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Maritza Henriquez

Maritza Henriquez

Marketing Operations Manager

How to measure email effectiveness

Posted by
Maritza Henriquez
on January 8, 2018
email on a phone

How to measure email effectiveness Email effectiveness is a broad phrase to describe the way in which marketers define success for their email campaigns. Because “success” is in the eye of the marketer, this can mean various things. Most commonly, success is tied to the meeting of goals which is why it is so important…

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What is Marketing Automation?

Posted by
Maritza Henriquez
on November 28, 2017
preparing business seo for voice search

What is Marketing Automation? Marketing automation is the software marketers use to communicate with their audiences, manage their databases, and extract valuable insight on the success of marketing efforts. It eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales. Why Do Marketers Use Automation? Email has historically been…

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