by Melissa Garner Sep 18, 2019
What is latent semantic indexing (LSI)?
LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.
by Melissa Garner Sep 12, 2019
Time management advice for digital marketers from digital marketers
Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.
by Melissa Garner Aug 27, 2019
5 Marketing and Sales Problems You Can Solve with CallRail + HubSpot
Learn about the five main sales and marketing problems that using CallRail and HubSpot together can solve for you.
by Melissa Garner Aug 25, 2019
What is information architecture?
Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.
by Melissa Garner Aug 13, 2019
What is lead generation?
Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.
by Melissa Garner Aug 8, 2019
What is a sales funnel?
A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.
by Melissa Garner Jun 4, 2019
Keyword-Level Tracking 101
Watch On-Demand: Start gaining valuable insights into your digital marketing strategy with CallRail’s keyword-level tracking 101 webinar.
by Melissa Garner Jun 3, 2019
How messaging platforms boost marketing performance
Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.
by Melissa Garner May 9, 2019
Marketing Tools You Need to Prove Healthcare ROI
Watch On-Demand: In this webinar, you will learn from professionals like yourself which tools are best, and how to use them effectively for healthcare marketing.
by Melissa Garner May 9, 2019
Google Analytics & Google Ads
Watch On-Demand: Are you ready to take CallRail to the next level? Make sure you’re getting the most out of our integrations with Google Ads and Analytics.
by Melissa Garner Apr 12, 2019
Improve client retention with multi-touch attribution
Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.
by Melissa Garner Apr 2, 2019
What is conversation analytics?
Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.
by Melissa Garner Feb 27, 2019
Prove your Marketing Worth with Multi-touch, Multi-channel Attribution
Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.
by Melissa Garner Oct 10, 2018
What is internal linking?
We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.
by Melissa Garner Sep 20, 2018
Connecting Raven Tools and CallRail
With the Raven Tools-CallRail integration, you can use call tracking data to supercharge your SEO marketing. Here's how to get the most from both platforms.
by Melissa Garner Sep 7, 2018
How to choose a digital marketing agency
Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.
by Melissa Garner Aug 10, 2018
What is HIPAA?
HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.
by Melissa Garner Aug 2, 2018
What is Geo-Routing?
Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.
by Melissa Garner Jun 25, 2018
What is white labeling?
White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.
by Melissa Garner Jun 14, 2018
What is Round Robin?
Round Robin is a call tracking software feature that distributes incoming calls within a set group of numbers, helping sales managers and call centers.
by Melissa Garner Jun 12, 2018
Improve local targeting efforts and drive more revenue
Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.
by Melissa Garner May 11, 2018
What is image optimization?
Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.
by Melissa Garner Apr 30, 2018
What is SIP routing?
Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. Here's how it works, and how it can benefit your business.
by Melissa Garner Apr 25, 2018
Customer Spotlight: Paracore
Watch On-Demand: Gain valuable insights both into how our users are putting our service to work, as well as the best practices that have helped them deliver superior results for them and their clients.
by Melissa Garner Apr 17, 2018
What is the difference between B2B & B2C marketing?
Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.