CallRail acquires PhoneWagon, extending leadership position in call tracking software

CallRail acquires PhoneWagon, extending leadership position in call tracking software

On the heels of celebrating our tenth anniversary and a decade of helping small-to-medium-size businesses (SMBs) grow, we’re excited to announce our acquisition of PhoneWagon, a New York City-based call tracking software company.

The acquisition immediately extends CallRail’s leadership in the call analytics space and solidifies CallRail as the clear choice for call tracking and analytics for SMBs and the agencies that serve them.

With access to our broader, more comprehensive platform, PhoneWagon customers will gain greater visibility into which marketing strategies drive revenue and generate the highest-value leads.

“I’m thrilled to welcome PhoneWagon’s customers to CallRail. This acquisition reinforces our commitment to providing powerful, intuitive, and cost-effective marketing solutions to businesses and their marketing agencies,” said Andy Powell, CEO of CallRail.

CallRail's marketing platform combines marketing analytics and communications into a single experience.

In addition to industry-leading Call Tracking, the platform also offers multi-touch attribution insights into the full customer journey via Form Tracking, automated call transcription and AI-powered call analysis via Conversation Intelligence and integrated communication tools through Lead Center. PhoneWagon customers will benefit from access to these solutions as well as future platform innovations.

The COVID-19 pandemic has highlighted the importance of technology that helps SMBs engage with their customers and adjust their strategies to a changing environment. To close out 2020, CallRail received a $56M investment from investors Sageview Capital and Leaders Fund, showing a strong vote of confidence in CallRail’s growth trajectory and the value its platform continues to provide its customers.

“This acquisition is an important step in our journey to help more than one million businesses grow,” said Powell.

To learn more about CallRail, or set up a free trial, visit