by Michael Saba

With call tracking, ParaCore achieves agency success and stellar client retention

With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.

by Adam Carbonneau

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

by Carolyn Lyden

Using call tracking with Salesforce: All your lead data in one place

Call tracking and salesforce are great on their own, but they're even more powerful when combined. Here's how our Salesforce integration does just that.

by Michael Saba

With call tracking, Cardinal builds client relationships that last

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

by Anna Charity

These two CallRail features help PPC pros to eliminate guesswork

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

by Elliott Wood

Call tracking and GDPR: Here’s what marketers need to know

Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...

by Brittney Sovik

Why you need a toll-free number in your Local Swap pool

Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.

by Michael Saba

What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

by Brittney Sovik

Using Local Swap: 4 steps to get you from start to finish

Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.

by Katherine Hosmer

How to use CallRail phone numbers for local marketing

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

by Carolyn Lyden

Conversation Analytics and the future of analyzing phone calls for customer experience

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.

by Madelyn Newman

HIPAA call tracking checklist: Best practices for maintaining compliance

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

by Brittney Sovik

How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

by Carolyn Lyden

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

by Anna Charity

CallRail and Facebook, plus Facebook click-to-call (update)

Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?

by Jules Tompkins

Our new e-book shares how data-driven marketing agencies grow revenue with call tracking

With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.

by Michael Saba

With call tracking, Bonfire cuts client’s missed calls by 66%

The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/

by Brittney Sovik

5 ways CallRail uses CallRail

At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.

by Carolyn Lyden

Google Analytics & CallRail: The most commonly used CallRail integration

CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.

by Ryan Garrow

Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.

by Mark Sullivan

Local SEO, DNI, & NAP Consistency: An Advanced Guide

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

by Carolyn Lyden

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

by Johnathan Dane

4 undeniable benefits marketers gain from using call intelligence tools

Klientboost's Founder, Johnathan Dane, showcases why and how CallRail helps businesses grow larger and marketers work smarter.

by Anna Charity

How to leverage CallRail's automatic phone Transcription

CallRail's Transcriptions automatically turn phone conversations into searchable, speaker-organized transcriptions, helping you gain better customer insights.

by Anna Charity

Why call data looks different in CallRail, Google Analytics, and Google Ads

Call tracking reports are critical for marketers to prove ROI, but why does the data look different between CallRail, Google Analytics, and Ads?