by Rachel Ward  Mar 26, 2020

CallRail and Workshop Digital Q&A

Workshop Digital is an award-winning digital marketing agency specializing in SEO and PPC for small, medium, and enterprise businesses. We spoke with Morgan Jarvis, a Paid Digital Marketer at Workshop Digital, about how the CallRail’s call and form tracking has given both them and their clients a better view into their customers journeys and where…

by Kate McGaughey  Mar 20, 2020

Get answers to your local search questions

Maybe you’re just getting started with local search or maybe you’ve been at it for years. Wherever you are on your journey, you’re bound to have some questions that may not be found in a blog post. We teamed with local SEO experts and frequent keynote speakers, Darren Shaw of Whitespark and Dana DiTomaso of…

by Zack Bedingfield  Mar 19, 2020

Are Bing Ads worth it?

When it first rose to prominence as a search engine alternative to Google, Bing became something of a punchline among Google devotees. But the search network didn’t go away. In fact, the opposite happened: Over the years, Bing has managed to grow its user base to more than 116 million people, claiming 11.22% of the…

by Melissa Garner  Mar 16, 2020

3 reasons call tracking is critical for local service businesses ready to grow

This is a guest post by Keith Brown, the CMO of Today’s Local Media, a full-service marketing agency serving customers nationwide with a mission to bring new leads to businesses and accelerate their growth.    Over the past year, there is one thing every business has their sights set on. Growth. Whether you are looking…

by Dan Wakefield  Mar 4, 2020

What you need to know about attribution windows

Each marketing campaign holds so much potential — and the right attribution reporting tools can help agencies realize that potential. Attribution windows are one such tool, producing game-changing data by revealing the immediate and long-term effectiveness of marketing activities. Here’s a look at how windows take marketing intelligence to another level. Attribution reporting: A quick…

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Consumers may not even notice that they are using local SEO directories, but they reference them all the time. Think about the last time you looked up a new restaurant you wanted to order takeout from — did you call directory assistance to get a phone number, or did you use a search engine via…

by Jason Rozenblat  Feb 14, 2020

Best sales enablement tools for any marketing agency

Sales enablement is a fast-growing service offered by many marketing agencies, but we want to dive deeper into how agencies like yours can better embrace this practice internally to improve sales. As agencies face the challenges of scaling their sales efforts and improving conversion rates and ROI, they’re increasingly seeking out tools and strategies to…

by Dedra Mitchell  Feb 7, 2020

The root of stakeholder buy-in: How better attribution can impact organizational buy-in

If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution. But what really earns stakeholder buy-in at the end of the day? Anecdotally, it seems most marketers struggle with stakeholder buy-in — we all have frustration stories either personally or from our peers about…

by Melissa Garner  Jan 31, 2020

How to talk to your clients about lead attribution reporting

Businesses invested in their marketing and sales processes can gain much from attribution reports. The data yielded by lead attribution can drive new marketing strategies, inform current campaigns, and ensure that underperforming channels aren’t languishing. These marketing analytics come with one little problem: To the average client, they might seem too advanced. Although the various…

by Bridget Graf  Jan 30, 2020

Mockingbird shares their marketing journey with CallRail

  “I think the most critical piece of CallRail here is it enables us to understand exactly how well we’re doing and communicate that back to our end clients. My name is Conrad Saam. I run Mockingbird. We’re an agency that focuses exclusively on the legal market. So, we had this great opportunity with a…

by Bridget Graf  Jan 20, 2020

14 marketing agency directories that will generate leads for you

Lead generation is a critical process for any marketing agency. If you want to help your clients find leads of their own, you had better be able to perform this service to grow your own business first. A marketing agency directory can be a valuable source of these leads. If you’re a serious marketing agency,…

by Melissa Garner  Jan 14, 2020

Points-based retainers vs. flat-rate pricing for your agency

Let’s talk about agency pricing. Value-based retainer pricing models are a hot topic in today’s agency world. The idea that you charge clients based on the value you provide rather than a flat rate has emerged as a remarkable step toward delivering outstanding, innovative results for your customers. From this concept, points-based retainers emerged. Point…

by Melissa Garner  Jan 2, 2020

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

Many people don’t realize that small, local businesses have a major advantage when it comes to search engine optimization (SEO). Unlike big corporations or e-commerce sites that need to rank for the most competitive keywords nationally or even globally, small enterprises can focus on what they do best: reaching customers in their own backyard. To…

by Jules Tompkins  Dec 30, 2019

8 call tracking metrics your agency should be monitoring for clients

One of the most important features of call tracking is its ability to illuminate offline marketing and customer activity. This is made possible by the wealth of data points that are accessible only when you’re using software that can generate call tracking metrics from each inbound call. These metrics can provide valuable insights to improve…

by Melissa Garner  Dec 19, 2019

How agencies can manage client expectations

The modern marketing agency faces plenty of challenges when it comes to dealing with clients, building a positive reputation, and maintaining success. With some agencies, the challenges are winning. Consider these findings from HubSpot’s 2018 Marketing Agency Growth Report: 15 percent of responding agencies don’t customize their service offerings and don’t deliver services on time.…

by Melissa Garner  Dec 16, 2019

9 tips for creating an ironclad marketing agency scope of work

Most marketing agencies want to do right by their clients, delivering outstanding work on time, and reasonably going above and beyond as needed. However, any collaboration between agency and client runs the risk of miscommunication and misunderstanding. Expectations between the two parties may differ, and presumptions such as, “I thought you were responsible for that,”…

by Alex Membrillo  Nov 22, 2019

7 questions a healthcare provider should ask before hiring a marketing agency

This is a guest post from our friends at Cardinal Digital Marketing, an agency based out of Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author — his latest book “The Anatomy of Medical Marketing” is an all-purpose guide for helping medical groups grow their practice and stay off life…

by Karissa Austin  Nov 21, 2019

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

For Lars Marketing, data is everything. The Seattle-based search marketing agency works with small and medium sized businesses in a diverse range of industries — from printing to automotive maintenance — but the one thing all of their clients have in common is that they rely on accurate data to inform their business decisions.  In…

by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab works with a variety of fast-growing clients. With clients across the country and just over two years in business, the group has already earned awards from Clutch (2018 and 2019) and was listed among the top digital agencies by Built in Chicago earlier this year.  Unlike most agencies, however, SearchLab operates…

by Ryan Garrow  Nov 11, 2019

How agencies can prove positive marketing ROI to clients

This is a guest post by our friends at Logical Position, a Portland-based digital marketing agency. There’s a famous saying in the advertising world from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has always been important to prove to your…

by Alex Membrillo  Oct 17, 2019

7 questions a healthcare provider should ask before hiring a marketing agency

This is a guest post from our friends at Cardinal Digital Marketing, an agency based out of Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author — his latest book “The Anatomy of Medical Marketing” is an all-purpose guide for helping medical groups grow their practice and stay off life…

by Neon Ambition  Oct 15, 2019

How CallRail helped Neon Ambition boost lead tracking by 80%

This case study is a guest post written by our friends at Neon Ambition, one of CallRail’s Agency Partners. As a full-service marketing agency based out of Austin, Texas, Neon Ambition focuses on helping our clients grow their businesses through content, SEO and PPC. Rather than working to amass a long list of business partners,…

by Sam O' Rourke  Oct 8, 2019

5 free tools and resources to show clients that call tracking can help them

Whether your clients operate a small business or an enterprise company, call tracking can help track, attribute, and report on these calls in order to identify strengths and weaknesses, eliminate ineffective marketing, and convert more leads into sales. Below we highlight a few tools that will help your clients to litmus-test whether call tracking makes…

by Karissa Austin  Sep 30, 2019

Titan PPC helps clients dig deeper into their data with call tracking

Vancouver-based agency Titan PPC knows a thing or two about the ‘quality over quantity’ approach to marketing. Instead of offering a host of services to their clients, they channel their expertise and resources into pay per conversion marketing, which delivers more immediate results.  At the same time, as marketing reporting becomes more accessible and commonplace…

by Karissa Austin  Sep 18, 2019

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

For more than a decade, the Austin, Texas-based digital agency Intellibright has helped companies across the country excel at online marketing and sales. Their typical client runs a thriving business, but does not have the budget or staff to manage an internal digital marketing team — that’s where Intellibright comes in. Intellibright is compensated according…