Call Recording comes standard with your CallRail account, giving you the option to automatically records any call that’s are made to your tracking phone numbers. Businesses use Call Recording to train employees on best practices and to make sure their campaigns are driving qualified leads. Learn more about Call Recording by reading the articles below.


What is Call Scoring?

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on April 17, 2017
Woman on a smartphone making a call that call scoring can help with

What is call scoring? Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents. For sales and marketing teams, call scoring can help surface certain metrics like sales agent script compliance and inbound lead quality. Once you’ve established the criteria that make…

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Meet the New CallRail Mobile App

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on February 22, 2017

CallRail’s Mobile App is a great way for marketers to stay connected to their call activity on-the-go. Our latest version gives you even more control over your phone call conversations with a sleek new interface and the addition of the CallRail Dialer for outbound call tracking. New Interface for Accessibility On-the-Go The mobile app interface has…

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What is Conversation Intelligence?

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on February 6, 2017

What is conversation intelligence? Conversation intelligence is often used to describe one’s aptitude for effective person-to-person communication. In marketing technology, conversation intelligence refers to insights on lead quality and call outcome gained through call analytics. Some forms of conversation intelligence include call recording, call transcriptions, and call scoring. All of these work in tandem to…

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What is Call Tracking Software?

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on January 19, 2017

Call Tracking Software tracks and records information from incoming phone calls, enabling businesses and marketers who run pay-per-call, local seo, and other online and offline call based marketing campaigns to associate phone calls with the marketing channels that drove them. Here are some of the problems that call tracking solves:  Not knowing which marketing channels…

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Conversation Intelligence for Inbound Marketing Campaigns

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on December 13, 2016

Earlier this year CallRail introduced conversation intelligence technology,  making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting. Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes the guesswork out of qualifying leads so you can spend less time manually scoring your…

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Marketing Your Practice: Call Analytics for Healthcare Marketers

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on December 7, 2016

You’ve put your time, effort and money into marketing yourself to potential patients and generating appointments over the phone, but are you sure that your marketing is working, and is your staff providing a positive experience to those callers when they answer the phone? With call analytics and tracking you not only understand what type…

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Our Top Call Tracking Tips for Sales Teams

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on October 25, 2016

Streamlining the sales process is something that’s top of mind for many of our clients, and as a result, it’s also top of mind for us. It’s no surprise that our clients care about best practices when it comes to implementing and running their sales tools, in fact, according to Brainshark, 55% of top-performing companies are driving productivity…

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The 5 Best Call Tracking Tools for Marketers

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on October 17, 2016

One of the questions we answer for our clients every day is “what happens when a prospect picks up the phone?” There are so many tools out there for tracking online activity like web form submissions, but when it comes to tracking what drives phone call conversions many marketers are left in the dark. In…

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How to Analyze Call Recordings

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on September 22, 2016

Recording phone conversations can give you access to valuable information about the state of your sales and service organizations. But without a well-developed action plan, extracting all that great data efficiently can seem like a daunting task. It’s time to take advantage of the insights your call recording software may be hiding from you. Here…

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3 Ways Call Recording Can Transform Your Lead Qualification Strategy

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on August 24, 2016

While some may believe call recording is an old-fashioned method used to monitor calls, we’ve found that it’s an incredibly powerful call tracking tool. Time and time again, we’ve seen CallRail customers use the insight gained from recorded calls to transform their marketing campaigns and train their staff to improve their customers’ experiences. One of the…

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