by Zack Bedingfield  May 25, 2017

Google Changes Enhanced CPC 30% Threshold: What Advertisers Need to Know

Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.

by Adam Hofman  May 23, 2017

Machine Learning and Building Conversation Intelligence

Machine Learning and Artificial Intelligence is a big deal, and you should try these amazing features we built for you to stay ahead of the competition.

by Madelyn Newman  May 22, 2017

Three Easy Ways to Implement Lead Tracking Techniques with Lead Center

Implementing proper lead tracking is crucial to helping both sales and marketing teams. Here are 3 easy ways to use Lead Center to track leads.

by Erica Hawkins  May 18, 2017

STOR-N-LOCK Self Storage Successfully Implements Call Tracking for Local Search

With CallRail, STOCK-N-LOCK is able to grow their business while knowing that their call tracking campaigns won’t negatively impact their SEO efforts.

by Michael Saba  May 16, 2017

What a Macron Presidency means for global tech and marketing

International marketers should keep their eye on developments coming from France. Learn about Macron's stance on tech, globalization, privacy encryption.

by Amber Guidry  May 15, 2017

[Webinar] Track, Qualify & Convert Your Leads: Using Call and SMS Data

In this webinar, join Mark Sullivan as he discusses the evolution of marketing technology and the ease of customers reaching your business by phone.

by Erica Hawkins  May 11, 2017

Smart Phone Usage in The United Kingdom

The UK has reached “peak smartphone usage.” From your efforts online to those offline, CallRail is here to help you learn what’s working for your campaigns.

by Michael Saba  May 10, 2017

A Crash Course in Effective International Marketing

With smart international marketing, even niche businesses can broaden their appeal. Here's what you need to know to have an effective campaign.

by Michael Saba  May 4, 2017

Earn More Do Less helps client capture 400% more calls with CallRail

With CallRail, Earn More Do Less is able to provide real value and peace of mind for their clients and translate smart data into even smarter marketing.

by Erica Hawkins  May 1, 2017

Why Call Conversions are Better Than Clicks

Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.

by Michael Saba  Apr 28, 2017

How Real-Time Analytics are Reshaping Marketing

For data-driven marketers, real-time analytics are increasingly critical to creating value for businesses and clients. Those who stay ahead will benefit.

by Mark Sullivan  Apr 27, 2017

Local SEO DNI Impact Study

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

by Erica Hawkins  Apr 26, 2017

OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

With CallRail, OEO was able to view which sources were not only producing leads, but quality leads, enabling them to invest in the most effective channels.

by Nancy Lim  Apr 18, 2017

4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference

Discover how you can optimize your direct mail marketing campaign for success with these 4 essential tips from CallRail.

by Michael Saba  Apr 17, 2017

What is Call Scoring?

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

by Kate McGaughey  Apr 14, 2017

Conversation as a Medium: The Next Frontier in User Experience

New technology that makes our lives easier is always exciting, but there are bigger implications for adopting conversation as a medium that directly impacts search. Learn how voice assistance are changing the world of marketing.

by Kate McGaughey  Apr 13, 2017

Day spa increases monthly revenue with call tracking & Google Ads

See how Mozaik Skin & Body grew their revenue with Google Ads and CallRail.

by Madelyn Newman  Apr 13, 2017

Assigning Phone Call Leads in Salesforce using a Round Robin Assignment

Learn how to assign your inbound phone call leads from Salesforce with round robin distribution using the CallRail's Call Flow Builder.

by Madelyn Newman  Apr 12, 2017

CallRail & Google Call Forwarding

Many CallRail customers start using our call tracking software after already trying out Google’s phone call conversion tracking. Should you use both?

by Erica Hawkins  Apr 11, 2017

3 Reasons to Implement Round Robin for Your Sales Team

Streamline your phone management and never miss out on a lead again. With CallRail's Round Robin, your customer will reach a person rather than voicemail.

by Erica Hawkins  Apr 4, 2017

What is Call Analytics?

Have an enormous edge over your competition by gaining an in-depth insight into caller demographics and behavior with call tracking from CallRail.

by Madelyn Newman  Mar 23, 2017

Manage All of Your Inbound Leads with Form Tracking from CallRail

Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to deliver those high-converting callers.

by Zack Bedingfield  Mar 21, 2017

Google to Change Exact Match Keywords Once Again

Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.

by Mark Sullivan  Mar 16, 2017

Google Algo and Ads Changes to Watch in 2017

Google owns search. Here are six significant algorithm & Google Ads changes they've made recently that will affect data-driven marketers everywhere in 2017.

by Erica Hawkins  Mar 13, 2017

What Drives Auto Buyers?

Do you know what drives traffic to your dealership? CallRail's got you covered. With call tracking, you can know which campaigns are making your phone ring.