by Dan Wakefield  Mar 30, 2020

Will Google Chrome’s Privacy Updates Affect CallRail?

Google’s Privacy Sandbox initiative Last year, Google revealed plans to enhance internet privacy for Chrome users through their Privacy Sandbox initiative. Since then, they have started limiting insecure cross-site tracking and are taking action against invasive methods of tracking user data. Notably, one of the most prominent items on their agenda is rendering third-party cookies…

by Rachel Ward  Mar 27, 2020

How Workshop Digital increased ROI and conversion rates with CallRail

With clients across a variety of industries, Workshop Digital is a highly experienced, Virginia-based digital marketing agency that specializes in SEO, PPC, paid social, and conversion rate optimization.   Making the right call with incomplete information As a digital agency that works with a range of clients who rely on lead generation for growth, Workshop…

by Rachel Ward  Mar 26, 2020

CallRail and Workshop Digital Q&A

Workshop Digital is an award-winning digital marketing agency specializing in SEO and PPC for small, medium, and enterprise businesses. We spoke with Morgan Jarvis, a Paid Digital Marketer at Workshop Digital, about how the CallRail’s call and form tracking has given both them and their clients a better view into their customers journeys and where…

by Adam Hofman  Mar 25, 2020

Call Tracking and Lead Scoring

For businesses of all sizes, understanding where your highest quality leads are coming from is extremely important. Whether you are in marketing and are looking for marketing automation, or in sales looking to coach your team and analyze the quality of your sales reps or sales funnel, it’s pivotal to gain insight into what is…

by Jay Hansborough  Mar 25, 2020

Get more out of your phone calls with Conversation Intelligence

Analyze every conversation in an instant. CallRail’s powerful Conversation Intelligence product delivers valuable insights while saving you time and money. Now available at a fixed monthly rate and includes a free, 14-day trial to start.   Understand the context of your calls Conversation Intelligence adds new value to CallRail’s existing functionality by tracking the channel…

by Katherine Hosmer  Mar 19, 2020

Minding the business with CallRail

People across the globe have come together over the past few weeks to navigate new and challenging waters. Between shopping, working remotely, and becoming teachers to our children and caregivers to our families, it may feel overwhelming finding the balance between our work priorities and home lives. At CallRail, we celebrate several values as employees.…

by Dedra Mitchell  Mar 18, 2020

How Form Tracking and Call Tracking work together

Inbound calls and form submissions are two of the best lead generation tools for marketers. Of course getting leads is great, but tracking and analyzing how these leads are finding and connecting with your business through calls and form submissions is one of the best ways to understand what’s happening and strengthen your marketing strategies.…

by Melissa Garner  Mar 16, 2020

3 reasons call tracking is critical for local service businesses ready to grow

This is a guest post by Keith Brown, the CMO of Today’s Local Media, a full-service marketing agency serving customers nationwide with a mission to bring new leads to businesses and accelerate their growth.    Over the past year, there is one thing every business has their sights set on. Growth. Whether you are looking…

by Madelyn Newman  Mar 13, 2020

Get More From Your Call Data with Conversation Intelligence

Deciphering the value of your inbound calls is never easy. You need to know not only which of your campaigns are generating the most calls, but also which of these leads are sales-ready. Sometimes it seems like the only way to optimize your marketing is by manually qualifying and scoring each individual phone call. But…

by Katherine Hosmer  Mar 12, 2020

How to Optimize Your Content With Keyword Spotting Insights

As part of the UX team at CallRail, I work with content writers to create and maintain CallRail’s support documentation. Each day, I pull reports on the topics customers search for on our Help Center. When looking at these reports, my goal is to understand how people talk about CallRail and call tracking: Which words…

by Madelyn Newman  Mar 10, 2020

Level Up Your Call Transcriptions with Keyword Spotting

There’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not to mention time-consuming. That’s why we’re excited…

by Dedra Mitchell  Mar 6, 2020

How to generate more marketing qualified leads

Establishing workflows that consistently generate quality leads is an absolute must for any organization’s revenue goals. Making sure that those leads are qualified to be in the sales pipeline is another crucial step that often requires a significant amount of trial and error, open communication between marketing and sales teams, and sometimes a little creativity.…

by Carolyn Lyden  Mar 5, 2020

What is call tracking?

What is call tracking? Call tracking is the process of determining how callers found your business. Marketing and sales teams can use call tracking data to measure the success of advertising campaigns and optimize future marketing strategy. When did call tracking start? Call tracking in some form has existed since telephones were first invented and…

by Erica Hawkins  Mar 4, 2020

Top 10 Reasons You Should Be Using Business Call Tracking

For any business to succeed, you need a great website — and great tools to analyze its success. We live in a day and age where such tools exist; however, measuring online traffic and data is only one small piece of the puzzle. Call tracking is the tool you need to get a full understanding…

by Tim Niziak  Feb 21, 2020

Best industries for SMS marketing (+ examples)

How much time do you spend on interacting with your smartphone on a given day? Most phones give you an option to track this time, but do you really want to know the answer? We’re afraid to find out, too … Although ignorance may be bliss on a personal level, marketers should be aware of…

by Anna Charity  Feb 20, 2020

Better Form Tracking with CallRail’s new inclusive bundles

Last June, CallRail rolled out our new Form Tracking product as we expand into an all-in-one analytics platform. We’ve added powerful new functionality to now provide marketers with complete multi-touch attribution for calls, texts, and form submissions (an additional $50/month) – functionality previously unavailable in the form tracking product included in call plans. To accommodate…

by Jason Rozenblat  Feb 17, 2020

Validate your sales enablement strategy with better reporting

Successful selling requires support from an organization that can offer training, software tools, and other resources to improve sales effectiveness and performance at the individual and team-wide levels. The best way to build this infrastructure is through a sales enablement strategy, providing a framework to facilitate the collaboration, communication, and support that are necessary to…

by Melissa Garner  Feb 6, 2020

Next-level tips for tracking leads from offline sources

The ongoing evolution of digital marketing channels, strategies, and technologies has yielded the deepest, most advanced metrics in marketing and sales history. With just a few little clicks from a prospect, you learn so much — from where the lead found you to what you should do to nurture the relationship. This ease of data…

by Melissa Garner  Jan 31, 2020

How to talk to your clients about lead attribution reporting

Businesses invested in their marketing and sales processes can gain much from attribution reports. The data yielded by lead attribution can drive new marketing strategies, inform current campaigns, and ensure that underperforming channels aren’t languishing. These marketing analytics come with one little problem: To the average client, they might seem too advanced. Although the various…

by Bridget Graf  Jan 30, 2020

Mockingbird shares their marketing journey with CallRail

  “I think the most critical piece of CallRail here is it enables us to understand exactly how well we’re doing and communicate that back to our end clients. My name is Conrad Saam. I run Mockingbird. We’re an agency that focuses exclusively on the legal market. So, we had this great opportunity with a…

by J.R. Rund  Jan 24, 2020

How to use Google Tag Manager to track calls

Who is on your website and what are they doing there? What kinds of web traffic are you driving? If you’re a marketer, these are burning questions you probably ask yourself frequently. You’ve probably already gone to great lengths to figure out how to monitor this activity. There are a variety of ways you can…

by Kevin Mann  Jan 21, 2020

CallRail for Google My Business: Get to know your local customers through call tracking

Make your business seen within your community Google My Business (GMB) is a free platform that helps any business take control of their local search presence, which is especially helpful for small businesses. If you’ve ever been in a new city and entered “restaurants near me” into Google, you’ve already seen GMB in action. Google’s…

by Dan Wakefield  Jan 15, 2020

Better attribution reporting with Google Analytics and CallRail

Approximately 342,000 billboards dot American roads and highways, according to Statista, with nearly 9,000 of those being video billboards that cycle through ads every several seconds. About 15% of Americans own cellular phones that aren’t smartphones, according to Pew Research Center. That means in a room of 20 people, three are likely using flip phones…

by Zack Bedingfield  Jan 9, 2020

How to set up click-to-call in Google Ads

It’s essential for small business owners to regularly evaluate their marketing tactics so they can focus on the ones that will help them grow their businesses. If you’re a small business owner, then you’ve definitely heard of Google Ads. But do you know if you’re displaying the ads that are best for your business? Many…

by Katherine Hosmer  Jan 8, 2020

CallRail 2020: New Year, New Global Navigation

Here at CallRail, we’re always building and iterating on our product to help businesses of all sizes understand their marketing campaigns and leads. As part of our growing product roadmap, we recently added a brand new navigation bar to your account. This global navigation is an important first step to building seamless user experiences for…