by Madelyn Newman

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

by Michael Saba

The Decline of Google Organic, the Rise of Mobile, and What It Means for Your Business

The game is changing...again. With the rise of mobile and decline of Google organic, it may be time for SEO marketers to start shifting their priorities.

by Madelyn Newman

Power Up Your Call Transcriptions with Automation Rules

Gain insight into customer search. Have keywords automatically pulled from the call transcriptions of any campaign with Automation Rules.

by Zack Bedingfield

How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.

by Michael Saba

How Wonderist used CallRail and CallScore to grow a dental client’s monthly patients by 530%

CallRail provided Wonderist with something invaluable in their line of work: Full transparency about how their clients' ad budgets are being put to use.

by Michael Saba

Effective Real Estate Marketing in the Digital Age

Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

by Lance Weatherby

MarTech Conference: The Explosion of Marketing Technology

The growth of the marketing technology industry was exploded in the last few years. In a continually evolving field, it's important to always stay ahead.

by Zack Bedingfield

Google Changes Enhanced CPC 30% Threshold: What Advertisers Need to Know

Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.

by Adam Hofman

Machine Learning and Building Conversation Intelligence

Machine Learning and Artificial Intelligence is a big deal, and you should try these amazing features we built for you to stay ahead of the competition.

by Madelyn Newman

Three Easy Ways to Implement Lead Tracking Techniques with Lead Center

Implementing proper lead tracking is crucial to helping both sales and marketing teams. Here are 3 easy ways to use Lead Center to track leads.

by Erica Hawkins

STOR-N-LOCK Self Storage Successfully Implements Call Tracking for Local Search

With CallRail, STOCK-N-LOCK is able to grow their business while knowing that their call tracking campaigns won’t negatively impact their SEO efforts.

by Michael Saba

What a Macron Presidency means for global tech and marketing

International marketers should keep their eye on developments coming from France. Learn about Macron's stance on tech, globalization, privacy encryption.

by Amber Guidry

[Webinar] Track, Qualify & Convert Your Leads: Using Call and SMS Data

In this webinar, join Mark Sullivan as he discusses the evolution of marketing technology and the ease of customers reaching your business by phone.

by Erica Hawkins

Smart Phone Usage in The United Kingdom

The UK has reached “peak smartphone usage.” From your efforts online to those offline, CallRail is here to help you learn what’s working for your campaigns.

by Michael Saba

A Crash Course in Effective International Marketing

With smart international marketing, even niche businesses can broaden their appeal. Here's what you need to know to have an effective campaign.

by Michael Saba

Earn More Do Less helps client capture 400% more calls with CallRail

With CallRail, Earn More Do Less is able to provide real value and peace of mind for their clients and translate smart data into even smarter marketing.

by Erica Hawkins

Why Call Conversions are Better Than Clicks

Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.

by Michael Saba

How Real-Time Analytics are Reshaping Marketing

For data-driven marketers, real-time analytics are increasingly critical to creating value for businesses and clients. Those who stay ahead will benefit.

by Mark Sullivan

Local SEO DNI Impact Study

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

by Erica Hawkins

OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

With CallRail, OEO was able to view which sources were not only producing leads, but quality leads, enabling them to invest in the most effective channels.

by Nancy Lim

4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference

Discover how you can optimize your direct mail marketing campaign for success with these 4 essential tips from CallRail.

by Michael Saba

What is Call Scoring?

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

by Kate McGaughey

Conversation as a Medium: The Next Frontier in User Experience

New technology that makes our lives easier is always exciting, but there are bigger implications for adopting conversation as a medium that directly impacts search. Learn how voice assistance are changing the world of marketing.

by Kate McGaughey

Day spa increases monthly revenue with call tracking & Google Ads

See how Mozaik Skin & Body grew their revenue with Google Ads and CallRail.

by Madelyn Newman

Assigning Phone Call Leads in Salesforce using a Round Robin Assignment

Learn how to assign your inbound phone call leads from Salesforce with round robin distribution using the CallRail's Call Flow Builder.