Melissa Garner

Melissa Garner

SEO Analyst

Melissa Garner is based in Atlanta, where she’s taken her art marketing background and love for detail and analysis to join CallRail’s marketing team as the SEO Analyst.


What is a heat map?

Posted by
Melissa Garner
on October 1, 2019

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns. The more intense the color values of certain areas, the more traffic that location of a page has received.   Benefits of using a heat map…

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What is a featured snippet?

Posted by
Melissa Garner
on September 25, 2019
Google search query for featured snippets

A featured snippet provides a summarized answer to a users search query at the top of the Google search engine results page (SERP), right above position 1. These answers are scraped from other sites content that best satisfies the user’s search. Also referred to as position zero, the featured snippet answer is contained in a…

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What is latent semantic indexing (LSI)?

Posted by
Melissa Garner
on September 18, 2019
what-is-seo-and-how-does-it-impact-digital-marketing

Latent semantic indexing (LSI) is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.   The importance of latent semantic indexing for search Latent semantic indexing uses natural language processing (NLP) to help a…

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What is information architecture?

Posted by
Melissa Garner
on August 25, 2019
CallRail form tracking

Information Architecture, often written as IA, is the organization of information into a hierarchy to make it easier to use. IA gives structure to information including content organization, site structure and navigating hierarchy in website redesigns. The importance of Information Architecture to the user’s experience The term ‘Information Architecture’ dates from 1975 and is attributed…

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What is lead generation?

Posted by
Melissa Garner
on August 13, 2019
CallRail form tracking

Lead generation is a marketing strategy that aims to generate interest in a product or service from prospective customers and turn them into qualified leads ready to make a purchase.   The importance of lead generation Lead generation is a critical marketing strategy for sustainable long-term business growth as it not only works to generate…

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What is a sales funnel?

Posted by
Melissa Garner
on August 8, 2019

A sales funnel, also known as a purchase funnel, is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service. The typical stages of the sales process include: Awareness Interest Decision Action   The importance of the sales funnel process A sales…

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Keyword-Level Tracking 101

Posted by
Melissa Garner
on June 4, 2019
floating red rotary phones

Video Transcription [Josh] Welcome everyone, we’re going to go ahead and get started, looks like we have a good bit of participants so far, and people will still have a chance to join. So today, we’re going to be talking about CallRail keyword-level call tracking and the other type of call tracking that we offer,…

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How Messaging Platforms Boost Marketing Performance

Posted by
Melissa Garner
on June 3, 2019
slack logo dark background

Introduction [Rachel] All right. Hello, everyone. Thank you for joining us for today’s webinar. My name is Rachel and I’m the partner marketing manager here at CallRail. For those of you unfamiliar with CallRail, we provide attribution software to more than 100,000 businesses and marketing agencies to help improve marketing ROI. Today, we are discussing…

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Marketing Tools You Need to Prove Healthcare ROI

Posted by
Melissa Garner
on May 9, 2019
woman dialing a phone number while starring at computer in an office

Video Transcription: Introduction All right. Hello, everyone. Thanks for joining us today for our webinar. My name’s Rachel, and I’m the Partner Marketing Manager at CallRail as well as today’s host. For those of you unfamiliar with CallRail, CallRail provides attribution software to more than 100,000 businesses and marketing agencies helping prove marketing ROI. Today’s…

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