Products
Call Tracking

Know which marketing efforts inspired your best leads to call.

Lead Center

Call, text, chat, and manage all your team's leads from a single unified inbox.

Conversation Intelligence

Call transcriptions with AI-powered analysis and lead categorization.

Form Tracking

Connect each ad, campaign, and keyword to every form submission.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
(888) 907-4718

Call Tracking with Facebook Call Now Buttons for Local Awareness Ads

by Kevin Mann
May 18, 2015

Facebook Adds ‘Call Now’ Button to Local Ads

Last week, Facebook released the ability to add a “call now” call to action button to mobile newsfeed ads. Business advertisers can add the ‘call now’ button during the ad creation process, and when mobile users tap the button, their phone initiates a call to the business. We’ve long known the power of a phone call, and Facebook is the latest marketing platform to emphasize its importance.

Facebook’s enhanced mobile newsfeed ads are a part of their local awareness objective, which was launched in October 2014. According to Facebook, these ads reach “more people in your area per dollar spent than with any other kind of advertising, including newspaper or direct mail”.

Ads are targeted to a chosen geographical radius around your business. For example, you can choose to show ads to Facebook users within 1 mile of your business.


A prospective customer within 1 mile initiating a real-time conversation with your business? That sounds like a conversion waiting to happen. But how can we know Facebook is delivering quality phone calls? Enter CallRail’s Facebook call tracking.

CallRail offers tracking numbers that allow you to measure and record phone calls from Facebook local awareness ads. Not only will you know how many phone calls you receive, you can optionally use call recording to verify each phone call is a quality prospect and that your team handled the interaction well.

Visit the Facebook for Business page to learn more about their new local awareness objective.