News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’

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on November 13, 2018
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Hello, and welcome back to your favorite recurring segment on the latest events in business and technology: News You Can Use. Here, we review through the hottest happenings in our industry, and provide some informed commentary on what these developments might mean for your business. If you’re a marketing or technology professional, you should be…

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The 3 best ways to calculate agency ROI, and how to use them

Posted by
on September 19, 2018
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The calculation of Return on Investment (ROI) is one of your most important responsibilities as an agency marketer. When you properly calculate your agency ROI, you’re doing more than just helping your clients measure the overall health of their business — you’re proving the value and efficacy of your work. But just as there are…

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Data and analytics: The cure for agency client churn

Posted by
on September 6, 2018
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In the fast-paced world of agency marketing, it’s easy to fixate purely on outcomes: You want to finish the campaign, fulfill the terms of your contract, and move on to the next project. But if your agency strategy doesn’t account for churn — as in, how you’re going to entice your client to renew their…

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