In this series, our product owners gives you a behind the scenes look at the process behind the product What does CallScore do, and what gaps does it fill for customers? We wanted to figure out a way to save customers time and money so they don’t have to listen to every single phone call to…

Interview with Sidnee Schaefer, Sr. Product Adoption Strategist, RevUnit Talk a little bit about what RevUnit does. What is your role at the company? RevUnit has been designing world-class digital products since 2012. From enterprise mobile applications to best in class web apps. We’ve built our team and process using decades of experience developing software for…

Interview with Autumn Dlugoz, Marketing Manager, Factor Finders, LLC1 Talk a little bit about what Factor Finders does. What is your role at the company? We’re a business-to-business funding intermediary that matches small business owners with the best funding company for their needs. When a customer contacts us, we take the time to talk to them…

With the latest wave of innovative features we’ve released at CallRail, it’s easy to see call recording as antiquated in comparison. But the truth is, it’s one of the most powerful features you can implement into your marketing arsenal. We’ve seen our customers decrease ad spend, boost ROI, and make staffing decisions all by harnessing…

The European Union’s antitrust regulator recently slapped Google with a record $2.7 billion in fines for favoring its own comparison-shopping service in search results over that of competitors. If this decision is upheld by E.U. courts, it could force Google to fundamentally change how it serves search results for users in both Europe and worldwide.…

For many sales and marketing professionals, terms like artificial intelligence, machine learning, and master algorithm may seem comparable to a foreign language. But in reality, artificial intelligence (or AI for short) is the next great technological revolution knocking at our front door, making and saving money for the businesses that deploy these autonomous algorithms. AI can…

Changes to layout of Google search results point to growing clout of AI & mobile Google recently made some significant alterations to how they serve up search results and index pages, which point to shifting priorities that digital and SEO marketers would be wise to consider. Namely, a de-prioritization of organic search results and an increasing…

Since 2011, we’ve been proud to provide over 60,000 businesses all across the US and Canada with our powerful and intuitive call analytics software. But during that time, we’ve received many requests to expand our number inventory and provide our services outside of North America. Marketers based abroad are looking for the same powerful call tracking…

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

There’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not to mention time-consuming. That’s why we’re excited…