by Michael Saba

What a Macron Presidency means for global tech and marketing

International marketers should keep their eye on developments coming from France. Learn about Macron's stance on tech, globalization, privacy encryption.

by Amber Guidry

[Webinar] Track, Qualify & Convert Your Leads: Using Call and SMS Data

In this webinar, join Mark Sullivan as he discusses the evolution of marketing technology and the ease of customers reaching your business by phone.

by Erica Hawkins

Smart Phone Usage in The United Kingdom

The UK has reached “peak smartphone usage.” From your efforts online to those offline, CallRail is here to help you learn what’s working for your campaigns.

by Michael Saba

A Crash Course in Effective International Marketing

With smart international marketing, even niche businesses can broaden their appeal. Here's what you need to know to have an effective campaign.

by Michael Saba

Earn More Do Less helps client capture 400% more calls with CallRail

With CallRail, Earn More Do Less is able to provide real value and peace of mind for their clients and translate smart data into even smarter marketing.

by Erica Hawkins

Why Call Conversions are Better Than Clicks

Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.

by Michael Saba

How Real-Time Analytics are Reshaping Marketing

For data-driven marketers, real-time analytics are increasingly critical to creating value for businesses and clients. Those who stay ahead will benefit.

by Mark Sullivan

Local SEO DNI Impact Study

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

by Erica Hawkins

OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

With CallRail, OEO was able to view which sources were not only producing leads, but quality leads, enabling them to invest in the most effective channels.

by Nancy Lim

4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference

Discover how you can optimize your direct mail marketing campaign for success with these 4 essential tips from CallRail.

by Michael Saba

What is Call Scoring?

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

by Kate McGaughey

Conversation as a Medium: The Next Frontier in User Experience

New technology that makes our lives easier is always exciting, but there are bigger implications for adopting conversation as a medium that directly impacts search. Learn how voice assistance are changing the world of marketing.

by Kate McGaughey

Day spa increases monthly revenue with call tracking & Google Ads

See how Mozaik Skin & Body grew their revenue with Google Ads and CallRail.

by Madelyn Newman

Assigning Phone Call Leads in Salesforce using a Round Robin Assignment

Learn how to assign your inbound phone call leads from Salesforce with round robin distribution using the CallRail's Call Flow Builder.

by Madelyn Newman

CallRail & Google Call Forwarding

Many CallRail customers start using our call tracking software after already trying out Google’s phone call conversion tracking. Should you use both?

by Erica Hawkins

3 Reasons to Implement Round Robin for Your Sales Team

Streamline your phone management and never miss out on a lead again. With CallRail's Round Robin, your customer will reach a person rather than voicemail.

by Erica Hawkins

What is Call Analytics?

Have an enormous edge over your competition by gaining an in-depth insight into caller demographics and behavior with call tracking from CallRail.

by Zack Bedingfield

Google to Change Exact Match Keywords Once Again

Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.

by Erica Hawkins

What Drives Auto Buyers?

Do you know what drives traffic to your dealership? CallRail's got you covered. With call tracking, you can know which campaigns are making your phone ring.

by Madelyn Newman

Conversion Tracking for Click-to-Text Ads

With CallRail’s new Text Conversations, see which marketing campaigns are driving SMS conversations, view full caller ID data, and gain valuable insights.

by Madelyn Newman

Meet the New CallRail Mobile App

CallRail's Mobile App is a great way for marketers to stay connected to their call activity on-the-go. Our latest version gives you even more control over your phone call conversations and makes accessing data a breeze.

by Erica Hawkins

Streamline Your Marketing: A Guide to Saving Time with Call Tracking

Time is money. Save both with CallRail. Here are a few examples of how call tracking can transform your marketing for quicker proven results. 

by Mark Sullivan

What is a main line tracking number?

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

by Erica Hawkins

Digital Agency iNet Media Decreases Time Spent on Campaign Set Up by Staggering 99% with CallRail

From a campaign set up that was a 24 hour process to one setup that took 1 minute, it was a no-brainer for digital agency, iNet Media, to move to CallRail.

by Erica Hawkins

Fannit uses Call Tracking to Find $450,000 in Missing Revenue for Mercedes-Benz of Seattle

Before working with CallRail, Fannit’s visibility into a client’s inbound calls was relatively limited. Discover how call tracking increase their growth.