webform?
By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.
by Dedra Mitchell Aug 5, 2019
How to optimize your contact forms to earn more leads
Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.
by Ben Hicks Jul 12, 2019
How to analyze your data to improve engagement on your website
Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.
by Karissa Austin Jul 11, 2019
How call tracking supercharges your landing pages
By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.
by Ben Deutsch Jun 26, 2019
How to write better Calls To Action to maximize Click-Through Rate
By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.
by Madelyn Newman Mar 13, 2019
How to drive more call conversions from Facebook ads
With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.
by Michael Saba Jan 29, 2019
Unlock your sales team’s potential: Lead conversion tips from pro marketers
We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.
by Katherine Hosmer Sep 4, 2018
Optimizing Google Ads for call tracking insights
By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.
by Karissa Austin Aug 29, 2018
7 ways to improve lead gen campaigns (and drive down CPL)
For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.
by Brittney Sovik Aug 23, 2018
Three ways to use CallRail for user research
Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.
by Karissa Austin Jul 25, 2018
From Ad to Landing Page: How to create a PPC campaign
The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.
by Madelyn Newman Jul 12, 2018
CallRail’s A/B testing integration with Optimizely X
With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!
by Anna Charity Jun 13, 2018
Improve bidding strategy with new Call Highlights report
Pull Call Highlights reports out of CallRail to help you target better and market smarter and get a leg up on your competition.
by Zack Bedingfield Apr 20, 2018
Connect Unbounce and CallRail to boost conversions and learn more about campaign performance
Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?
by Melissa Garner Mar 19, 2018
What is user experience?
User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.
by Michael Saba Mar 15, 2018
With call tracking, Bonfire cuts client’s missed calls by 66%
The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/
by David Schroeder Feb 13, 2018
How to get the most out of CallRail’s VWO integration
VWO is a software used to A/B test versions of webpages. Learn how to optimize your site for phone calls with CallRail's VWO integration.