Melissa Garner

by Melissa Garner

What is a call queue?

Sometimes the number of inbound calls exceeds the number of available representatives. That's where call queues come in. Learn how call queues work and how your business can benefit from it.

by Melissa Garner

What is Conversation Intelligence?

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

by Melissa Garner

What is lead generation?

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

by Melissa Garner

Call recording and transcription: Achieving PCI compliance

Learn how your business can implement proper call recording and transcription practices to protect customer data.

by Melissa Garner

What is call tracking?

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

by Melissa Garner

What Is a chatbot? A definitive guide to chatbots

People like variety and in the case of communication, it’s no different. Chatbots help to further streamline communication between people and businesses. Learn how, here.

by Melissa Garner

Father's Day: dad jokes edition

Dads. They're the best. But their greatest skill? Keeping the laughter going. Here are 15 dad jokes that'll either make your kids genuinely laugh or at least pretend to.

by Melissa Garner

PCI compliance checklist: Protect your customers’ credit card data

Protecting customer data in today's digital world is extremely important. And there are few things you need to keep in mind to make sure your following best practices. Take a look at this checklist to get started.

by Melissa Garner

What is customer advocacy?

Customer loyalty is something every business desires. That's where customer advocacy comes in. Learn the importance of customer advocacy, how it works, and tips to build your own program.

by Melissa Garner

What is sales coaching?

Sales training and coaching sound similar, but one takes your reps to the next level. Learn what sales coaching means and the top strategies used to help your SDRs grow.

by Melissa Garner

What is sales enablement?

Sales enablement is an essential process for business excellence. Learn how this it works, why it's important, and the steps required to set up an effective sales enablement process.

by Melissa Garner

What is call management?

Learn how call management improves employee performance and customer service, all while keeping costs down.

by Melissa Garner

What is a lead source?

A lead source is what turns a prospect into a potential customer. Learn about the importance of lead source data and a few tools that can help you effectively track your sources.

by Melissa Garner

Understanding churn vs. retention

Understand churn vs. retention rates — how they relate, how to calculate them, and most importantly, how to use them to develop a customer loyalty strategy.

by Melissa Garner

Dental SEO: How to Increase Patient Acquisition for Your Practice

Dental SEO tips and tricks to help you increase patient acquisition. Read the guide here.

by Melissa Garner

What is customer retention?

Plenty of articles discussed gaining customers, but what retaining existing ones? Learn how to calculate retention rate and how to increase customer retention.

by Melissa Garner

What is unified communications?

In today’s working world, people communicate with one another in many ways. Learn what unified communications means, how it works, and the benefits for businesses.

by Melissa Garner

What is a softphone?

A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.

by Melissa Garner

The best SEO tools for small businesses

There are hundreds of SEO tools out there, making it overwhelming at times to choose from. Here are some of the top SEO tools small business should use to get started.

by Melissa Garner

CallRail vs. CallTrackingMetrics: Find the best tool for your needs

When assessing tools for your company’s marketing analytics, call tracking and conversion reporting are critical. Check out this CTM and CallRail side-by-side comparison.

by Melissa Garner

Want dental leads? How to do less outreach with inbound marketing

Between surgeries, cavity fillings, and more, finding time to win new clients is hard. In this guide, we show you how to make it easier with dental inbound marketing.

by Melissa Garner

What is lead nurturing?

Lead nurturing is a valuable marketing and sales strategy that can help you more effectively build customer relationships and improve your ROI. Learn more about this strategy.

by Melissa Garner

Tips for promoting and producing events for small businesses

While we focus on digital communication, consumers still find value in face-to-face interactions. Here are some tips for your small business to combine digital marketing efforts with in-person events.

by Melissa Garner

Your guide to effective offline marketing ideas

In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.

by Melissa Garner

What Is Predictive Analytics?

Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.