by Michael Saba Aug 6, 2018
News You Can Use: Google takes China, 5G rising, Apple beats tech blues
In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.
by Michael Saba Jul 25, 2018
Mold Busters doubles daily call volume with call tracking
As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.
by Michael Saba Jul 19, 2018
News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes
We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.
by Michael Saba Jul 5, 2018
News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax
Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.
by Michael Saba Jun 20, 2018
News You Can Use: Gaming is golden, Apple all-in on AI, ‘Mergermania’ rising
Hello, and welcome back to News You Can Use, CallRail's regular roundup of the latest and most important marketing and tech news.
by Michael Saba Jun 18, 2018
Slamdot and Call Tracking: Local agency marketing, done right
Big or small, agency call tracking can bring huge value to your business. Slamdot uses CallRail to build their brand and make life better for clients.
by Michael Saba May 30, 2018
News You Can Use: China trade war fears subside, double trouble for Tesla
Once or twice a month, we review the latest marketing and technology news. Staying informed doesn't just make you a good citizen -- it's good for business.
by Michael Saba May 29, 2018
With call tracking, ParaCore achieves agency success and stellar client retention
With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.
by Michael Saba May 16, 2018
News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India
Our bi-weekly roundup of marketing tech news includes a look at the impact of net neutrality on marketers using technology, Google's AI foray, and more.
by Michael Saba May 15, 2018
With call tracking, Cardinal builds client relationships that last
With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.
by Michael Saba May 1, 2018
News You Can Use: GDPR in full swing, IPO markets are bullish, big changes coming to Gmail
Welcome to the latest installment of News You Can Use, CallRail's roundup of important technology and marketing news.
by Michael Saba Apr 30, 2018
What is GDPR and how will it affect my business?
GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.
by Michael Saba Apr 16, 2018
News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook soldiers on
News You Can Use is a brand new bi-weekly feature on the CallRail blog that summarizes the latest tech and marketing news, and what it means for your business. This week, we cover more Facebook news, the White House's criticism of Amazon, and other regulatory measures facing tech giants.
by Michael Saba Apr 9, 2018
How CallRail and Digible helped a client cut CPL by 33%
Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.
by Michael Saba Mar 30, 2018
News You Can Use: The Facebook Files
We're kicking off a recurring feature on the CallRail blog: News You Can Use, where we summarize the latest tech and marketing news, and what it means for your business. This week, we cover the latest Facebook news, with the company under increasing scrutiny for how it handles sensitive user data.
by Michael Saba Mar 15, 2018
With call tracking, Bonfire cuts client’s missed calls by 66%
The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/
by Michael Saba Mar 12, 2018
Dyverse shows how call tracking and Facebook work better together
Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.
by Michael Saba Mar 5, 2018
The 8 best Google Ads ads we’ve ever seen
Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.
by Michael Saba Feb 26, 2018
Conversion tracking differences between Microsoft Ads and Google Ads
In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.
by Michael Saba Feb 6, 2018
Why boosting engagement is essential after Facebook’s News Feed update
The Facebook News Feed update will have a big impact on marketers. What do these changes mean, and how should you change your facebook marketing strategy?
by Michael Saba Jan 31, 2018
Australian digital marketing agency boosts client’s phone conversions 50% with call tracking
Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.
by Michael Saba Jan 25, 2018
Awesome Australian content marketing campaigns (and what you can learn from them)
Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.
by Michael Saba Jan 24, 2018
Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis
With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.
by Michael Saba Jan 19, 2018
Analysis: Australia’s digital marketing dominance presents challenges, opportunities
Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.
by Michael Saba Jan 16, 2018
A guide to Australian telemarketing and spam call laws
Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.