In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

In this lead tracking case study, find out how CallRail helped one digital marketing agency boost their client’s lead gen by 80 percent

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.

CallRail's Agency Summit is tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition.

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

In this guest post by Joe Kindness of AgencyAnalytics, we review the most common reasons why client churn happens for agenices, and how to prevent them.

With CallRail's new Account Center feature, we've made it easier than ever to manage multiple CallRail accounts under a single login.

Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.

Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.

CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.

Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.

We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.

With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.

Implementing CallRail call tracking has enabled Paxton Automotive to fill gaps in call data and increase customer retention and sales. Find out how.

Marketing agencies use every channel they can to get valuable leads for their clients. But with offline campaigns, how are they measuring performance?