Healthcare marketing is in many ways similar to advertising in other industries, but it comes with its own set of special considerations. Not only is the proverbial ‘path to purchase’ different in healthcare than in other fields, there are also legal and ethical considerations that marketers need to be fully aware of. While many other…

Workshop Digital switches to CallRail and increases leads, ROI, and conversions while maintaining their cost per lead.  Located in Richmond, Virginia, Workshop Digital is a full-service digital marketing agency providing SEO, PPC, paid social, PR, and content digital services to more than 80 clients in the U.S. and Canada. Since many of the businesses they…

An automatic speech-to-text software is a powerful tool that can help you extract insights from your valuable phone call conversations. These transcriptions can save you a ton of time by eliminating the need to listen to hundreds of call recordings all the way through to gain context. Built on voice recognition software, our CallScribe feature…

CBH shows how CallRail’s Salesforce integration brings attribution clarity to a challenging market Outpatient behavioral health treatment is a sensitive field in which patients seek help for mental health issues like addiction and families look for reassurance that their loved one is receiving the best possible care. In an industry like this, trust and accuracy…

We sat down with Jason Tatum, Product Owner for the Google Data Studio Community Connector integration with CallRail to talk about why we built it, the timeline for the rollout, and how it helps you visualize data. CallRail: Why did CallRail decide to build a Google Data Studio integration? Jason Tatum: We started with three…

Atlas Van Lines Grows Leads and Increases Search Engine Marketing Insights by 50% with Call Tracking Headquartered in Evansville, Indiana, Atlas Van Lines is one of the largest household movers in the U.S. with more than 300 agents across the country. Not just the average moving company, Atlas served 2,500 corporate accounts and performed 75,000…

Having owned an inbound marketing agency for over 8+ years now, I can confidently say that accurate data and conversion metrics are almost always near the top of any marketer’s priority list. It’s what allows us to see what’s profitable, and what’s failing. However, I’m shocked at how many “marketing professionals” seem to be content…

Ever since we debuted our new keyword spotting feature a few months back, we’ve been hearing great feedback from CallRail customers on how they’re using CallScribe to save time, qualify leads, and automate their workflows. Gone are the hours of listening to countless call recordings – CallScribe with keyword spotting lets you categorize and score…

Located in Knoxville, Tennessee, Baker Labs is an inbound marketing agency that provides social media and digital marketing strategies from more than 30 companies and organizations with a primary focus on healthcare and medical practices. The agency initially went with call tracking because they wanted insight into which words leads were using over the phone…

SEO is Not Dead The search industry has been suffering under “SEO is Dead” headlines for ages. If that were true, SEO jobs wouldn’t be growing 5 times faster than the overall job market.  By now, most SEOs consider this headline mere clickbait, but there is a small grain of truth in these article titles.…