A guide to Australian telemarketing and spam call laws

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on January 16, 2018
Hands holding phone

Australian telemarketing law is similar to the anti-spam regulations you’ll encounter other Western nations, but there are still key distinctions that every advertiser must follow. While countries like the U.S. have relatively lax regulation around marketing communications, Australia’s consumer-protection laws are more robust. Australia has a set of national advertising regulations known as Australia Consumer…

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What Marketing KPIs Should I Be Tracking?

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on January 10, 2018
Graphs from Call Attribution

What Marketing KPIs Should I Be Tracking? The best marketing KPIs depend on your business and industry. Some of the best potential KPIs to track include sales revenue and growth, cost per lead, customer acquisition cost, customer lifetime value, conversion rates, and more. Marketing KPIs — Key Performance Indicators — are the lifeblood of your…

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Lawyer Connection doubles inbound calls with CallRail

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on January 2, 2018
Vintage telephones

Legal marketing is an industry where phone calls are one of the the most reliable ways to drive leads and conversions. Online form submissions and emails can still yield big dividends for dedicated digital marketers, but the peace of mind you get from speaking to a real human being means that phones are king, especially…

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2017 tech news: A year in review

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on December 19, 2017
Atlanta skyline

The year 2017 has seen seismic shifts in tech, business, world events, and everything in between. Whether you’re a marketer who’s just dipping their toes into the waters of digital advertising, or whether you’re a seasoned maestro of all things Big Data, your business will almost certainly be impacted by the events of 2017. As…

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The Australian Retailer’s guide to Boxing Day

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on December 18, 2017
Florist on phone

Boxing Day — the capstone holiday of ‘Silly Season‘ — is fast approaching for Australian retailers. It’s the most wonderful time of the year for those in the mood for holiday cheer, but also for businesses: The stretch from mid-December through early January is the busiest shopping season of the year, and represents a huge…

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Meet Team CallRail: David Schroeder, International Man of Philanthropy

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on December 13, 2017
Picture of Team CallRail

David Schroeder’s eyes light up behind his rectangular eyeglasses and he flashes a small grin as he begins rattling off the places in which he’s worked and traveled: “I’ve had the unique experiences of working in Brooklyn, Uganda, Cameroon, Mexico, Honduras, Dominican Republic, the Philippines, North Korea…” In my mind, I can hear the proverbial…

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How call recording can bring out the best in your sales team

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on December 11, 2017
lady instructs coworker

Whether your sales team works in B2B, B2C, or anywhere in between, it’s critical to make investments in your personnel. Your sales reps are just as essential a part of your day-to-day operations as engineers, marketers, and support agents. And as DePaul University reported in 2016, the average turnover cost for a sales rep is…

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What is the CAN-SPAM Act?

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on November 28, 2017
email on a phone

What is the CAN-SPAM Act? The CAN-SPAM Act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. Signed into law in the United States in late 2003, CAN-SPAM is the first such law to establish a nationwide set of standards for the sending of commercial email. Under CAN-SPAM, the FTC (Federal Trade Commission) is…

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