Jon MacDonald, Founder of The Good, shows you the four types of data every online brand should be using, and how heatmaps will help you understand your website’s usability.

Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.

Learn how Workshop Digital used call tracking to increase their clients conversion rates and improve their ROI.

Data tells us that 60% of customers still prefer to contact a business by phone. So, with all those important calls, how do you measure success and grow your business?

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.

By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.

Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.

We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.

By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!

Pull Call Highlights reports out of CallRail to help you target better and market smarter and get a leg up on your competition.

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/

VWO is a software used to A/B test versions of webpages. Learn how to optimize your site for phone calls with CallRail's VWO integration.