Madelyn Newman

Madelyn Newman is the Director of Product & Customer Marketing.

by Madelyn Newman  Sep 24, 2019

Google Ads switches to account-level call reporting: Is it right for your business?

Last year, Google announced that their call reporting service will transition from ad-level to the account-level, with the aim of making ad management easier for users. On September 9, 2019, Google automatically opted-in account-level call reporting for all users of call extensions, location extensions, and call-only ads.  The stated reason for this change is to…

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by Madelyn Newman  Mar 13, 2019

How to drive more call conversions from Facebook ads

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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by Madelyn Newman  Nov 9, 2018

The CallRail-Wix integration: Easy attribution for all your sites

Wix is the website builder of choice for over 110 million people worldwide — it’s simple, mobile-friendly, and requires absolutely zero development knowledge. That’s why we’re excited to announce the first official call tracking integration with the Wix platform. With the new CallRail-Wix integration, you can add CallRail’s dynamic call tracking to any Wix website…

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by Madelyn Newman  Jul 12, 2018

CallRail’s A/B testing integration with Optimizely X

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…

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by Madelyn Newman  Apr 18, 2018

HIPAA call tracking checklist: Best practices for maintaining compliance

From appointment scheduling to patient education, billing, referrals, and prescription refills, tons of doctor-to-patient communication happens over the phone. These phone calls are protected under the Health Insurance Portability and Accountability Act (HIPAA) and if you’re a healthcare provider or an agency that services one, you need to ensure you’re keeping this data secure. You…

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by Madelyn Newman  Mar 7, 2018

Feature Update: Send a call’s value to Google Ads

CallRail’s Google Ads integration (previously AdWords) is one of our most popular features. Sending phone conversions directly into Google Ads helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the Google Ads API is the ability to match…

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by Madelyn Newman  Feb 5, 2018

Building Call Tracking Integrations Without Code

Introduction This is building call tracking integrations without code. And we’re going to go over a bunch of different stuff. We’re going to wait a second, and see how many more people are going to pop in. But, yeah, but thanks for being here. All right, cool beans. For anybody who has not been to…

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by Madelyn Newman  Jan 9, 2018

CallRail Quarterly Product Update: What’s New in Q4 2017

We ended 2017 with a bang and a lot of great new releases! We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API. Want to see what we built? Here’s everything we shipped in Q4 of 2017. CallRail’s Facebook Integration Although CallRail has always been able…

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by Madelyn Newman  Dec 14, 2017

How to use Facebook Custom Audiences with Call Insights

Pro Facebook marketers know that campaigns succeed or fail because of audience targeting. After all, advertising on any channel is all about hitting the right person with the right offer at the right time. Luckily, Facebook Custom Audiences help you define a clear audience for each of your Facebook ads, which ensures you aren’t wasting…

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by Madelyn Newman  Dec 7, 2017

Introducing CallRail’s Facebook Integration

It’s no secret that Facebook marketing is an integral part of any data-driven marketer’s playbook. Just last quarter, Facebook reported marketers spent over $9 million in advertising on their network. And with the launch of Facebook’s Call Now button nearly 2 years ago, phone call and text message conversions from Facebook have been growing. BIA/Kelsey estimates…

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by Madelyn Newman  Dec 4, 2017

Edit Caller Names for More Efficient Lead Handling

Whenever phone calls or text messages are made, there are typically two pieces of information that can be used to identify your new inbound lead: a phone number and a Caller ID Name (CNAM). Here at CallRail, we display both the phone number and the calling party’s name inside the Call Dashboard and Lead Center to…

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by Madelyn Newman  Nov 20, 2017

How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio

What are Phone Call Dashboards for Google Analytics and Google Data Studio? Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time. This includes metrics such as the marketing source, the paid keywords used in search, the duration of the phone call,…

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by Madelyn Newman  Nov 2, 2017

Meet the New Keywords Spotted Report

In the age of big data, having a clearer send of advertising ROI is crucial for marketers in any size organization. That’s where we come in – call tracking and analytics can help you figure out what marketing campaigns are driving valuable phone call leads and which are missing the mark. And with the added…

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by Madelyn Newman  Oct 16, 2017

CallRail Quarterly Product Update: What’s New in Q3 2017

This past quarter we saw some great new releases inside the CallRail application. We were focused on improving our overall user experience, increasing the power and usability behind our Call Flow Builder, as well as introduced some great new reporting features. Ready to check it out? Here’s everything we shipped in Q3 of 2017: CallRail’s…

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by Madelyn Newman  Sep 21, 2017

How CallRail is Simplifying the Call Log Experience

CallRail’s Call Log is central to managing all inbound and outbound call activity; it’s the lift-off point for all of your valuable phone call insights. CallRail users come here to view phone calls in real-time, see which marketing campaigns are driving the best phone leads, view caller ID data, and so much more. That’s why, as…

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by Madelyn Newman  Sep 18, 2017

How To Get the Most Accurate Call Transcriptions

An automatic speech-to-text software is a powerful tool that can help you extract insights from your valuable phone call conversations. These transcriptions can save you a ton of time by eliminating the need to listen to hundreds of call recordings all the way through to gain context. Built on voice recognition software, our CallScribe feature…

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by Madelyn Newman  Sep 1, 2017

Feature Updates: Even More Automation with CallRail’s Keyword Spotting

Ever since we debuted our new keyword spotting feature a few months back, we’ve been hearing great feedback from CallRail customers on how they’re using CallScribe to save time, qualify leads, and automate their workflows. Gone are the hours of listening to countless call recordings – CallScribe with keyword spotting lets you categorize and score…

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by Madelyn Newman  Aug 25, 2017

Using Call Transcriptions to Increase Conversion Rates & Leads

When we talk about conversion rate optimization (CRO), we’re typically talking about getting website visitor to perform some specific action that makes them a lead for your business. This includes things like developing better landing page copy, improving traffic generation strategies, and creating an intriguing web design that drives the visitor to either fill out…

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by Madelyn Newman  Aug 22, 2017

Introducing Responsive Routing: Intelligent Call Routing from CallRail

Where your inbound callers get routed significantly impacts how they convert to revenue. If you’re using CallRail’s Call Flow Builder, you can set up intelligent routing specific to your business that gets every caller to the right person, every time. The Call Flow Builder has always featured several customised call forwarding patterns  – simulcall, round…

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by Madelyn Newman  Aug 17, 2017

Check Out CallRail’s New Look and Feel

A good user interface is simple and intuitive, all while making it easy for users to understand, focus on, and complete their work. We’ve been talking with and listening to you our customers, and we appreciate your feedback on how to improve the CallRail experience. Now, we’re putting it into action. In the coming weeks, we’re…

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by Madelyn Newman  Jul 31, 2017

8 Hidden CallRail Features You Didn’t Know You Needed

If you’re a newer CallRail user, you may feel that sometimes you’re only scratching the surface of CallRail’s feature set. You’ve setup your first tracking numbers, and perhaps even a few email notifications and company summary reports – but what about all the other goodness living inside of CallRail? I wanted to take some time…

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by Madelyn Newman  Jul 17, 2017

CallRail Quarterly Product Update: What’s New in Q2 2017

This past quarter we saw some huge new releases inside the CallRail application. We were focused on improving the power and reporting behind Conversation Intelligence, increasing the accessibility of phone call lead management features, as well as including some reporting enhancements for forms and text messages. Ready for the full rundown? Check out everything we…

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by Madelyn Newman  Jul 6, 2017

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

For many sales and marketing professionals, terms like artificial intelligence, machine learning, and master algorithm may seem comparable to a foreign language. But in reality, artificial intelligence (or AI for short) is the next great technological revolution knocking at our front door, making and saving money for the businesses that deploy these autonomous algorithms. AI can…

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by Madelyn Newman  Jun 27, 2017

Go Global: Expanded Call Tracking in 5 Countries

Since 2011, we’ve been proud to provide over 100,000 businesses all across the US and Canada with our powerful and intuitive call analytics software. But during that time, we’ve received many requests to expand our number inventory and provide our services outside of North America. Marketers based abroad are looking for the same powerful call tracking…

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by Madelyn Newman  Jun 23, 2017

New Form & Text Message Updates to Improve Inbound Lead Attribution

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

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by Madelyn Newman  Jun 21, 2017

New Feature: Power Up Your Call Transcriptions with Keyword Spotting

There’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not to mention time-consuming. That’s why we’re excited…

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by Madelyn Newman  May 26, 2017

Keep Your Call Data Secure with Two-Factor Authentication

Phone calls are intimate, one-on-one conversations between you and your clients. While recording incoming calls can provide significant benefits in determining lead quality and training staff members, the contents of these conversations can clearly contain personal information. At CallRail, we take your call data security seriously. We understand how important the privacy and security of…

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by Madelyn Newman  May 22, 2017

Three Easy Ways to Implement Lead Tracking Techniques with Lead Center

If you’re not managing your customer base and prospects with effective lead tracking, you’re missing out on a lot of benefits. Lead tracking helps sales teams create more customized sales pitches and increases their closing efficiency by arming them with all the information they need to close the deal. It also helps marketing with more…

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by Madelyn Newman  May 8, 2017

Copilot is now Lead Center

If you’ve logged into your CallRail account recently you might have noticed the Copilot icon is missing. Don’t worry – all of that valuable in-depth information about your inbound leads isn’t going anywhere, nor is outbound dialing or the CallRail softphone. What we heard most often from users was that the data inside Copilot was…

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by Madelyn Newman  May 2, 2017

New Feature: SMS on the CallRail Mobile App

Just a few months ago we brought you several highly-requested features to the CallRail mobile app, and the reception from our customers was exceptional. Today, I couldn’t be more excited to follow-up with another game-changing mobile app update – SMS messaging to your tracking numbers on-the-go. Send and Receive Texts Right Inside the CallRail App…

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by Madelyn Newman  Apr 17, 2017

CallRail Quarterly Product Update: What’s New in 2017

As we continue to update the CallRail application with new features and product enhancements, it can be hard to keep up. That why’s we’re introducing our quarterly product updates where we fill you in on everything that’s new inside of CallRail for the past quarter. This past quarter we were focused on overall usability and…

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by Madelyn Newman  Mar 23, 2017

Manage All of Your Inbound Leads with Form Tracking from CallRail

If you’re a data-driven marketer already using CallRail, you understand the importance of using call tracking to capture inbound leads from phone calls and text messages. Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to…

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by Madelyn Newman  Mar 8, 2017

CallRail’s Updated Navigation

We’re making a few changes to your CallRail account this week. We’re moving things around to be more consistent with the placement of features in your account, and we’re also renaming a few areas to better represent what you’re looking for. We’re making all of these changes with you in mind: same great CallRail features,…

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by Madelyn Newman  Mar 7, 2017

Conversion Tracking for Click-to-Text Ads

Here are the facts: according to Pew Research, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. 65% of consumers say they’d consider using SMS to connect with a business. The explosive growth of mobile makes it crucial for modern marketers to start tracking more than just…

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by Madelyn Newman  Feb 22, 2017

Meet the New CallRail Mobile App

CallRail’s Mobile App is a great way for marketers to stay connected to their call activity on-the-go. Our latest version gives you even more control over your phone call conversations with a sleek new interface and the addition of the CallRail Dialer for outbound call tracking. New Interface for Accessibility On-the-Go The mobile app interface has…

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by Madelyn Newman  Feb 16, 2017

Optimize Ad Spend with Integrated Call Data and Marin Software

Enhance Bid Strategy with Call Data and Marin Software Bid management software is a great tool for tracking and optimizing online marketing success. By setting specific rules about what results you’re looking for from  your advertising campaigns, Marin Software can automate your bidding for PPC campaigns, keywords, ad creative, and ad placement. With our new…

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by Madelyn Newman  Jan 17, 2017

Track a Call’s Sale Value with Keypad Scoring

Knowing the value of your individual callers is crucial for following-up with sales opportunities and tracking marketing campaign performance. But when you’re answering large quantities of phone calls on a daily basis, it can be difficult to remember important details about the customers you speak with. We’re excited to announce a new addition to our…

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by Madelyn Newman  Jan 3, 2017

New Updates to Company Summary Emails

Reporting can be a timesuck. Whether you’re digging through your data to find the important bits, or distributing your findings to all relevant stakeholders, sometimes it feels like you’re spending more time creating reports than taking action items from your data analysis. At CallRail, we want to give you and your clients the results you’re…

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by Madelyn Newman  Dec 8, 2016

Introducing CallRail’s new Direct to Google AdWords Integration

Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But today, that all changes. We’re excited to announce a major update to our Google AdWords integration. CallRail can…

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by Madelyn Newman  Nov 30, 2016

A Guide to Quicker Phone Number Porting

Here at CallRail, we’ve ported thousands of call tracking phone numbers into our system. We work hard to make the process as simple and painless as possible for our clients – but not every port goes according to plan. There’s a lot going on behind the scenes during the port process, and each step has…

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by Madelyn Newman  Nov 28, 2016

View Which Keywords Drive Calls from Mobile Search

CallRail’s new Google Ads (AdWords) Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile-dependent consumers has been to release campaign features like click-to-call and call-only ads designed…

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by Madelyn Newman  Nov 16, 2016

How to Integrate Inbound Call Tracking and Online Analytics

As a data-driven marketer you know how to track inbound traffic, pageviews, a website visitor’s marketing source, their path through your site and how they progress through your sales funnel. But how many of your website visitors complete their purchases offline? Phone calls are an important part of the customer journey, and in many cases…

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by Madelyn Newman  Nov 9, 2016

Introducing CallScribe: Call Transcriptions, Powered by Conversation Intelligence

Phone calls provide a wealth of information you just can’t get from website clicks. These one-on-one conversations offer in-depth details about your customers, and how you can improve your sales, marketing, and service organizations. But obtaining all that valuable data can be difficult, and listening to every call recording isn’t always feasible. That’s why we’re…

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by Madelyn Newman  Oct 31, 2016

Four Easy Ways to Implement Call Conversion Tracking Techniques

Call tracking helps you get full credit and attribution for every call influenced by your marketing campaigns. But how can you prove the complete impact of marketing-influenced phone calls on revenue? Start tracking call conversions It’s important to know not only the number of calls your marketing is generating, but to also know how many…

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by Madelyn Newman  Oct 18, 2016

Get More From Your Call Data with Conversation Intelligence

Deciphering the value of your inbound calls is never easy. You need to know not only which of your campaigns are generating the most calls, but also which of these leads are sales-ready. Sometimes it seems like the only way to optimize your marketing is by manually qualifying and scoring each individual phone call. But…

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by Madelyn Newman  Oct 13, 2016

Route Calls by Location with Geo-Routing

Geographically Route Calls Based on Location If your company serves multiple geographic areas, or has multiple locations that serve different areas, ensuring callers reach the right person on the other end of the phone line can prove difficult. Your clients don’t enjoy being put on hold and transferred, or having to repeat the same information time and time…

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by Madelyn Newman  Oct 12, 2016

Create Custom Call Reports with Filters

Getting the most out of your phone call analytics is not always a simple task. With so much data at your fingertips, it can be hard to unearth the full story of what’s happening with your marketing campaigns. Here at CallRail, we believe your call log and reports should be easy to navigate and understand.…

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by Madelyn Newman  Sep 22, 2016

How to Analyze Call Recordings

Recording phone conversations can give you access to valuable information about the state of your sales and service organizations. But without a well-developed action plan, extracting all that great data efficiently can seem like a daunting task. It’s time to take advantage of the insights your call recording software may be hiding from you. Here…

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by Madelyn Newman  Sep 1, 2016

Customize Call Data with Integration Triggers

Injecting call data into your other marketing tools is one of the most beneficial ways to get the most out of your call tracking. But when it comes to integrating your call and marketing analytics, it’s important to have the most accurate and useful data available. You don’t want unnecessary call data muddling your database. That’s why…

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