For years, you’ve been able to easily track where people go on your site, and what makes them click a link or submit a form. But what about when the phone rings? How did they find you, and why did they call? Any data set that doesn’t answer these integral questions provides an incomplete picture…

How to measure email effectiveness Email effectiveness is a broad phrase to describe the way in which marketers define success for their email campaigns. Because “success” is in the eye of the marketer, this can mean various things. Most commonly, success is tied to the meeting of goals which is why it is so important…

What is Marketing Automation? Marketing automation is the software marketers use to communicate with their audiences, manage their databases, and extract valuable insight on the success of marketing efforts. It eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales. Why Do Marketers Use Automation? Email has historically been…