by Brittney Sovik  Jan 23, 2020

Attribution models: What they are, why they matter, when to use them

Most paths to purchase are not a straight line. There are lots of ways for customers to discover your brand, engage with it, and move further down the sales funnel. That’s why attribution models have become a necessary tool for marketers looking for data to improve their campaigns. What is attribution modeling? Attribution modeling is…

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by Dedra Mitchell  Dec 23, 2019

6 Ways to optimize your website to get more phone calls

Traffic to your business’s website is great — but if you can turn that traffic into a referral stream for inbound calls, that’s even better. Research shows that customers who make phone calls offer much more value to a business. In fact, six out of 10 prospects report wanting to jump straight to pricing discussions…

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by Melissa Garner  Oct 1, 2019

What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns. The more intense the color values of certain areas, the more traffic that location of a page has received.   Benefits of using a heat map…

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by Edward Borroni  Sep 11, 2019

5 contact form mistakes that are costing you leads (and how to fix them)

As a wise man once said: “There are known knowns, and there are known unknowns.” Sure, we’re paraphrasing a bit here, but there’s still some essential truth to this morsel of epistemic logic, especially when it comes to digital marketing. After all, it’s a known known that a contact form is a superb method of…

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by John Weaver  Aug 15, 2019

How many questions should you include on your landing page webform?

One of the main reasons companies use webforms is to gather valuable information about their leads, in order to focus their marketing efforts on prospects who have a good chance of becoming customers. That’s why it’s essential to follow certain best practices when creating your form — asking the right questions (and the right number…

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by Dedra Mitchell  Aug 5, 2019

How to optimize your contact forms to earn more leads

Savvy business owners know that earning high-quality leads through contact forms can be an uphill battle. A recent FormAssembly study revealed that, on average, only 27 percent of leads who fill out web forms are qualified. As discouraging as this might sound, designing a highly optimized contact form to help you qualify leads isn’t as…

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by Ben Hicks  Jul 12, 2019

How to analyze your data to improve engagement on your website

We all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at data from GA doesn’t tell the full…

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by Karissa Austin  Jul 11, 2019

How call tracking supercharges your landing pages

Have you ever dated someone who spoke a completely different love language than you? Maybe they love showering you with gifts and words of affirmation, but you prefer to receive acts of service and plenty of quality time. The discrepancy is cute at first, but once the honeymoon phase is over, your relationship falls into…

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by Ben Deutsch  Jun 26, 2019

How to write better Calls To Action to maximize Click-Through Rate

Call Today! Reserve Your Spot! Contact Us! Submit! These are all examples of call to actions that send different messages to consumers. Perfecting your ads call to action can ensure that you are delivering the correct message and having the highest conversion rate for your advertising. Here at Pain Free Dental Marketing, we believe there…

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by Madelyn Newman  Mar 13, 2019

How to drive more call conversions from Facebook ads

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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by Michael Saba  Jan 29, 2019

Unlock your sales team’s potential: Lead conversion tips from pro marketers

When it comes to generating revenue, your sales team is your company’s frontline force. Whether your main driver for lead conversion is a multi-channel campaign or cold calls to potential clients, savvy businesses understand that investing in training and professional development for their sales staff is one of the best ways to generate more leads…

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by Katherine Hosmer  Sep 4, 2018

Optimizing Google Ads for call tracking insights

Google Ads (formerly AdWords) helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by…

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by Karissa Austin  Aug 29, 2018

7 ways to improve lead gen campaigns (and drive down CPL)

When it comes to focusing on lead-generation campaigns, quality and quantity matter –– but it’s by no means an easy balance. When you have a higher CPL, it’s important to factor in LTV (lifetime value) to make sure that your acquisition cost is profitable. In this post, we’ll review several simple ways you can make…

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by Brittney Sovik  Aug 23, 2018

Three ways to use CallRail for user research

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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by Karissa Austin  Jul 25, 2018

From Ad to Landing Page: How to create a PPC campaign

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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by Madelyn Newman  Jul 12, 2018

CallRail’s A/B testing integration with Optimizely X

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…

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by Anna Niles  Jun 13, 2018

Improve bidding strategy with new Call Highlights report

With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

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by Zack Bedingfield  Apr 20, 2018

Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

What is Unbounce? Unbounce historically has been a landing page platform that makes it easy to build pages and iterate new variations that you can then test against previous iterations. Recently, however, they’ve made a shift to focus on conversions as a whole, even dubbing themselves a “conversion platform” by adding an additional suite of…

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by Melissa Garner  Mar 19, 2018

What is user experience?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality that a product holds. Marketers aim to cultivate a positive user experience to increase customer loyalty to a brand. How is user experience measured? User experience can…

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by Michael Saba  Mar 15, 2018

With call tracking, Bonfire cuts client’s missed calls by 66%

As your marketing agency begins to grow into a mid-sized firm and beyond, one of the most critical issues you’ll face is ensuring that your teams and clients have the tools they need to scale and improve their performance along with your business. Bonfire is a full-service digital marketing agency based out of Perth, Australia,…

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by David Schroeder  Feb 13, 2018

How to get the most out of CallRail’s VWO integration

What is VWO? Visual Website Optimizer (VWO) is an online software used to A/B test different versions of webpages for effectiveness in achieving specific results. For example, if you wanted to know whether your website would convert more visitors into customers by changing the main headline on the homepage. VWO would allow you to easily…

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by David Schroeder  Feb 5, 2018

Conversion optimization for offline channels with call analytics

Introduction   [Madelyn] Thank you so much for joining us for our Conversion Rate Optimization webinar. We’re really, really excited to have you guys here. And I’m going to actually go ahead and get started by introducing myself. So my name is Madelyn Newman, and I’m a Product Marketing Manager here at CallRail. I have…

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by Michael Saba  Jan 31, 2018

Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Getting your small business off the ground can be a harrowing task for aspiring entrepreneurs. In addition to the usual responsibilities of managing your expenses and cultivating relationships with customers and industry peers, new firms must also tackle digital marketing head-on if they’re going to be competitive in the modern market. If you’re unfamiliar with…

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by Anna Niles  Jan 23, 2018

Streamline Agent Management with the New Calls by Agent Report

Reporting on your team’s success at an individual level is an integral part of your organization’s success as a whole. However, when managing a team, working towards a quota, or striving for customer satisfaction, reporting can often become a secondary priority. With CallRail’s newest reporting feature, it’s never been easier to streamline performance management. In…

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by Chris Onyett  Sep 5, 2017

Top Three Reasons CallRail is a Must for Marketing Agencies

Having owned an inbound marketing agency for over 8+ years now, I can confidently say that accurate data and conversion metrics are almost always near the top of any marketer’s priority list. It’s what allows us to see what’s profitable, and what’s failing. However, I’m shocked at how many “marketing professionals” seem to be content…

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