Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

SEO basics are often buried by other parts of digital marketing. Here's what you need to know to make sure your brand is ranking on page 1 of Google, and other search engines, for the keywords most important to you.

Watch On-Demand: Join CallRail UX Content Manager, Katherine Hosmer, for a look into how you can use phone calls to make content decisions!

Learn from an agency-focused webinar designed to help you dial in to how you can grow your agency with call tracking and specifically with CallRail.

Zapier is an application software that connects multiple apps you use daily in order to automate your workflow.

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.

[Webinar On-Demand]: Learn how to use call tracking to ensure that you acquire new patients the first time that they call.

Watch this expert Q&A with Mike Blumenthal and Mark Sullivan as they answer questions regarding call tracking numbers and how they can impact local SEO.

Watch OnDemand: CallRail’s Mark Sullivan and LSA's Greg Sterling team up to share strategies on successfully implementing call tracking while maintaining healthy SEO.