Learn how CallRail clients drove real results from implementing call tracking and analytics into their marketing campaigns. CallRail’s call tracking and analytics software has helped businesses increase client retention, boost revenue, drive down adspend, and optimize their marketing campaigns. View how CallRail clients have benefited from implementing call attribution, call recording, call analytics, and integrations into their marketing strategy. Learn more about other use success stories and use cases by reading the articles below.


OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

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on April 26, 2017

OEO offers LED lighting solutions for industrial warehouses, parking lots, universities, sporting arenas, and other commercial applications. They serve thousands of customers from their headquarters in Chicago, Illinois. They use CallRail first and foremost to track lead sources while measuring ROI.  Problem OEO had been using CallRail call tracking for more than a year, but…

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altLINE Banking Increases Conversions by 108% with CallRail

Posted by
on April 20, 2017

The Southern Bank Company has been operating community branches in northern Alabama for more than 80 years. They serve hundreds of businesses with a combination of traditional banking services as well as their speciality commercial lending division, altLINE. Problem In the highly competitive field of specialty finance, being able to track potential customers as leads…

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Xplornet Raises an Estimated $2.3 Million in Customer Lifetime Value with Callrail

Posted by
on March 2, 2017

Headquartered in Woodstock, New Brunswick, Xplornet Communications Inc. is one of Canada’s leading broadband service providers. For more than a decade, Xplornet has been providing innovative broadband solutions to more than 300,000 customers at work, home, and play across Canada. Today, Xplornet offers voice and data communication services through its unique wireless and satellite network…

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Automotive Agency Increases Client Retention and Sales with CallRail

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on February 28, 2017

Paxton Automotive Marketing is the country’s leader in direct mail and digital advertising for the automotive industry. They create customized advertising solutions for more than 125 clients across the nation to drive traffic to their websites, generate leads, and increase direct sales. They’ve been using call tracking since they first opened 14 years ago and…

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Fannit uses Call Tracking to Find $450,000 in Missing Revenue for Mercedes-Benz of Seattle

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on January 23, 2017

Problem Tony Lael, Partner and Marketing Strategist for Fannit, an inbound marketing agency, admitted that before working with CallRail, Fannit’s visibility into a client’s inbound calls was relatively limited. “It was pretty rudimentary,” he explained. “We relied on the client to tell us information on their inbound sales. We would try to have that conversation…

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Your 2017 Marketing Strategy Forecast

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on December 29, 2016

As we come to the end of another year of digital marketing, it’s safe to say the more things change the more they stay the same. Inbound still reigns, and driving new leads and conversion to your website is still one of the main focuses for marketers in this year and the next. But what…

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How To Score More Phone Leads With A PPC Call Tracking Plan

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on December 5, 2016

  EDITOR’S NOTE: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here.   We know how important phone leads are and how important it is to increase your call volume.  To help…

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Integrating CallRail with HubSpot for Focused Ad Spend

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on November 15, 2016

When Red Reef Digital  shared a post on how they’ve been using CallRail and HubSpot to get a better understanding of their marketing ROI, it got our attention. So we asked them how the integration was helping the agency and their clients, and we’re excited to share what they said. Red Reef main focus is marketing and…

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