It looks like you're using an ad blocker. Please disable this ad blocker to get the full experience of our website. Otherwise, some images or elements may not load correctly.

Melissa Garner

Melissa Garner

SEO Analyst

Melissa Garner is based in Atlanta, where she’s taken her art marketing background and love for detail and analysis to join CallRail’s marketing team as the SEO Analyst.



What is information architecture?

Posted by
Melissa Garner
on August 25, 2019
CallRail form tracking

Information Architecture, often written as IA, is the organization of information into a hierarchy to make it easier to use. IA gives structure to information including content organization, site structure and navigating hierarchy in website redesigns. The importance of Information Architecture to the user’s experience The term ‘Information Architecture’ dates from 1975 and is attributed…

Continue Reading

What is lead generation?

Posted by
Melissa Garner
on August 13, 2019
CallRail form tracking

Lead generation is a marketing strategy that aims to generate interest in a product or service from prospective customers and turn them into qualified leads ready to make a purchase.   The importance of lead generation Lead generation is a critical marketing strategy for sustainable long-term business growth as it not only works to generate…

Continue Reading

What is a sales funnel?

Posted by
Melissa Garner
on August 8, 2019

A sales funnel, also known as a purchase funnel, is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service. The typical stages of the sales process include: Awareness Interest Decision Action   The importance of the sales funnel process A sales…

Continue Reading

Keyword-Level Tracking 101

Posted by
Melissa Garner
on June 4, 2019
floating red rotary phones

Video Transcription [Josh] Welcome everyone, we’re going to go ahead and get started, looks like we have a good bit of participants so far, and people will still have a chance to join. So today, we’re going to be talking about CallRail keyword-level call tracking and the other type of call tracking that we offer,…

Continue Reading

How Messaging Platforms Boost Marketing Performance

Posted by
Melissa Garner
on June 3, 2019
slack logo dark background

Introduction [Rachel] All right. Hello, everyone. Thank you for joining us for today’s webinar. My name is Rachel and I’m the partner marketing manager here at CallRail. For those of you unfamiliar with CallRail, we provide attribution software to more than 100,000 businesses and marketing agencies to help improve marketing ROI. Today, we are discussing…

Continue Reading

Marketing Tools You Need to Prove Healthcare ROI

Posted by
Melissa Garner
on May 9, 2019
woman dialing a phone number while starring at computer in an office

Video Transcription: Introduction All right. Hello, everyone. Thanks for joining us today for our webinar. My name’s Rachel, and I’m the Partner Marketing Manager at CallRail as well as today’s host. For those of you unfamiliar with CallRail, CallRail provides attribution software to more than 100,000 businesses and marketing agencies helping prove marketing ROI. Today’s…

Continue Reading

Google Analytics & Google Ads

Posted by
Melissa Garner
on May 9, 2019
Image of open laptop on table with Google Ads on screen

Introduction Thank you all again so much for joining us today for the “CallRail, Google Analytics, and Google Ads” webinar. We appreciate you logging in and just to let you know, this will be…today’s webinar will basically be an overview and understanding of the basic setup and benefits associated with Google Analytics and Google Ads.…

Continue Reading

Improve client retention with multi-touch attribution

Posted by
Melissa Garner
on April 12, 2019

Video Transcription: [Greg] People bounced between the desktop, their smartphones, stores, and back and forth. And so tracking all of that activity is really challenging. Next slide, please. So once upon a time, we had a handful of traditional media. They were fairly straightforward, easy to buy, creative was pretty straightforward in most cases. And…

Continue Reading

What is conversation analytics?

Posted by
Melissa Garner
on April 2, 2019
Robot hands holding a smartphone.

Conversation analytics is the evaluation of voice data from phone calls between two or more people in order to gain insights on customer behavior. By recording and transcribing call data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data.…

Continue Reading