Melissa Garner

Melissa Garner is the SEO Analyst at CallRail.

by Melissa Garner  Jun 25, 2020

Tips for promoting and producing events for small businesses

While we focus on digital communication, consumers still find value in face-to-face interactions. Here are some tips for your small business to combine digital marketing efforts with in-person events.

by Melissa Garner  May 14, 2020

Your guide to effective offline marketing ideas

In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.

by Melissa Garner  May 7, 2020

What Is Predictive Analytics?

Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.

by Melissa Garner  May 1, 2020

What Is Partner Marketing?

Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.

by Melissa Garner  Apr 27, 2020

How to set up Google Ads for your business

Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.

by Melissa Garner  Apr 20, 2020

Digital Marketing Boot Camp [Virtual Event]

Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.

by Melissa Garner  Apr 15, 2020

How to Set Up Local Services Ads

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

by Melissa Garner  Apr 8, 2020

How to develop a lead nurturing program from scratch

These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.

by Melissa Garner  Mar 24, 2020

How to measure GMB performance

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

by Melissa Garner  Mar 17, 2020

How to Do Local SEO for Multiple Locations

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

by Melissa Garner  Mar 16, 2020

3 reasons call tracking is critical for local service businesses ready to grow

Data tells us that 60% of customers still prefer to contact a business by phone. So, with all those important calls, how do you measure success and grow your business?

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

by Melissa Garner  Feb 27, 2020

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

by Melissa Garner  Feb 25, 2020

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

by Melissa Garner  Feb 18, 2020

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

by Melissa Garner  Feb 6, 2020

Next-level tips for tracking leads from offline sources

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

by Melissa Garner  Feb 4, 2020

How to Improve Click-Through Rates for Local SEO

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

by Melissa Garner  Jan 31, 2020

How to talk to your clients about lead attribution reporting

Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.

by Melissa Garner  Jan 27, 2020

SEO vs Local SEO: What’s the difference?

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

by Melissa Garner  Jan 14, 2020

Points-based retainers vs. flat-rate pricing for your agency

Discover the differences between the two most popular types of agency pricing to know which type is best for you.

by Melissa Garner  Jan 2, 2020

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

by Melissa Garner  Dec 19, 2019

How agencies can manage client expectations

Set, manage, and improve your client expectations from day one at your marketing agency.

by Melissa Garner  Dec 16, 2019

9 tips for creating an ironclad marketing agency scope of work

Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

by Melissa Garner  Sep 30, 2019

What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

by Melissa Garner  Sep 25, 2019

What is a featured snippet?

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.