Call Analytics gives you the trends and data to examine and dissect campaign information from all your marketing efforts–online and offline. Users can sort, break down, and report campaign data to demonstrate ROI and improve your sales and marketing teams. Along with website analytics, call analytics can prove to marketers which of their campaigns is performing the best and how their sales teams are handling the incoming calls. Learn more about Call Analytics by reading the articles below.


Home Service Providers: Marketing Best Practices for Web and Beyond

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on April 21, 2017

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

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4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference

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on April 18, 2017

Direct mail is a marketing mainstay and an important component of successful multi-channel campaigns. Even in today’s digital environment, where reports of time spent online can be upwards of more than 10 hours daily, direct mail remains relevant. Direct mail marketing by the numbers: Direct mail garners 7x more responses than all digital channels combined…

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What is Call Scoring?

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on April 17, 2017
Woman on a smartphone making a call that call scoring can help with

What is call scoring? Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents. For sales and marketing teams, call scoring can help surface certain metrics like sales agent script compliance and inbound lead quality. Once you’ve established the criteria that make…

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How to Drive More Call Conversions from Facebook Ads

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on April 12, 2017

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses are using Facebook to tell their brand’s story, increase website traffic, and improve sales. According to BIA/Kelsey native social ads are expected to drive nearly 19.4 billion calls in 2017, which will increase to 36.4…

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3 Reasons to Implement Round Robin for Your Sales Team

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on April 11, 2017

Line hunting features allow you to automate the process of assigning calls to your sales team and agents so you can save time and make sure you’re not missing out on leads that can drive growth for your business. Our Round Robin step in Call Flow Builder is similar to most line hunting features – giving…

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What is Call Analytics?

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on April 4, 2017

Call Analytics is used to refer to the measurement, collection, analysis and reporting of phone call data. Marketers and sales teams use insights derived from call analysis to optimize marketing campaigns and call handling. Marketers use call analytics alongside web analytics to understand which advertisements are driving qualified calls to their business. The goal of…

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Google to Change Exact Match Keywords Once Again

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on March 21, 2017

Expanding on their definition of exact match “close variants” in AdWords, a recent update by Google announced that close variants will soon ignore word order and function words (in, to, for, but, a, the, etc.) and other words that wouldn’t change the intent behind a search query. For the unfamiliar, the close variants update expanded…

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Google Algo and AdWords Changes to Watch in 2017

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on March 16, 2017

By some reports, Google controls nearly two-thirds of the organic search industry. This means that two-thirds of consumers trust Google to help them find a restaurant nearby or the best lawn mower or a pet groomer. If you are not paying attention to the changes they make (on a near daily basis), your brand will…

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What Drives Auto Buyers?

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on March 13, 2017

Do you know what drives traffic to your dealership? Auto buyers are the perfect audience to reach via channels like digital advertising and mobile marketing, but how do you make sure those channels are actually driving revenue so you can prove and improve your marketing ROI? CallRail has you covered. Download the infographic to access…

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