When I was a teenager, I had to closely watch my Cingular minutes to avoid getting in trouble for overage charges. And there were many months when the cell phone bill would arrive in the mail and I would get a rebuke from my folks for spending too much time on phone calls. Back then,…

Nearly three years ago, CallRail’s Conversation Intelligence (CI) team started a journey into uncharted territory. The challenge: Use machine learning and AI to create a tool that makes classifying the quality of a phone call completely automated, saving valuable time for our users. At CallRail, our CI team is dedicated to giving businesses of all…

As realtors, you lead small-but-mighty teams. So it makes sense that between juggling phone calls, showings, and paperwork, it’s easy for marketing to fall by the wayside despite its importance to real estate success. Ultimately, you need simple yet effective ways to market your business and keep prospects flowing. In this post, you’ll learn 10…

Real estate marketing can be a tough game to play, and no one knows that better than realtors. The path to purchase is a long and winding road, one that requires plenty of research and investigation on the buyer’s part, and loads of guidance and persistence from the agent. Payoffs can be big for dedicated…

CallRail’s powerful suite of conversation intelligence tools digs deep into every call so you don’t have to. These AI-powered features are capable of transcribing every call to your business, scoring those calls, and finding the keywords you care about most. This helps to inform how you craft marketing and advertising campaigns, how you write your…

With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

Call tracking may seem like an investment: plant a bunch of seeds (in the form of call tracking numbers), wait a while, then reap some fruit (in the form of ROI and insights). That is the case –– ROI and insights await. But they’re also available immediately. One CallRail feature that customers sometimes overlook is Lead…

What is Salesforce? Salesforce is the leading CRM (Customer Relationship Management) platform. Technology like Salesforce helps companies keep track of their customers, as well as their information, interactions, stages of sales development, and more. The CallRail integration for Salesforce adds another level by helping sales and marketing professionals keep track of their calls in the…

One of the best parts of writing case studies about CallRail users is that we get talk to so many different people. We’ve interviewed digital marketing pros from Down Under, explored how call tracking helped a Gulf Coast nursing home connect families during a hurricane crisis, and seen how our service helped a California real…

PPC advertising in Google AdWords can often feel like a guessing game in which you’re made to gamble with your marketing budget. In order to make the most out of your ad dollars, you’ll first need to understand what users are searching for so you can refine your ad targeting and make your campaigns more…