Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.

Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.

Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

CallRail's powerful Call Highlights tool helps marketers and salespeople to find common threads and important moments in business call conversations.

Pull Call Highlights reports out of CallRail to help you target better and market smarter and get a leg up on your competition.

Lead Center allows you to view valuable caller information before you answer the phone and can make a huge difference in your management of calls and close rates.

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

Call tracking and salesforce are great on their own, but they're even more powerful when combined. Here's how our Salesforce integration does just that.

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...

Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.