by Karissa Austin  Apr 30, 2019

Customer Spotlight: How SmartBug and The Arbor Co. optimize sales and marketing, together

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.

by Jay Hansborough  Apr 29, 2019

We’ve upgraded Account Center: New tools make client management easier than ever

With CallRail's new-and-improved account center features, it's easier than ever to manage multiple clients under a single account umbrella.

by Kate McGaughey  Apr 24, 2019

CallRail Agency Summit 2019

CallRail's Agency Summit is tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition.

by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

by Dedra Mitchell  Feb 5, 2019

4 client objections agencies face when selling call tracking (and how to overcome them)

Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.

by Michael Saba  Jan 17, 2019

How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

by Michael Saba  Dec 13, 2018

How call tracking helps your agency coach clients and boost revenue

Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.

by Jules Tompkins  Dec 10, 2018

How to help your clients focus on the marketing metrics that really matter

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

by Zack Bedingfield  Dec 7, 2018

Client reporting 101

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

by Joe Kindness  Sep 28, 2018

8 common client problems facing agencies, and how to fix them

In this guest post by Joe Kindness of AgencyAnalytics, we review the most common reasons why client churn happens for agenices, and how to prevent them.

by Corinne Cordasco  Sep 28, 2018

Streamline client management with CallRail’s newly-refreshed Account Center

With CallRail's new Account Center feature, we've made it easier than ever to manage multiple CallRail accounts under a single login.

by Dedra Mitchell  Sep 26, 2018

Why clients break up with their agencies

Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.

by Sean Thomas Martin  Sep 10, 2018

5 simple ways agencies can convince their clients to increase ad spend

Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.

by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.

by Michael Saba  Sep 6, 2018

Data and analytics: The cure for agency client churn

Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.

by Itai Sadan  Sep 6, 2018

4 key web design tools your agency probably isn’t using, but should be

We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.

by Michael Saba  Aug 27, 2018

How FreeGren Digital uses call tracking to reduce churn and improve client results

With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.

by Carolyn Lyden  Aug 14, 2018

Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

by Karissa Austin  Aug 14, 2018

10 data presentation tips to prove value to your clients

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

by Nick Jackson  Jun 19, 2018

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

by Michael Saba  May 29, 2018

With call tracking, ParaCore achieves agency success and stellar client retention

With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.

by Adam Carbonneau  May 21, 2018

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

by Michael Saba  May 15, 2018

With call tracking, Cardinal builds client relationships that last

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

by Michael Saba  Apr 9, 2018

How CallRail and Digible helped a client cut CPL by 33%

Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.

by Michael Saba  Mar 15, 2018

With call tracking, Bonfire cuts client’s missed calls by 66%

The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/