Madelyn Newman

Madelyn Newman is the Director of Product & Customer Marketing.

by Madelyn Newman  Sep 24, 2019

Google Ads switches to account-level call reporting: Is it right for your business?

A recent update to Google Call Reporting could make it more difficult to accurately measure conversions. Here's how advanced call tracking can fill the gap.

by Madelyn Newman  Mar 13, 2019

How to drive more call conversions from Facebook ads

With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.

by Madelyn Newman  Nov 9, 2018

The CallRail-Wix integration: Easy attribution for all your sites

With CallRail's new Wix integration, you can put dynamic call tracking to work on your Wix landing page -- no coding necessary.

by Madelyn Newman  Jul 12, 2018

CallRail’s A/B testing integration with Optimizely X

With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!

by Madelyn Newman  Apr 18, 2018

HIPAA call tracking checklist: Best practices for maintaining compliance

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

by Madelyn Newman  Mar 7, 2018

Feature Update: Send a call’s value to Google Ads

Google Ads (previously AdWords) is one of our most popular integrations. This integration pushes the value of a sales opportunity directly into Ads.

by Madelyn Newman  Feb 5, 2018

Building Call Tracking Integrations Without Code

Watch On-Demand: Join us to learn about building call tracking integrations quickly without a developer, complicated API’s, or time-intensive setups.

by Madelyn Newman  Jan 9, 2018

CallRail Quarterly Product Update: What’s New in Q4 2017

We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API.

by Madelyn Newman  Dec 14, 2017

How to use Facebook Custom Audiences with Call Insights

CallRail's Facebook Integration can auto-generate Facebook Custom Audiences to power your ads with call intelligence for better ad targeting.

by Madelyn Newman  Dec 7, 2017

Introducing CallRail’s Facebook Integration

View calls conversions inside the Facebook Business Ads Manager alongside click data. Optimize your ad spend for phone calls with greater insights.

by Madelyn Newman  Dec 4, 2017

Edit Caller Names for More Efficient Lead Handling

Updating caller IDs for leads inside of your account helps you attach names to the people reaching out to your business to connect you to qualified leads.

by Madelyn Newman  Nov 20, 2017

How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio

Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time.

by Madelyn Newman  Nov 2, 2017

Meet the New Keywords Spotted Report

With CallRail's new Keywords Spotted Report you can identify conversation trends across all of your phone calls and in turn increase ROI.

by Madelyn Newman  Oct 16, 2017

CallRail Quarterly Product Update: What’s New in Q3 2017

CallRail's Q3 has been full of product updates. From a new user interface and referral program to responsive call routing, there's a lot in store.

by Madelyn Newman  Sep 21, 2017

How CallRail is Simplifying the Call Log Experience

We're always looking for new ways to improve our customer's user experience. CallRail is excited to announce a new, easier interface to our software!

by Madelyn Newman  Sep 18, 2017

How To Get the Most Accurate Call Transcriptions

An automatic speech-to-text software is a powerful tool that can help you extract insights from your valuable phone call conversations. With CallRail's CallScribe, there's no need to listen to hundreds of calls.

by Madelyn Newman  Sep 1, 2017

Feature Updates: Even More Automation with CallRail’s Keyword Spotting

CallRail's keyword spotting feature will help you hone in on your most valuable callers, so you can gain even more powerful data from your phone calls.

by Madelyn Newman  Aug 25, 2017

Using Call Transcriptions to Increase Conversion Rates & Leads

Recorded customer interactions - like phone calls from CallRail - can help you generate valuable data that be analyzed to improve conversion rates.

by Madelyn Newman  Aug 22, 2017

Introducing Responsive Routing: Intelligent Call Routing from CallRail

With CallRail's Call Flow Builder, you can make sure that your business gets every caller to the right person, every time.

by Madelyn Newman  Aug 17, 2017

Check Out CallRail’s New Look and Feel

Constantly evolving, we're revamping our interface with the customer in mind. Simple and intuitive, check out CallRail's new look.

by Madelyn Newman  Jul 31, 2017

8 Hidden CallRail Features You Didn’t Know You Needed

If you're a newer CallRail user, you may feel that sometimes you're only scratching the surface of CallRail's feature set. Here's what you need to know.

by Madelyn Newman  Jul 17, 2017

CallRail Quarterly Product Update: What’s New in Q2 2017

We're always working to improve our software to make things easier for our customers. Check out our latest feature and integration updates.

by Madelyn Newman  Jul 6, 2017

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

by Madelyn Newman  Jun 27, 2017

Go Global: Expanded Call Tracking in 5 Countries

It's official: We've gone international. Check out our international pricing plan for the world's most powerful and intuitive call tracking software.

by Madelyn Newman  Jun 23, 2017

New Form & Text Message Updates to Improve Inbound Lead Attribution

CallRail has several updates for form fill-outs and text messages. You can now access all customer interactions in a single, powerful interface.