Why We’re Including CallScore for Free

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on January 12, 2017

Recently we were excited to share CallScore, our real-time call scoring system that harnesses the power of speech recognition and machine learning to automatically analyze a phone call and immediately determine if the call was a good lead. We’re happy to say, we’re including CallScore in our standard plans. Every CallRail customer now has access…

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Your 2017 Marketing Strategy Forecast

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on December 29, 2016

As we come to the end of another year of digital marketing, it’s safe to say the more things change the more they stay the same. Inbound still reigns, and driving new leads and conversion to your website is still one of the main focuses for marketers in this year and the next. But what…

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Infographic: What You Can Learn From Phone Calls

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on December 28, 2016

Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats to learn the who, what, where, when, and why of phone calls!   Download the infographic to access…

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Conversation Intelligence for Inbound Marketing Campaigns

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on December 13, 2016

Earlier this year CallRail introduced conversation intelligence technology,  making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting. Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes the guesswork out of qualifying leads so you can spend less time manually scoring your…

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Introducing CallScribe: Call Transcriptions, Powered by Conversation Intelligence

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on November 9, 2016

Phone calls provide a wealth of information you just can’t get from website clicks. These one-on-one conversations offer in-depth details about your customers, and how you can improve your sales, marketing, and service organizations. But obtaining all that valuable data can be difficult, and listening to every call recording isn’t always feasible. That’s why we’re…

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How to Analyze Your Landing Page Success

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on November 1, 2016

When it comes to digital campaigns, your landing page can make or break your success. It’s the turning point that takes visitors from “I’m just browsing” to “I’m interested” and is a key player in website conversion. But like anything, landing pages sometimes don’t perform as well as they should. Fortunately, there’s always room for…

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How to Track Calls from Ads

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on October 26, 2016

Today’s most successful marketers make their decisions based on careful data capture and analysis. This is especially true when it comes to online advertising. Most PPC platforms give advertisers the ability to measure clicks, but this leaves a blindspot between the time the visitor clicks an ad and the business answers the call. Call tracking…

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The 5 Best Call Tracking Tools for Marketers

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on October 17, 2016

One of the questions we answer for our clients every day is “what happens when a prospect picks up the phone?” There are so many tools out there for tracking online activity like web form submissions, but when it comes to tracking what drives phone call conversions many marketers are left in the dark. In…

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Call Tracking Metrics: The Most Important Metrics to Measure

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on October 11, 2016

If you’re managing or marketing for a business that runs on inbound phone calls, first consider yourself lucky. Inbound calls convert at a higher rate than any other lead channel, dwarfing other web activity with 30 to 50 percent higher conversion rates. Second, consider implementing a call tracking service. Why? At a glance, you’ll be able…

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