Michael Saba

Michael Saba is the Content Marketing Editor at CallRail.

by Michael Saba  Jan 16, 2018

A guide to Australian telemarketing and spam call laws

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

by Michael Saba  Jan 10, 2018

What marketing KPIs should I be tracking?

The best marketing KPIs depend on your business, but some of the best potential KPIs to track include sales revenue and growth & customer acquisition cost.

by Michael Saba  Jan 10, 2018

With call tracking, Phorge grows client business by (at least) 30 percent

Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.

by Michael Saba  Dec 19, 2017

2017 tech news: A year in review

2017 tech news has impacted marketing in a big way. We review the most important tech headlines from 2017, and analyze what they mean for marketers.

by Michael Saba  Dec 18, 2017

The Australian Retailer’s guide to Boxing Day

Boxing day is fast approaching for Australian retailers. Here are some ways your business can boost sales and make the most of this holiday season.

by Michael Saba  Dec 13, 2017

Meet Team CallRail: David Schroeder, International Man of Philanthropy

In this series, we explore the stories of the members of Team CallRail. Today, we interview David Schroeder, a globetrotter with a humanitarian bent.

by Michael Saba  Dec 11, 2017

How call recording can bring out the best in your sales team

Call recording is one of the best ways to train your sales team. Here's how you can put call recording to work for you and start boosting sales today.

by Michael Saba  Nov 28, 2017

What is the CAN-SPAM Act?

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing, and is credited with reducing the volume of unsolicited spam emails.

by Michael Saba  Nov 17, 2017

New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well

New industry data points to increasing power of mobile when it comes to driving holiday sales for Black Friday, Cyber Monday, and beyond.

by Michael Saba  Nov 16, 2017

B2B marketing best practices for boosting leads and sales

B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!

by Michael Saba  Nov 9, 2017

CallRail is ranked #128 on Deloitte’s 2017 Technology Fast 500 List

CallRail is excited to announce that we've placed on this year's Deloitte Technology Fast 500 list!

by Michael Saba  Nov 8, 2017

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

by Michael Saba  Nov 6, 2017

How Dealbot quadrupled inbound call volume by switching to CallRail

The B2B real estate marketing firm Dealbot quadrupled their volume of inbound sales calls by switching to CallRail -- here's how they did it.

by Michael Saba  Nov 1, 2017

CallRail teams up with Trees Atlanta to make our city a little greener

Earlier this month, Team CallRail had the chance to invest in our community by volunteering with local nonprofit, Trees Atlanta.

by Michael Saba  Oct 5, 2017

The Top Sessions and Speakers at Inbound 2017

From the video revolution, to big data skepticism, to how improv and marketing intersect, Team CallRail reviews the top sessions at Inbound 2017.

by Michael Saba  Oct 4, 2017

Inbound 2017: The top trends spotted by CallRail

Inbound returned to Boston, MA, this year for an event packed with next-level marketing insights. Here are the top trends team CallRail spotted this year.

by Michael Saba  Oct 3, 2017

How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level

Phone calls are a key metric in healthcare marketing, so professionals in this field need a call tracking solution that's fully HIPAA compliant.

by Michael Saba  Sep 28, 2017

A Brief History of Voice Recognition Technology

Let's explore the untold story of voice recognition technology, and see how much progress has been made over the years (and how much has stayed the same).

by Michael Saba  Sep 14, 2017

How Constellation Behavioral Health uses CallRail and Salesforce to solve the multi-touch attribution problem

CBH shows how CallRail's Salesforce integration helps to bring clarity to multi-touch attribution in a challenging market

by Michael Saba  Aug 29, 2017

Why Google is pledging to fix its fake traffic problem

Google has a problem with ad fraud, fake traffic and fake clicks. They've issued some refunds already, but how are they going to address the larger problem?

by Michael Saba  Aug 17, 2017

UI Refresh Q&A with CallRail UX Lead Kara Kelly

We'll soon be releasing a refreshed, redesigned version of the CallRail interface. We sat down for a chat with our UX lead about the big changes on the way.

by Michael Saba  Aug 9, 2017

Mediabeast Shows How Keyword Spotting Can Save “Hundreds of Hours”

With Keyword Spotting, businesses can skip listening in on the 5 minute phone call and get to the call's main objective quickly.

by Michael Saba  Aug 3, 2017

The AI Acquisition Spree and What It Means for Marketers

As mobile continues to grow in search, AI and machine learning will be critical considerations for the daily operations of any marketing agency.

by Michael Saba  Jul 27, 2017

Google Ads Now Lets You Bid for More Calls

Google's new 'bid adjustments' for Ads now let you pay to encourage more calls, making call tracking and analytics more important than ever.

by Michael Saba  Jul 11, 2017

What the EU’s Antitrust Fine Against Google Means for Digital Marketers

The EU's antitrust regulator recently slapped Google with a record $2.7 billion in fines for nepotism in search results and what it means for marketing.