Katherine Hosmer

Katherine Hosmer is the UX Content Manager at CallRail.

by Katherine Hosmer  Jan 8, 2020

CallRail 2020: New Year, New Global Navigation

Here at CallRail, we’re always building and iterating on our product to help businesses of all sizes understand their marketing campaigns and leads. As part of our growing product roadmap, we recently added a brand new navigation bar to your account. This global navigation is an important first step to building seamless user experiences for…

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by Katherine Hosmer  Dec 17, 2019

Prepping for a bigger and better CallRail with our new global navigation

Here at CallRail, we’re always building and iterating on our product to help businesses of all sizes understand their marketing campaigns and leads. As part of our growing product roadmap, we recently added a brand new navigation bar to your account. This global navigation is an important first step to building seamless user experiences for…

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by Katherine Hosmer  May 16, 2019

We’ve got a whole new look: Check out CallRail’s updated branding

So, you’ve logged into CallRail and noticed that our look has changed. The color of buttons and links are brighter, the headers on your call log and reports look a little bit different, and the top nav is no longer navy blue. What’s going on? The most important thing to know is that CallRail’s functionality…

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by Katherine Hosmer  Mar 6, 2019

How I scaled our UX Content team from the ground up

I joined CallRail in 2014 as a customer support specialist. On my first day, I was a bundle of nerves and excitement as I sat down at my new desk. I was finally working downtown at a promising startup, but I had no experience in the tech world. How was this ex-salon manager going to…

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by Katherine Hosmer  Sep 4, 2018

Optimizing Google Ads for call tracking insights

Google Ads (formerly AdWords) helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by…

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by Katherine Hosmer  Aug 30, 2018

Customizable reports bring power and flexibility to your analytics

How many times have you sat down with a client and given them details of their marketing campaign performance, only to be met with difficult-to-answer questions about where or how you got this data? Reporting on lead generation and marketing attribution is one of the biggest parts of your job. And when you’re face-to-face with…

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by Katherine Hosmer  Apr 27, 2018

How to use CallRail phone numbers for local marketing

Note: Erica Hawkins authored the original version of this blog post and contributed to the content below. How often do you find yourself grabbing your cell phone to find a local business? Between living busy lives and having our smartphones constantly at our fingertips, it’s likely that you’re using your phone to manage the purchases…

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by Katherine Hosmer  Feb 16, 2018

What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

If you’ve recently wandered into the admin area of your Google Analytics account, you may be wondering, “What is this new gtag.js script showing as my tracking snippet?” We’ve come to know the Universal Analytics (analytics.js) script since 2013, when it replaced Classic Analytics (ga.js) as the script for tracking the interactions on our websites.…

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by Katherine Hosmer  Feb 13, 2018

Agencies: Make the switch from Account Center to Customer Invoicing to streamline call tracking billing

Great news: you can now manage and customize invoices for each of your customers from a single account. CallRail’s newest addition to its toolbox for marketers includes a Customer Invoicing feature. Previously, if you wanted to bill your customers separately for their call tracking usage, we recommended that you use our Account Center feature. We’ve…

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by Katherine Hosmer  Jan 8, 2018

How to Optimize Your Content With Keyword Spotting Insights

As part of the UX team at CallRail, I work with content writers to create and maintain CallRail’s support documentation. Each day, I pull reports on the topics customers search for on our Help Center. When looking at these reports, my goal is to understand how people talk about CallRail and call tracking: Which words…

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by Katherine Hosmer  Sep 15, 2016

Guide to Call Attribution for Digital Marketers: Optimize Calls and Clicks

Do you know how people use your website to contact your support team? Or which ads generate the most leads to your business? Better yet — which of your keywords convert the most leads to customers? Optimize campaigns with your call attribution Call attribution is one of the most valuable data points you can explore…

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by Katherine Hosmer  Aug 16, 2016

5 Tips for Successfully Using a Tracking Phone Number

When you’re investing major dollars into marketing for your business, you want to know what exactly is paying off. As we well know, our customers are busy and looking for the fastest way to find information and begin conversations. What can you do to ensure customers find your business? And, how can you build out…

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by Katherine Hosmer  Aug 8, 2016

Get Your Data Faster with Keypad Scoring

When you’re taking business calls, it can be overwhelming to remember important details about the customers you speak with, especially if your company’s call volume is high. If your job requires you to travel for work, keeping up with customers and sales calls can seem like an even more difficult task. You have all this information you’re…

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by Katherine Hosmer  Jul 25, 2016

CallRail’s Mini Makeover

Your favorite company in call analytics just got a bit of a facelift. CallRail has new navigation icons across the top of your dashboard, and even a brand new button to add tracking numbers to your account. Our latest updates not only keep CallRail’s interface looking slick, they also help us run things quicker on…

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by Katherine Hosmer  Jun 13, 2016

Save Time, Copy Call Flows

Build Flows Faster CallRail’s Call Flow Duplication feature allows you to quickly choose the way your calls should route. You achieve this by simply copying a call flow you’ve already created from any company within your account. This feature is available for client manager users, as well as account administrators. Route Your Calls First, open…

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by Katherine Hosmer  Jun 8, 2016

CallRail’s VWO Integration Optimizes for Campaign Conversions

You want to know what content converts customers best. Running experiments on your website to capture that data is an easy way to understand how your website visitors convert. One of the most popular ways marketers capture this information is through A/B testing. But what aspect of your website drives the most phone calls? CallRail’s…

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by Katherine Hosmer  May 19, 2016

Prepare for Keypad Scoring

Get Your CallRail Account Ready for Keypad Scoring The team at CallRail is putting the final touches on Keypad Scoring, a new feature that’s coming soon to your CallRail account. Keypad Scoring allows you to input specific information about a phone call after it ends. This includes the option of adding a tag to a…

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by Katherine Hosmer  Jan 27, 2016

Marketers and Agencies Rejoice: Account Center is Here

We take feedback from our customers seriously– that’s why we’re excited to share our big news.  One of the most requested product enhancements is now available within CallRail. The Magic of Account Center Account Center allows you to use one email address to access any CallRail account where you’re an administrative user. All you have to…

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by Katherine Hosmer  Dec 10, 2015

RoboRail: CallRail’s Anti-Spam Technology

Receiving a call from a telemarketer or robodialer is a frustrating experience. Not only do these calls take up valuable time that should be spent with your real customers, these calls can also skew your reporting data. While the entire call tracking industry has been affected by a rise in unwanted calls, which are also…

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by Katherine Hosmer  Sep 2, 2015

Porting Phone Numbers into CallRail

Whether you’re a new business joining the call tracking world, or a marketing veteran looking for more ways to determine which call campaigns are working best, you’ve probably wondered how to use a telephone number that you already own for call tracking purposes. Perhaps you’ve created postcards that have been distributed in a large mailing…

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by Katherine Hosmer  Jun 30, 2015

CallRail’s Updated Interface and Reporting Tools

You may have noticed a few changes within CallRail since the last time you logged into your account. We’ve been listening to your feedback and have made these updates after hearing about the things you value most. Navigation Changes: To easily find what you’re looking for, we’ve added text to each of the navigational buttons at the top…

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by Katherine Hosmer  Jun 9, 2015

CallRail: Fighting Robo Dialers One Call at a Time

If you’ve ever answered your phone and heard silence or an automated message on the other end of the line, then you understand the frustration of receiving a call from a robo dialer. We’ve seen the topic of “call spam” arise many times in the call tracking industry, and have worked diligently to find solutions…

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by Katherine Hosmer  Apr 23, 2015

Get the Most out of Call Tracking with your Google Ads Final URLs

In July of 2015, Google Ads (formerly AdWords) will be releasing Upgraded URLs, allowing marketers and advertisers more insight to their campaigns. With this change comes new tracking parameters, faster load and crawl times, as well as the ability to keep your tracking history for your ads without sending them for review every time a…

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by Katherine Hosmer  May 29, 2014

Texting for Your CallRail Tracking Numbers

It’s official–CallRail has business texting capabilities! Now, you can use your CallRail tracking phone numbers to send and receive SMS messages. Here are some of the benefits you receive when utilizing the Text feature: Instantaneous Response – You will be able to communicate with anyone who sends a text message to a phone number that is…

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