Call Analytics gives you the trends and data to examine and dissect campaign information from all your marketing efforts–online and offline. Users can sort, break down, and report campaign data to demonstrate ROI and improve your sales and marketing teams. Along with website analytics, call analytics can prove to marketers which of their campaigns is performing the best and how their sales teams are handling the incoming calls. Learn more about Call Analytics by reading the articles below.


Conversation Analytics and the future of analyzing phone calls for customer experience

Posted by
on April 20, 2018
robot hand smartphone

“Speech recognition technology has been around for what seems like forever,” says Kevin Mann, CallRail Co-Founder & CTO. “But it’s been pretty  rudimentary until fairly recently.” Mann notes that even though the tech has been around for two decades, it wasn’t until the past few years — when large companies like IBM’s Watson started investing…

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How CallRail can improve your AdWords lead tracking

Posted by
on March 21, 2018
callrail-adwords

What is Google AdWords? Google AdWords is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, AdWords delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have to pay when someone…

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What is user experience?

Posted by
Melissa Garner
on March 19, 2018
neon callrail logo

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality that a product holds. Marketers aim to cultivate a positive user experience to increase customer loyalty to a brand. How is user experience measured? User experience can…

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CallRail and Facebook, plus Facebook click-to-call (update)

Posted by
headshot of Anna Niles
on March 16, 2018

Updated: March 16, 2018 After the release of Facebook’s “call now” button almost three years ago, mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. It is expected that the annual number of mobile phone calls to businesses will reach 162 billion by 2019.   And with Facebook…

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5 ways CallRail uses CallRail

Posted by
on March 13, 2018
floating telephones for call tracking best practices

At CallRail, we built a product that we also use. Not only do we know the ins and outs of our platform, we’re excited to continue expanding its capabilities. Here are some of our favorite ways we use CallRail at CallRail.   1) Call recording = Customer insights Our Sales and Customer Support teams communicate with…

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Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Posted by
on March 7, 2018
Woman working on laptop while sitting in booth

This is a guest post from Ryan Garrow, an Enterprise Strategist at Logical Position and a driving force behind its rapid growth and nationally-recognized success. Ryan joined Logical Position in 2015 through the acquisition of TQE-Marketing, where he was the CEO. He has four children under five years old, owns five businesses, and loves hiking, Pacific Northwest…

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Call tracking systems: Key to a complete attribution ecosystem

Posted by
on March 5, 2018

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

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