Sell more vehicles by boosting your online reputation

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on September 27, 2019
vintage car front headlight

The auto dealer industry has a trust problem. Consumers are leery of the stereotypical car salesman and how arduous the buying process is. In the past, consumers and dealers would engage in a painful dance, where they negotiated back and forth before finally arriving at a sale price. Oftentimes, the painfully long process would leave…

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Combining your CRM with email marketing to maximize automotive sales

Posted by
on September 17, 2019
highway at sunset

In today’s online-centric automotive marketplace, using CRM systems (customer relationship management) and email marketing software is obligatory, due to the tremendous sales and revenue potential you gain from maintaining a database full of your customer and prospect data. Being able to follow your leads as they move through your sales funnel, to focus on the…

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How video drives more automotive leads

Posted by
on July 29, 2019
sports cars on highway

These days, it almost goes without saying: Video is a powerful tool for driving engagement. As Google recently reported, 69 percent of people who used YouTube when buying a car say it influenced their purchase decision. That’s more impact than TV, newspaper, or magazine ads. In fact, 1 out of every 4 people that visit…

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Five critical stats about the auto-buying journey (and what to do with them)

Posted by
on July 16, 2019
illuminated speedomteter

In the age of digital marketing, the car-buying journey has evolved. Your dealership’s customers are no longer coming into your showroom before they’ve made up their mind about which vehicle to purchase. Instead, they’re doing the majority of their research (and decision-making) online, long before they enter your dealership. New competitors, the rise of the…

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