Today, CallRail is excited to announce a $75M investment from Sageview Capital and Leaders Fund. We’ve seen incredible growth in 2017, in both our team and our product, and with this investment, we’ll be focusing on customer-centric initiatives and continuing to provide powerful call analytics tools to businesses of every size. With the Sageview and Leaders Fund teams, we’ll have the opportunity to accelerate our growth while providing our customers with the tools they rely on to grow their businesses.
This investment echoes what we’ve always known, that offline transactions like calls are exponentially driving conversions for businesses. According to Google, 76 percent of people who conduct a local search on their smartphones visit the business within 24 hours and 28 percent make a purchase. As consumers increasingly rely on their smartphones to make buying decisions, phone calls are becoming even more valuable in digital marketing.
We’ve been working hard this year to get you the right tools to help you prove the effectiveness of your campaigns while also improving your business. These improvements include several products powered by machine learning and artificial intelligence like CallScore, which automatically classifies the lead quality of a call based on call metadata, transcriptions, and advanced algorithms. Other features include text message analytics, international numbers, and Automation Rules.
In addition to being ranked the top call tracking Google Analytics solution, CallRail was also named the top overall call tracking software product and the leader in call tracking customer satisfaction by G2 Crowd, the world’s most popular business software review platform, for the second year in a row.
Thanks for making us your call analytics provider. We’re excited to keep building, growing, and serving your business.