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Tony Lael

Marketing & Sales Analytics are Overrated, but Why?

Posted by
on September 1, 2015

Most business owners, marketing managers, and sales managers (folks who are the marketers for their businesses) have been taught that analytics and KPIs are the keys to improving performance, right? This is the same kind of naive thinking that believes you can lead a horse to water AND also make them drink. I know this…

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