Melissa Garner

Internal linking is the use of hyperlinks that target and lead to other sites within the same domain, as a way to drive visitors from one page to another. Why is internal linking important to your site? As usual, all roads lead back to SEO. Links have been and continue to be ranking factors in…

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

Research what each agency offers and compare that to your needs Don’t opt for the best price, opt for the best value Determine if the agency’s work matches your industry and niche Figure out if the company is open to change and new technologies Get references and word of mouth recommendations Communicate early, openly, and…

HIPAA, which stands for the Health Insurance Portability and Accountability Act of 1996, is a US law which establishes privacy standards that protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other health care providers. What is PHI? Protected Health Information (PHI) under HIPAA Privacy Rule provides federal protections…

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller. With geo-reouting, callers are automatically routed according to the area code provided through caller ID, by manually entering the zip code of where they are located. Benefits of Geo-routing for Franchises With more…

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand. The term “white labeling” is used based on the manual process whiting out something previously written to write over again. Learn more about white labeling CallRail. Marketing pros and cons of white labeling White…

Round Robin is a call tracking software feature dedicated to distributing incoming calls within a set group of numbers. An incoming call forwards to the correct phone number –– the next available agent, the best agent for the call, or the correct mailbox. How does Round Robin benefit marketers using call tracking? For sales and…

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices……

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. How SIP routing works Massive amounts of data are sent across worldwide networks in real-time; SIP routing leverages these transmissions to allow user to establish…

Good marketing is carefully tailored to its intended audience. That means there are big differences between marketing to a business (B2B marketing) and marketing to a customer (B2C marketing), including voice and tone, customer needs, and the overall buying cycle. Customer needs with B2B vs B2C marketing Businesses and individuals each have different needs to…