by Zack Bedingfield Mar 19, 2020
Are Bing Ads worth it?
Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.
by Zack Bedingfield Mar 13, 2020
How to set up local search ads on Google Maps
Read on for tips and information that will help you quickly and easily set up ads on Google Maps.
by Zack Bedingfield Feb 20, 2020
What is Google Ads call tracking, and how does it improve my PPC campaigns?
Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.
by Zack Bedingfield Jan 9, 2020
How to set up click-to-call in Google Ads
Here's everything you need to know about click-to-call ads, how to set up click-to-call in Google Ads, and how to know if these ads are right for your business.
by Zack Bedingfield Oct 11, 2019
Retargeting for call-only campaigns: Here’s how it’s done
In this step-by-step guide, we review some best practices for retargeting your call-only ads, and how they can make your campaigns even more effective.
by Zack Bedingfield Oct 8, 2019
How to write successful call-only ads that earn more prospects
By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.
by Zack Bedingfield Aug 15, 2019
How much should you spend on PPC? PPC budget calculator & tips for setting a budget
PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)
by Zack Bedingfield Feb 6, 2019
PPC reporting: The key metrics you need in every report
Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.
by Zack Bedingfield Dec 7, 2018
Client reporting 101
Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.
by Zack Bedingfield Aug 22, 2018
Social CPL: Identifying meaningful KPIs in social media advertising
We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.
by Zack Bedingfield Aug 16, 2018
Keyword bidding strategies: When to raise your cost per click bids
CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.
by Zack Bedingfield May 14, 2018
Conversational marketing: How speaking more with prospective customers drives revenue
Chat tools are emerging everywhere, and they may end up being a key channel for marketers to leverage in "conversational marketing." Being available and speaking more openly and honestly with prospective customers has the potential to be the next big move for conversions.
by Zack Bedingfield Apr 20, 2018
Connect Unbounce and CallRail to boost conversions and learn more about campaign performance
Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?
by Zack Bedingfield Apr 14, 2018
What is a call extension?
A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?
by Zack Bedingfield Feb 16, 2018
How to Optimize Campaigns with CallRail’s Google Ads Integration
Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.
by Zack Bedingfield Jan 25, 2018
Optimize your Facebook Ads with call analytics
Watch On-Demand: Learn proven methods to drive inbound calls from Facebook, how to track the success of your ad campaigns, and how to integrate call analytics to drive more calls, clicks, and customers.
by Zack Bedingfield Nov 10, 2017
How PPC Pros Track AdWords
On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.
by Zack Bedingfield Nov 6, 2017
What is ROAS?
“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.
by Zack Bedingfield Jul 28, 2017
CRO, SEO, PPC & Hopefully No Other Acronyms: An Unbounce Recap
From CRO to SEO and PPC, here are some lessons and food for thought from CallRail's visit to Unbounce.
by Zack Bedingfield Jun 19, 2017
How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls
Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.
by Zack Bedingfield Jun 6, 2017
What is multi-channel attribution?
Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.
by Zack Bedingfield May 25, 2017
Google Changes Enhanced CPC 30% Threshold: What Advertisers Need to Know
Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.
by Zack Bedingfield Apr 19, 2017
What is Click-to-Call?
Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.
by Zack Bedingfield Apr 14, 2017
What are Google Ads Call-Only Ads?
Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.
by Zack Bedingfield Mar 21, 2017
Google to Change Exact Match Keywords Once Again
Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.