Sales enablement is an essential process for business excellence. Learn how this it works, why it's important, and the steps required to set up an effective sales enablement process.

Learn how call management improves employee performance and customer service, all while keeping costs down.

A lead source is what turns a prospect into a potential customer. Learn about the importance of lead source data and a few tools that can help you effectively track your sources.

Understand churn vs. retention rates — how they relate, how to calculate them, and most importantly, how to use them to develop a customer loyalty strategy.

Dental SEO tips and tricks to help you increase patient acquisition. Read the guide here.

Plenty of articles discussed gaining customers, but what retaining existing ones? Learn how to calculate retention rate and how to increase customer retention.

In today’s working world, people communicate with one another in many ways. Learn what unified communications means, how it works, and the benefits for businesses.

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.

There are hundreds of SEO tools out there, making it overwhelming at times to choose from. Here are some of the top SEO tools small business should use to get started.

When assessing tools for your company’s marketing analytics, call tracking and conversion reporting are critical. Check out this CTM and CallRail side-by-side comparison.

Between surgeries, cavity fillings, and more, finding time to win new clients is hard. In this guide, we show you how to make it easier with dental inbound marketing.

Lead nurturing is a valuable marketing and sales strategy that can help you more effectively build customer relationships and improve your ROI. Learn more about this strategy.

While we focus on digital communication, consumers still find value in face-to-face interactions. Here are some tips for your small business to combine digital marketing efforts with in-person events.

In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.

Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.

Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.

Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.

Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

Discover how you can use local SEO directories to attract leads and increase traffic.