This site does not support Internet Explorer. Use a modern browser for an improved experience.
Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
callrail marketing graphs
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

NewsEbooksWebinarsDefinitionsCase StudiesGuidesTips
Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support Sign In
Start Free Trial
Already have an account? Sign In
(888) 907-4718
  • Learn
  • PPC

Optimize Ad Spend with Integrated Call Data and Marin Software

by Madelyn Wing, Head of Partnerships, CallRail
February 16, 2017

Enhance Bid Strategy with Call Data and Marin Software

Bid management software is a great tool for tracking and optimizing online marketing success. By setting specific rules about what results you’re looking for from  your advertising campaigns, Marin Software can automate your bidding for PPC campaigns, keywords, ad creative, and ad placement.

With our new CallRail for Marin integration, you can now enhance the effectiveness of Marin’s intelligence bidding and recommendation tools by including call analytics. Target customers across display, search, and social while using call data to improve PPC bids, conversions and ROI.

All of Your Campaign Performance in One Platform

By integrating CallRail and Marin Software, you’re able to turn your CallRail data into actions that optimize ad spend. CallRail for Marin will be able to send phone calls, text messages, and form fill outs as conversions within Marin.

Call conversion data is important when optimizing your bidding rules because phone calls tend to attract higher quality leads. You can instruct Marin Software to automatically reallocate resources based on the keywords and campaigns attracting these high-value prospects, increasing your ROI and lowering cost-per-lead.

Qualify and Score Calls Your PPC Ads Generate

Pairing Marin Software with CallRail’s CallScore feature can help you make fully informed decisions when it comes to your online marketing campaigns. Included with every CallRail account, CallScore automatically analyzes your inbound phone calls and assigns a “good lead” status to recognized high-value phone calls. Utilizing our Integration Triggers, users can choose to only send these known good leads into Marin Software.

By filtering known good leads into Marin, you’ll be able to reinvest in high-performing ads, search terms, and PPC campaigns that drive quality calls – not quantity.

How It Works

Activating CallRail’s Marin Software integration requires a CallRail Pro or Elite level account, keyword level call tracking, as well as information from your Marin Software account representative.

Once you reach out to your Marin account representative, they’ll work with you to generate login credentials for an FTP upload directory for CallRail. This will allow us to automatically upload your phone call, text and form data once per day.

You’ll have the ability to customize the following upload settings for our Marin Software integration:

  • The type of data CallRail will send: phone calls, text messages, or form fill outs.
  • Choose to track conversions by click date or the date of the conversion action.
  • Filter calls by lead status, call tags, or call duration.

Have more questions about CallRail for Marin? Check out our support article.

Stay in the know

Subscribe to our newsletter

Company
About Us Careers Culture Contact Us
Support
Help Center Developers System Status
Resources
Content Hub Refer a Friend Partnerships Integrations
Try CallRail
Free Trial Pricing Request a Demo Contact Sales Enterprise

Terms of UsePrivacy NoticeSecurity

Copyright © 2011-2022 CallRail, Inc. All rights reserved.