Let’s talk about agency pricing. Value-based retainer pricing models are a hot topic in today’s agency world. The idea that you charge clients based on the value you provide rather than a flat rate has emerged as a remarkable step toward delivering outstanding, innovative results for your customers. From this concept, points-based retainers emerged. Point…

Many people don’t realize that small, local businesses have a major advantage when it comes to search engine optimization (SEO). Unlike big corporations or e-commerce sites that need to rank for the most competitive keywords nationally or even globally, small enterprises can focus on what they do best: reaching customers in their own backyard. To…

One of the most important features of call tracking is its ability to illuminate offline marketing and customer activity. This is made possible by the wealth of data points that are accessible only when you’re using software that can generate call tracking metrics from each inbound call. These metrics can provide valuable insights to improve…

The modern marketing agency faces plenty of challenges when it comes to dealing with clients, building a positive reputation, and maintaining success. With some agencies, the challenges are winning. Consider these findings from HubSpot’s 2018 Marketing Agency Growth Report: 15 percent of responding agencies don’t customize their service offerings and don’t deliver services on time.…

Most marketing agencies want to do right by their clients, delivering outstanding work on time, and reasonably going above and beyond as needed. However, any collaboration between agency and client runs the risk of miscommunication and misunderstanding. Expectations between the two parties may differ, and presumptions such as, “I thought you were responsible for that,”…

This is a guest post from our friends at Cardinal Digital Marketing, an agency based out of Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author — his latest book “The Anatomy of Medical Marketing” is an all-purpose guide for helping medical groups grow their practice and stay off life…

For Lars Marketing, data is everything. The Seattle-based search marketing agency works with small and medium sized businesses in a diverse range of industries — from printing to automotive maintenance — but the one thing all of their clients have in common is that they rely on accurate data to inform their business decisions.  In…

Chicago-based SEM agency SearchLab works with a variety of fast-growing clients. With clients across the country and just over two years in business, the group has already earned awards from Clutch (2018 and 2019) and was listed among the top digital agencies by Built in Chicago earlier this year.  Unlike most agencies, however, SearchLab operates…

This is a guest post by our friends at Logical Position, a Portland-based digital marketing agency. There’s a famous saying in the advertising world from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has always been important to prove to your…

This is a guest post from our friends at Cardinal Digital Marketing, an agency based out of Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author — his latest book “The Anatomy of Medical Marketing” is an all-purpose guide for helping medical groups grow their practice and stay off life…

This case study is a guest post written by our friends at Neon Ambition, one of CallRail’s Agency Partners. As a full-service marketing agency based out of Austin, Texas, Neon Ambition focuses on helping our clients grow their businesses through content, SEO and PPC. Rather than working to amass a long list of business partners,…

Whether your clients operate a small business or an enterprise company, call tracking can help track, attribute, and report on these calls in order to identify strengths and weaknesses, eliminate ineffective marketing, and convert more leads into sales. Below we highlight a few tools that will help your clients to litmus-test whether call tracking makes…

Vancouver-based agency Titan PPC knows a thing or two about the ‘quality over quantity’ approach to marketing. Instead of offering a host of services to their clients, they channel their expertise and resources into pay per conversion marketing, which delivers more immediate results.  At the same time, as marketing reporting becomes more accessible and commonplace…

For more than a decade, the Austin, Texas-based digital agency Intellibright has helped companies across the country excel at online marketing and sales. Their typical client runs a thriving business, but does not have the budget or staff to manage an internal digital marketing team — that’s where Intellibright comes in. Intellibright is compensated according…

Gravity Digital is a Houston-area full-service marketing agency that produces amazingly clever content assets like this video for their healthcare clients. When the Gravity team bundles these assets into a campaign, they’re focused on one thing: Driving more qualified website traffic for their clients.  But healthcare isn’t ecommerce. It’s not always simple to tie the…

Dentists enjoy marketing their practices about as much as their patients enjoy getting cavities filled. Fortunately, the Texas-based full service digital marketing agency Pain Free Dental Marketing has made it their mission to help practices bring in new patients, so dentists can focus on what they do best. With such a specialized market, it’s critical…

Have you ever dated someone who spoke a completely different love language than you? Maybe they love showering you with gifts and words of affirmation, but you prefer to receive acts of service and plenty of quality time. The discrepancy is cute at first, but once the honeymoon phase is over, your relationship falls into…

Choosing an independent or assisted living community is a big decision for seniors and their families. On top of requiring excellent accommodations, they also need peace of mind and confidence in their community management before signing a lease. The Arbor Company knows this firsthand. With 44 independent and assisted living rental communities across 11 states,…

Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time. Streamlined client management These Account Center upgrades aim to make it even easier…

Video Transcription: [Greg] People bounced between the desktop, their smartphones, stores, and back and forth. And so tracking all of that activity is really challenging. Next slide, please. So once upon a time, we had a handful of traditional media. They were fairly straightforward, easy to buy, creative was pretty straightforward in most cases. And…

Marketing agencies that understand the benefits of call tracking often find themselves putting in extra work to convince their clients that it can be a game-changer. Indeed, one of the biggest challenges you might face when setting up call tracking is reluctance on the part of the client. Set aside for a moment the fact…

Just as there are many different forms of marketing — agency marketing, campaign marketing, referral / relationship marketing — there’s an equally diverse range of methods for calculating ROI on those initiatives. Depending on the size and scope of the specific campaign (or the wider time period you’re measuring), ROI calculation can require anything from…

If you ask a dozen agency marketers to list the essential ingredients for building a good marketing agency, you’ll probably get a dozen different answers. But no matter what industry your agency works in — and no matter which analytics are your main points of focus — building and maintaining close relationships with your clients…

There’s a debate in the baseball world around one very conventional statistic: Pitcher wins and losses. For decades, both fans and team executives have looked to this metric as a key indicator of a pitcher’s value. And while most have all but abandoned pitcher wins as any kind of meaningful indicator of pitching performance, it…

Introduction [Anna] All right. So, again, thank you, everyone, for your patience. We’re really excited for today’s webinar. And it’s going to focus primarily on client reporting, so proving the effectiveness of your marketing for your clients, or maybe you work at an agency, maybe you have some in-house responsibilities, like a RPPC manager. And…