Madelyn Newman

Director of Product and Customer Marketing

Madelyn Newman is the Director of Product and Customer Marketing at CallRail. She began her career with CallRail as a Customer Success Manager, learning how marketers can use call tracking to grow their businesses and prove ROI. She’s lead a team of product marketers at CallRail since 2016, and is passionate about anything that can help data-driven marketers across all avenues connect, collaborate and grow.


CallRail’s A/B testing integration with Optimizely X

Posted by
on July 12, 2018

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…

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HIPAA call tracking checklist: Best practices for maintaining compliance

Posted by
on April 18, 2018
healthcare-marketing-call-tracking-hipaa

From appointment scheduling to patient education, billing, referrals, and prescription refills, tons of doctor-to-patient communication happens over the phone. These phone calls are protected under the Health Insurance Portability and Accountability Act (HIPAA) and if you’re a healthcare provider or an agency that services one, you need to ensure you’re keeping this data secure. You…

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Feature Update: Send a call’s value to Google Ads

Posted by
on March 7, 2018
A hand holds a lightbulb in front of a blue background

CallRail’s Google Ads integration (previously AdWords) is one of our most popular features. Sending phone conversions directly into Google Ads helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the Google Ads API is the ability to match…

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Automate and customize customer invoicing with these powerful new features

Posted by
on February 7, 2018
Three people working on marketing strategy

Call tracking can be an extremely lucrative revenue stream for your marketing agency. Reselling a service like CallRail can help you show your clients what’s working, and what’s not, while providing them with valuable information about their callers and leads. And if you’re a marketing agency selling call tracking services, then you understand how important…

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CallRail Quarterly Product Update: What’s New in Q4 2017

Posted by
on January 9, 2018
HubSpot Call Tracking

We ended 2017 with a bang and a lot of great new releases! We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API. Want to see what we built? Here’s everything we shipped in Q4 of 2017. CallRail’s Facebook Integration Although CallRail has always been able…

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How to use Facebook Custom Audiences with Call Insights

Posted by
on December 14, 2017
Woman typing on laptop

Pro Facebook marketers know that campaigns succeed or fail because of audience targeting. After all, advertising on any channel is all about hitting the right person with the right offer at the right time. Luckily, Facebook Custom Audiences help you define a clear audience for each of your Facebook ads, which ensures you aren’t wasting…

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Introducing CallRail’s Facebook Integration

Posted by
on December 7, 2017
Facebook

It’s no secret that Facebook marketing is an integral part of any data-driven marketer’s playbook. Just last quarter, Facebook reported marketers spent over $9 million in advertising on their network. And with the launch of Facebook’s Call Now button nearly 2 years ago, phone call and text message conversions from Facebook have been growing. BIA/Kelsey estimates…

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Edit Caller Names for More Efficient Lead Handling

Posted by
on December 4, 2017
Hand holding cell phone while scrolling

Whenever phone calls or text messages are made, there are typically two pieces of information that can be used to identify your new inbound lead: a phone number and a Caller ID Name (CNAM). Here at CallRail, we display both the phone number and the calling party’s name inside the Call Dashboard and Lead Center to…

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Meet the New Keywords Spotted Report

Posted by
on November 2, 2017

In the age of big data, having a clearer send of advertising ROI is crucial for marketers in any size organization. That’s where we come in – call tracking and analytics can help you figure out what marketing campaigns are driving valuable phone call leads and which are missing the mark. And with the added…

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