Ryann Hogan

by Ryann Hogan

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

by Ryann Hogan

6 tips for generating qualified electrical leads

Paying lead generation companies for leads can easily add up, especially when they're not converting. Instead of paying, check out these six tips for generating qualified electrical leads.

by Ryann Hogan

Make the most of your electrician advertising with these 3 tools

Want to know how to generate more electrical leads and optimize future ads? Read this article to find out how.

by Ryann Hogan

Winning together: Customers help CallRail top G2 Spring Reports again

Thanks to our customers, we've topped G2's Spring 2021 Reports again! Click through to see our rankings.

by Ryann Hogan

The legal marketer’s guide to A/B testing landing pages

A/B testing is a tool that every legal firm needs. Learn how it can maximize your ad spend and improve your conversion rate.

by Ryann Hogan

Expand your reach: The multichannel approach to financial services marketing

The financial services industry is projected to grow by billions in the next couple of years, and it will be tough to attract new customers. Learn how financial institutions can expand their reach with multichannel marketing.

by Ryann Hogan

Automotive landing pages that increase conversions

Want to make your landing pages work harder for you? Check out these must-use automotive landing page tips.

by Ryann Hogan

Call quality score: what it is and why you should measure it

Growing businesses must meet their customers where they are. And today, 85% of customers prefer live chat. So we beefed up Lead Center and added chat as a new functionality. Click through to see what it's all about.

by Ryann Hogan

Law firm lead management tips for higher conversions

Legal is a highly competitive field, especially when it comes to digital marketing. Good thing we have a thing or two that can help you drive higher conversion rates in this blog. Check it out.

by Ryann Hogan

CallRail springs into a new category in G2’s Spring 2021 Report

We did it! CallRail maintains its ranking on G2 Spring 2021 report and hops into a new category: Contact Center Operations Software. Learn more in the blog.

by Ryann Hogan

How to use texting to differentiate your small business

Text messaging is quickly becoming the preferred communication channel among consumers. Learn how you can use this emerging trend to differentiate your small business today.

by Ryann Hogan

G2 Winter 2021 Reports: CallRail leads the pack (again)

Our customers put us on the map on G2's Winter 2021 Reports. Read the blog to find out why.

by Ryann Hogan

4 hacks to increase HVAC leads from home services experts

It takes more than referrals to generate HVAC leads today. So we interviewed home services experts to tell us how to increase leads and qualify them faster. Take a look.

by Ryann Hogan

How to optimize a landing page for click-to-call conversions

Adding click to call-to-call buttons on your landing page can increase calls by 200%. Learn how to set them up in this helpful guide

by Ryann Hogan

Creating lookalike audiences in Google Ads

How does creating a lookalike audience in Google Ads benefit your business? How can you set one up? Find out in this handy little guide we've put together.