Michael Saba

Michael Saba is the Content Marketing Editor at CallRail.

by Michael Saba  Apr 22, 2019

The story of the unlikely duo who helped create Account Center

Take one glance at the unlikely duo of Christina Bourne and Dan Smith, and you might be left wondering how these two ended up in the same meeting room, much less working together here at CallRail. Where Christina is plain and direct in her speaking, Dan is more enigmatic and metaphoric. Christina is a product-marketing…

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by Michael Saba  Mar 22, 2019

With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

There’s no shortage of PPC marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

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by Michael Saba  Mar 15, 2019

News You Can Use: Facebook outage, 5G on the way, China to seize AI crown

Hello headlines my old friend: We’re back for another round of your favorite recurring series on the CallRail blog, News You Can Use. In this ongoing series, we review the most recent headlines in technology and marketing, and explain what it all could mean for your business. As the old saying goes, staying on top…

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by Michael Saba  Mar 1, 2019

News You Can Use: Five stories on the coming ‘techlash’

Why, just look at the time: It’s News You Can Use! In this recurring series on the CallRail blog, we review the most important recent headlines in technology and marketing, and explain what it all could mean for your business. Because — as the old saying goes — following the news isn’t just good civics,…

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by Michael Saba  Feb 25, 2019

The Humberview Group triples inbound leads after switching to CallRail

Even the biggest automotive marketing companies can run into trouble when it comes to consistently generating high-quality leads. Like other industries where customers make big-ticket purchases, the path to conversion can stretch across weeks or months and involve plenty of research and deliberation on the buyer’s part. Without a way to properly analyze leads across…

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by Michael Saba  Feb 15, 2019

News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

When you log on to your social platform of choice these days, you may find yourself struck by a familiar sensation: You’re drowning in headlines. There’s so much news — and current events are coming at you so quickly — it’s hard to make sense of it all. Fear not, friend, because News You Can…

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by Michael Saba  Feb 13, 2019

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Every late January or early February, Americans are treated to a dazzling performance — a show put on by professionals who are at the absolute top of their game. This annual gathering is now a national tradition, an enduring display of all-American values. Memories that will last a lifetime are forged in the crucible of…

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by Michael Saba  Feb 1, 2019

News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

We’re back for another 2019 tech news roundup, and it seems like we’ve returned not a moment too soon, with current events coming at us fast and furious over the past few weeks. In this recurring series, we review the latest headlines in marketing and technology, and explore what these developments might mean for your…

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by Michael Saba  Jan 29, 2019

Unlock your sales team’s potential: Lead conversion tips from pro marketers

When it comes to generating revenue, your sales team is your company’s frontline force. Whether your main driver for lead conversion is a multi-channel campaign or cold calls to potential clients, savvy businesses understand that investing in training and professional development for their sales staff is one of the best ways to generate more leads…

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by Michael Saba  Jan 21, 2019

News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars

New year, new News You Can Use. That’s right, your favorite recurring segment on the CallRail blog is back. In this biweekly column, we review the top 5 most important recent news stories in business, marketing, and technology, and explore what it all will mean for your business. As we’re fond of saying around here,…

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by Michael Saba  Jan 17, 2019

How to calculate ROI for campaigns, agency work, and everything in between

Just as there are many different forms of marketing — agency marketing, campaign marketing, referral / relationship marketing — there’s an equally diverse range of methods for calculating ROI on those initiatives. Depending on the size and scope of the specific campaign (or the wider time period you’re measuring), ROI calculation can require anything from…

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by Michael Saba  Dec 13, 2018

How call tracking helps your agency coach clients and boost revenue

If you ask a dozen agency marketers to list the essential ingredients for building a good marketing agency, you’ll probably get a dozen different answers. But no matter what industry your agency works in — and no matter which analytics are your main points of focus — building and maintaining close relationships with your clients…

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by Michael Saba  Nov 28, 2018

Are calls the top conversion point for your SMB? They are for these 6 marketers

When it comes to improving your small business, there are few tools in your tech stack as powerful and effective as call tracking. Whether you’re looking to boost revenue, improve your lead generation, or identify your top-performing marketing channels, call tracking can provide your SMB with the data you need to make your marketing strategy…

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by Michael Saba  Nov 13, 2018

News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’

Hello, and welcome back to your favorite recurring segment on the latest events in business and technology: News You Can Use. Here, we review through the hottest happenings in our industry, and provide some informed commentary on what these developments might mean for your business. If you’re a marketing or technology professional, you should be…

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by Michael Saba  Oct 27, 2018

Automotive marketing best practices for boosting sales and revenue

A comprehensive automotive marketing strategy is essential, whether you’re representing an individual seller or a big franchise. Dealers can expect to pay anywhere from $350 to $500 in advertising and lead-acquisition per car sold — a significantly higher up-front cost than most other industries. Any auto seller will be well-served by having a marketing strategy…

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by Michael Saba  Oct 25, 2018

5 agency success stories that prove the ROI benefits of call tracking

It’s par for the course when a product or service touts their amazing features and ease-of-use in their marketing website copy, their promotional materials, and their press releases. But in recent years, user reviews and testimonials have become just as important to customers as marketing collateral when it comes time to make a purchasing decision.…

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by Michael Saba  Oct 16, 2018

News You Can Use: Facebook and Google data breaches, Apple plans original programming

Hello, and welcome to your favorite recurring segment on the CallRail blog: News You Can Use. We review the latest marketing and technology news, and break down what it all could mean for your business. In our crazy and constantly changing world, it’s already hard enough to stay on top of the news, so we’re…

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by Michael Saba  Oct 12, 2018

How advanced features like call recording prove agency ROI

As an agency marketer, you already know the importance of making efficient use of the data at your disposal — data-driven marketing is now the rule, not the exception. If you’re going to deliver excellent ROI for your clients, you’ll need to leverage every bit of data you can get. But in our quest for…

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by Michael Saba  Sep 22, 2018

Health to wealth, and back again: How to boost your healthcare marketing

Healthcare marketing is in many ways similar to advertising in other industries, but it comes with its own set of special considerations. Not only is the proverbial ‘path to purchase’ different in healthcare than in other fields, there are also legal and ethical considerations that marketers need to be fully aware of. While many other…

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by Michael Saba  Sep 13, 2018

News You Can Use: 5G push continues, Bitcoin crackdown coming

It’s that time again: News You Can Use! Here on the CallRail blog, we like to do periodical roundups of the latest headlines in marketing and technology, and break down what these developments might mean for your company in the short- and long-term with some tech news analysis. After all, staying on top of the…

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by Michael Saba  Sep 6, 2018

Data and analytics: The cure for agency client churn

In the fast-paced world of agency marketing, it’s easy to fixate purely on outcomes: You want to finish the campaign, fulfill the terms of your contract, and move on to the next project. But if your agency strategy doesn’t account for churn — as in, how you’re going to entice your client to renew their…

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by Michael Saba  Aug 27, 2018

How FreeGren Digital uses call tracking to reduce churn and improve client results

One of the biggest challenges any marketing agency will face is client retention. While it can be (relatively) easy to get leads on the hook, and even to convert those leads into paying clients for a month or two, it’s far harder to keep them on board for months or years at a time. For…

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by Michael Saba  Aug 22, 2018

News You Can Use: Apple in the crosshairs, Encryption debate resurfaces

Hello everyone, and welcome back to the latest edition of News You Can Use. Join us for some marketing and technology news analysis, where we review the latest headlines and happenings, and break down what it all means for your business. Because being an informed reader of the news isn’t just good civics — it’s…

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by Michael Saba  Aug 6, 2018

News You Can Use: Google takes China, 5G rising, Apple beats tech blues

Hello there, and welcome back to your favorite recurring series on the CallRail blog: News You Can Use. We review and explain the most important marketing and tech news, and break down how they may impact the wider economy. Staying abreast of the latest headlines is crucial for businesses, no matter what industry you’re in.…

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by Michael Saba  Jul 25, 2018

Mold Busters doubles daily call volume with call tracking

Most CallRail case studies begin with a little shoe-leather research on our end — we review our internal analytics, see which users and industries are the most active, and then reach out to do interviews with the most notable accounts we’ve discovered. It’s less common for a case study to come directly to us, but that’s…

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by Michael Saba  Jul 19, 2018

News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes

Hello, and welcome back to your favorite recurring segment on the CallRail blog: News You Can Use. We break down the most important headlines, and offer some tech news analysis about how these stories could affect the economic landscape. Because staying on top of the latest news isn’t just good civics — it’s also great…

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by Michael Saba  Jul 5, 2018

News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax

Hello, and welcome back to the latest edition of News You Can Use, where we break down the most important business, marketing, and tech industry news. Following the news is important no matter what industry you’re in — by staying on top of the news, you’ll be well-positioned to capitalize on emerging trends, and to…

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by Michael Saba  Jun 20, 2018

News You Can Use: Gaming is golden, Apple all-in on AI, ‘Mergermania’ rising

Hello, and welcome back to News You Can Use, CallRail’s regular roundup of the latest and most important headlines in technology, marketing, and the wider world of business. Keeping up with the news is integral for savvy businesses in any industry — by staying on top of the latest developments in your field, you’ll be…

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by Michael Saba  Jun 18, 2018

Slamdot and Call Tracking: Local agency marketing, done right

As any small business owner can tell you, the fewer vendors and moving parts you have to deal with, the better. You already have to keep track of a budget, personnel, and a near-infinite array of smaller, day-to-day business decisions. Coordinating with an external vendor is one more headache that most businesses just don’t have…

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by Michael Saba  May 30, 2018

News You Can Use: China trade war fears subside, double trouble for Tesla

Hello again, and welcome back to your favorite recurring segment on the CallRail blog, News You Can Use. Once or twice a month, we review the latest news in marketing and technology and summarize the most important headlines for you. Staying informed doesn’t just make you a good citizen — it’s good for business. So,…

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by Michael Saba  May 29, 2018

With call tracking, ParaCore achieves agency success and stellar client retention

Recently, CallRail held our first-ever Case Study Webinar. We conducted a live interview with Adam Arkfeld, the founder and president of ParaCore, a digital marketing agency based out of Tempe, Arizona. Now, if you’ve been following the CallRail blog, you’re probably already familiar with our case studies. (After all, you’re reading one right now!) We…

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by Michael Saba  May 16, 2018

News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India

Welcome to the latest edition of News You Can Use, CallRail’s regular roundup of the latest news in marketing, technology, and business. Here at CallRail, we make a point to always stay up-to-date about the latest happenings –– not just because it’s good to be informed, but because it’s also good for business. By staying…

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by Michael Saba  May 15, 2018

With call tracking, Cardinal builds client relationships that last

One of the best parts of writing case studies about CallRail users is that we get talk to so many different people. We’ve interviewed digital marketing pros from Down Under, explored how call tracking helped a Gulf Coast nursing home connect families during a hurricane crisis, and seen how our service helped a California real…

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by Michael Saba  May 1, 2018

News You Can Use: GDPR in full swing, IPO markets are bullish, big changes coming to Gmail

Hello everyone, and welcome to the latest installment of News You Can Use, CallRail’s roundup of important news in technology and marketing. We’re big believers in staying abreast of the latest news, whether it’s political, economic, or anywhere in between. Keeping up with the news doesn’t just make you an engaged citizen — it’s great…

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by Michael Saba  Apr 30, 2018

What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is a new set of rules in the European Union governing how personal data can be stored and used. It’s an update to the European Union’s 1995 Data Protection Directive, which served as the framework for this new version of the law. Starting on May 25, 2018,…

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by Michael Saba  Apr 16, 2018

News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook soldiers on

Welcome to the latest installment of News You Can Use, where we digest the latest marketing and technology news and break down what it all means for your business. As always, we’ll be keeping the commentary to a minimum and focusing on the main takeaways. Today, we’re looking at the latest developments in the ongoing…

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by Michael Saba  Apr 9, 2018

How CallRail and Digible helped a client cut CPL by 33%

Real estate marketing for rental properties can be similar to working with a franchise. You’ll serve many individual businesses who have similar strategic goals, yet also have their own unique quirks owing to geography, demographics, and the management style of their owner-operators. Digible is a Denver-based digital marketing agency specializing in advertising campaigns for multi-family…

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by Michael Saba  Mar 30, 2018

News You Can Use: The Facebook Files

Today, we’re going to be kicking off a semi-recurring feature here on the CallRail blog: News You Can Use. In this series, we’ll do a comprehensive roundup of the latest news in tech and marketing, and explain what the upshot might be for your business. We’ll be keeping the commentary to a minimum here —…

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by Michael Saba  Mar 15, 2018

With call tracking, Bonfire cuts client’s missed calls by 66%

As your marketing agency begins to grow into a mid-sized firm and beyond, one of the most critical issues you’ll face is ensuring that your teams and clients have the tools they need to scale and improve their performance along with your business. Bonfire is a full-service digital marketing agency based out of Perth, Australia,…

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by Michael Saba  Mar 12, 2018

Dyverse shows how call tracking and Facebook work better together

After your digital marketing firm grows out of the mom-and-pop phase and becomes a mid-sized business, there might be a temptation to rest on your laurels. But the best of the best firms know that success isn’t just handed to you — in order to succeed in this industry, you need to constantly innovate and…

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by Michael Saba  Mar 5, 2018

The 8 best Google Ads ads we’ve ever seen

Crafting the perfect display ad for Google Ads (formerly AdWords) is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the…

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by Michael Saba  Feb 26, 2018

Conversion tracking differences between Microsoft Ads and Google Ads

When it comes to paid search, conversion tracking is the most important metric you’ll measure. Keeping tabs on the effectiveness of your ad buys will help you determine the kinds of content and keywords that are delivering the best ROI, so you can fine-tune your efforts and maximize your returns. But there are many different…

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by Michael Saba  Feb 6, 2018

Why boosting engagement is essential after Facebook’s News Feed update

Facebook announced on January 11 that they will begin implementing far-reaching changes to the kinds of content users see on their News Feed. The company says these changes will show you more of what your friends and family are sharing (“core-value content”), while also de-prioritizing content published by brands and businesses. The move arrives at…

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by Michael Saba  Jan 31, 2018

Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Getting your small business off the ground can be a harrowing task for aspiring entrepreneurs. In addition to the usual responsibilities of managing your expenses and cultivating relationships with customers and industry peers, new firms must also tackle digital marketing head-on if they’re going to be competitive in the modern market. If you’re unfamiliar with…

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by Michael Saba  Jan 25, 2018

Awesome Australian content marketing campaigns (and what you can learn from them)

Australian content marketing is both more popular and more effective than in most other countries, which comes as no surprise to anyone who has closely followed the latest developments in the Oceanic market. Compared to their Western peers, the latest studies and research indicate that Australian marketers both spend more of their budgets on content…

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by Michael Saba  Jan 24, 2018

Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis

Hurricanes and tropical storms are a fact of life for residents of the U.S. Gulf Coast. From Corpus Christi, TX, to Naples, FL, the months of August and September have become synonymous with torrential rains and lashing winds. But no matter how many times severe weather strikes this region, it never becomes routine; family members…

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by Michael Saba  Jan 19, 2018

Analysis: Australia’s digital marketing dominance presents challenges, opportunities

Australian digital marketing has started outspending and outperforming just about every other country in recent years: The country currently boasts one of the highest rates of per-user digital ad spend in the world. It’s also expected that by the end of 2018, Australian marketers will spend more than 50 percent of their advertising budgets on…

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by Michael Saba  Jan 16, 2018

A guide to Australian telemarketing and spam call laws

Australian telemarketing law is similar to the anti-spam regulations you’ll encounter other Western nations, but there are still key distinctions that every advertiser must follow. While countries like the U.S. have relatively lax regulation around marketing communications, Australia’s consumer-protection laws are more robust. Australia has a set of national advertising regulations known as Australia Consumer…

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by Michael Saba  Jan 10, 2018

What marketing KPIs should I be tracking?

What marketing KPIs should I be tracking? The best marketing KPIs depend on your business and industry. Some of the best potential KPIs to track include sales revenue and growth, cost per lead, customer acquisition cost, customer lifetime value, conversion rates, and more. Marketing KPIs — Key Performance Indicators — are the lifeblood of your…

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by Michael Saba  Jan 10, 2018

With call tracking, Phorge grows client business by (at least) 30 percent

In marketing, there’s no such thing as a guarantee. Any marketer worth their salt will tell you how difficult it is to promise a specific return when there are so many variables in play, and when so much can be up to chance. But Phorge, a digital marketing agency based in Sydney, Australia, which specializes…

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