Camp CallRail: Learn Digital Marketing Strategies and S’more
Join us for Camp CallRail, May 25 through July 4, 2020 — six weeks of in-tents digital marketing insights. Our Campaign Counselors will help you create content that converts. Track buyer journeys. Inspire repeat customers, and much more. You’ll also be able to explore exclusive weekly deals. And one happy camper will leave with $1000!
Get off the beaten path and sign up for our camp workshops today.
- Storytelling: Creating Content that Converts | Thursday, June 4 at 2:00 PM ET
- Treasure Hunt: Mapping the buyer journey all the way to conversion | Thursday, June 11 at 2:00 PM ET
- Arts and Crafts: Creating Campaigns that Close | Thursday, June 18 at 2:00 PM ET
- Archery: Targeting Repeat Customers | Thursday, Jun 25 at 2:00 PM ET
- Buddy Check: Identifying Revenue-Driving Partners | Tuesday, June 30 at 2:00 PM ET
Try CallRail’s Analytics Suite between May 25 and July 4 for a chance to win $1,000! See official rules for complete details.
Storytelling: Creating Content that Converts
Counselor: Jeff Coyle, MarketMuse | Thursday, June 4 at 2:00 PM ET
What you'll learn:
- Which content to develop first
- How to make the most of content through repurposing
- When to offer content free, and when to gate it
- How to fine-tune and measure content performance
- Strategies for search success
Treasure Hunt: Mapping the buyer journey all the way to conversion
Counselors: Courtney Beasley & Naomi David, Walker Sands | Thursday, June 11 at 2:00 PM ET
What you'll learn:
- Why it’s difficult for many marketers to track buyer journeys
- The basics of lead attribution
- How to track leads from multiple sources with a single platform
- Why analytics are the secret to making the most of your marketing dollar
- How to achieve “just right” attribution for your business
Arts and Crafts: Creating Campaigns that Close
Counselors: Madison Roberts & Nick Lange, LumenAd | Thursday, June 18 at 2:00 PM ET
What you'll learn:
- The importance of creating a data-centric advertising plan
- What data you should consider for each ad campaign
- The basics of aligning data with marketing strategy
- How and when to give stakeholders access to data
- How to use campaign data to fine-tune program performance and increase ROI
Archery: Targeting Repeat Customers
Counselor: Roland Ligtenberg, Housecall Pro | Thursday, Jun 25 at 2:00 PM ET
What you'll learn:
- Which tools reveal customer insights and opportunities
- Ways to use data to inform new sales strategies
- How to prioritize leads for incremental business
- Insider tips for upselling and cross-selling
- Strategies for handling barriers and objections
Buddy Check: Identifying Revenue-Driving Partners
Counselors: Anca Bujor - Unbounce, Patrick Schrodt - Titan PPC, and Nicholas Scalice - Earnworthy | Tuesday, June 30 at 2:00 PM ET
What you'll learn:
- Strategies for finding the right partners
- How partners help you reach new audiences
- Why partnerships increase brand equity and awareness
- Ways partnerships can differentiate your business
- How partnerships can lead to new services
Try CallRail’s Analytics Suite between May 25 and July 4 for a chance to win $1,000! See official rules for complete details.