Mark Sullivan

Director of Demand Generation

Mark Sullivan is director of demand generation for CallRail. He has worked previously on the SEO product at Yodle and later founded Vasolo, a consultancy focused on growth marketing. He speaks and writes frequently about lead tracking, advertising attribution, SEO, marketing technology, and call analytics.

He’s pretty responsive if you reach out to him on Twitter @mpsulli.


What is Multi-Touch Attribution?

Posted by
on October 26, 2017
analytics graph for attribution

What is Multi-Touch Attribution? Multi-touch attribution is process of tracking and assigning fractional credit to touchpoints along the path to a conversion. Multi-touch metrics include channel data (source, medium, campaign, etc.) and content data (landing page, interaction metrics, etc.) Marketing and sales teams use multi-touch attribution data to better understand both the chronology and the…

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Local SEO DNI Impact Study

Posted by
on April 27, 2017
Local SEO DNI Study

CallRail is looking for a company with multiple business locations interested in implementing keyword-level tracking with Dynamic Number Insertion (DNI) for each business location to participate in a professional study of DNI impact on Local SEO. We have partnered with renowned local search experts at Local SEO Guide, Andrew Shotland and Dan Leibson, to conduct…

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Google Algo and Ads Changes to Watch in 2017

Posted by
on March 16, 2017

Google Ads (formerly AdWords) and Algorithm Changes to Watch in 2017 By some reports, Google controls nearly two-thirds of the organic search industry. This means that two-thirds of consumers trust Google to help them find a restaurant nearby or the best lawn mower or a pet groomer. If you are not paying attention to the…

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What is a main line tracking number?

Posted by
on February 2, 2017

A main line tracking number is a phone number used with software to track, record, and analyze phone calls to a business’s main line. It is primarily used by location-based businesses but can be used with any business’s main line telephone number. Business phone numbers have traditionally been provided by a local service provider that…

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How to Track Website Call Conversions

Posted by
on December 6, 2016

Your website is the face of your business. Oftentimes, it’s the first stop on a lead’s journey before they decide to convert. Some business websites give visitors the option to fill out online forms to schedule appointments or request more information. Others, like ecommerce sites, allow visitors to make purchases online. Digital tools like Google…

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Phone number ownership and the $800 porting fee

Posted by
on November 17, 2016

Who owns your tracking phone number? Knowing you’ll always be able to receive calls to your business is something most of us take for granted. However, if you’re planning on using call tracking phone numbers in your marketing efforts, you will want to know who owns the phone numbers you’re using. After all, you’re going to…

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Track Calls and Texts as Conversions in Unbounce

Posted by
on June 21, 2016

Our team recently developed an integration with Unbounce, the highly reviewed landing page builder from our friends in Vancouver. After requests from several customers and from around the web, we’re excited to share this integration with our customers and Unbounce’s customers. Let’s dive into it. What is Unbounce? Unbounce is a landing page builder for…

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Moz & CallRail: How Local SEO Experts Onboard Clients [Webinar]

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on June 3, 2016

In our recent webinar, “How Local SEO Experts Onboard Clients” we shared real life examples of how Local SEO experts set their client’s up for success. Big thanks to Moz Local’s George Freitag for sharing his insights. Here’s the recording of the webinar. We were pretty impressed by the amount of engagement we received during the…

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Local SEO, DNI, & NAP Consistency: An Advanced Guide

Posted by
on March 7, 2016

Over the past several years, I’ve answered hundreds of questions, written several guides, and given multiple presentations on how to harness the benefits of call tracking and analytics for local SEO campaigns without interfering with one of the most critical ranking factors, NAP (Name, Address, Phone number) consistency. Today I’d like to dive into the…

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