Melissa Garner

Melissa Garner

SEO Specialist

Melissa Garner is based in Atlanta, where she’s taken her art marketing background and love for detail and analysis to join CallRail’s marketing team as the SEO Specialist.


What is white labeling?

Posted by
Melissa Garner
on June 25, 2018
man labels document

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand. The term “white labeling” is used based on the manual process whiting out something previously written to write over again. Learn more about white labeling CallRail. Marketing pros and cons of white labeling White…

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What is Round Robin?

Posted by
Melissa Garner
on June 14, 2018
what is round robin? call distribution and routing

Round Robin is a call tracking software feature dedicated to distributing incoming calls within a set group of numbers. An incoming call forwards to the correct phone number –– the next available agent, the best agent for the call, or the correct mailbox. How does Round Robin benefit marketers using call tracking? For sales and…

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What is image optimization?

Posted by
Melissa Garner
on May 11, 2018
key ring

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices……

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What is SIP routing?

Posted by
Melissa Garner
on April 30, 2018
woman holding smartphone

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. How SIP routing works Massive amounts of data are sent across worldwide networks in real-time; SIP routing leverages these transmissions to allow user to establish…

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What is the difference between B2B & B2C marketing?

Posted by
Melissa Garner
on April 17, 2018
arrow pointing to phone

Good marketing is carefully tailored to its intended audience. That means there are big differences between marketing to a business (B2B marketing) and marketing to a customer (B2C marketing), including voice and tone, customer needs, and the overall buying cycle. Customer needs with B2B vs B2C marketing Businesses and individuals each have different needs to…

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What is conversation analytics?

Posted by
Melissa Garner
on April 2, 2018
robot holds smartphone

Conversation analytics is the study of transcribed dialogue from a phone call of two or more people in order to gain insights on customer behavior. By collecting this data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data. The…

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What is call metadata?

Posted by
Melissa Garner
on March 29, 2018
hand holding lightbulb

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller’s phone number, and call recipient’s phone number. Call metadata gives marketers helpful information about leads. How is call metadata collected? Call metadata is collected automatically, so there’s no way for a caller to alter the information…

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What is user experience?

Posted by
Melissa Garner
on March 19, 2018
neon callrail logo

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality that a product holds. Marketers aim to cultivate a positive user experience to increase customer loyalty to a brand. How is user experience measured? User experience can…

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What is SEO?

Posted by
Melissa Garner
on February 27, 2018
what-is-seo-and-how-does-it-impact-digital-marketing

What is SEO? Search engine optimization (SEO) is the set of techniques and methodologies dedicated to improving online visibility for a website’s organic search rankings. All major search engines have primary search results and set algorithms to rank organic search results based on what’s most relevant to the user’s search query. SEO involves both on…

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