Melissa Garner

by Melissa Garner

What is sales enablement?

Sales enablement is an essential process for business excellence. Learn how this it works, why it's important, and the steps required to set up an effective sales enablement process.

by Melissa Garner

What is call management?

Learn how call management improves employee performance and customer service, all while keeping costs down.

by Melissa Garner

What is a lead source?

A lead source is what turns a prospect into a potential customer. Learn about the importance of lead source data and a few tools that can help you effectively track your sources.

by Melissa Garner

Understanding churn vs. retention

Understand churn vs. retention rates — how they relate, how to calculate them, and most importantly, how to use them to develop a customer loyalty strategy.

by Melissa Garner

Dental SEO: How to Increase Patient Acquisition for Your Practice

Dental SEO tips and tricks to help you increase patient acquisition. Read the guide here.

by Melissa Garner

What is customer retention?

Plenty of articles discussed gaining customers, but what retaining existing ones? Learn how to calculate retention rate and how to increase customer retention.

by Melissa Garner

What is unified communications?

In today’s working world, people communicate with one another in many ways. Learn what unified communications means, how it works, and the benefits for businesses.

by Melissa Garner

What is call tracking?

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

by Melissa Garner

What is Conversation Intelligence?

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

by Melissa Garner

What is a softphone?

A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.

by Melissa Garner

The best SEO tools for small businesses

There are hundreds of SEO tools out there, making it overwhelming at times to choose from. Here are some of the top SEO tools small business should use to get started.

by Melissa Garner

CallRail vs. CallTrackingMetrics: Find the best tool for your needs

When assessing tools for your company’s marketing analytics, call tracking and conversion reporting are critical. Check out this CTM and CallRail side-by-side comparison.

by Melissa Garner

Want dental leads? How to do less outreach with inbound marketing

Between surgeries, cavity fillings, and more, finding time to win new clients is hard. In this guide, we show you how to make it easier with dental inbound marketing.

by Melissa Garner

What is lead nurturing?

Lead nurturing is a valuable marketing and sales strategy that can help you more effectively build customer relationships and improve your ROI. Learn more about this strategy.

by Melissa Garner

Tips for promoting and producing events for small businesses

While we focus on digital communication, consumers still find value in face-to-face interactions. Here are some tips for your small business to combine digital marketing efforts with in-person events.

by Melissa Garner

Your guide to effective offline marketing ideas

In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.

by Melissa Garner

What Is Predictive Analytics?

Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.

by Melissa Garner

What Is Partner Marketing?

Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.

by Melissa Garner

How to set up Google Ads for your business

Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.

by Melissa Garner

Digital Marketing Boot Camp [Virtual Event]

Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.

by Melissa Garner

How to Set Up Local Services Ads

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

by Melissa Garner

How to develop a lead nurturing program from scratch

These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.

by Melissa Garner

How to measure GMB performance

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

by Melissa Garner

How to Do Local SEO for Multiple Locations

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

by Melissa Garner

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.