Nancy Lim

At CallRail, we are incredibly proud of the growth that we have been able to achieve year over year. From our inclusion in the INC 500 and Deloitte 500 growth rankings over the past few years to our quickly evolving application, it would not be possible without three key elements: our industry-leading call tracking software,…

Later this month, the CallRail team will be headed to Sydney, Australia to meet fellow data-driven marketers. During our visit, we’re going to be participating in a couple of events and hosting our very own happy hour. We’d love to see you while we’re there! Here’s our itinerary: 1) 22-23 March | ad:tech | Sydney…

What is Data-Driven Marketing? Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service. The data used for this kind of advertising can range from market research for identifying a target audience, to sales and customer interaction data. Advancements in marketing technology over the…

Direct mail is a marketing mainstay and an important component of successful multi-channel campaigns. Even in today’s digital environment, where reports of time spent online can be upwards of more than 10 hours daily, direct mail remains relevant. Direct mail marketing by the numbers: Direct mail garners 7x more responses than all digital channels combined…

We’re excited to share that we have been named one of the Atlanta Journal Constitution’s Top Workplaces for 2017! Working with their partner, Workplace Dynamics, the AJC surveyed over 60,000 employees representing close to 300 companies in metro Atlanta to identify the employers who provided desirable work environments. According to the AJC, “Employees were asked…