Call Tracking Tips

Call tracking use cases vary based on industry and even company. Get the latest tips and learn how marketers and businesses in your industry are benefitting from call tracking. Learn more about other use cases and other call tracking tips by reading the articles below.


How to drive more call conversions from Facebook ads

Posted by
on March 13, 2019
Marketer using whisper message

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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The best call tracking features for agencies (and how they work)

Posted by
Dedra Mitchell at CallRail
on February 11, 2019
metal keyring on gray backdrop

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

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AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Posted by
karissa austin photo
on December 11, 2018
robot hand holding smartphone

As artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only natural to ask yourself: Are phone calls…

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The missing metric: Why call tracking is a must for total attribution

Posted by
Dedra Mitchell at CallRail
on August 24, 2018
marketers working on laptops

Pinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge how leads are interacting with campaigns and…

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Three ways to use CallRail for user research

Posted by
on August 23, 2018
businessman looking at line graph

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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