by Michael Saba May 15, 2018
With call tracking, Cardinal builds client relationships that last
With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.
by Anna Charity May 9, 2018
These two CallRail features help PPC pros to eliminate guesswork
Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?
by Elliott Wood May 8, 2018
Call tracking and GDPR: Here’s what marketers need to know
Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...
by Brittney Sovik May 7, 2018
Why you need a toll-free number in your Local Swap pool
Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.
by Michael Saba Apr 30, 2018
What is GDPR and how will it affect my business?
GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.
by Brittney Sovik Apr 30, 2018
Using Local Swap: 4 steps to get you from start to finish
Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.
by Katherine Hosmer Apr 27, 2018
How to use CallRail phone numbers for local marketing
Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.
by Carolyn Lyden Apr 20, 2018
Conversation Analytics and the future of analyzing phone calls for customer experience
Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.
by Madelyn Newman Apr 18, 2018
HIPAA call tracking checklist: Best practices for maintaining compliance
If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.
by Brittney Sovik Mar 21, 2018
How CallRail can improve your Google Ads lead tracking
How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.
by Carolyn Lyden Mar 19, 2018
Link building 101 + how to use call data for link building content
Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.
by Anna Charity Mar 16, 2018
CallRail and Facebook, plus Facebook click-to-call (update)
Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?
by Jules Tompkins Mar 15, 2018
Our new e-book shares how data-driven marketing agencies grow revenue with call tracking
With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.
by Michael Saba Mar 15, 2018
With call tracking, Bonfire cuts client’s missed calls by 66%
The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/
by Brittney Sovik Mar 13, 2018
5 ways CallRail uses CallRail
At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.
by Carolyn Lyden Mar 8, 2018
Google Analytics & CallRail: The most commonly used CallRail integration
CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.
by Ryan Garrow Mar 7, 2018
Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns
Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.
by Mark Sullivan Mar 7, 2018
Local SEO, DNI, & NAP Consistency: An Advanced Guide
Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.
by Carolyn Lyden Mar 5, 2018
Call tracking systems: Key to a complete attribution ecosystem
Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.
by Johnathan Dane Feb 28, 2018
4 undeniable benefits marketers gain from using call intelligence tools
Klientboost's Founder, Johnathan Dane, showcases why and how CallRail helps businesses grow larger and marketers work smarter.
by Anna Charity Feb 27, 2018
How to leverage CallScribe’s automatic phone transcription
CallRail's CallScribe automatically turns phone conversations into searchable, speaker-organized transcriptions, helping you gain better customer insights.
by Anna Charity Feb 26, 2018
Why call data looks different in CallRail, Google Analytics, and Google Ads
Call tracking reports are critical for marketers to prove ROI, but why does the data look different between CallRail, Google Analytics, and Ads?
by Michael Saba Feb 26, 2018
Conversion tracking differences between Microsoft Ads and Google Ads
In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.
by Katherine Hosmer Feb 16, 2018
What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics
by David Schroeder Feb 13, 2018
How to get the most out of CallRail’s VWO integration
VWO is a software used to A/B test versions of webpages. Learn how to optimize your site for phone calls with CallRail's VWO integration.