Melissa Garner

by Melissa Garner  Mar 29, 2018

What is call metadata?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

by Melissa Garner  Mar 19, 2018

What is user experience?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

by Melissa Garner  Feb 27, 2018

What is SEO?

SEO basics are often buried by other parts of digital marketing. Here's what you need to know to make sure your brand is ranking on page 1 of Google, and other search engines, for the keywords most important to you.

by Melissa Garner  Feb 16, 2018

Using Phone Calls to Drive Content Marketing to Sales

Watch On-Demand: Join CallRail UX Content Manager, Katherine Hosmer, for a look into how you can use phone calls to make content decisions!

by Melissa Garner  Feb 13, 2018

Grow your agency with call tracking

Learn from an agency-focused webinar designed to help you dial in to how you can grow your agency with call tracking and specifically with CallRail.

by Melissa Garner  Feb 2, 2018

A Brief Overview of CallRail’s Zapier Integration

Zapier is an application software that connects multiple apps you use daily in order to automate your workflow.

by Melissa Garner  Jan 16, 2018

What is the Difference Between SEO and SEM?

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

by Melissa Garner  Dec 19, 2017

What is Organic Search?

As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?

by Melissa Garner  Dec 14, 2017

How to Setup Google Analytics

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

by Melissa Garner  Dec 8, 2017

5 Concepts every SEO must master

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

by Melissa Garner  Nov 22, 2017

What are Whisper Messages?

With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.

by Melissa Garner  Sep 17, 2016

Call Tracking 101 for Medical Practices

[Webinar On-Demand]: Learn how to use call tracking to ensure that you acquire new patients the first time that they call.

by Melissa Garner  Jun 30, 2016

NAP Consistency Q&A With Local Search Expert Mike Blumenthal

Watch this expert Q&A with Mike Blumenthal and Mark Sullivan as they answer questions regarding call tracking numbers and how they can impact local SEO.

by Melissa Garner  Jan 21, 2016

Calls, Local SEO, and Mobile Search

Watch OnDemand: CallRail’s Mark Sullivan and LSA's Greg Sterling team up to share strategies on successfully implementing call tracking while maintaining healthy SEO.