Call Analytics

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

When it comes to generating revenue, your sales team is your company’s frontline force. Whether your main driver for lead conversion is a multi-channel campaign or cold calls to potential clients, savvy businesses understand that investing in training and professional development for their sales staff is one of the best ways to generate more leads…

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

Even in the best of times, agency marketing can be like performing a delicate dance. You’ve got to make sure you’re meeting deadlines and coming in on-budget, while balancing the needs of your clients against your own long-term business goals. You need to know when to turn on a dime and change up your approach,…

If you ask a dozen agency marketers to list the essential ingredients for building a good marketing agency, you’ll probably get a dozen different answers. But no matter what industry your agency works in — and no matter which analytics are your main points of focus — building and maintaining close relationships with your clients…

As artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only natural to ask yourself: Are phone calls…

There’s a debate in the baseball world around one very conventional statistic: Pitcher wins and losses. For decades, both fans and team executives have looked to this metric as a key indicator of a pitcher’s value. And while most have all but abandoned pitcher wins as any kind of meaningful indicator of pitching performance, it…

When it comes to improving your small business, there are few tools in your tech stack as powerful and effective as call tracking. Whether you’re looking to boost revenue, improve your lead generation, or identify your top-performing marketing channels, call tracking can provide your SMB with the data you need to make your marketing strategy…

As an agency marketer, you already know the importance of making efficient use of the data at your disposal — data-driven marketing is now the rule, not the exception. If you’re going to deliver excellent ROI for your clients, you’ll need to leverage every bit of data you can get. But in our quest for…

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…