Integration Spotlight: CallRail + Supermetrics
Your decisions are only as good as your data. And Supermetrics helps businesses like yours market smarter by delivering data from popular platforms (like Facebook, Google Ads, and Hubspot) to your preferred destinations (like Google Sheets, Google Data Studio, and Excel).
Now Supermetrics makes it easy for you to move your CallRail data wherever you need it.
That’s a big deal if you’re not sure which ads, campaigns, and keywords make the phone ring. You may know what’s driving online clicks and conversions, but if you’re not factoring offline activity into your marketing decisions, you’re missing metrics.
Accessing CallRail + Supermetrics Integration
Just add the CallRail connector to access your call data, form data, and conversation insights. Then aggregate it with insights from more than 50 other sources. From there, you can store it, analyze it, and integrate it.
Fuel Supermetrics with this CallRail data:
|Call Data||Form Data||Lead Data||Agent data|
|Call source||Form source||Demgraphic info||Answer rate|
|Call ID||Field data||Company info||Missed calls|
|Call duration||Time of submission||Key terms spotted||Abandoned calls|
|Inbound/Outbound||Device type||Call highlights||Average duration|
|First call||Lead status|
|Time of submission|
Supermetrics eliminates the need to copy and paste data from multiple sources to spreadsheets. Just select your sources and destinations and voila: by integrating call and form analytics with other data, you’ll get a full view of marketing program performance.
With your dashboard stocked with up-to-the-minute multichannel insights, you’ll spend more time testing and tweaking new ads, keywords, and campaigns — and less time pivoting between platforms for results. (Supermetrics customers reduce their reporting time by 50%!)
What you can do with the CallRail connector
By connecting CallRail through the Supermetrics connector, you can link your online and offline activities for your true measure of marketing performance. Supermetrics created a Google Data Studio template that works with the CallRail connectors, but that’s just the tip of the iceberg.
You can also build and run reports like these to monitor sales and marketing performance:
Content Marketing Dashboard: Google Analytics + Call Tracking
Pair conversions by blog post, top blog referrers, etc., with detailed call conversion data. Know which content drives the most qualified leads.
PPC Dashboard: Google Ads + Call Tracking
Pair Google Ads data showing Conversions by Campaign/Ad Group/Ad with detailed call conversion data. Find out which campaigns deliver the most qualified leads, the most booked appointments, or the highest call values.
Agent Dashboard: Call Tracking + Lead Center
Create detailed dashboards to keep up with agent performance. Reveal which agents are booking the most appointments, which are qualifying the most leads, and which are making the most outbound calls.