by Mark Sullivan Jan 10, 2019
What is multi-touch attribution?
Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.
by Mark Sullivan Mar 7, 2018
Local SEO, DNI, & NAP Consistency: An Advanced Guide
Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.
by Mark Sullivan Apr 27, 2017
Local SEO DNI Impact Study
CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.
by Mark Sullivan Mar 16, 2017
Google Algo and Ads Changes to Watch in 2017
Google owns search. Here are six significant algorithm & Google Ads changes they've made recently that will affect data-driven marketers everywhere in 2017.
by Mark Sullivan Feb 2, 2017
What is a main line tracking number?
Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.
by Mark Sullivan Jan 10, 2017
Google Ads update to phone numbers in ads that show a business location
Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.
by Mark Sullivan Dec 6, 2016
How to Track Website Call Conversions
There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.
by Mark Sullivan Nov 17, 2016
Phone number ownership and the $800 porting fee
Don't get trapped by your call tracking provider. At CallRail, we believe your phone number should belong to you and go with you free of charge.
by Mark Sullivan Jun 21, 2016
Track Calls and Texts as Conversions in Unbounce
Track offline conversions with CallRail's Unbounce integration and never miss another call or text message from an Unbounce landing page again!
by Mark Sullivan Jun 3, 2016
Moz & CallRail: How local SEO experts onboard clients [Webinar]
In this webinar, “ How Local SEO Experts Onboard Clients ” we shared real life examples of how Local SEO experts set their client's up for success.
by Mark Sullivan Dec 7, 2015
Ease of Local Listing Verification with an Organic Call Tracking Number
Verifying listing ownership is often a time-consuming, manual step in the initial setup for new accounts. With CallRail, we've made it easier for you.
by Mark Sullivan Nov 17, 2015
New and Improved Zapier Integration
CallRail users can now take advantage of the Zapier integration its expanded triggers, easier authentication, and even more data.
by Mark Sullivan Oct 26, 2015
CallRail Direct Connect Integration with Marketo
With our integration with Marketo, you can understand which campaigns are leading to the most calls and what organic and paid search terms drove them.
by Mark Sullivan Sep 9, 2015
CallRail’s Integration with Bid Management Platform Acquisio
We're about to make your life a whole lot easier. CallRail is proud to announce our new Acquiso integration for all your bidding needs.
by Mark Sullivan Aug 27, 2015
CallRail’s Real Time Messaging Integration with Slack
Slack brings team communication into one, highly customizable, searchable interface that speeds up collaboration from any device.
by Mark Sullivan Jul 14, 2015
Simple Set Up & Powerful Call Tracking: CallRail’s WordPress Integration
We’ve had a custom integration with Wordpress for years, many people don’t know exactly how it works. I decided to revisit one of our most popular integrations to provide an overview for those of you that may be looking into using Wordpress and CallRail.
by Mark Sullivan Jul 6, 2015
Analyze Each Caller’s Website Experience with CallRail’s FullStory Integration
Fully understand how your customer is interacting with your site and their navigation patterns with CallRail's FullStory integration.
by Mark Sullivan Jun 9, 2015
[Webinar] Call Tracking for Franchises & Multi-Location Businesses
In this week's webinar, Director of Demand Generation, Mark Sullivan discusses the best way to implement call tracking for multi-location and franchises.
by Mark Sullivan Jun 5, 2015
Recap of Street Fight Summit West 2015 – #SFSW15
Throughout the conference one overarching theme became clear: mobile will continue to be at the center of digital advertising strategy in 2015. Demand Generation Director, Mark Sullivan, discusses SFSW key takeaways.
by Mark Sullivan May 14, 2015
12 Questions You Must Ask before You Hire a Call Tracking Vendor
With so many call tracking software reviews on the web, how do you know which is best? Start with these 12 questions before choosing a call tracking vendor.
by Mark Sullivan May 12, 2015
Call Tracking for Franchises and Multi-location Businesses
Franchise and multi-location businesses present unique challenges for marketers, especially those new to call tracking. Here's what you need to know.
by Mark Sullivan Apr 3, 2015
Google Ads Phone Number Verification: Good for all, including Call Tracking
Google Ads Phone Number Verification is good for all, including Call Tracking companies.
by Mark Sullivan Mar 12, 2015
Why Coca-Cola is Replacing Voicemail
Learn more about a well known company, Coca Cola’s, huge decision to cut the use of traditional voicemail and switch to business text messaging.
by Mark Sullivan Mar 9, 2015
The Blind Spot in Your Analytics: The Phone Call
With a 24% increase in inbound calls in 2014, your business telephone is no longer the wallflower that it used to be. Are you tracking your calls?
by Mark Sullivan Jan 5, 2015
Call Tracking: The Key to Conversion Optimization
Growth of technologies that track phone calls, along with Google’s announcement into the arena, is causing several major changes in the world of marketing.