Easy to Implement Tips to Increase Your Call Volume

Posted by
on October 4, 2016
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Are you sitting in your office, store, or home waiting for your phone to ring? It’s not a fun feeling, knowing that your potential clients or customers are out there somewhere, but aren’t reaching out to you. Many times I talk to people who know they can get more sales if they can just get…

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Marketing & Sales Analytics are Overrated, but Why?

Posted by
on September 1, 2015
digitalmareketing

Most business owners, marketing managers, and sales managers (folks who are the marketers for their businesses) have been taught that analytics and KPIs are the keys to improving performance, right? This is the same kind of naive thinking that believes you can lead a horse to water AND also make them drink. I know this…

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For More Phone Sales Add a Human Touch

Posted by
on August 19, 2015
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There’s a rib place I love that has the most amazing sauce. It has an unexpected ingredient that makes it stand out from the rest:  anchovies. Yep, those little salted fish that typically end up on pizza. To be honest, don’t care for anchovies, but for some reason when they’re combined with the other ingredients…

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Why You Need Call Tracking for Your Client Campaigns

Posted by
on March 12, 2015
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As you look to optimizing your marketing budgets ad spend for your clients, and show them the value of an agency’s perspective, take a look at the new analytics packages around voice-to-voice. Find one with a feature and integration set works for you and you can phone in a client-pleasing quarterly report. Learn more about…

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As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

Posted by
on January 30, 2015
smallbiz

They don’t have time. They’re usually fulfilling more than one role at their company. They know marketing is important and they’re bombarded, everyday, with solicitations from multiple vendors. The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. These salespeople have good reason to…

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