Call Analytics gives you the trends and data to examine and dissect campaign information from all your marketing efforts–online and offline. Users can sort, break down, and report campaign data to demonstrate ROI and improve your sales and marketing teams. Along with website analytics, call analytics can prove to marketers which of their campaigns is performing the best and how their sales teams are handling the incoming calls. Learn more about Call Analytics by reading the articles below.


I just created my first call tracking number. Now what?

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on February 22, 2018

What should you do after creating your first tracking number in CallRail? Here are some next steps you can take to ensure you get the most out of call tracking: Add users to your account Create call notification and summary emails for real-time alerts Integrate with Google Analytics to sync call data into your Analytics…

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What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

Posted by
on February 16, 2018
will Google's new global tag affect call tracking and analytics

If you’ve recently wandered into the admin area of your Google Analytics account, you may be wondering, “What is this new gtag.js script showing as my tracking snippet?” We’ve come to know the Universal Analytics (analytics.js) script since 2013, when it replaced Classic Analytics (ga.js) as the script for tracking the interactions on our websites.…

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Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

Posted by
on January 30, 2018
Call Highlights

A solid understanding of what happens during phone conversations is fundamental for reaching marketing or departmental goals. CallRail alleviates much of this frustration by providing predefined keywords via Keyword Spotting. While this is a game-changer when it comes to categorizing and scoring calls, it is only as effective as the words or phrases you know…

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Streamline Agent Management with the New Calls by Agent Report

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on January 23, 2018
Calls by Agent report

Reporting on your team’s success at an individual level is an integral part of your organization’s success as a whole. However, when managing a team, working towards a quota, or striving for customer satisfaction, reporting can often become a secondary priority. With CallRail’s newest reporting feature, it’s never been easier to streamline performance management. In…

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A guide to Australian telemarketing and spam call laws

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on January 16, 2018
Hands holding phone

Australian telemarketing law is similar to the anti-spam regulations you’ll encounter other Western nations, but there are still key distinctions that every advertiser must follow. While countries like the U.S. have relatively lax regulation around marketing communications, Australia’s consumer-protection laws are more robust. Australia has a set of national advertising regulations known as Australia Consumer…

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