by Nancy Lim  Apr 18, 2017

4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference

Discover how you can optimize your direct mail marketing campaign for success with these 4 essential tips from CallRail.

by Michael Saba  Apr 17, 2017

What is Call Scoring?

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

by Kate McGaughey  Apr 14, 2017

Conversation as a Medium: The Next Frontier in User Experience

New technology that makes our lives easier is always exciting, but there are bigger implications for adopting conversation as a medium that directly impacts search. Learn how voice assistance are changing the world of marketing.

by Kate McGaughey  Apr 13, 2017

Day spa increases monthly revenue with call tracking & Google Ads

See how Mozaik Skin & Body grew their revenue with Google Ads and CallRail.

by Madelyn Newman  Apr 13, 2017

Assigning Phone Call Leads in Salesforce using a Round Robin Assignment

Learn how to assign your inbound phone call leads from Salesforce with round robin distribution using the CallRail's Call Flow Builder.

by Madelyn Newman  Apr 12, 2017

CallRail & Google Call Forwarding

Many CallRail customers start using our call tracking software after already trying out Google’s phone call conversion tracking. Should you use both?

by Erica Hawkins  Apr 11, 2017

3 Reasons to Implement Round Robin for Your Sales Team

Streamline your phone management and never miss out on a lead again. With CallRail's Round Robin, your customer will reach a person rather than voicemail.

by Erica Hawkins  Apr 4, 2017

What is Call Analytics?

Have an enormous edge over your competition by gaining an in-depth insight into caller demographics and behavior with call tracking from CallRail.

by Madelyn Newman  Mar 23, 2017

Manage All of Your Inbound Leads with Form Tracking from CallRail

Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to deliver those high-converting callers.

by Zack Bedingfield  Mar 21, 2017

Google to Change Exact Match Keywords Once Again

Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.

by Mark Sullivan  Mar 16, 2017

Google Algo and Ads Changes to Watch in 2017

Google owns search. Here are six significant algorithm & Google Ads changes they've made recently that will affect data-driven marketers everywhere in 2017.

by Erica Hawkins  Mar 13, 2017

What Drives Auto Buyers?

Do you know what drives traffic to your dealership? CallRail's got you covered. With call tracking, you can know which campaigns are making your phone ring.

by Madelyn Newman  Mar 7, 2017

Conversion Tracking for Click-to-Text Ads

With CallRail’s new Text Conversations, see which marketing campaigns are driving SMS conversations, view full caller ID data, and gain valuable insights.

by Madelyn Newman  Feb 22, 2017

Meet the New CallRail Mobile App

CallRail's Mobile App is a great way for marketers to stay connected to their call activity on-the-go. Our latest version gives you even more control over your phone call conversations and makes accessing data a breeze.

by Erica Hawkins  Feb 21, 2017

Streamline Your Marketing: A Guide to Saving Time with Call Tracking

Time is money. Save both with CallRail. Here are a few examples of how call tracking can transform your marketing for quicker proven results. 

by Mark Sullivan  Feb 2, 2017

What is a main line tracking number?

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

by Erica Hawkins  Jan 25, 2017

Digital Agency iNet Media Decreases Time Spent on Campaign Set Up by Staggering 99% with CallRail

From a campaign set up that was a 24 hour process to one setup that took 1 minute, it was a no-brainer for digital agency, iNet Media, to move to CallRail.

by Erica Hawkins  Jan 23, 2017

Fannit uses Call Tracking to Find $450,000 in Missing Revenue for Mercedes-Benz of Seattle

Before working with CallRail, Fannit’s visibility into a client’s inbound calls was relatively limited. Discover how call tracking increase their growth.

by Karissa Austin  Jan 19, 2017

What is call tracking software?

Call tracking can be a game changer for businesses who want to get to the root of who their customers are and what campaigns drive them to call.

by Andy Powell  Jan 12, 2017

Why We’re Including CallScore for Free

With CallScore included in all accounts, you can now gain more insight into calls with customers and immediately determine if the call was a good lead.

by Zack Bedingfield  Jan 11, 2017

Google Ads Announces Automatic Call Extensions for Mobile Search

Yet another update to Google Ads. Google has made announcement about call extensions this week and here's what you need to know for your business.

by Mark Sullivan  Jan 10, 2017

Google Ads update to phone numbers in ads that show a business location

Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.

by Erica Hawkins  Jan 7, 2017

What is Dynamic Number Insertion?

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.

by Erica Hawkins  Dec 29, 2016

Your 2017 Marketing Strategy Forecast

The more things change the more they stay the same. Follow these tips to maintain a clear path through your marketing strategies for 2017.

by Erica Hawkins  Dec 28, 2016

Infographic: What You Can Learn From Phone Calls

Calls are 10x’s more likely to convert than their form fill counterparts. Fully understand what drives calls to your business!