by Karissa Austin Apr 30, 2019
Customer Spotlight: How SmartBug and The Arbor Co. optimize sales and marketing, together
Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.
by Jay Hansborough Apr 29, 2019
We’ve upgraded Account Center: New tools make client management easier than ever
With CallRail's new-and-improved account center features, it's easier than ever to manage multiple clients under a single account umbrella.
by Kate McGaughey Apr 24, 2019
CallRail Agency Summit 2019
CallRail's Agency Summit is tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition.
by Melissa Garner Apr 12, 2019
Improve client retention with multi-touch attribution
Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.
by Dedra Mitchell Feb 5, 2019
4 client objections agencies face when selling call tracking (and how to overcome them)
Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.
by Michael Saba Jan 17, 2019
How to calculate ROI for campaigns, agency work, and everything in between
We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.
by Michael Saba Dec 13, 2018
How call tracking helps your agency coach clients and boost revenue
Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.
by Jules Tompkins Dec 10, 2018
How to help your clients focus on the marketing metrics that really matter
With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.
by Zack Bedingfield Dec 7, 2018
Client reporting 101
Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.
by Joe Kindness Sep 28, 2018
8 common client problems facing agencies, and how to fix them
In this guest post by Joe Kindness of AgencyAnalytics, we review the most common reasons why client churn happens for agenices, and how to prevent them.
by Corinne Cordasco Sep 28, 2018
Streamline client management with CallRail’s newly-refreshed Account Center
With CallRail's new Account Center feature, we've made it easier than ever to manage multiple CallRail accounts under a single login.
by Dedra Mitchell Sep 26, 2018
Why clients break up with their agencies
Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.
by Sean Thomas Martin Sep 10, 2018
5 simple ways agencies can convince their clients to increase ad spend
Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.
by Dedra Mitchell Sep 10, 2018
CAC and CPL 101: Why these metrics matter to agency clients
CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.
by Michael Saba Sep 6, 2018
Data and analytics: The cure for agency client churn
Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.
by Itai Sadan Sep 6, 2018
4 key web design tools your agency probably isn’t using, but should be
We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.
by Michael Saba Aug 27, 2018
How FreeGren Digital uses call tracking to reduce churn and improve client results
With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.
by Carolyn Lyden Aug 14, 2018
Using attribution data for agencies: Retain clients, earn new ones, and make more money
For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.
by Karissa Austin Aug 14, 2018
10 data presentation tips to prove value to your clients
Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.
by Nick Jackson Jun 19, 2018
5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing
CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.
by Michael Saba May 29, 2018
With call tracking, ParaCore achieves agency success and stellar client retention
With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.
by Adam Carbonneau May 21, 2018
Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency
No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.
by Michael Saba May 15, 2018
With call tracking, Cardinal builds client relationships that last
With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.
by Michael Saba Apr 9, 2018
How CallRail and Digible helped a client cut CPL by 33%
Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.
by Michael Saba Mar 15, 2018
With call tracking, Bonfire cuts client’s missed calls by 66%
The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/