Call Analytics

Call Analytics gives you the trends and data to examine and dissect campaign information from all your marketing efforts–online and offline. Users can sort, break down, and report campaign data to demonstrate ROI and improve your sales and marketing teams. Along with website analytics, call analytics can prove to marketers which of their campaigns is performing the best and how their sales teams are handling the incoming calls. Learn more about Call Analytics by reading the articles below.



Connecting Raven Tools and CallRail

Posted by
Melissa Garner
on September 20, 2018
floating red phones

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

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Data and analytics: The cure for agency client churn

Posted by
on September 6, 2018
Black and white image of an open macbook pro

In the fast-paced world of agency marketing, it’s easy to fixate purely on outcomes: You want to finish the campaign, fulfill the terms of your contract, and move on to the next project. But if your agency strategy doesn’t account for churn — as in, how you’re going to entice your client to renew their…

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The missing metric: Why call tracking is a must for total attribution

Posted by
Dedra Mitchell at CallRail
on August 24, 2018
marketers working on laptops

Pinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge how leads are interacting with campaigns and…

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Three ways to use CallRail for user research

Posted by
on August 23, 2018
businessman looking at line graph

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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10 ways realtors can increase traffic to their listings

Posted by
karissa austin photo
on July 2, 2018
Vintage red telephones floating against a light-blue background

As realtors, you lead small-but-mighty teams. So it makes sense that between juggling phone calls, showings, and paperwork, it’s easy for marketing to fall by the wayside despite its importance to real estate success. Ultimately, you need simple yet effective ways to market your business and keep prospects flowing. In this post, you’ll learn 10…

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Top call tracking tips for real estate marketing

Posted by
Dan Wakefield at CallRail
on June 27, 2018
A row of colorful houses

Real estate marketing can be a tough game to play, and no one knows that better than realtors. The path to purchase is a long and winding road, one that requires plenty of research and investigation on the buyer’s part, and loads of guidance and persistence from the agent. Payoffs can be big for dedicated…

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Watch: Easily find important keywords from your call conversations

Posted by
on June 18, 2018

CallRail’s powerful suite of conversation intelligence tools digs deep into every call so you don’t have to. These AI-powered features are capable of transcribing every call to your business, scoring those calls, and finding the keywords you care about most. This helps to inform how you craft marketing and advertising campaigns, how you write your…

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