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Better attribution reporting with Marketo and CallRail integration
Here’s how CallRail can augment your instance of Marketo
by Maritza Henriquez Jan 8, 2018
How to measure email effectiveness
A common goal that determines success in terms of email marketing are “opens” or “clicks” within the email. Learn about other ways to track ROI from email.
by Maritza Henriquez Nov 28, 2017
What is Marketing Automation?
Marketing automation software eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales.