Call Tracking for Multi-Channel Marketing Campaigns

Reach Your Customers Wherever They Are

You’ve probably heard the old saying “if a tree falls in a forest and no one is around to hear it, does it make a sound?” The same goes for marketing. If you’re putting your budget towards marketing campaigns but there’s no way to tell if they reach your potential clients, what’s the point?

Multi-channel marketing campaigns enable you to reach the most clients as possible; the goal being to make it easy for potential clients to receive your message, no matter where they are.

To get the most out of your multi-channel marketing campaigns, you need a way to track which channels are efficient in reaching your potential clients and getting them to act on your message. CallRail call tracking makes it easy to find out which campaigns and channels reach your potential clients, giving you the tools you need to focus on multi-channel marketing that works.

Multi-channel Call Tracking in Action:

Let’s say a local dentist office decides to start a new multi-channel marketing campaign using a “free teeth whitening with an initial consultation” promotion. Their marketing channels of choice may include a new banner advertisement for their website, a radio advertisement, and a direct mailer, all featuring the new promotion. To incorporate call tracking, they would use a different call tracking phone number for each separate channel. When clients call the unique numbers, the call would be forwarded to the dentist office and data surrounding the call would be collected, enabling them to see how effective each individual channel is working in real time.

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Four Easy Steps to Multi-channel Call Tracking

  1. Decide which marketing channels you want to use to reach your potential clients.
  2. Get call tracking phone numbers from CallRail and use a unique phone number on each individual marketing channel.
  3. When clients call your CallRail tracking phone numbers, the calls will be forwarded to your business phone number and data surrounding the call, including what marketing channel the call came from, will be collected.
  4. Use the data collected from CallRail to focus your marketing campaigns on channels that work.