by Melissa Garner  Oct 1, 2019

What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns. The more intense the color values of certain areas, the more traffic that location of a page has received.   Benefits of using a heat map…

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by Brittney Sovik  Sep 20, 2019

Attribution models: What they are, why they matter, when to use them

Most paths to purchase are not a straight line. There are lots of ways for customers to discover your brand, engage with it, and move further down the sales funnel. That’s why attribution models have become a necessary tool for marketers looking for data to improve their campaigns. What is attribution modeling? Attribution modeling is…

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by Edward Borroni  Sep 11, 2019

5 contact form mistakes that are costing you leads (and how to fix them)

As a wise man once said: “There are known knowns, and there are known unknowns.” Sure, we’re paraphrasing a bit here, but there’s still some essential truth to this morsel of epistemic logic, especially when it comes to digital marketing. After all, it’s a known known that a contact form is a superb method of…

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by John Weaver  Aug 15, 2019

How many questions should you include on your landing page webform?

One of the main reasons companies use webforms is to gather valuable information about their leads, in order to focus their marketing efforts on prospects who have a good chance of becoming customers. That’s why it’s essential to follow certain best practices when creating your form — asking the right questions (and the right number…

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by Dedra Mitchell  Aug 5, 2019

How to optimize your contact forms to earn more leads

Savvy business owners know that earning high-quality leads through contact forms can be an uphill battle. A recent FormAssembly study revealed that, on average, only 27 percent of leads who fill out web forms are qualified. As discouraging as this might sound, designing a highly optimized contact form to help you qualify leads isn’t as…

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by Ben Hicks  Jul 12, 2019

How to analyze your data to improve engagement on your website

We all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at data from GA doesn’t tell the full…

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by Karissa Austin  Jul 11, 2019

How call tracking supercharges your landing pages

Have you ever dated someone who spoke a completely different love language than you? Maybe they love showering you with gifts and words of affirmation, but you prefer to receive acts of service and plenty of quality time. The discrepancy is cute at first, but once the honeymoon phase is over, your relationship falls into…

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by Ben Deutsch  Jun 26, 2019

How to write better Calls To Action to maximize Click-Through Rate

Call Today! Reserve Your Spot! Contact Us! Submit! These are all examples of call to actions that send different messages to consumers. Perfecting your ads call to action can ensure that you are delivering the correct message and having the highest conversion rate for your advertising. Here at Pain Free Dental Marketing, we believe there…

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by Madelyn Newman  Mar 13, 2019

How to drive more call conversions from Facebook ads

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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by Michael Saba  Jan 29, 2019

Unlock your sales team’s potential: Lead conversion tips from pro marketers

When it comes to generating revenue, your sales team is your company’s frontline force. Whether your main driver for lead conversion is a multi-channel campaign or cold calls to potential clients, savvy businesses understand that investing in training and professional development for their sales staff is one of the best ways to generate more leads…

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by Katherine Hosmer  Sep 4, 2018

Optimizing Google Ads for call tracking insights

Google Ads (formerly AdWords) helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by…

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by Karissa Austin  Aug 29, 2018

7 ways to improve lead gen campaigns (and drive down CPL)

When it comes to focusing on lead-generation campaigns, quality and quantity matter –– but it’s by no means an easy balance. When you have a higher CPL, it’s important to factor in LTV (lifetime value) to make sure that your acquisition cost is profitable. In this post, we’ll review several simple ways you can make…

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by Brittney Sovik  Aug 23, 2018

Three ways to use CallRail for user research

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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by Karissa Austin  Jul 25, 2018

From Ad to Landing Page: How to create a PPC campaign

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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by Madelyn Newman  Jul 12, 2018

CallRail’s A/B testing integration with Optimizely X

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…

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by Anna Niles  Jun 13, 2018

Improve bidding strategy with new Call Highlights report

With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

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by Zack Bedingfield  Apr 20, 2018

Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

What is Unbounce? Unbounce historically has been a landing page platform that makes it easy to build pages and iterate new variations that you can then test against previous iterations. Recently, however, they’ve made a shift to focus on conversions as a whole, even dubbing themselves a “conversion platform” by adding an additional suite of…

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by Melissa Garner  Mar 19, 2018

What is user experience?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality that a product holds. Marketers aim to cultivate a positive user experience to increase customer loyalty to a brand. How is user experience measured? User experience can…

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by Michael Saba  Mar 15, 2018

With call tracking, Bonfire cuts client’s missed calls by 66%

As your marketing agency begins to grow into a mid-sized firm and beyond, one of the most critical issues you’ll face is ensuring that your teams and clients have the tools they need to scale and improve their performance along with your business. Bonfire is a full-service digital marketing agency based out of Perth, Australia,…

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by David Schroeder  Feb 13, 2018

How to get the most out of CallRail’s VWO integration

What is VWO? Visual Website Optimizer (VWO) is an online software used to A/B test different versions of webpages for effectiveness in achieving specific results. For example, if you wanted to know whether your website would convert more visitors into customers by changing the main headline on the homepage. VWO would allow you to easily…

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by David Schroeder  Feb 5, 2018

Conversion optimization for offline channels with call analytics

Introduction   [Madelyn] Thank you so much for joining us for our Conversion Rate Optimization webinar. We’re really, really excited to have you guys here. And I’m going to actually go ahead and get started by introducing myself. So my name is Madelyn Newman, and I’m a Product Marketing Manager here at CallRail. I have…

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by Michael Saba  Jan 31, 2018

Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Getting your small business off the ground can be a harrowing task for aspiring entrepreneurs. In addition to the usual responsibilities of managing your expenses and cultivating relationships with customers and industry peers, new firms must also tackle digital marketing head-on if they’re going to be competitive in the modern market. If you’re unfamiliar with…

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by Anna Niles  Jan 23, 2018

Streamline Agent Management with the New Calls by Agent Report

Reporting on your team’s success at an individual level is an integral part of your organization’s success as a whole. However, when managing a team, working towards a quota, or striving for customer satisfaction, reporting can often become a secondary priority. With CallRail’s newest reporting feature, it’s never been easier to streamline performance management. In…

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by Chris Onyett  Sep 5, 2017

Top Three Reasons CallRail is a Must for Marketing Agencies

Having owned an inbound marketing agency for over 8+ years now, I can confidently say that accurate data and conversion metrics are almost always near the top of any marketer’s priority list. It’s what allows us to see what’s profitable, and what’s failing. However, I’m shocked at how many “marketing professionals” seem to be content…

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by Madelyn Newman  Aug 25, 2017

Using Call Transcriptions to Increase Conversion Rates & Leads

When we talk about conversion rate optimization (CRO), we’re typically talking about getting website visitor to perform some specific action that makes them a lead for your business. This includes things like developing better landing page copy, improving traffic generation strategies, and creating an intriguing web design that drives the visitor to either fill out…

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by Carolyn Lyden  Aug 23, 2017

Making Call Attribution Part of Your Holistic Attribution Model

A recent poll from the Interactive Advertising Bureau shows that marketers have been making holistic attribution a priority in this year. A report from eMarketer indicates that leaders in digital marketing and media across industries are devoting time and effort into “better reporting, measurement and attribution, alongside many other customer-centric practices, such as cross-device audience…

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by Erica Hawkins  Jul 14, 2017

Storytelling, With and Before Data: An Unbounce Call to Action Recap

Content writing can be a myriad of responsibilities in one role. On one hand, you’re trying to flex your creative strength to connect with and engage your audience through real stories. On the other hand, you’re trying to utilize data to make decisions about the type of stories you should tell and how to turn those…

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by Madelyn Newman  Jul 6, 2017

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

For many sales and marketing professionals, terms like artificial intelligence, machine learning, and master algorithm may seem comparable to a foreign language. But in reality, artificial intelligence (or AI for short) is the next great technological revolution knocking at our front door, making and saving money for the businesses that deploy these autonomous algorithms. AI can…

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by Carolyn Lyden  Jun 29, 2017

Search Engine Optimization is Now User Experience Optimization

What Matters in SEO Right Now? SEMRush released its Rankings Report last week using data collected from all their users. As expected, the report determines that user signals are some of the most important ranking gauges. Indicators like bounce rate, time on site, and pages per session are three of the top four ranking factors…

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by Madelyn Newman  Jun 23, 2017

New Form & Text Message Updates to Improve Inbound Lead Attribution

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

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by Michael Saba  Jun 6, 2017

Effective Real Estate Marketing in the Digital Age

A 2016 survey by the National Association of Realtors confirmed what many agents have long suspected: Technology is driving some big changes in the real estate market. While agents and personal referrals helped 34 percent of home-buyers find the house they eventually purchased, just over half of all buyers (51 percent) instead used the Internet…

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by Madelyn Newman  May 22, 2017

Three Easy Ways to Implement Lead Tracking Techniques with Lead Center

If you’re not managing your customer base and prospects with effective lead tracking, you’re missing out on a lot of benefits. Lead tracking helps sales teams create more customized sales pitches and increases their closing efficiency by arming them with all the information they need to close the deal. It also helps marketing with more…

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by Erica Hawkins  May 1, 2017

Why Call Conversions are Better Than Clicks

If you’re a digital marketer you understand the importance of tracking all of your clicks to get a full picture behind how your leads become actual customers. You may even tie those clicks back to metrics you can build optimized campaigns on, like “how much traffic did that landing page receive?” or “which keywords drove…

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by Kara Kelly  Apr 4, 2017

Team CallRail Recap: Human-Centric Design and Taking UX Care at SXSW

In this series of three posts, we asked members of our product team to share their first-hand account of one of the world’s most prestigious and innovative technology conferences, SXSW.  Delight your users, promote design-thinking, be a storyteller, make it beautiful, consider the IoT (internet of things)… don’t worry, all the user experience (UX) and…

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by Janaye McGrew  Mar 27, 2017

8 Strategies to Increase Email Conversions

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. It is clear why – people don’t like being sold to and many consumers are going ad blind, meaning they simply block out ads (and some even use ad blocking software). Organic reach on social media is declining, PPC ads…

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by Madelyn Newman  Mar 23, 2017

Manage All of Your Inbound Leads with Form Tracking from CallRail

If you’re a data-driven marketer already using CallRail, you understand the importance of using call tracking to capture inbound leads from phone calls and text messages. Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to…

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by Madelyn Newman  Mar 7, 2017

Conversion Tracking for Click-to-Text Ads

Here are the facts: according to Pew Research, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. 65% of consumers say they’d consider using SMS to connect with a business. The explosive growth of mobile makes it crucial for modern marketers to start tracking more than just…

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by Erica Hawkins  Mar 1, 2017

Can Click-to-Text Increase Your Conversions?

According to Pew Research, more than 80% of American adults text, making it the most common cell phone activity. Couple that with the fact that an estimated two billion people will own smartphones by next year, and it’s easy to understand why marketers are hopping on the fast moving mobile marketing bandwagon. And where marketers lead,…

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by Erica Hawkins  Jan 7, 2017

What is Dynamic Number Insertion?

What is Dynamic Number Insertion? Dynamic number insertion is a call tracking feature that assigns a unique phone number to each online source and then displays that phone number to visitors who arrive at your website via that specific source. These sources includes organic search, PPC ads, Yelp, or anywhere else your business has a presence…

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by Erica Hawkins  Dec 13, 2016

Conversation Intelligence for Inbound Marketing Campaigns

Earlier this year CallRail introduced conversation intelligence technology,  making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting. Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes the guesswork out of qualifying leads so you can spend less time manually scoring your…

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by Madelyn Newman  Dec 8, 2016

Introducing CallRail’s new Direct to Google AdWords Integration

Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But today, that all changes. We’re excited to announce a major update to our Google AdWords integration. CallRail can…

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by Mark Sullivan  Dec 6, 2016

How to Track Website Call Conversions

Your website is the face of your business. Oftentimes, it’s the first stop on a lead’s journey before they decide to convert. Some business websites give visitors the option to fill out online forms to schedule appointments or request more information. Others, like ecommerce sites, allow visitors to make purchases online. Digital tools like Google…

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by Erica Hawkins  Dec 5, 2016

How To Score More Phone Leads With A PPC Call Tracking Plan

  EDITOR’S NOTE: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here.   We know how important phone leads are and how important it is to increase your call volume.  To help…

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by Erica Hawkins  Nov 21, 2016

HubSpot’s Inbound 2016 Recap

HubSpot held their annual marketing conference aptly named, INBOUND,  November 8-11, 2016 in their hometown of Boston, Massachusettes and team CallRail was there, along with 19,000 other attendees. Our goal? Spreading the power of call tracking and analytics to like-minded marketers and soaking in education sessions while taking advantage of learning opportunities. Here are some of the…

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by Jessica Neal  Nov 14, 2016

How CallRail Tools Can Enhance Inbound Sales Strategies

Still using the old “How did you hear about us?” line? If you are, you’re also probably very aware of the tension between your inbound sales team and the marketing department. More often than not, that question and the conversation that follows, is not captured correctly or even at all, leading to a frustrated marketing…

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by Erica Hawkins  Nov 3, 2016

5 Essential Inbound Marketing Strategies

According to Hubspot, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound dropped by nearly half to 13%. That’s not surprising since, unlike other strategies, inbound marketing is about educating and giving value to clients organically and holistically as…

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by Erica Hawkins  Nov 1, 2016

How to Analyze Your Landing Page Success

When it comes to digital campaigns, your landing page can make or break your success. It’s the turning point that takes visitors from “I’m just browsing” to “I’m interested” and is a key player in website conversion. But like anything, landing pages sometimes don’t perform as well as they should. Fortunately, there’s always room for…

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by Madelyn Newman  Oct 31, 2016

Four Easy Ways to Implement Call Conversion Tracking Techniques

Call tracking helps you get full credit and attribution for every call influenced by your marketing campaigns. But how can you prove the complete impact of marketing-influenced phone calls on revenue? Start tracking call conversions It’s important to know not only the number of calls your marketing is generating, but to also know how many…

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by Janaye McGrew  Jul 28, 2016

A/B Testing with CallRail Call Analytics

There was a time when marketers relied on expensive focus groups, outdated data, and intuition to develop campaigns. Today, we understand that real-time, accurate data is necessary for high-performing marketing campaigns. One of the best ways to find this data is A/B testing. A/B testing, also known as split testing or bucket testing, is an…

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by Katherine Hosmer  Jun 8, 2016

CallRail’s VWO Integration Optimizes for Campaign Conversions

You want to know what content converts customers best. Running experiments on your website to capture that data is an easy way to understand how your website visitors convert. One of the most popular ways marketers capture this information is through A/B testing. But what aspect of your website drives the most phone calls? CallRail’s…

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