Michael Saba

Michael Saba is the Content Marketing Editor at CallRail.

by Michael Saba  May 13, 2019

Home Service Providers: Marketing Best Practices for Web and Beyond

97% of consumers research online to find home services providers in their area before they make a purchase. Know what searches make your phone ring.

by Michael Saba  Apr 22, 2019

The story of the unlikely duo who helped create Account Center

This is the story about how CallRail's new Account Center refresh came to be, and of the unconventional backgrounds of those who spearheaded the project.

by Michael Saba  Mar 22, 2019

With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

With a combo of Microsoft, Google Ads, and call tracking, SalesX brings PPC marketing expertise to deliver superior results for their clients.

by Michael Saba  Mar 15, 2019

News You Can Use: Facebook outage, 5G on the way, China to seize AI crown

Welcome back to News You Can Use, where we explore the latest 2019 business news and break down what it all could mean for brands and marketers

by Michael Saba  Mar 1, 2019

News You Can Use: Five stories on the coming ‘techlash’

In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.

by Michael Saba  Feb 25, 2019

The Humberview Group triples inbound leads after switching to CallRail

Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.

by Michael Saba  Feb 15, 2019

News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.

by Michael Saba  Feb 13, 2019

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

by Michael Saba  Feb 1, 2019

News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.

by Michael Saba  Jan 29, 2019

Unlock your sales team’s potential: Lead conversion tips from pro marketers

We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.

by Michael Saba  Jan 21, 2019

News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars

We're starting the year off right with our 2019 marketing news roundup, where we review the top headlines and explore what it could mean for your business.

by Michael Saba  Jan 17, 2019

How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

by Michael Saba  Jan 2, 2019

Lawyer Connection doubles inbound calls with CallRail

Legal call tracking can help bring more leads and revenue to your firm. Here's how Lawyer Connection used call tracking to double their inbound leads.

by Michael Saba  Dec 13, 2018

How call tracking helps your agency coach clients and boost revenue

Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.

by Michael Saba  Nov 28, 2018

Are calls the top conversion point for your SMB? They are for these 6 marketers

Calls are a critical channel, but don't just take our word for it: Our top SMB case study testimonials let our users explain in their own words.

by Michael Saba  Nov 13, 2018

News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’

Here on the CallRail blog, we review the latest tech and marketing news, and provide analysis about what it all will mean for your business.

by Michael Saba  Oct 27, 2018

Automotive marketing best practices for boosting sales and revenue

By following these industry best practices for automotive marketing, your dealership will boost sales, increase revenue, and drive new leads.

by Michael Saba  Oct 25, 2018

5 agency success stories that prove the ROI benefits of call tracking

We review the best CallRail success stories from our case studies archive, and learn how the top performers delivered serious agency ROI for clients.

by Michael Saba  Oct 16, 2018

News You Can Use: Facebook and Google data breaches, Apple plans original programming

It's News You Can Use! We review the latest marketing and technology news, and explain what it all might mean for your business.

by Michael Saba  Oct 12, 2018

How advanced features like call recording prove agency ROI

With advaned call tracking features like call recording, your agency has everything it needs to show clients just how much ROI you're delivering.

by Michael Saba  Sep 22, 2018

Health to wealth, and back again: How to boost your healthcare marketing

While healthcare advertises like other industries, they have legal and ethical considerations to be aware. Here's how to boost your marketing efforts.

by Michael Saba  Sep 13, 2018

News You Can Use: 5G push continues, Bitcoin crackdown coming

Join us for some tech news analysis, where we break down the latest headlines in marketing and technology and explore what it all mean for your business.

by Michael Saba  Sep 6, 2018

Data and analytics: The cure for agency client churn

Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.

by Michael Saba  Aug 27, 2018

How FreeGren Digital uses call tracking to reduce churn and improve client results

With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.

by Michael Saba  Aug 22, 2018

News You Can Use: Apple in the crosshairs, Encryption debate resurfaces

Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.