Kevin Mann

Kevin Mann is the Chief Product Officer at CallRail.

by Kevin Mann  Jan 21, 2020

CallRail for Google My Business: Get to know your local customers through call tracking

Make your business seen within your community Google My Business (GMB) is a free platform that helps any business take control of their local search presence, which is especially helpful for small businesses. If you’ve ever been in a new city and entered “restaurants near me” into Google, you’ve already seen GMB in action. Google’s…

by Kevin Mann  Jun 19, 2019

We built a brand new product: CallRail Form Tracking is here

When we built CallRail back in 2011, we aimed to solve a particular problem. We wanted to connect three dots for businesses: their marketing, their website, and their inbound phone calls. As I write this, over 100,000 businesses now use CallRail to connect those dots — connecting the phone calls they’re receiving with the marketing…

by Kevin Mann  Aug 15, 2018

No more CPL headaches: Seamlessly calculate cost per lead with our new tool

In 2018, businesses are accustomed to validating decisions with data –– especially budgetary decisions. This makes reporting for cost per lead (CPL) and return on ad spend (ROAS) critical for today’s marketers. Mining and surfacing this data is the name of the game. Of course, that’s easier said than done. There are high-funnel proxy marketing…

by Kevin Mann  May 18, 2015

Call Tracking with Facebook Call Now Buttons for Local Awareness Ads

Facebook Adds ‘Call Now’ Button to Local Ads Last week, Facebook released the ability to add a “call now” call to action button to mobile newsfeed ads. Business advertisers can add the ‘call now’ button during the ad creation process, and when mobile users tap the button, their phone initiates a call to the business.…