What is Call Tracking Software

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on January 19, 2017

Call Tracking Software tracks and records information from incoming phone calls, enabling businesses and marketers who run pay-per-call, local seo, and other online and offline call based marketing campaigns to associate phone calls with the marketing channels that drove them. Call Tracking Features Dynamic number insertion – Dynamic number insertion is the cornerstone of call…

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Infographic: What You Can Learn From Phone Calls

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on December 28, 2016

Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats to learn the who, what, where, when, and why of phone calls!   Download the infographic to access…

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Conversation Intelligence for Inbound Marketing Campaigns

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on December 13, 2016

Earlier this year CallRail introduced conversation intelligence technology,  making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting. Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes the guesswork out of qualifying leads so you can spend less time manually scoring your…

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A Brief Guide to SEO Tracking

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on December 12, 2016

“SEO” is one of those buzzwords that many claim to understand. The reality is that SEO isn’t a cut-and-dry formula; there are seemingly infinite factors at play that can influence your website’s ability to drive traffic. The overarching goal of SEO is to make improvements to a website with the goal of boosting organic traffic…

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Marketing Your Practice: Call Analytics for Healthcare Marketers

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on December 7, 2016

You’ve put your time, effort and money into marketing yourself to potential patients and generating appointments over the phone, but are you sure that your marketing is working, and is your staff providing a positive experience to those callers when they answer the phone? With call tracking and analytics you not only understand what type…

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How to Track Website Call Conversions

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on December 6, 2016

Your website is the face of your business. Oftentimes, it’s the first stop on a lead’s journey before they decide to convert. Some business websites give visitors the option to fill out online forms to schedule appointments or request more information. Others, like ecommerce sites, allow visitors to make purchases online. Digital tools like Google…

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How to Get the Most Out of Automotive PPC

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on December 1, 2016

The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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A Guide to Quicker Phone Number Porting

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on November 30, 2016

Here at CallRail, we’ve ported thousands of call tracking phone numbers into our system. We work hard to make the process as simple and painless as possible for our clients – but not every port goes according to plan. There’s a lot going on behind the scenes during the port process, and each step has…

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Phone number ownership and the $800 porting fee

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on November 17, 2016

Who owns your tracking phone number? Knowing you’ll always be able to receive calls to your business is something most of us take for granted. However, if you’re planning on using call tracking phone numbers in your marketing efforts, you will want to know who owns the phone numbers you’re using. After all, you’re going to…

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How CallRail Tools Can Enhance Inbound Sales Strategies

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on November 14, 2016

Still using the old “How did you hear about us?” line? If you are, you’re also probably very aware of the tension between your inbound sales team and the marketing department. More often than not, that question and the conversation that follows, is not captured correctly or even at all, leading to a frustrated marketing…

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