Jon MacDonald, Founder of The Good, shows you the four types of data every online brand should be using, and how heatmaps will help you understand your website’s usability.

Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.

By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.

Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.

We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

Watch On-Demand: Learn proven methods & techniques to test and evaluate the effectiveness of your offline marketing channels, from print, to events, and more.

Canadian inbound marketing agency, Roketto, shares the top 3 reasons their business thrives using CallRail for their clients.

Recorded customer interactions - like phone calls from CallRail - can help you generate valuable data that be analyzed to improve conversion rates.

It's not all about the data. Unbounce speaker, Kindra Hall, stresses the importance of flexing creative strength and engaging readers in your data's story.

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.

SXSW 2017 emphasizes more time on design strategy, cross-team collaboration, and broadening our skillsets.  Here are CallRail's take aways.