Katherine Hosmer

Note: Erica Hawkins authored the original version of this blog post and contributed to the content below. How often do you find yourself grabbing your cell phone to find a local business? Between living busy lives and having our smartphones constantly at our fingertips, it’s likely that you’re using your phone to manage the purchases…

If you’ve recently wandered into the admin area of your Google Analytics account, you may be wondering, “What is this new gtag.js script showing as my tracking snippet?” We’ve come to know the Universal Analytics (analytics.js) script since 2013, when it replaced Classic Analytics (ga.js) as the script for tracking the interactions on our websites.…

Great news: you can now manage and customize invoices for each of your customers from a single account. CallRail’s newest addition to its toolbox for marketers includes a Customer Invoicing feature. Previously, if you wanted to bill your customers separately for their call tracking usage, we recommended that you use our Account Center feature. We’ve…

As part of the UX team at CallRail, I work with content writers to create and maintain CallRail’s support documentation. Each day, I pull reports on the topics customers search for on our Help Center. When looking at these reports, my goal is to understand how people talk about CallRail and call tracking: Which words…

Do you know how people use your website to contact your support team? Or which ads generate the most leads to your business? Better yet — which of your keywords convert the most leads to customers? Optimize campaigns with your call attribution Call attribution is one of the most valuable data points you can explore…

Google AdWords gives you the power to reach new and existing customers to your business each time they browse the web. As one of the top advertising tools used by marketers, Google AdWords appeases marketing budgets of all sizes and works for any business looking to track ad spend and ROI. To pack an extra punch…

When you’re investing major dollars into marketing for your business, you want to know what exactly is paying off. As we well know, our customers are busy and looking for the fastest way to find information and begin conversations. What can you do to ensure customers find your business? And, how can you build out…

When you’re taking business calls, it can be overwhelming to remember important details about the customers you speak with, especially if your company’s call volume is high. If your job requires you to travel for work, keeping up with customers and sales calls can seem like an even more difficult task. You have all this information you’re…

Your favorite company in call analytics just got a bit of a facelift. CallRail has new navigation icons across the top of your dashboard, and even a brand new button to add tracking numbers to your account. Our latest updates not only keep CallRail’s interface looking slick, they also help us run things quicker on…

Build Flows Faster CallRail’s Call Flow Duplication feature allows you to quickly choose the way your calls should route. You achieve this by simply copying a call flow you’ve already created from any company within your account. This feature is available for client manager users, as well as account administrators. Route Your Calls First, open…