by Michael Saba Jan 10, 2018
What marketing KPIs should I be tracking?
The best marketing KPIs depend on your business, but some of the best potential KPIs to track include sales revenue and growth & customer acquisition cost.
by Michael Saba Jan 10, 2018
With call tracking, Phorge grows client business by (at least) 30 percent
Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.
by Michael Saba Dec 19, 2017
2017 tech news: A year in review
2017 tech news has impacted marketing in a big way. We review the most important tech headlines from 2017, and analyze what they mean for marketers.
by Michael Saba Dec 18, 2017
The Australian Retailer’s guide to Boxing Day
Boxing day is fast approaching for Australian retailers. Here are some ways your business can boost sales and make the most of this holiday season.
by Michael Saba Dec 13, 2017
Meet Team CallRail: David Schroeder, International Man of Philanthropy
In this series, we explore the stories of the members of Team CallRail. Today, we interview David Schroeder, a globetrotter with a humanitarian bent.
by Michael Saba Dec 11, 2017
How call recording can bring out the best in your sales team
Call recording is one of the best ways to train your sales team. Here's how you can put call recording to work for you and start boosting sales today.
by Michael Saba Nov 28, 2017
What is the CAN-SPAM Act?
CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing, and is credited with reducing the volume of unsolicited spam emails.
by Michael Saba Nov 17, 2017
New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well
New industry data points to increasing power of mobile when it comes to driving holiday sales for Black Friday, Cyber Monday, and beyond.
by Michael Saba Nov 16, 2017
B2B marketing best practices for boosting leads and sales
B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!
by Michael Saba Nov 9, 2017
CallRail is ranked #128 on Deloitte’s 2017 Technology Fast 500 List
CallRail is excited to announce that we've placed on this year's Deloitte Technology Fast 500 list!
by Michael Saba Nov 8, 2017
How service-based businesses can benefit from local marketing
Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!
by Michael Saba Nov 6, 2017
How Dealbot quadrupled inbound call volume by switching to CallRail
The B2B real estate marketing firm Dealbot quadrupled their volume of inbound sales calls by switching to CallRail -- here's how they did it.
by Michael Saba Nov 1, 2017
CallRail teams up with Trees Atlanta to make our city a little greener
Earlier this month, Team CallRail had the chance to invest in our community by volunteering with local nonprofit, Trees Atlanta.
by Michael Saba Oct 5, 2017
The Top Sessions and Speakers at Inbound 2017
From the video revolution, to big data skepticism, to how improv and marketing intersect, Team CallRail reviews the top sessions at Inbound 2017.
by Michael Saba Oct 4, 2017
Inbound 2017: The top trends spotted by CallRail
Inbound returned to Boston, MA, this year for an event packed with next-level marketing insights. Here are the top trends team CallRail spotted this year.
by Michael Saba Oct 3, 2017
How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level
Phone calls are a key metric in healthcare marketing, so professionals in this field need a call tracking solution that's fully HIPAA compliant.
by Michael Saba Sep 28, 2017
A Brief History of Voice Recognition Technology
Let's explore the untold story of voice recognition technology, and see how much progress has been made over the years (and how much has stayed the same).
by Michael Saba Sep 14, 2017
How Constellation Behavioral Health uses CallRail and Salesforce to solve the multi-touch attribution problem
CBH shows how CallRail's Salesforce integration helps to bring clarity to multi-touch attribution in a challenging market
by Michael Saba Aug 29, 2017
Why Google is pledging to fix its fake traffic problem
Google has a problem with ad fraud, fake traffic and fake clicks. They've issued some refunds already, but how are they going to address the larger problem?
by Michael Saba Aug 17, 2017
UI Refresh Q&A with CallRail UX Lead Kara Kelly
We'll soon be releasing a refreshed, redesigned version of the CallRail interface. We sat down for a chat with our UX lead about the big changes on the way.
by Michael Saba Aug 9, 2017
Mediabeast Shows How Keyword Spotting Can Save “Hundreds of Hours”
With Keyword Spotting, businesses can skip listening in on the 5 minute phone call and get to the call's main objective quickly.
by Michael Saba Aug 3, 2017
The AI Acquisition Spree and What It Means for Marketers
As mobile continues to grow in search, AI and machine learning will be critical considerations for the daily operations of any marketing agency.
by Michael Saba Jul 27, 2017
Google Ads Now Lets You Bid for More Calls
Google's new 'bid adjustments' for Ads now let you pay to encourage more calls, making call tracking and analytics more important than ever.
by Michael Saba Jul 11, 2017
What the EU’s Antitrust Fine Against Google Means for Digital Marketers
The EU's antitrust regulator recently slapped Google with a record $2.7 billion in fines for nepotism in search results and what it means for marketing.
by Michael Saba Jul 5, 2017
The Decline of Google Organic, the Rise of Mobile, and What It Means for Your Business
The game is changing...again. With the rise of mobile and decline of Google organic, it may be time for SEO marketers to start shifting their priorities.