Call tracking use cases vary based on industry and even company. Get the latest tips and learn how marketers and businesses in your industry are benefitting from call tracking. Learn more about other use cases and other call tracking tips by reading the articles below.



Effective Real Estate Marketing in the Digital Age

Posted by
on June 6, 2017

A 2016 survey by the National Association of Realtors confirmed what many agents have long suspected: Technology is driving some big changes in the real estate market. While agents and personal referrals helped 34 percent of home-buyers find the house they eventually purchased, just over half of all buyers (51 percent) instead used the Internet…

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Track Your Trade Show Marketing ROI

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on June 1, 2017

Should you include trade show sponsorships in your budget? In short, yes. But how do you know if your investment was worth it?  Managing your marketing dollars is already a challenge in itself, and the last thing you want to do is question whether those dollars were spent on the right trade show tactics. Among…

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MarTech Conference: The Explosion of Marketing Technology

Posted by
on May 29, 2017

Running the marketing department of a marketing technology company puts you in a unique position; not only are you trying to sell to your target market, you’re also a part of it. The role generally means testing marketing strategies that would influence you, as a marketer, to take an action while also learning about new…

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What a Macron Presidency Means for Global Tech and Marketing

Posted by
on May 16, 2017

After a hard-fought campaign, 39-year-old former investment banker Emmanuel Macron won out in the 2017 French presidential election, becoming the youngest person ever to assume the office. The campaign was marked by heated debate on globalization and international trade — issues that are sure to dominate the agenda of a Macron presidency. Macron vows that…

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Smart Phone Usage in The United Kingdom

Posted by
on May 11, 2017

The Steady Rise of UK Mobile Phone Usage According to a recent study conducted by Deloitte, just nine years after the launch of the first full touchscreen, the UK has reached “peak smartphone usage.” Though the reasons for usage range from banking to shopping online and selfies, it’s clear that smartphones have become a fixture…

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Why Call Conversions are Better Than Clicks

Posted by
on May 1, 2017

If you’re a digital marketer you understand the importance of tracking all of your clicks to get a full picture behind how your leads become actual customers. You may even tie those clicks back to metrics you can build optimized campaigns on, like “how much traffic did that landing page receive?” or “which keywords drove…

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How Real-Time Analytics are Reshaping Marketing

Posted by
on April 28, 2017
Google Analytics Screen Shot

For data-driven marketers, real-time analytics are increasingly critical to creating value for businesses and clients. This isn’t just another Big Tech buzzword — the effective real-time analysis of customer and marketing data can provide a serious boost to your revenue. Business owners and managers who analyze their data in real-time will make better, smarter decisions backed by the most…

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OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

Posted by
on April 26, 2017

OEO offers LED lighting solutions for industrial warehouses, parking lots, universities, sporting arenas, and other commercial applications. They serve thousands of customers from their headquarters in Chicago, Illinois. They use CallRail first and foremost to track lead sources while measuring ROI.  Problem OEO had been using CallRail call tracking for more than a year, but…

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