Melissa Garner

Plenty of articles discussed gaining customers, but what retaining existing ones? Learn how to calculate retention rate and how to increase customer retention.

Call monitoring offers real-time insights that benefit sales, marketing, support, and success teams. Are you taking advantage?

When assessing tools for your company’s marketing analytics, call tracking and conversion reporting are critical. Check out this Invoca and CallRail side-by-side comparison.

Sometimes the number of inbound calls exceeds the number of available representatives. That's where call queues come in. Learn how call queues work and how your business can benefit from it.

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

Learn how your business can implement proper call recording and transcription practices to protect customer data.

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

People like variety and in the case of communication, it’s no different. Chatbots help to further streamline communication between people and businesses. Learn how, here.

Dads. They're the best. But their greatest skill? Keeping the laughter going. Here are 15 dad jokes that'll either make your kids genuinely laugh or at least pretend to.

Protecting customer data in today's digital world is extremely important. And there are few things you need to keep in mind to make sure your following best practices. Take a look at this checklist to get started.

Customer loyalty is something every business desires. That's where customer advocacy comes in. Learn the importance of customer advocacy, how it works, and tips to build your own program.

Sales training and coaching sound similar, but one takes your reps to the next level. Learn what sales coaching means and the top strategies used to help your SDRs grow.

Sales enablement is an essential process for business excellence. Learn how this it works, why it's important, and the steps required to set up an effective sales enablement process.

Learn how call management improves employee performance and customer service, all while keeping costs down.

A lead source is what turns a prospect into a potential customer. Learn about the importance of lead source data and a few tools that can help you effectively track your sources.

Understand churn vs. retention rates — how they relate, how to calculate them, and most importantly, how to use them to develop a customer loyalty strategy.

Dental SEO tips and tricks to help you increase patient acquisition. Read the guide here.

In today’s working world, people communicate with one another in many ways. Learn what unified communications means, how it works, and the benefits for businesses.

A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.

There are hundreds of SEO tools out there, making it overwhelming at times to choose from. Here are some of the top SEO tools small business should use to get started.

When assessing tools for your company’s marketing analytics, call tracking and conversion reporting are critical. Check out this CTM and CallRail side-by-side comparison.

Between surgeries, cavity fillings, and more, finding time to win new clients is hard. In this guide, we show you how to make it easier with dental inbound marketing.

Lead nurturing is a valuable marketing and sales strategy that can help you more effectively build customer relationships and improve your ROI. Learn more about this strategy.

While we focus on digital communication, consumers still find value in face-to-face interactions. Here are some tips for your small business to combine digital marketing efforts with in-person events.