The Top Sessions and Speakers at Inbound 2017

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on October 5, 2017
Inbound 2017 main hall

Team CallRail just got back from Inbound 2017 in Boston, MA, and we’re still reeling from all the excellent panels, speakers, and events. There were so many excellent talks to attend, with industry leaders speaking on hot new trends, the latest and greatest marketing technology, advice for aspiring creatives, and even hosting Q&As on how…

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Inbound 2017: The top trends spotted by CallRail

Posted by
on October 4, 2017
Inbound 2017 main hall

Inbound 2017 returned to Boston, MA, last week, for the sixth annual event hosted by inbound marketing software provider Hubspot. More than just a marketing conference, Inbound is part Ted Talk, part social mixer, and part seminar on cutting-edge marketing tactics and technology.  And there were plenty of talks and panels offered for professionals of…

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How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level

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on October 3, 2017
overhead view of laptop

When compared to most other industries, the path to conversion in the healthcare field is a long and winding road. Appointments for care or treatment first require consultations between patients, specialists, and medical practitioners, so most providers forego online registration systems in favor of an ever-reliable metric: Phone calls. Prospective patients still largely prefer to…

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A Brief History of Voice Recognition Technology

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on September 28, 2017
history of voice recognition

Programmers and engineers have made great leaps in the science of voice recognition over the past decade, so you’d be forgiven for thinking that this technology is a relatively new development. Much of the reporting and scholarship around voice recognition tech only focuses on the post-2011 Age of Siri, following the release of Apple’s now-ubiquitous…

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How Constellation Behavioral Health uses CallRail and Salesforce to solve the multi-touch attribution problem

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on September 14, 2017
salesforce integration

CBH shows how CallRail’s Salesforce integration brings attribution clarity to a challenging market Outpatient behavioral health treatment is a sensitive field in which patients seek help for mental health issues like addiction and families look for reassurance that their loved one is receiving the best possible care. In an industry like this, trust and accuracy…

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Why Google is pledging to fix its fake traffic problem

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on August 29, 2017
cellphone resting on laptop keyboard

Google has an ad fraud problem: Facing a storm of fresh criticism for serving ads to websites with fake traffic, resulting in fake clicks on ads, the web giant has pledged to crack down on this long-running issue. Google will be issuing partial refunds to those affected and promises to develop a set of diagnostic…

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UI Refresh Q&A with CallRail UX Lead Kara Kelly

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on August 17, 2017
Kara Kelly, UX Lead at CallRail

Big changes are brewing at CallRail! We’ll soon be releasing a refreshed, redesigned version of our interface. Of course, an overhaul of this size requires a lot of planning and forethought, which is where our squad of UX / UI (User Experience / User Interface) design experts comes in. We sat down with CallRail’s UX…

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Mediabeast Shows How Keyword Spotting Can Save “Hundreds of Hours”

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on August 9, 2017

There’s plenty of aspirational talk these days on how small businesses can run lean, cost-effective operations, and MediaBeast walks the walk. A full-service digital marketing agency based out of Tampa, Florida, their small-but-mighty team serves a few dozen clients in industries ranging from home services and remodeling, to lawyers and used car dealers. “We operate…

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