Call Analytics gives you the trends and data to examine and dissect campaign information from all your marketing efforts–online and offline. Users can sort, break down, and report campaign data to demonstrate ROI and improve your sales and marketing teams. Along with website analytics, call analytics can prove to marketers which of their campaigns is performing the best and how their sales teams are handling the incoming calls. Learn more about Call Analytics by reading the articles below.


New Form & Text Message Updates to Improve Inbound Lead Attribution

Posted by
on June 23, 2017

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

Continue Reading

New Feature: Power Up Your Call Transcriptions with Keyword Spotting

Posted by
on June 21, 2017

There’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not to mention time-consuming. That’s why we’re excited…

Continue Reading


How Going Digital Gives Firms the Edge in Legal Advertising

Posted by
on June 14, 2017

Legal and attorney advertising has relied on traditional media channels for a long time — think TV, radio, billboards, and YellowPages. But that’s all set to change within the next few years, with the field experiencing disruption after disruption as it transitions towards an increasingly digital-first marketing ecosystem. In today’s legal marketing world, digital channels…

Continue Reading

How Wonderist used CallRail and CallScore to Grow a Dental Client’s Monthly Patients by 530%

Posted by
on June 9, 2017

Marketing in the dental space is highly fragmented and specialized, especially when compared to other industries. There aren’t yet an industry-wide set of universal best practices for digital marketing in this arena, so many dentists have to take a piecemeal approach to advertising: They’ll hire one firm to handle their web design, another for direct…

Continue Reading

Effective Real Estate Marketing in the Digital Age

Posted by
on June 6, 2017

A 2016 survey by the National Association of Realtors confirmed what many agents have long suspected: Technology is driving some big changes in the real estate market. While agents and personal referrals helped 34 percent of home-buyers find the house they eventually purchased, just over half of all buyers (51 percent) instead used the Internet…

Continue Reading

Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research

Posted by
on June 5, 2017
sales rep on headset phone

SEOs and Keyword Research: A Complex Relationship A recent Advanced Web Ranking survey (AWR) of digital marketers across industries found that SEOs believe keyword research is one of the top three most difficult SEO tactics to implement (just behind link building and content creation). This might be because 88% of digital marketers perform keyword research in-house,…

Continue Reading

Track Your Trade Show Marketing ROI

Posted by
on June 1, 2017

Should you include trade show sponsorships in your budget? In short, yes. But how do you know if your investment was worth it?  Managing your marketing dollars is already a challenge in itself, and the last thing you want to do is question whether those dollars were spent on the right trade show tactics. Among…

Continue Reading

MarTech Conference: The Explosion of Marketing Technology

Posted by
on May 29, 2017

Running the marketing department of a marketing technology company puts you in a unique position; not only are you trying to sell to your target market, you’re also a part of it. The role generally means testing marketing strategies that would influence you, as a marketer, to take an action while also learning about new…

Continue Reading

(888) 907-4718 Sign Up Free
Support Sign In