by Melissa Garner  Dec 16, 2019

9 tips for creating an ironclad marketing agency scope of work

Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

by Alex Membrillo  Nov 22, 2019

7 questions a healthcare provider should ask before hiring a marketing agency

In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.

by Karissa Austin  Nov 21, 2019

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

Seattle-based search agency Lars Marketing has leveraged through CallRail call tracking and form tracking to make client reporting more efficient.

by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

by Ryan Garrow  Nov 11, 2019

How agencies can prove positive marketing ROI to clients

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

by Alex Membrillo  Oct 17, 2019

7 questions a healthcare provider should ask before hiring a marketing agency

In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.

by Neon Ambition  Oct 15, 2019

How CallRail helped Neon Ambition boost lead tracking by 80%

In this lead tracking case study, find out how CallRail helped one digital marketing agency boost their client’s lead gen by 80 percent

by Sam O' Rourke  Oct 8, 2019

5 free tools and resources to show clients that call tracking can help them

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

by Karissa Austin  Sep 30, 2019

Titan PPC helps clients dig deeper into their data with call tracking

In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.

by Karissa Austin  Sep 18, 2019

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.

by Jules Tompkins  Sep 17, 2019

With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’

Thanks to the advanced call tracking provided by CallRail, it's easy for Gravity Digital to provide rock-solid marketing attrbution to their clients.

by Karissa Austin  Aug 9, 2019

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.

by Karissa Austin  Jul 11, 2019

How call tracking supercharges your landing pages

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

by Kate McGaughey  Apr 24, 2019

CallRail Agency Summit 2019

CallRail's Agency Summit is tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition.

by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

by Dedra Mitchell  Feb 5, 2019

4 client objections agencies face when selling call tracking (and how to overcome them)

Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.

by Michael Saba  Jan 17, 2019

How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

by Michael Saba  Dec 13, 2018

How call tracking helps your agency coach clients and boost revenue

Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.

by Jules Tompkins  Dec 10, 2018

How to help your clients focus on the marketing metrics that really matter

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

by Zack Bedingfield  Dec 7, 2018

Client reporting 101

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

by Joe Kindness  Sep 28, 2018

8 common client problems facing agencies, and how to fix them

In this guest post by Joe Kindness of AgencyAnalytics, we review the most common reasons why client churn happens for agenices, and how to prevent them.

by Corinne Cordasco  Sep 28, 2018

Streamline client management with CallRail’s newly-refreshed Account Center

With CallRail's new Account Center feature, we've made it easier than ever to manage multiple CallRail accounts under a single login.

by Dedra Mitchell  Sep 26, 2018

Why clients break up with their agencies

Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.

by Sean Thomas Martin  Sep 10, 2018

5 simple ways agencies can convince their clients to increase ad spend

Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.

by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.