For Lars Marketing, data is everything. The Seattle-based search marketing agency works with small and medium sized businesses in a diverse range of industries — from printing to automotive maintenance — but the one thing all of their clients have in common is that they rely on accurate data to inform their business decisions.  In…

Chicago-based SEM agency SearchLab works with a variety of fast-growing clients. With clients across the country and just over two years in business, the group has already earned awards from Clutch (2018 and 2019) and was listed among the top digital agencies by Built in Chicago earlier this year.  Unlike most agencies, however, SearchLab operates…

This case study is a guest post written by our friends at Neon Ambition, one of CallRail’s Agency Partners. As a full-service marketing agency based out of Austin, Texas, Neon Ambition focuses on helping our clients grow their businesses through content, SEO and PPC. Rather than working to amass a long list of business partners,…

Vancouver-based agency Titan PPC knows a thing or two about the ‘quality over quantity’ approach to marketing. Instead of offering a host of services to their clients, they channel their expertise and resources into pay per conversion marketing, which delivers more immediate results.  At the same time, as marketing reporting becomes more accessible and commonplace…

For more than a decade, the Austin, Texas-based digital agency Intellibright has helped companies across the country excel at online marketing and sales. Their typical client runs a thriving business, but does not have the budget or staff to manage an internal digital marketing team — that’s where Intellibright comes in. Intellibright is compensated according…

Gravity Digital is a Houston-area full-service marketing agency that produces amazingly clever content assets like this video for their healthcare clients. When the Gravity team bundles these assets into a campaign, they’re focused on one thing: Driving more qualified website traffic for their clients.  But healthcare isn’t ecommerce. It’s not always simple to tie the…

Dentists enjoy marketing their practices about as much as their patients enjoy getting cavities filled. Fortunately, the Texas-based full service digital marketing agency Pain Free Dental Marketing has made it their mission to help practices bring in new patients, so dentists can focus on what they do best. With such a specialized market, it’s critical…

Have you ever dated someone who spoke a completely different love language than you? Maybe they love showering you with gifts and words of affirmation, but you prefer to receive acts of service and plenty of quality time. The discrepancy is cute at first, but once the honeymoon phase is over, your relationship falls into…

Choosing an independent or assisted living community is a big decision for seniors and their families. On top of requiring excellent accommodations, they also need peace of mind and confidence in their community management before signing a lease. The Arbor Company knows this firsthand. With 44 independent and assisted living rental communities across 11 states,…

There’s no shortage of PPC marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

Even the biggest automotive marketing companies can run into trouble when it comes to consistently generating high-quality leads. Like other industries where customers make big-ticket purchases, the path to conversion can stretch across weeks or months and involve plenty of research and deliberation on the buyer’s part. Without a way to properly analyze leads across…

When Bret Forster joined the Sagora Senior Living marketing team last summer, one of his first priorities was, well, exactly what you’d expect from a new digital marketing manager: He wanted to know which campaigns and keywords were driving conversions, and which ones weren’t. Sagora operates more than 30 retirement communities in Alabama, California, Florida,…

When it comes to improving your small business, there are few tools in your tech stack as powerful and effective as call tracking. Whether you’re looking to boost revenue, improve your lead generation, or identify your top-performing marketing channels, call tracking can provide your SMB with the data you need to make your marketing strategy…

It’s par for the course when a product or service touts their amazing features and ease-of-use in their marketing website copy, their promotional materials, and their press releases. But in recent years, user reviews and testimonials have become just as important to customers as marketing collateral when it comes time to make a purchasing decision.…

One of the biggest challenges any marketing agency will face is client retention. While it can be (relatively) easy to get leads on the hook, and even to convert those leads into paying clients for a month or two, it’s far harder to keep them on board for months or years at a time. For…

Most CallRail case studies begin with a little shoe-leather research on our end — we review our internal analytics, see which users and industries are the most active, and then reach out to do interviews with the most notable accounts we’ve discovered. It’s less common for a case study to come directly to us, but that’s…

As any small business owner can tell you, the fewer vendors and moving parts you have to deal with, the better. You already have to keep track of a budget, personnel, and a near-infinite array of smaller, day-to-day business decisions. Coordinating with an external vendor is one more headache that most businesses just don’t have…

Recently, CallRail held our first-ever Case Study Webinar. We conducted a live interview with Adam Arkfeld, the founder and president of ParaCore, a digital marketing agency based out of Tempe, Arizona. Now, if you’ve been following the CallRail blog, you’re probably already familiar with our case studies. (After all, you’re reading one right now!) We…

This is a guest post by Adam Carbonneau, a digital marketing manager at Whitehardt. Adam oversees the organic online efforts of Whitehardt’s law firm clients. Radio spots, television commercials, websites, landing pages, print copy, PPC campaigns… You have all the options for advertising that your clients could want or dream of, yet, how can your clients…

One of the best parts of writing case studies about CallRail users is that we get talk to so many different people. We’ve interviewed digital marketing pros from Down Under, explored how call tracking helped a Gulf Coast nursing home connect families during a hurricane crisis, and seen how our service helped a California real…

Real estate marketing for rental properties can be similar to working with a franchise. You’ll serve many individual businesses who have similar strategic goals, yet also have their own unique quirks owing to geography, demographics, and the management style of their owner-operators. Digible is a Denver-based digital marketing agency specializing in advertising campaigns for multi-family…

We worked with Julian Reiche, a Digital Advertising Lead at Northern Commerce, on this post. Northern is a full-service digital agency based in Toronto, Ontario, which recently received two significant accolades. First, as a finalist for Google Premier Partners Mobile Innovation Award, and also for the annual Search Engine Land Awards. According to the agency, both of…

As your marketing agency begins to grow into a mid-sized firm and beyond, one of the most critical issues you’ll face is ensuring that your teams and clients have the tools they need to scale and improve their performance along with your business. Bonfire is a full-service digital marketing agency based out of Perth, Australia,…

After your digital marketing firm grows out of the mom-and-pop phase and becomes a mid-sized business, there might be a temptation to rest on your laurels. But the best of the best firms know that success isn’t just handed to you — in order to succeed in this industry, you need to constantly innovate and…

Getting your small business off the ground can be a harrowing task for aspiring entrepreneurs. In addition to the usual responsibilities of managing your expenses and cultivating relationships with customers and industry peers, new firms must also tackle digital marketing head-on if they’re going to be competitive in the modern market. If you’re unfamiliar with…

Hurricanes and tropical storms are a fact of life for residents of the U.S. Gulf Coast. From Corpus Christi, TX, to Naples, FL, the months of August and September have become synonymous with torrential rains and lashing winds. But no matter how many times severe weather strikes this region, it never becomes routine; family members…

In marketing, there’s no such thing as a guarantee. Any marketer worth their salt will tell you how difficult it is to promise a specific return when there are so many variables in play, and when so much can be up to chance. But Phorge, a digital marketing agency based in Sydney, Australia, which specializes…

Legal marketing is an industry where phone calls are one of the the most reliable ways to drive leads and conversions. Online form submissions and emails can still yield big dividends for dedicated digital marketers, but the peace of mind you get from speaking to a real human being means that phones are king, especially…

B2B marketing can be something of a high-wire act for even the most accomplished firms — you’ve got to carefully walk the tightrope of delivering results to your clients while also maximizing the health and growth of your own business. Making sure your clients’ needs are aligned with your own is a nonstop challenge for…

When compared to most other industries, the path to conversion in the healthcare field is a long and winding road. Appointments for care or treatment first require consultations between patients, specialists, and medical practitioners, so most providers forego online registration systems in favor of an ever-reliable metric: Phone calls. Prospective patients still largely prefer to…

Workshop Digital switches to CallRail and increases leads, ROI, and conversions while maintaining their cost per lead.  Located in Richmond, Virginia, Workshop Digital is a full-service digital marketing agency providing SEO, PPC, paid social, PR, and content digital services to more than 80 clients in the U.S. and Canada. Since many of the businesses they…

CBH shows how CallRail’s Salesforce integration brings attribution clarity to a challenging market Outpatient behavioral health treatment is a sensitive field in which patients seek help for mental health issues like addiction and families look for reassurance that their loved one is receiving the best possible care. In an industry like this, trust and accuracy…

Atlas Van Lines Grows Leads and Increases Search Engine Marketing Insights by 50% with Call Tracking Headquartered in Evansville, Indiana, Atlas Van Lines is one of the largest household movers in the U.S. with more than 300 agents across the country. Not just the average moving company, Atlas served 2,500 corporate accounts and performed 75,000…

Located in Knoxville, Tennessee, Baker Labs is an inbound marketing agency that provides social media and digital marketing strategies from more than 30 companies and organizations with a primary focus on healthcare and medical practices. The agency initially went with call tracking because they wanted insight into which words leads were using over the phone…

There’s plenty of aspirational talk these days on how small businesses can run lean, cost-effective operations, and MediaBeast walks the walk. A full-service digital marketing agency based out of Tampa, Florida, their small-but-mighty team serves a few dozen clients in industries ranging from home services and remodeling, to lawyers and used car dealers. “We operate…

Patients have access to a wealth of information about healthcare and medical practices online, and many practices have realized that online marketing is critical to attracting the attention of patients searching online. This is especially true for practices in large markets. The problem is, many medical practices don’t know what their return on investment is…

Webistry Proves Value to Dental Client with Call Tracking, Leading to 400% Increase in Conversions  Webistry is a data-obsessed PPC and CRO agency, that drives most of their leads through paid traffic they can convert into leads and sales for their customers. They currently provide services for more than 70 customers across the US, Canada,…

Interview with Sidnee Schaefer, Sr. Product Adoption Strategist, RevUnit Talk a little bit about what RevUnit does. What is your role at the company? RevUnit has been designing world-class digital products since 2012. From enterprise mobile applications to best in class web apps. We’ve built our team and process using decades of experience developing software for…

Interview with Autumn Dlugoz, Marketing Manager, Factor Finders, LLC1 Talk a little bit about what Factor Finders does. What is your role at the company? We’re a business-to-business funding intermediary that matches small business owners with the best funding company for their needs. When a customer contacts us, we take the time to talk to them…

Veterinary Practice Partners (VPP), located just outside of Philadelphia, partners with veterinarians and their teams to enhance their ability to provide outstanding companion animal care. As part of their services, they take partial ownership of businesses and run functions such as marketing, operations, accounting, and human resources. Their main goal is to take the business…

Marketing in the dental space is highly fragmented and specialized, especially when compared to other industries. There aren’t yet an industry-wide set of universal best practices for digital marketing in this arena, so many dentists have to take a piecemeal approach to advertising: They’ll hire one firm to handle their web design, another for direct…

Whitehardt is leading the charge to bring attorney advertising into the Digital Age In some industries, transitioning to an advanced call tracking system can be a daunting task. This is especially true for law firms and personal injury attorneys, who have for the last 30 years followed a reliable set of best practices — like…

For local search marketers, deciding whether to implement call tracking can be a nerve-wracking process despite the many benefits of knowing which marketing channels are driving calls to your business. However, adoption of call tracking has grown steadily among SEO-savvy marketers, who are learning how the old wives’ tale of it having a negative impact…

Earn More Do Less is a full-service marketing agency based out of the Watertown neighborhood of Boston, MA. With 20 clients currently on the books and more than 100 businesses served since they launched four years ago, the company specializes in clientele in the home decor and care industries. From the moment you open their…

OEO offers LED lighting solutions for industrial warehouses, parking lots, universities, sporting arenas, and other commercial applications. They serve thousands of customers from their headquarters in Chicago, Illinois. They use CallRail first and foremost to track lead sources while measuring ROI.  Problem OEO had been using CallRail call tracking for more than a year, but…

The Southern Bank Company has been operating community branches in northern Alabama for more than 80 years. They serve hundreds of businesses with a combination of traditional banking services as well as their speciality commercial lending division, altLINE. Problem In the highly competitive field of specialty finance, being able to track potential customers as leads…

Geek Powered Studios is an award-winning digital marketing company based in Austin, Texas. They serve more than 70 small and medium-sized businesses. For them, call tracking has always been a way to prove their value and directly tie efforts back to the revenue they’re driving for clients. The majority of the businesses they serve rely…

Headquartered in Woodstock, New Brunswick, Xplornet Communications Inc. is one of Canada’s leading broadband service providers. For more than a decade, Xplornet has been providing innovative broadband solutions to more than 300,000 customers at work, home, and play across Canada. Today, Xplornet offers voice and data communication services through its unique wireless and satellite network…

Paxton Automotive Marketing is the country’s leader in direct mail and digital advertising for the automotive industry. They create customized advertising solutions for more than 125 clients across the nation to drive traffic to their websites, generate leads, and increase direct sales. They’ve been using call tracking since they first opened 14 years ago and…

iNet Media is a digital marketing agency primarily focused on improving online presence for their clients and marketing them online. Most of their client base are small to medium businesses that depend on phone calls, and iNet has always understood the need for call tracking as a means to proving ROI to those clients. Problem…