by Melissa Garner Jun 25, 2020
Tips for promoting and producing events for small businesses
While we focus on digital communication, consumers still find value in face-to-face interactions. Here are some tips for your small business to combine digital marketing efforts with in-person events.
by Melissa Garner May 14, 2020
Your guide to effective offline marketing ideas
In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.
by Melissa Garner May 7, 2020
What Is Predictive Analytics?
Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.
by Melissa Garner May 1, 2020
What Is Partner Marketing?
Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.
by Melissa Garner Apr 27, 2020
How to set up Google Ads for your business
Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.
by Melissa Garner Apr 20, 2020
Digital Marketing Boot Camp [Virtual Event]
Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.
by Melissa Garner Apr 15, 2020
How to Set Up Local Services Ads
Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.
by Melissa Garner Apr 8, 2020
How to develop a lead nurturing program from scratch
These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.
by Melissa Garner Mar 24, 2020
How to measure GMB performance
Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.
by Melissa Garner Mar 17, 2020
How to Do Local SEO for Multiple Locations
Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.
by Melissa Garner Mar 2, 2020
The ultimate list of SEO directories (plus 4 tips for maximizing your placements)
Discover how you can use local SEO directories to attract leads and increase traffic.
by Melissa Garner Feb 27, 2020
Google’s Local Pack: What you need to know
Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.
by Melissa Garner Feb 25, 2020
How to resolve your Google My Business listing suspension
So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.
by Melissa Garner Feb 18, 2020
How to manage GMB customer reviews
With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.
by Melissa Garner Feb 6, 2020
Next-level tips for tracking leads from offline sources
Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.
by Melissa Garner Feb 4, 2020
How to Improve Click-Through Rates for Local SEO
If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.
by Melissa Garner Jan 31, 2020
How to talk to your clients about lead attribution reporting
Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.
by Melissa Garner Jan 27, 2020
SEO vs Local SEO: What’s the difference?
Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!
by Melissa Garner Jan 14, 2020
Points-based retainers vs. flat-rate pricing for your agency
Discover the differences between the two most popular types of agency pricing to know which type is best for you.
by Melissa Garner Jan 2, 2020
Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile
From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.
by Melissa Garner Dec 19, 2019
How agencies can manage client expectations
Set, manage, and improve your client expectations from day one at your marketing agency.
by Melissa Garner Dec 16, 2019
9 tips for creating an ironclad marketing agency scope of work
Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.
by Melissa Garner Sep 30, 2019
What is a heat map?
A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.
by Melissa Garner Sep 25, 2019
What is a featured snippet?
Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.
by Melissa Garner Sep 18, 2019
What is latent semantic indexing (LSI)?
LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.