Melissa Garner

by Melissa Garner
How to manage GMB customer reviews
With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

by Melissa Garner
Next-level tips for tracking leads from offline sources
Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

by Melissa Garner
How to Improve Click-Through Rates for Local SEO
If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

by Melissa Garner
How to talk to your clients about lead attribution reporting
Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.

by Melissa Garner
SEO vs Local SEO: What’s the difference?
Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

by Melissa Garner
Points-based retainers vs. flat-rate pricing for your agency
Discover the differences between the two most popular types of agency pricing to know which type is best for you.

by Melissa Garner
Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile
From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

by Melissa Garner
How agencies can manage client expectations
Set, manage, and improve your client expectations from day one at your marketing agency.

by Melissa Garner
9 tips for creating a marketing agency scope of work + [Free Templates]
Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

by Melissa Garner
What is a heat map?
A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

by Melissa Garner
What is a featured snippet?
Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

by Melissa Garner
What is latent semantic indexing (LSI)?
LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

by Melissa Garner
Time management advice for digital marketers from digital marketers
Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.

by Melissa Garner
5 Marketing and Sales Problems You Can Solve with CallRail + HubSpot
Learn about the five main sales and marketing problems that using CallRail and HubSpot together can solve for you.

by Melissa Garner
What is information architecture?
Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

by Melissa Garner
What is lead generation?
Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

by Melissa Garner
What is a sales funnel?
A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.

by Melissa Garner
Visitor Tracking 101
Watch On-Demand: Start gaining valuable insights into your digital marketing strategy with CallRail’s visitor-level tracking 101 webinar.

by Melissa Garner
How messaging platforms boost marketing performance
Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

by Melissa Garner
Marketing Tools You Need to Prove Healthcare ROI
Watch On-Demand: In this webinar, you will learn from professionals like yourself which tools are best, and how to use them effectively for healthcare marketing.

by Melissa Garner
Google Analytics & Google Ads
Watch On-Demand: Are you ready to take CallRail to the next level? Make sure you’re getting the most out of our integrations with Google Ads and Analytics.

by Melissa Garner
Improve client retention with multi-touch attribution
Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

by Melissa Garner
What is conversation analytics?
Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

by Melissa Garner
Prove your Marketing Worth with Multi-touch, Multi-channel Attribution
Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.

by Melissa Garner
What is internal linking?
We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.