Melissa Garner

by Melissa Garner

What is the Difference Between SEO and SEM?

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

by Melissa Garner

What is Organic Search?

As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?

by Melissa Garner

How to Setup Google Analytics

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

by Melissa Garner

5 Concepts every SEO must master

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

by Melissa Garner

What are Whisper Messages?

With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.

by Melissa Garner

What is call tracking software?

Call tracking can be a game changer for businesses who want to get to the root of who their customers are and what campaigns drive them to call.

by Melissa Garner

Call Tracking 101 for Medical Practices

[Webinar On-Demand]: Learn how to use call tracking to ensure that you acquire new patients the first time that they call.

by Melissa Garner

NAP Consistency Q&A With Local Search Expert Mike Blumenthal

Watch this expert Q&A with Mike Blumenthal and Mark Sullivan as they answer questions regarding call tracking numbers and how they can impact local SEO.

by Melissa Garner

Calls, Local SEO, and Mobile Search

Watch OnDemand: CallRail’s Mark Sullivan and LSA's Greg Sterling team up to share strategies on successfully implementing call tracking while maintaining healthy SEO.