Call tracking use cases vary based on industry and even company. Get the latest tips and learn how marketers and businesses in your industry are benefitting from call tracking. Learn more about other use cases and other call tracking tips by reading the articles below.


Using call tracking with Salesforce: All your lead data in one place

Posted by
on May 21, 2018
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What is Salesforce? Salesforce is the leading CRM (Customer Relationship Management) platform. Technology like Salesforce helps companies keep track of their customers, as well as their information, interactions, stages of sales development, and more. The CallRail integration for Salesforce adds another level by helping sales and marketing professionals keep track of their calls in the…

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Why you need a toll-free number in your Local Swap pool

Posted by
on May 7, 2018
origami boats

Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or…

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What is GDPR and how will it affect my business?

Posted by
on April 30, 2018
EU flag

GDPR, an acronym for General Data Protection Regulation, is a new set of rules in the European Union governing how personal data can be stored and used. It’s an update to the European Union’s 1995 Data Protection Directive, which served as the framework for this new version of the law. Starting on May 25, 2018,…

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Using Local Swap: 4 steps to get you from start to finish

Posted by
on April 30, 2018
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If you get a phone call from a number you don’t recognize, do you pick up? Maybe you do, but you probably think twice. Customers are the same on websites. Someone browsing companies online might hesitate to call a phone number that looks unfamiliar to them, assuming the company isn’t local. That’s why we built a…

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How CallRail can improve your AdWords lead tracking

Posted by
on March 21, 2018
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What is Google AdWords? Google AdWords is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, AdWords delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have to pay when someone…

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CallRail and Facebook, plus Facebook click-to-call (update)

Posted by
headshot of Anna Niles
on March 16, 2018

Updated: March 16, 2018 After the release of Facebook’s “call now” button almost three years ago, mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. It is expected that the annual number of mobile phone calls to businesses will reach 162 billion by 2019.   And with Facebook…

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5 ways CallRail uses CallRail

Posted by
on March 13, 2018
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At CallRail, we built a product that we also use. Not only do we know the ins and outs of our platform, we’re excited to continue expanding its capabilities. Here are some of our favorite ways we use CallRail at CallRail.   1) Call recording = Customer insights Our Sales and Customer Support teams communicate with…

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Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Posted by
on March 7, 2018
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This is a guest post from Ryan Garrow, an Enterprise Strategist at Logical Position and a driving force behind its rapid growth and nationally-recognized success. Ryan joined Logical Position in 2015 through the acquisition of TQE-Marketing, where he was the CEO. He has four children under five years old, owns five businesses, and loves hiking, Pacific Northwest…

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How to leverage CallScribe’s automatic phone transcription

Posted by
headshot of Anna Niles
on February 27, 2018
Leverage your calls with call transcriptions and CallSCribe

CallScribe is one of CallRail’s most powerful features — it automatically transcribes phone conversations into searchable, speaker-organized transcriptions. CallScribe gives users an at-a-glance look at the entire conversation, without having to listen to thousands of phone calls. Having CallScribe in place unlocks multiple opportunities to improve both your marketing campaigns and the overall customer experience.…

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