Madelyn Newman

Director of Product and Customer Marketing

Madelyn Newman is the Director of Product and Customer Marketing at CallRail. She began her career with CallRail as a Customer Success Manager, learning how marketers can use call tracking to grow their businesses and prove ROI. She’s lead a team of product marketers at CallRail since 2016, and is passionate about anything that can help data-driven marketers across all avenues connect, collaborate and grow.


Google Ads switches to account-level call reporting: Is it right for your business?

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on September 24, 2019
analog phone and smartphone

Last year, Google announced that their call reporting service will transition from ad-level to the account-level, with the aim of making ad management easier for users. On September 9, 2019, Google automatically opted-in account-level call reporting for all users of call extensions, location extensions, and call-only ads.  The stated reason for this change is to…

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How to drive more call conversions from Facebook ads

Posted by
on March 13, 2019
Marketer using whisper message

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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The CallRail-Wix integration: Easy attribution for all your sites

Posted by
on November 9, 2018

Wix is the website builder of choice for over 110 million people worldwide — it’s simple, mobile-friendly, and requires absolutely zero development knowledge. That’s why we’re excited to announce the first official call tracking integration with the Wix platform. With the new CallRail-Wix integration, you can add CallRail’s dynamic call tracking to any Wix website…

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CallRail’s A/B testing integration with Optimizely X

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on July 12, 2018

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…

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HIPAA call tracking checklist: Best practices for maintaining compliance

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on April 18, 2018
healthcare-marketing-call-tracking-hipaa

From appointment scheduling to patient education, billing, referrals, and prescription refills, tons of doctor-to-patient communication happens over the phone. These phone calls are protected under the Health Insurance Portability and Accountability Act (HIPAA) and if you’re a healthcare provider or an agency that services one, you need to ensure you’re keeping this data secure. You…

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Feature Update: Send a call’s value to Google Ads

Posted by
on March 7, 2018
A hand holds a lightbulb in front of a blue background

CallRail’s Google Ads integration (previously AdWords) is one of our most popular features. Sending phone conversions directly into Google Ads helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the Google Ads API is the ability to match…

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Building Call Tracking Integrations Without Code

Posted by
on February 5, 2018
an overhead view of a woman working at her laptop

Introduction This is building call tracking integrations without code. And we’re going to go over a bunch of different stuff. We’re going to wait a second, and see how many more people are going to pop in. But, yeah, but thanks for being here. All right, cool beans. For anybody who has not been to…

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CallRail Quarterly Product Update: What’s New in Q4 2017

Posted by
on January 9, 2018
HubSpot Call Tracking

We ended 2017 with a bang and a lot of great new releases! We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API. Want to see what we built? Here’s everything we shipped in Q4 of 2017. CallRail’s Facebook Integration Although CallRail has always been able…

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How to use Facebook Custom Audiences with Call Insights

Posted by
on December 14, 2017
Woman typing on laptop

Pro Facebook marketers know that campaigns succeed or fail because of audience targeting. After all, advertising on any channel is all about hitting the right person with the right offer at the right time. Luckily, Facebook Custom Audiences help you define a clear audience for each of your Facebook ads, which ensures you aren’t wasting…

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Introducing CallRail’s Facebook Integration

Posted by
on December 7, 2017
Facebook

It’s no secret that Facebook marketing is an integral part of any data-driven marketer’s playbook. Just last quarter, Facebook reported marketers spent over $9 million in advertising on their network. And with the launch of Facebook’s Call Now button nearly 2 years ago, phone call and text message conversions from Facebook have been growing. BIA/Kelsey estimates…

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