Melissa Garner

by Melissa Garner  Jan 6, 2021

What is unified communications?

In today’s working world, people communicate with one another in many ways. Learn what unified communications means, how it works, and the benefits for businesses.

by Melissa Garner  Dec 22, 2020

What is call tracking?

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

by Melissa Garner  Dec 19, 2020

What is Conversation Intelligence?

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

by Melissa Garner  Nov 25, 2020

What is a softphone?

A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.

by Melissa Garner  Nov 17, 2020

The best SEO tools for small businesses

There are hundreds of SEO tools out there, making it overwhelming at times to choose from. Here are some of the top SEO tools small business should use to get started.

by Melissa Garner  Nov 11, 2020

CallRail vs. CallTrackingMetrics: Find the best tool for your needs

When assessing tools for your company’s marketing analytics, call tracking and conversion reporting are critical. Check out this CTM and CallRail side-by-side comparison.

by Melissa Garner  Nov 9, 2020

Want dental leads? How to do less outreach with inbound marketing

Between surgeries, cavity fillings, and more, finding time to win new clients is hard. In this guide, we show you how to make it easier with dental inbound marketing.

by Melissa Garner  Sep 15, 2020

What is lead nurturing?

Lead nurturing is a valuable marketing and sales strategy that can help you more effectively build customer relationships and improve your ROI. Learn more about this strategy.

by Melissa Garner  Jun 25, 2020

Tips for promoting and producing events for small businesses

While we focus on digital communication, consumers still find value in face-to-face interactions. Here are some tips for your small business to combine digital marketing efforts with in-person events.

by Melissa Garner  May 14, 2020

Your guide to effective offline marketing ideas

In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.

by Melissa Garner  May 7, 2020

What Is Predictive Analytics?

Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.

by Melissa Garner  May 1, 2020

What Is Partner Marketing?

Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.

by Melissa Garner  Apr 27, 2020

How to set up Google Ads for your business

Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.

by Melissa Garner  Apr 20, 2020

Digital Marketing Boot Camp [Virtual Event]

Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.

by Melissa Garner  Apr 15, 2020

How to Set Up Local Services Ads

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

by Melissa Garner  Apr 8, 2020

How to develop a lead nurturing program from scratch

These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.

by Melissa Garner  Mar 24, 2020

How to measure GMB performance

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

by Melissa Garner  Mar 17, 2020

How to Do Local SEO for Multiple Locations

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

by Melissa Garner  Feb 27, 2020

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

by Melissa Garner  Feb 25, 2020

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

by Melissa Garner  Feb 18, 2020

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

by Melissa Garner  Feb 6, 2020

Next-level tips for tracking leads from offline sources

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

by Melissa Garner  Feb 4, 2020

How to Improve Click-Through Rates for Local SEO

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

by Melissa Garner  Jan 31, 2020

How to talk to your clients about lead attribution reporting

Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.