With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users.
Introducing the new Call Highlights report
If you’re a Automation Rules master, you’re likely familiar with our Key Terms Spotted report. We’re now making it easier to analyze calls and improve marketing efforts with our new Call Highlights report.
Benefits of Call Highlights report
Improve bidding efforts and keep CPL low
The automatic collection of keywords and phrases reveals several opportunities to optimize ad campaigns. When paired with Automation Rules, you have all the data needed to understand what your target audience is (actually) searching for, enabling marketers to maximize ad spend.
Quickly analyze calls
A simple report displays the top five highlights at-a-glance. Understand frequency of keywords and by whom they were spoken to better evaluate agency or campaign performance. In the click of a button, quickly export all call highlights data or a specific call highlight for an easily consumable report, unveiling a caller’s intent and any conversion trends.
Customize Google Ads (AdWords) campaigns
Utilize report data to test the success of different messaging or channels based on the call highlights and key terms spotted.
Activating Call Highlights report
To enable Call Highlights and utilize the Call Highlights report, Transcriptions must be enabled. The Call Highlights report is accessible under the Behavior section in reporting.