by Erica Hawkins

3 Things 100K Per Month PPC Marketers Do Differently

Call tracking is a necessary tool for PPC marketers with a significant PPC budget, enabling them to adjust their ad spend based on real data and cuts costs.

by Erica Hawkins

Are the People Who Answer the Phones at Your Company Costing You Business?

How you answer the phone is more important than you think and poor experiences can cost you business. Are your employees' phone ettiquette up to standards?

by Erica Hawkins

Why Call Tracking Metrics Matter to Your Marketing Efforts

The data and metrics you can collect through call tracking will help measure performance and drive the focus of your marketing strategies.

by Erica Hawkins

3 More Reasons to Track Inbound Phone Calls

Tracking inbound phone calls is a necessity for any successful marketing strategy. If you aren't tracking phone calls, here are 3 reasons you should be.

by Erica Hawkins

Website Visitors Are Quick to Call, So Design with Conversions in Mind

Updating your website with conversion design in mind is important. You need to supply users with what they need to make the quick decision to call.

by Katherine Hosmer

Texting for Your CallRail Tracking Numbers

You will be able to communicate with anyone who sends a text message to a phone number that is configured in your account to receive text messages.

by Erica Hawkins

Incorporate Call Tracking Into Your Marketing Plan

You might have a mountain of information on how users are clicking through to your website and landing pages by using web analytics, social analytics and paid advertising data, but there is one more piece to the lead generation puzzle that people aren't utilizing that will greatly increase your ROI.

by Erica Hawkins

When it Comes to Purchasing, Calling is Still King

Mobile callers pick up the phone because it's easier to find the information they need, so make sure you're not losing valuable conversions

by Erica Hawkins

Want to Successfully Capture Leads? You’ve Got 5 Minutes.

Phone calls are a valuable lead source, but a ringing phone isn't valuable on its own - it's what you do with it, and how longs it takes you to do it.

by Erica Hawkins

High Quality Voicemail Transcriptions

allRail now provides human transcriptions of your voicemails, allowing you to read messages straight from your email or CallRail account.

by Andy Powell

How to Get Search Term Data for Your Google Ads Call Conversions

Shaken by Google's latest announcement for search terms? Here's everything you need to know about the change and how to find your search terms still.

by Andy Powell

How to Keep Google Ads Keyword Data for Call Conversions

Nervous over Google Ads' latest announcement about keyword data? Don't worry. Here's everything you need to know for keeping your data for call conversions.

by Erica Hawkins

Are Your Content Marketing Efforts Paying Off?

About half of campaigns fail. Check out these tips on how to make sure your content marketing efforts are paying off.

by Erica Hawkins

Interruption Marketing vs Permission Marketing: A Deeper Look into Both Marketing Types

What exactly is the difference between interruption marketing vs permission marketing? Learn more about which tactics would benefit your business the most.

by Erica Hawkins

4 Reasons Call Tracking is Necessary for Marketing Agencies

Marketing agencies use every channel they can to get valuable leads for their clients. But with offline campaigns, how are they measuring performance?

by Andy Powell

Report Conversions Based on Call Length

You can now configure your CallRail account to only report calls to Google Analytics, KISSmetrics, and other third-party analytics tools if the call exceeds a certain length; such as 30 seconds, 1 minute, or 5 minutes, all through your company's edit page.

by Erica Hawkins

How a Strong Vocabulary Can Help You Reach Out To Your Customers

A good idea can go to waste if it can't be effectively communicated with someone else. After all, how can other people appreciate it if you can't properly explain what it's about? The potential of this good idea will simply be lost if you can't find the right words for it.

by Erica Hawkins

How to Utilize Customer Call Data To Increase and Improve Sales

Collecting call data can help companies increase their sales by creating marketing campaigns that are more effective.

by Erica Hawkins

Eight Offline Advertising Techniques You Can Try This Year

Outbound marketing strategies and traditional methods are still relevant. Learn about different offline advertising techniques to try this year.

by Erica Hawkins

5 ways to increase your online marketing ROI today

The aim of any marketing campaign is to enable your business to make new sales, and/or increase its sales volumes. However, even as you roll out your marketing efforts, you might wonder whether your preferred marketing channels are offering a solid ROI.

by Erica Hawkins

Social Media Tracking & Analytics Tools for Actionable Results

Social media is a great place for marketing, but is it worth the time? Here are some tools to help your track your social media performance and ROI.

by Erica Hawkins

CallRail Now Integrates with Google Universal Analytics

Get Complete Conversion Data with our Google Universal Analytics Call Tracking Integration.

by Erica Hawkins

Training Customer Service Employees with Pre-recorded Calls

Past recorded calls are a great sales training tool for your current sales staff. Use real life conversations to help your staff gain situational experience.

by Erica Hawkins

Should You Dumb Down Your Vocabulary when Speaking to Customers?

Communication is the cornerstone of good customer relations, so it is crucial that you speak in a manner that your customers can understand.

by Erica Hawkins

7 Tips to Improve Verbal Communication Skills

Strong verbal communication skills are important for your business, and CallRail call recording can improve the way your employees communicate on the phone.