Melissa Garner

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

Discover how you can use local SEO directories to attract leads and increase traffic.

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

Discover the differences between the two most popular types of agency pricing to know which type is best for you.

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

Set, manage, and improve your client expectations from day one at your marketing agency.

Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.

Learn about the five main sales and marketing problems that using CallRail and HubSpot together can solve for you.

Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.

Watch On-Demand: Start gaining valuable insights into your digital marketing strategy with CallRail’s visitor-level tracking 101 webinar.