How to Get the Most Out of Automotive PPC

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on December 1, 2016
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The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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A Guide to Quicker Phone Number Porting

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on November 30, 2016
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Here at CallRail, we’ve ported thousands of call tracking phone numbers into our system. We work hard to make the process as simple and painless as possible for our clients – but not every port goes according to plan. There’s a lot going on behind the scenes during the port process, and each step has…

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View Which Keywords Drive Calls from Mobile Search

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on November 28, 2016
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CallRail’s new Google AdWords Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile dependent consumers has been to release campaign features like click-to-call and call only ads…

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How to Measure ROI with Call Tracking

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on November 23, 2016
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Return on investment, or ROI, is used to measure success over time and helps steer future business decisions. ROI is especially important when it comes to marketing. Your marketing ROI illuminates which marketing channels you should be spending money on and the tools that are worth investing in. More broadly, ROI can determine whether your…

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Phone number ownership and the $800 porting fee

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on November 17, 2016
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Who owns your tracking phone number? Knowing you’ll always be able to receive calls to your business is something most of us take for granted. However, if you’re planning on using call tracking phone numbers in your marketing efforts, you will want to know who owns the phone numbers you’re using. After all, you’re going to…

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How to Integrate Inbound Call Tracking and Online Analytics

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on November 16, 2016
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As a data-driven marketer you know how to track inbound traffic, pageviews, a website visitor’s marketing source, their path through your site and how they progress through your sales funnel. But how many of your website visitors complete their purchases offline? Phone calls are an important part of the customer journey, and in many cases…

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Integrating CallRail with HubSpot for Focused Ad Spend

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on November 15, 2016
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When Red Reef Digital  shared a post on how they’ve been using CallRail and HubSpot to get a better understanding of their marketing ROI, it got our attention. So we asked them how the integration was helping the agency and their clients, and we’re excited to share what they said. Red Reef main focus is marketing and…

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How CallRail Tools Can Enhance Inbound Sales Strategies

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on November 14, 2016
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Still using the old “How did you hear about us?” line? If you are, you’re also probably very aware of the tension between your inbound sales team and the marketing department. More often than not, that question and the conversation that follows, is not captured correctly or even at all, leading to a frustrated marketing…

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Introducing CallScribe: Call Transcriptions, Powered by Conversation Intelligence

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on November 9, 2016
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Phone calls provide a wealth of information you just can’t get from website clicks. These one-on-one conversations offer in-depth details about your customers, and how you can improve your sales, marketing, and service organizations. But obtaining all that valuable data can be difficult, and listening to every call recording isn’t always feasible. That’s why we’re…

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How to Analyze Your Landing Page Success

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on November 1, 2016
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When it comes to digital campaigns, your landing page can make or break your success. It’s the turning point that takes visitors from “I’m just browsing” to “I’m interested” and is a key player in website conversion. But like anything, landing pages sometimes don’t perform as well as they should. Fortunately, there’s always room for…

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