Call Analytics

Call Analytics gives you the trends and data to examine and dissect campaign information from all your marketing efforts–online and offline. Users can sort, break down, and report campaign data to demonstrate ROI and improve your sales and marketing teams. Along with website analytics, call analytics can prove to marketers which of their campaigns is performing the best and how their sales teams are handling the incoming calls. Learn more about Call Analytics by reading the articles below.


Retargeting for call-only campaigns: Here’s how it’s done

Posted by
Zack Bedingfield at CallRail
on October 11, 2019
hand holding smartphone

Ad retargeting is a marketing strategy used to zero in on website visitors who, for whatever reason, didn’t make a purchase. Retargeting campaigns continue to perform better than other types of advertising, and for good reason: After a prospect has visited your site, you can say with almost complete certainty that they’re somewhat qualified. And…

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Google Ads switches to account-level call reporting: Is it right for your business?

Posted by
on September 24, 2019
analog phone and smartphone

Last year, Google announced that their call reporting service will transition from ad-level to the account-level, with the aim of making ad management easier for users. On September 9, 2019, Google automatically opted-in account-level call reporting for all users of call extensions, location extensions, and call-only ads.  The stated reason for this change is to…

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An in-depth look at CallRail’s reporting features

Posted by
on September 3, 2019
callrail neon logo

Organizing your call analytics in an impactful way that’s also easy to understand is an extensive undertaking even for seasoned marketers. When reporting on lead generation and marketing attribution for your business or a client, the breadth and depth of information at your fingertips can be overwhelming. Still, understanding the full picture of a campaign’s…

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How call tracking supercharges your landing pages

Posted by
karissa austin photo
on July 11, 2019
smartphone user at desk

Have you ever dated someone who spoke a completely different love language than you? Maybe they love showering you with gifts and words of affirmation, but you prefer to receive acts of service and plenty of quality time. The discrepancy is cute at first, but once the honeymoon phase is over, your relationship falls into…

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I’ve created my first tracking number: Now what?

Posted by
on April 26, 2019

After creating your first tracking number in CallRail, you might be wondering what to do next. Here are some of our recommended next steps, so you can start getting the most out of call tracking: Add users: Give your teammates and clients greater visibility into your work Create notifications: Know instantly where your leads come from Activate Integrations: Streamline your tech…

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How to drive more call conversions from Facebook ads

Posted by
on March 13, 2019
Marketer using whisper message

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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The best call tracking features for agencies (and how they work)

Posted by
Dedra Mitchell at CallRail
on February 11, 2019
metal keyring on gray backdrop

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

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