When we built CallRail back in 2011, we aimed to solve a particular problem. We wanted to connect three dots for businesses: their marketing, their website, and their inbound phone calls. As I write this, over 100,000 businesses now use CallRail to connect those dots — connecting the phone calls they’re receiving with the marketing…

In 2018, businesses are accustomed to validating decisions with data –– especially budgetary decisions. This makes reporting for cost per lead (CPL) and return on ad spend (ROAS) critical for today’s marketers. Mining and surfacing this data is the name of the game. Of course, that’s easier said than done. There are high-funnel proxy marketing…

Facebook Adds ‘Call Now’ Button to Local Ads Last week, Facebook released the ability to add a “call now” call to action button to mobile newsfeed ads. Business advertisers can add the ‘call now’ button during the ad creation process, and when mobile users tap the button, their phone initiates a call to the business.…