Call Tracking Tips

Call tracking use cases vary based on industry and even company. Get the latest tips and learn how marketers and businesses in your industry are benefitting from call tracking. Learn more about other use cases and other call tracking tips by reading the articles below.



The missing metric: Why call tracking is a must for total attribution

Posted by
Dedra Mitchell at CallRail
on August 24, 2018
marketers working on laptops

Pinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge how leads are interacting with campaigns and…

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Three ways to use CallRail for user research

Posted by
on August 23, 2018
businessman looking at line graph

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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10 ways realtors can increase traffic to their listings

Posted by
karissa austin photo
on July 2, 2018
Vintage red telephones floating against a light-blue background

As realtors, you lead small-but-mighty teams. So it makes sense that between juggling phone calls, showings, and paperwork, it’s easy for marketing to fall by the wayside despite its importance to real estate success. Ultimately, you need simple yet effective ways to market your business and keep prospects flowing. In this post, you’ll learn 10…

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Top call tracking tips for real estate marketing

Posted by
Dan Wakefield at CallRail
on June 27, 2018
A row of colorful houses

Real estate marketing can be a tough game to play, and no one knows that better than realtors. The path to purchase is a long and winding road, one that requires plenty of research and investigation on the buyer’s part, and loads of guidance and persistence from the agent. Payoffs can be big for dedicated…

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Using call tracking with Salesforce: All your lead data in one place

Posted by
on May 21, 2018
businessman reviews charts

What is Salesforce? Salesforce is the leading CRM (Customer Relationship Management) platform. Technology like Salesforce helps companies keep track of their customers, as well as their information, interactions, stages of sales development, and more. The CallRail integration for Salesforce adds another level by helping sales and marketing professionals keep track of their calls in the…

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Why you need a toll-free number in your Local Swap pool

Posted by
on May 7, 2018
A group of origami boats against a white background

Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or…

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What is GDPR and how will it affect my business?

Posted by
on April 30, 2018
EU flag

GDPR, an acronym for General Data Protection Regulation, is a new set of rules in the European Union governing how personal data can be stored and used. It’s an update to the European Union’s 1995 Data Protection Directive, which served as the framework for this new version of the law. Starting on May 25, 2018,…

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Using Local Swap: 4 steps to get you from start to finish

Posted by
on April 30, 2018
hand holding lightbulb

If you get a phone call from a number you don’t recognize, do you pick up? Maybe you do, but you probably think twice. Customers are the same on websites. Someone browsing companies online might hesitate to call a phone number that looks unfamiliar to them, assuming the company isn’t local. That’s why we built a…

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How CallRail can improve your Google Ads lead tracking

Posted by
on March 21, 2018
call tracking for client retention

What is Google Ads? Google Ads (formerly known as AdWords) is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, Ads delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have…

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