Melissa Garner

Melissa Garner is the SEO Analyst at CallRail.

by Melissa Garner  Jan 14, 2020

Points-based retainers vs. flat-rate pricing for your agency

Let’s talk about agency pricing. Value-based retainer pricing models are a hot topic in today’s agency world. The idea that you charge clients based on the value you provide rather than a flat rate has emerged as a remarkable step toward delivering outstanding, innovative results for your customers. From this concept, points-based retainers emerged. Point…

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by Melissa Garner  Jan 2, 2020

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

Many people don’t realize that small, local businesses have a major advantage when it comes to search engine optimization (SEO). Unlike big corporations or e-commerce sites that need to rank for the most competitive keywords nationally or even globally, small enterprises can focus on what they do best: reaching customers in their own backyard. To…

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by Melissa Garner  Dec 19, 2019

How agencies can manage client expectations

The modern marketing agency faces plenty of challenges when it comes to dealing with clients, building a positive reputation, and maintaining success. With some agencies, the challenges are winning. Consider these findings from HubSpot’s 2018 Marketing Agency Growth Report: 15 percent of responding agencies don’t customize their service offerings and don’t deliver services on time.…

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by Melissa Garner  Dec 16, 2019

9 tips for creating an ironclad marketing agency scope of work

Most marketing agencies want to do right by their clients, delivering outstanding work on time, and reasonably going above and beyond as needed. However, any collaboration between agency and client runs the risk of miscommunication and misunderstanding. Expectations between the two parties may differ, and presumptions such as, “I thought you were responsible for that,”…

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by Melissa Garner  Oct 1, 2019

What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns. The more intense the color values of certain areas, the more traffic that location of a page has received.   Benefits of using a heat map…

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by Melissa Garner  Sep 25, 2019

What is a featured snippet?

A featured snippet provides a summarized answer to a users search query at the top of the Google search engine results page (SERP), right above position 1. These answers are scraped from other sites content that best satisfies the user’s search. Also referred to as position zero, the featured snippet answer is contained in a…

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by Melissa Garner  Sep 18, 2019

What is latent semantic indexing (LSI)?

Latent semantic indexing (LSI) is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.   The importance of latent semantic indexing for search Latent semantic indexing uses natural language processing (NLP) to help a…

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by Melissa Garner  Sep 12, 2019

Time management advice for digital marketers from digital marketers

Managing your time wisely is one of the most important skills for successful people in any industry. If you work at a marketing agency, it’s the difference between gaining and losing clients. We submitted a small survey asking agencies in our Agency Partner Program for insights they’ve gained while working in an agency’s fast pace…

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by Melissa Garner  Aug 27, 2019

5 Marketing and Sales Problems You Can Solve with CallRail + HubSpot

Video Transcription   Hey, guys.  Thanks so much for joining. My name is Anna and I’m here with Madelyn. We’re going to go over five sales and marketing problems you can solve with CallRail and HubSpot. So, right now we are going to talk through a couple of different things.  I’m a product marketing manager…

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by Melissa Garner  Aug 25, 2019

What is information architecture?

Information Architecture, often written as IA, is the organization of information into a hierarchy to make it easier to use. IA gives structure to information including content organization, site structure and navigating hierarchy in website redesigns. The importance of Information Architecture to the user’s experience The term ‘Information Architecture’ dates from 1975 and is attributed…

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by Melissa Garner  Aug 13, 2019

What is lead generation?

Lead generation is a marketing strategy that aims to generate interest in a product or service from prospective customers and turn them into qualified leads ready to make a purchase.   The importance of lead generation Lead generation is a critical marketing strategy for sustainable long-term business growth as it not only works to generate…

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by Melissa Garner  Aug 8, 2019

What is a sales funnel?

A sales funnel, also known as a purchase funnel, is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service. The typical stages of the sales process include: Awareness Interest Decision Action   The importance of the sales funnel process A sales…

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by Melissa Garner  Jun 4, 2019

Keyword-Level Tracking 101

Video Transcription [Josh] Welcome everyone, we’re going to go ahead and get started, looks like we have a good bit of participants so far, and people will still have a chance to join. So today, we’re going to be talking about CallRail keyword-level call tracking and the other type of call tracking that we offer,…

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by Melissa Garner  Jun 3, 2019

How messaging platforms boost marketing performance

Introduction [Rachel] All right. Hello, everyone. Thank you for joining us for today’s webinar. My name is Rachel and I’m the partner marketing manager here at CallRail. For those of you unfamiliar with CallRail, we provide attribution software to more than 100,000 businesses and marketing agencies to help improve marketing ROI. Today, we are discussing…

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by Melissa Garner  May 9, 2019

Marketing Tools You Need to Prove Healthcare ROI

Video Transcription: Introduction All right. Hello, everyone. Thanks for joining us today for our webinar. My name’s Rachel, and I’m the Partner Marketing Manager at CallRail as well as today’s host. For those of you unfamiliar with CallRail, CallRail provides attribution software to more than 100,000 businesses and marketing agencies helping prove marketing ROI. Today’s…

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by Melissa Garner  May 9, 2019

Google Analytics & Google Ads

Introduction Thank you all again so much for joining us today for the “CallRail, Google Analytics, and Google Ads” webinar. We appreciate you logging in and just to let you know, this will be…today’s webinar will basically be an overview and understanding of the basic setup and benefits associated with Google Analytics and Google Ads.…

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by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Video Transcription: [Greg] People bounced between the desktop, their smartphones, stores, and back and forth. And so tracking all of that activity is really challenging. Next slide, please. So once upon a time, we had a handful of traditional media. They were fairly straightforward, easy to buy, creative was pretty straightforward in most cases. And…

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by Melissa Garner  Apr 2, 2019

What is conversation analytics?

Conversation analytics is the evaluation of voice data from phone calls between two or more people in order to gain insights on customer behavior. By recording and transcribing call data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data.…

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by Melissa Garner  Feb 27, 2019

Prove your Marketing Worth with Multi-touch, Multi-channel Attribution

  Video Transcription [Tim] Thanks for joining us today. I just wanted to give you some quick info before we jump into into our attribution webinar.   Introductions and Housekeeping My name is Tim. I manage our demand generation here and I work closely with Mark, who will be leading today’s webinar. Throughout the webinar,…

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by Melissa Garner  Oct 10, 2018

What is internal linking?

Internal linking is the use of hyperlinks that target and lead to other sites within the same domain, as a way to drive visitors from one page to another. Why is internal linking important to your site? As usual, all roads lead back to SEO. Links have been and continue to be ranking factors in…

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by Melissa Garner  Sep 20, 2018

Connecting Raven Tools and CallRail

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

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by Melissa Garner  Sep 7, 2018

How to choose a digital marketing agency

Research what each agency offers and compare that to your needs Don’t opt for the best price, opt for the best value Determine if the agency’s work matches your industry and niche Figure out if the company is open to change and new technologies Get references and word of mouth recommendations Communicate early, openly, and…

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by Melissa Garner  Aug 10, 2018

What is HIPAA?

HIPAA, which stands for the Health Insurance Portability and Accountability Act of 1996, is a US law which establishes privacy standards that protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other health care providers. What is PHI? Protected Health Information (PHI) under HIPAA Privacy Rule provides federal protections…

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by Melissa Garner  Aug 2, 2018

What is Geo-Routing?

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller. With geo-reouting, callers are automatically routed according to the area code provided through caller ID, by manually entering the zip code of where they are located. Benefits of Geo-routing for Franchises With more…

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by Melissa Garner  Jun 25, 2018

What is white labeling?

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand. The term “white labeling” is used based on the manual process whiting out something previously written to write over again. Learn more about white labeling CallRail. Marketing pros and cons of white labeling White…

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