Updated: March 16, 2018
After the release of Facebook’s “call now” button almost three years ago, mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. It is expected that the annual number of mobile phone calls to businesses will reach 162 billion by 2019.
And with Facebook being just one source of lead generation for marketers and businesses, it is crucial to have a holistic view of all data –– from all sources –– to better understand conversions and maximize ad spend.
This is where CallRail’s Facebook integration takes attribution to the next level: you can view calls, texts, and form conversions inside the Ads Manager alongside click data.
CallRail’s Facebook integration is able to track both click-through and view-through conversions providing deeper insights into:
- Phone calls influenced by Facebook ads with access to view-through conversion data within Facebook.
- Which Facebook campaigns, ad sets, and ads are directly generating new leads for your business and which are impacting other downstream marketing efforts.
- Your customer’s path to purchase by understanding which callers were exposed to ads and ultimately made a call.