Call Analytics

Call Analytics gives you the trends and data to examine and dissect campaign information from all your marketing efforts–online and offline. Users can sort, break down, and report campaign data to demonstrate ROI and improve your sales and marketing teams. Along with website analytics, call analytics can prove to marketers which of their campaigns is performing the best and how their sales teams are handling the incoming calls. Learn more about Call Analytics by reading the articles below.


How to drive more call conversions from Facebook ads

Posted by
on March 13, 2019
Marketer using whisper message

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

Continue Reading

The best call tracking features for agencies (and how they work)

Posted by
Dedra Mitchell at CallRail
on February 11, 2019
metal keyring on gray backdrop

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

Continue Reading


What is multi-touch attribution?

Posted by
on January 10, 2019
analytics graph for attribution

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

Continue Reading



AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Posted by
karissa austin photo
on December 11, 2018
robot hand holding smartphone

As artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only natural to ask yourself: Are phone calls…

Continue Reading



Automotive marketing best practices for boosting sales and revenue

Posted by
on October 27, 2018
Arrow points to telephone

A comprehensive automotive marketing strategy is essential, whether you’re representing an individual seller or a big franchise. Dealers can expect to pay anywhere from $350 to $500 in advertising and lead-acquisition per car sold — a significantly higher up-front cost than most other industries. Any auto seller will be well-served by having a marketing strategy…

Continue Reading
Sign Up Free
(888) 907-4718 Support Sign In