Nancy Lim

Director, Marketing

What is Data-Driven Marketing?

Posted by
on December 7, 2017
Graphs from Call Attribution

What is Data-Driven Marketing? Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service. The data used for this kind of advertising can range from market research for identifying a target audience, to sales and customer interaction data. Advancements in marketing technology over the…

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4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference

Posted by
on April 18, 2017

Direct mail is a marketing mainstay and an important component of successful multi-channel campaigns. Even in today’s digital environment, where reports of time spent online can be upwards of more than 10 hours daily, direct mail remains relevant. Direct mail marketing by the numbers: Direct mail garners 7x more responses than all digital channels combined…

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CallRail Ranked #23 Top Workplace by Atlanta Journal Constitution

Posted by
on March 28, 2017

We’re excited to share that we have been named one of the Atlanta Journal Constitution’s Top Workplaces for 2017! Working with their partner, Workplace Dynamics, the AJC surveyed over 60,000 employees representing close to 300 companies in metro Atlanta to identify the employers who provided desirable work environments. According to the AJC, “Employees were asked…

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