Zack Bedingfield at CallRail

Zack Bedingfield

Search Engine Marketing Manager

Zack Bedingfield has been in search engine marketing (SEM) for the past 4 years and marketing for a total of 5. Starting out as a copywriter/proofreader in Florida, Zack moved to Atlanta in 2015.

A graduate of the University of Colorado at Boulder, with a degree in Ethnic Studies, Zack has certainly put his education to good use (“Ha!” – Zack).

Passionate about connecting prospective customers with the right product and helping businesses grow, Zack’s an advocate for all new forms of digital advertising and moving away from the traditional media buys of old.

Outside of the office, Zack is virtual reality (VR) enthusiast, video gamer, and electronic/hip-hop music aficionado.




PPC reporting: The key metrics you need in every report

Posted by
Zack Bedingfield at CallRail
on July 10, 2018
here are the key components of a good ppc report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful ppc reports, all of our work is for naught. So when it comes to PPC reporting, what…

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Conversational marketing: How speaking more with prospective customers drives revenue

Posted by
Zack Bedingfield at CallRail
on May 14, 2018
man looking at phone with glasses in hand

This just in: communicating with potential customers openly, honestly and as quickly as possible is beneficial to both parties. Who would have thought? Jesting aside, conversational marketing, or more generally –– engaging with customers via live chat, community forums and more –– is on the rise and I think it’s a boon for everyone involved.…

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Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

Posted by
Zack Bedingfield at CallRail
on April 20, 2018
callrail and unbounce work together to help digital marketers boost conversions, generate more leads, and learn more about their marketing campaign performance

What is Unbounce? Unbounce historically has been a landing page platform that makes it easy to build pages and iterate new variations that you can then test against previous iterations. Recently, however, they’ve made a shift to focus on conversions as a whole, even dubbing themselves a “conversion platform” by adding an additional suite of…

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How much should you spend on PPC? Tips for setting a budget

Posted by
Zack Bedingfield at CallRail
on March 9, 2018
Overhead shot of crowded office desk

We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign, it’s first important to figure out if running PPC for your business will even be profitable. Your margins will depend on myriad factors, and whether…

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What is ROAS?

Posted by
Zack Bedingfield at CallRail
on November 6, 2017
callrail-adwords

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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