by Michael Saba

Conversion tracking differences between Microsoft Ads and Google Ads

In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.

by Katherine Hosmer

What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

What does Google's new JavaScript tag mean for tracking calls in Google Analytics? Here's what you need to know about the gtag.js change and what it means for your call tracking data.

by David Schroeder

How to get the most out of CallRail’s VWO integration

VWO is a software used to A/B test versions of webpages. Learn how to optimize your site for phone calls with CallRail's VWO integration.

by Robert Martin

Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

by Michael Saba

Why boosting engagement is essential after Facebook’s News Feed update

The Facebook News Feed update will have a big impact on marketers. What do these changes mean, and how should you change your facebook marketing strategy?

by Michael Saba

Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.

by Anna Charity

Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

Newest addition to CallRail's Conversation Intelligence suite: Call Highlights. Simplify call analysis and maximize ad spend.

by Zack Bedingfield

Optimize your Facebook Ads with call analytics

Watch On-Demand: Learn proven methods to drive inbound calls from Facebook, how to track the success of your ad campaigns, and how to integrate call analytics to drive more calls, clicks, and customers.

by Michael Saba

Awesome Australian content marketing campaigns (and what you can learn from them)

Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.

by Anna Charity

Streamline Agent Management with the New Calls by Agent Report

CallRail's Calls by Agent report enhances call analytics. Improve marketing strategies and identify opportunities for performance improvement and success.

by Michael Saba

Analysis: Australia’s digital marketing dominance presents challenges, opportunities

Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.

by Michael Saba

A guide to Australian telemarketing and spam call laws

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

by Brittney Sovik

Source Tracking vs. Visitor Tracking: What’s the Difference?

Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.

by Michael Saba

With call tracking, Phorge grows client business by (at least) 30 percent

Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.

by Katherine Hosmer

How to Optimize Your Content With Automation Rules Insights

Automation Rules can help your business determine what content is best at maximizing engagement and bringing in new leads -- here's how.

by Brittney Sovik

Use Form Tracking to Capitalize On Your Inbound Leads

Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.

by Erica Hawkins

Is It Legal To Record Phone Conversations In Your State?

Most states have phone call recording laws. Find out if it is legal to record a phone conversation or conference call in your state.

by Robert Martin

How to use the Call Flow Builder to maximize inbound leads

The Call Flow Builder from CallRail increases the power and flexibility of your tracking numbers by routing every call to the right person, every time.

by Michael Saba

2017 tech news: A year in review

2017 tech news has impacted marketing in a big way. We review the most important tech headlines from 2017, and analyze what they mean for marketers.

by Michael Saba

The Australian Retailer’s guide to Boxing Day

Boxing day is fast approaching for Australian retailers. Here are some ways your business can boost sales and make the most of this holiday season.

by Madelyn Newman

How to use Facebook Custom Audiences with Call Insights

CallRail's Facebook Integration can auto-generate Facebook Custom Audiences to power your ads with call intelligence for better ad targeting.

by Michael Saba

How call recording can bring out the best in your sales team

Call recording is one of the best ways to train your sales team. Here's how you can put call recording to work for you and start boosting sales today.

by Madelyn Newman

Introducing CallRail’s Facebook Integration

View calls conversions inside the Facebook Business Ads Manager alongside click data. Optimize your ad spend for phone calls with greater insights.

by Michael Saba

New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well

New industry data points to increasing power of mobile when it comes to driving holiday sales for Black Friday, Cyber Monday, and beyond.

by Robert Martin

CallRail 101

Get the official introduction to CallRail’s intuitive self-service software to begin optimizing your campaigns and increasing customer acquisition.