Mark Sullivan

Mark Sullivan is director of demand generation for CallRail. He has worked previously on the SEO product at Yodle and later founded Vasolo, a consultancy focused on growth marketing. He speaks and writes frequently about lead tracking, advertising attribution, SEO, marketing technology, and call analytics. He's pretty responsive if you reach out to him on Twitter @mpsulli.

by Mark Sullivan  Jan 10, 2019

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

by Mark Sullivan  Mar 7, 2018

Local SEO, DNI, & NAP Consistency: An Advanced Guide

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

by Mark Sullivan  Apr 27, 2017

Local SEO DNI Impact Study

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

by Mark Sullivan  Mar 16, 2017

Google Algo and Ads Changes to Watch in 2017

Google owns search. Here are six significant algorithm & Google Ads changes they've made recently that will affect data-driven marketers everywhere in 2017.

by Mark Sullivan  Feb 2, 2017

What is a main line tracking number?

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

by Mark Sullivan  Jan 10, 2017

Google Ads update to phone numbers in ads that show a business location

Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.

by Mark Sullivan  Dec 6, 2016

How to Track Website Call Conversions

There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.

by Mark Sullivan  Nov 17, 2016

Phone number ownership and the $800 porting fee

Don't get trapped by your call tracking provider. At CallRail, we believe your phone number should belong to you and go with you free of charge.

by Mark Sullivan  Jun 21, 2016

Track Calls and Texts as Conversions in Unbounce

Track offline conversions with CallRail's Unbounce integration and never miss another call or text message from an Unbounce landing page again!

by Mark Sullivan  Jun 3, 2016

Moz & CallRail: How local SEO experts onboard clients [Webinar]

In this webinar, “ How Local SEO Experts Onboard Clients ” we shared real life examples of how Local SEO experts set their client's up for success.

by Mark Sullivan  Dec 7, 2015

Ease of Local Listing Verification with an Organic Call Tracking Number

Verifying listing ownership is often a time-consuming, manual step in the initial setup for new accounts. With CallRail, we've made it easier for you.

by Mark Sullivan  Nov 17, 2015

New and Improved Zapier Integration

CallRail users can now take advantage of the Zapier integration its expanded triggers, easier authentication, and even more data.

by Mark Sullivan  Oct 26, 2015

CallRail Direct Connect Integration with Marketo

With our integration with Marketo, you can understand which campaigns are leading to the most calls and what organic and paid search terms drove them.

by Mark Sullivan  Sep 9, 2015

CallRail’s Integration with Bid Management Platform Acquisio

We're about to make your life a whole lot easier. CallRail is proud to announce our new Acquiso integration for all your bidding needs.

by Mark Sullivan  Aug 27, 2015

CallRail’s Real Time Messaging Integration with Slack

Slack brings team communication into one, highly customizable, searchable interface that speeds up collaboration from any device.

by Mark Sullivan  Jul 14, 2015

Simple Set Up & Powerful Call Tracking: CallRail’s WordPress Integration

We’ve had a custom integration with Wordpress for years, many people don’t know exactly how it works. I decided to revisit one of our most popular integrations to provide an overview for those of you that may be looking into using Wordpress and CallRail.

by Mark Sullivan  Jul 6, 2015

Analyze Each Caller’s Website Experience with CallRail’s FullStory Integration

Fully understand how your customer is interacting with your site and their navigation patterns with CallRail's FullStory integration.

by Mark Sullivan  Jun 9, 2015

[Webinar] Call Tracking for Franchises & Multi-Location Businesses

In this week's webinar, Director of Demand Generation, Mark Sullivan discusses the best way to implement call tracking for multi-location and franchises.

by Mark Sullivan  Jun 5, 2015

Recap of Street Fight Summit West 2015 – #SFSW15

Throughout the conference one overarching theme became clear: mobile will continue to be at the center of digital advertising strategy in 2015. Demand Generation Director, Mark Sullivan, discusses SFSW key takeaways.

by Mark Sullivan  May 14, 2015

12 Questions You Must Ask before You Hire a Call Tracking Vendor

With so many call tracking software reviews on the web, how do you know which is best? Start with these 12 questions before choosing a call tracking vendor.

by Mark Sullivan  May 12, 2015

Call Tracking for Franchises and Multi-location Businesses

Franchise and multi-location businesses present unique challenges for marketers, especially those new to call tracking. Here's what you need to know.

by Mark Sullivan  Apr 3, 2015

Google Ads Phone Number Verification: Good for all, including Call Tracking

Google Ads Phone Number Verification is good for all, including Call Tracking companies.

by Mark Sullivan  Mar 12, 2015

Why Coca-Cola is Replacing Voicemail

Learn more about a well known company, Coca Cola’s, huge decision to cut the use of traditional voicemail and switch to business text messaging.

by Mark Sullivan  Mar 9, 2015

The Blind Spot in Your Analytics: The Phone Call

With a 24% increase in inbound calls in 2014, your business telephone is no longer the wallflower that it used to be. Are you tracking your calls?

by Mark Sullivan  Jan 5, 2015

Call Tracking: The Key to Conversion Optimization

Growth of technologies that track phone calls, along with Google’s announcement into the arena, is causing several major changes in the world of marketing.