Call Intelligence with CallRail features automated features like call flow builder, giving you the ability to route calls from leads to the correct contact point. CallRail users can also report based on call duration, making sure that only the most useful conversations are marked as conversions. Call Intelligence also includes conversation analytics to give you the quality of a lead so you don’t have to listen to every call. Learn more about Call Intelligence by reading the articles below.


New Feature: Power Up Your Call Transcriptions with Keyword Spotting

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on June 21, 2017

There’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not to mention time-consuming. That’s why we’re excited…

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How Wonderist used CallRail and CallScore to Grow a Dental Client’s Monthly Patients by 530%

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on June 9, 2017

Marketing in the dental space is highly fragmented and specialized, especially when compared to other industries. There aren’t yet an industry-wide set of universal best practices for digital marketing in this arena, so many dentists have to take a piecemeal approach to advertising: They’ll hire one firm to handle their web design, another for direct…

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What is Call Scoring?

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on April 17, 2017
Woman on a smartphone making a call that call scoring can help with

What is call scoring? Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents. For sales and marketing teams, call scoring can help surface certain metrics like sales agent script compliance and inbound lead quality. Once you’ve established the criteria that make…

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What is Conversation Intelligence?

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on February 6, 2017

What is conversation intelligence? Conversation intelligence is often used to describe one’s aptitude for effective person-to-person communication. In marketing technology, conversation intelligence refers to insights on lead quality and call outcome gained through call analytics. Some forms of conversation intelligence include call recording, call transcriptions, and call scoring. All of these work in tandem to…

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Why We’re Including CallScore for Free

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on January 12, 2017

Recently we were excited to share CallScore, our real-time call scoring system that harnesses the power of speech recognition and machine learning to automatically analyze a phone call and immediately determine if the call was a good lead. We’re happy to say, we’re including CallScore in our standard plans. Every CallRail customer now has access…

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Your 2017 Marketing Strategy Forecast

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on December 29, 2016

As we come to the end of another year of digital marketing, it’s safe to say the more things change the more they stay the same. Inbound still reigns, and driving new leads and conversion to your website is still one of the main focuses for marketers in this year and the next. But what…

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Infographic: What You Can Learn From Phone Calls

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on December 28, 2016

Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats to learn the who, what, where, when, and why of phone calls!   Download the infographic to access…

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Conversation Intelligence for Inbound Marketing Campaigns

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on December 13, 2016

Earlier this year CallRail introduced conversation intelligence technology,  making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting. Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes the guesswork out of qualifying leads so you can spend less time manually scoring your…

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