How to Get the Most Out of Automotive PPC

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on December 1, 2016
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The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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A Guide to Quicker Phone Number Porting

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on November 30, 2016
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Here at CallRail, we’ve ported thousands of call tracking phone numbers into our system. We work hard to make the process as simple and painless as possible for our clients – but not every port goes according to plan. There’s a lot going on behind the scenes during the port process, and each step has…

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Phone number ownership and the $800 porting fee

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on November 17, 2016
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Who owns your tracking phone number? Knowing you’ll always be able to receive calls to your business is something most of us take for granted. However, if you’re planning on using call tracking phone numbers in your marketing efforts, you will want to know who owns the phone numbers you’re using. After all, you’re going to…

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How CallRail Tools Can Enhance Inbound Sales Strategies

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on November 14, 2016
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Still using the old “How did you hear about us?” line? If you are, you’re also probably very aware of the tension between your inbound sales team and the marketing department. More often than not, that question and the conversation that follows, is not captured correctly or even at all, leading to a frustrated marketing…

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How to Analyze Your Landing Page Success

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on November 1, 2016
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When it comes to digital campaigns, your landing page can make or break your success. It’s the turning point that takes visitors from “I’m just browsing” to “I’m interested” and is a key player in website conversion. But like anything, landing pages sometimes don’t perform as well as they should. Fortunately, there’s always room for…

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Four Easy Ways to Implement Call Conversion Tracking Techniques

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on October 31, 2016
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Call tracking helps you get full credit and attribution for every call influenced by your marketing campaigns. But how can you prove the complete impact of marketing-influenced phone calls on revenue? Start tracking call conversions It’s important to know not only the number of calls your marketing is generating, but to also know how many…

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How to Track Calls from Ads

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on October 26, 2016
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Today’s most successful marketers make their decisions based on careful data capture and analysis. This is especially true when it comes to online advertising. Most PPC platforms give advertisers the ability to measure clicks, but this leaves a blindspot between the time the visitor clicks an ad and the business answers the call. Call tracking…

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Our Top Call Tracking Tips for Sales Teams

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on October 25, 2016
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Streamlining the sales process is something that’s top of mind for many of our clients, and as a result, it’s also top of mind for us. It’s no surprise that our clients care about best practices when it comes to implementing and running their sales tools, in fact, according to Brainshark, 55% of top-performing companies are driving productivity…

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Four Marketing Tracking Methods to Improve Your Campaigns

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on October 20, 2016
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Before launching your campaign, even before you start the framework, the first step in any data-driven marketing campaign should be to define goals and understand how they will be measured.  Your goals will dictate what metrics are important to your team and therefore, will drive the marketing tracking software you will use. For example, when…

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The 5 Best Call Tracking Tools for Marketers

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on October 17, 2016
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One of the questions we answer for our clients every day is “what happens when a prospect picks up the phone?” There are so many tools out there for tracking online activity like web form submissions, but when it comes to tracking what drives phone call conversions many marketers are left in the dark. In…

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