Zack Bedingfield

Zack Bedingfield is the Paid Customer Acquisition Manager at CallRail.

by Zack Bedingfield  Mar 19, 2020

Are Bing Ads worth it?

Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.

by Zack Bedingfield  Mar 13, 2020

How to set up local search ads on Google Maps

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

by Zack Bedingfield  Feb 20, 2020

What is Google Ads call tracking, and how does it improve my PPC campaigns?

Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.

by Zack Bedingfield  Jan 9, 2020

How to set up click-to-call in Google Ads

Here's everything you need to know about click-to-call ads, how to set up click-to-call in Google Ads, and how to know if these ads are right for your business.

by Zack Bedingfield  Oct 11, 2019

Retargeting for call-only campaigns: Here’s how it’s done

In this step-by-step guide, we review some best practices for retargeting your call-only ads, and how they can make your campaigns even more effective.

by Zack Bedingfield  Oct 8, 2019

How to write successful call-only ads that earn more prospects

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

by Zack Bedingfield  Aug 15, 2019

How much should you spend on PPC? PPC budget calculator & tips for setting a budget

PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)

by Zack Bedingfield  Feb 6, 2019

PPC reporting: The key metrics you need in every report

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

by Zack Bedingfield  Dec 7, 2018

Client reporting 101

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

by Zack Bedingfield  Aug 22, 2018

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

by Zack Bedingfield  Aug 16, 2018

Keyword bidding strategies: When to raise your cost per click bids

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

by Zack Bedingfield  May 14, 2018

Conversational marketing: How speaking more with prospective customers drives revenue

Chat tools are emerging everywhere, and they may end up being a key channel for marketers to leverage in "conversational marketing." Being available and speaking more openly and honestly with prospective customers has the potential to be the next big move for conversions.

by Zack Bedingfield  Apr 20, 2018

Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

by Zack Bedingfield  Apr 14, 2018

What is a call extension?

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

by Zack Bedingfield  Feb 16, 2018

How to Optimize Campaigns with CallRail’s Google Ads Integration

Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.

by Zack Bedingfield  Jan 25, 2018

Optimize your Facebook Ads with call analytics

Watch On-Demand: Learn proven methods to drive inbound calls from Facebook, how to track the success of your ad campaigns, and how to integrate call analytics to drive more calls, clicks, and customers.

by Zack Bedingfield  Nov 10, 2017

How PPC Pros Track AdWords

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

by Zack Bedingfield  Nov 6, 2017

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

by Zack Bedingfield  Jul 28, 2017

CRO, SEO, PPC & Hopefully No Other Acronyms: An Unbounce Recap

From CRO to SEO and PPC, here are some lessons and food for thought from CallRail's visit to Unbounce.

by Zack Bedingfield  Jun 19, 2017

How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.

by Zack Bedingfield  Jun 6, 2017

What is multi-channel attribution?

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

by Zack Bedingfield  May 25, 2017

Google Changes Enhanced CPC 30% Threshold: What Advertisers Need to Know

Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.

by Zack Bedingfield  Apr 19, 2017

What is Click-to-Call?

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

by Zack Bedingfield  Apr 14, 2017

What are Google Ads Call-Only Ads?

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

by Zack Bedingfield  Mar 21, 2017

Google to Change Exact Match Keywords Once Again

Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.