by Michael Saba  Sep 22, 2018

Health to wealth, and back again: How to boost your healthcare marketing

While healthcare advertises like other industries, they have legal and ethical considerations to be aware. Here's how to boost your marketing efforts.

by Melissa Garner  Sep 20, 2018

Connecting Raven Tools and CallRail

With the Raven Tools-CallRail integration, you can use call tracking data to supercharge your SEO marketing. Here's how to get the most from both platforms.

by Katherine Hosmer  Sep 4, 2018

Optimizing Google Ads for call tracking insights

By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.

by Katherine Hosmer  Aug 30, 2018

Customizable reports bring power and flexibility to your analytics

With CallRail's new Custom Reports feature, you can deliver powerful analytics reporting that proves your work and keeps clients happy.

by Dedra Mitchell  Aug 24, 2018

The missing metric: Why call tracking is a must for total attribution

Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

by Brittney Sovik  Aug 23, 2018

Three ways to use CallRail for user research

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

by Jules Tompkins  Aug 8, 2018

Are phone calls really vanishing? Not for businesses

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

by Adam Hofman  Jul 26, 2018

How CallRail built CallScore: Using AI to make better marketing decisions

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.

by Karissa Austin  Jul 2, 2018

10 ways realtors can increase traffic to their listings

Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.

by Dan Wakefield  Jun 27, 2018

Top call tracking tips for real estate marketing

Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.

by Nick Jackson  Jun 19, 2018

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

by Robert Martin  Jun 18, 2018

Watch: Easily find important keywords from your call conversations

CallRail's powerful Call Highlights tool helps marketers and salespeople to find common threads and important moments in business call conversations.

by Anna Charity  Jun 13, 2018

Improve bidding strategy with new Call Highlights report

Pull Call Highlights reports out of CallRail to help you target better and market smarter and get a leg up on your competition.

by Brittney Sovik  Jun 6, 2018

How to manage call tracking in real-time and close more deals over the phone

Lead Center allows you to view valuable caller information before you answer the phone and can make a huge difference in your management of calls and close rates.

by Carolyn Lyden  Jun 5, 2018

Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

by Michael Saba  May 29, 2018

With call tracking, ParaCore achieves agency success and stellar client retention

With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.

by Carolyn Lyden  May 21, 2018

Using call tracking with Salesforce: All your lead data in one place

Call tracking and salesforce are great on their own, but they're even more powerful when combined. Here's how our Salesforce integration does just that.

by Michael Saba  May 15, 2018

With call tracking, Cardinal builds client relationships that last

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

by Anna Charity  May 9, 2018

These two CallRail features help PPC pros to eliminate guesswork

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

by Elliott Wood  May 8, 2018

Call tracking and GDPR: Here’s what marketers need to know

Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...

by Brittney Sovik  May 7, 2018

Why you need a toll-free number in your Local Swap pool

Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.

by Michael Saba  Apr 30, 2018

What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

by Brittney Sovik  Apr 30, 2018

Using Local Swap: 4 steps to get you from start to finish

Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.

by Katherine Hosmer  Apr 27, 2018

How to use CallRail phone numbers for local marketing

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

by Carolyn Lyden  Apr 20, 2018

Conversation Analytics and the future of analyzing phone calls for customer experience

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.