Introducing CallScribe: Call Transcriptions, Powered by Conversation Intelligence

Posted by
on November 9, 2016
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Phone calls provide a wealth of information you just can’t get from website clicks. These one-on-one conversations offer in-depth details about your customers, and how you can improve your sales, marketing, and service organizations. But obtaining all that valuable data can be difficult, and listening to every call recording isn’t always feasible. That’s why we’re…

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How to Analyze Your Landing Page Success

Posted by
on November 1, 2016
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When it comes to digital campaigns, your landing page can make or break your success. It’s the turning point that takes visitors from “I’m just browsing” to “I’m interested” and is a key player in website conversion. But like anything, landing pages sometimes don’t perform as well as they should. Fortunately, there’s always room for…

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How to Track Calls from Ads

Posted by
on October 26, 2016
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Today’s most successful marketers make their decisions based on careful data capture and analysis. This is especially true when it comes to online advertising. Most PPC platforms give advertisers the ability to measure clicks, but this leaves a blindspot between the time the visitor clicks an ad and the business answers the call. Call tracking…

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The 5 Best Call Tracking Tools for Marketers

Posted by
on October 17, 2016
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One of the questions we answer for our clients every day is “what happens when a prospect picks up the phone?” There are so many tools out there for tracking online activity like web form submissions, but when it comes to tracking what drives phone call conversions many marketers are left in the dark. In…

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Call Tracking Metrics: The Most Important Metrics to Measure

Posted by
on October 11, 2016
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If you’re managing or marketing for a business that runs on inbound phone calls, first consider yourself lucky. Inbound calls convert at a higher rate than any other lead channel, dwarfing other web activity with 30 to 50 percent higher conversion rates. Second, consider implementing a call tracking service. Why? At a glance, you’ll be able…

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Harness the Power of Call Intelligence

Posted by
on August 1, 2016
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Time is arguably the most desired commodity in a world full of things that take up, well… time.  As data-driven marketers, your focus is probably split between meetings, delivering and measuring KPIs, and manually managing multiple marketing tools. There is, however, a respite to these daunting tasks: automation. Automation has given marketers the power to understand…

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