Kate McGaughey

Kate McGaughey is the Senior Engagement and Advocacy Manager at CallRail.

by Kate McGaughey  Nov 15, 2019

CallRail CRO Mary Pat Donnellon recognized as finalist in Georgia Women In Tech Awards

CallRail Chief Revenue Officer Mary Pat Donnellon was recognized Thursday as a finalist in the Woman of the Year in Technology Awards in Atlanta. The ceremony celebrated the accomplishments of Georgia’s top female executives in technology fields. Mary Pat’s career has taken her from her start as a systems engineer and project manager to the…

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by Kate McGaughey  Aug 8, 2018

Women in Tech: Whitney Bennett, VP of Talent and Culture

In today’s rapidly-evolving career landscape, many of us can relate to taking a job in an industry completely unrelated to our college degree. Whitney Bennett can say she not only forged a career in a field different from her educational background, she navigated uncharted waters to build a thriving human resources department where none previously…

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by Kate McGaughey  May 11, 2018

Looking back at year one of the CallRail community

Why Community? How this journey started Last April, we launched the first version of the CallRail Community. After being hired to manage social media at the start of 2017, being asked to spearhead work on our customer forum was somewhat of a surprise. A little background: I came from a small agency where I managed…

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by Kate McGaughey  Apr 17, 2018

Announcing the relaunch of CallRail Community

Today, we’re proud to announce the launch of a brand new user interface design for the CallRail Community! We built the CallRail Community in 2017 as a place for our customers to meet each other, share best practices for using CallRail, and submit feature requests to our team. After months of helping customers find answers…

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by Kate McGaughey  Mar 22, 2018

How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows

Nestled between the rolling hills of northern Georgia, just north of Lake Lanier, lies Montara Farm. For almost a week in late February, this picturesque haven was home to an unlikely group: 10 members of CallRail’s product and development team. CTO Elliott Wood and principal software engineer Justin Kronz spearheaded CallRail’s first Investment Week ––…

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by Kate McGaughey  Feb 1, 2018

We Are CallRail: How and why one of our engineers launched a software developer apprenticeship

Megan Tiu is a Senior Software Engineer at CallRail. We sat down with her to talk about her latest internal venture: a developer apprenticeship program targeted at finding and mentoring talent, giving opportunities to junior developers who want to advance their careers, and implementing an unbiased approach to hiring in tech. Let’s talk a little bit…

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by Kate McGaughey  Jan 2, 2018

How to Track Your Social Media ROI

Determining the return on investment (ROI) of your social media marketing efforts can seem like a daunting task. The internet is full of how-to guides and best practices promising results, but at the end of the day, how are you going to justify the time and money you’ve spent on social media marketing and reconcile…

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by Kate McGaughey  Dec 19, 2017

Women in Tech: Rachael Wright, Engineering Team Lead

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Her zeal for her craft brightens the room. I…

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by Kate McGaughey  Nov 10, 2017

How to Grow Your Brand’s Social Media Audience

How to Grow Your Brand’s Social Media Audience The steps to growing your brand’s social audience include identifying your audience through personas, finding the best channels for your target market, creating quality, targeted content, and using paid and boosted posts and elements of influencer marketing. Keep reading to learn the in-depth how-tos for these steps… In…

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by Kate McGaughey  Oct 12, 2017

3 ways to foster a meaningful customer community | CMX Summit 2017

Customer-facing community spaces are on the rise across industries. At this year’s CMX Summit in Los Angeles, community managers from around the globe gathered to talk about cutting-edge strategy and best practices for fostering member connectedness, determining ROI, and optimizing user experience. If you’re looking to take your community to the next level, or even…

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by Kate McGaughey  Oct 2, 2017

Women in Tech: Carolyn Lyden, SEO Manager

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Carolyn Lyden commutes more than an hour each way…

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by Kate McGaughey  Sep 6, 2017

Google Data Studio + CallRail | AMA on Our Beta Integration

We sat down with Jason Tatum, Product Owner for the Google Data Studio Community Connector integration with CallRail to talk about why we built it, the timeline for the rollout, and how it helps you visualize data. CallRail: Why did CallRail decide to build a Google Data Studio integration? Jason Tatum: We started with three…

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by Kate McGaughey  Aug 4, 2017

Customer Highlight: Learn How Recovery Brands Uses CallRail’s API to enhance Their CRM

Interview with Daniel Bower, Business Intelligence Analyst, Recovery Brands Talk a little bit about what Recovery Brands does. What is your role at the company? Recovery Brands serves families and individuals struggling with addiction and seeking treatment. We facilitate meaningful connections between individuals seeking treatment and facilities that can provide care. As a leading publisher of…

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by Kate McGaughey  Aug 1, 2017

Using SEM and Social Media Marketing for Data-Driven Campaigns

In a talk earlier this year at Digital Summit Atlanta, Jason Dailey, Agency Partner Manager at Facebook highlighted that 25% of all time people spend online on a mobile device is on Facebook, Instagram or Facebook Messenger. In addition, 58% of total search queries are conducted on a mobile device, revealing that when people are…

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by Kate McGaughey  Jul 21, 2017

Customer Highlight: Learn How RevUnit Uses CallRail

Interview with Sidnee Schaefer, Sr. Product Adoption Strategist, RevUnit Talk a little bit about what RevUnit does. What is your role at the company? RevUnit has been designing world-class digital products since 2012. From enterprise mobile applications to best in class web apps. We’ve built our team and process using decades of experience developing software for…

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by Kate McGaughey  Jul 19, 2017

Customer Highlight: How Factor Finders Uses CallRail

Interview with Autumn Dlugoz, Marketing Manager, Factor Finders, LLC1 Talk a little bit about what Factor Finders does. What is your role at the company? We’re a business-to-business funding intermediary that matches small business owners with the best funding company for their needs. When a customer contacts us, we take the time to talk to them…

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by Kate McGaughey  Jul 12, 2017

Women In Tech: Melinda Weathers, Principal Software Engineer

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Melinda Weathers sits across the table from me wearing…

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by Kate McGaughey  Jun 30, 2017

Spotlight Interview: Alan Matthews | Development

We’ve been traveling around our departments helping you get to know the people behind the product at CallRail in our series of spotlight interviews. Today, we’re talking with Alan Matthews, a software engineer on our development team who taught himself to code after obtaining degrees in both health science and audio engineering. After making the…

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by Kate McGaughey  Jun 7, 2017

Using a Customer-Centric Marketing Strategy to Build a Loyal Tribe

The internet is full of advice for modern marketers. Countless bloggers, agencies, and industry experts flood our social media feed and inboxes with the latest marketing tips like metrics we should be tracking, and trends we should take advantage of. So, as a marketer who wants to cut through the noise and make a meaningful…

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by Kate McGaughey  May 31, 2017

Women In Tech: Michelle McCurdy, Director of Customer Support

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Michelle McCurdy opens the door to the meeting room…

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by Kate McGaughey  May 24, 2017

Spotlight Interview: Mita Chatterjee | Accounting

As CallRail’s Accounting Manager, Mita Chatterjee works to keep our financials in perfect order. Today Mita shares the story of pursuing her Master’s in Accounting later in life, her passion for all things Jackie Kennedy, and why she never gives up on anything she starts. How long have you worked at CallRail? What drew you to…

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by Kate McGaughey  May 12, 2017

Spotlight Interview: Fiona Moriarty | Success Team

Meet Fiona! As a Customer Success Manager, she ensures our customers receive account assistance and answers to all of their questions about how to best utilize our product. A transplant to Atlanta from New York City, Fiona talks with us about how working in fashion led her to a career in tech at CallRail. How…

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by Kate McGaughey  May 3, 2017

Voice Search, Virtual Assistants, Bots & the Implications for Marketers – Podcast Recap

The evolution of voice search and its place in the the future of search engine marketing is a hot topic among marketers these days. CallRail’s Director of Demand Generation, Mark Sullivan, joined Greg Sterling, VP of Strategy and Insights at Local Search Association on their On Target podcast to discuss voice search, virtual assistants, bots and…

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by Kate McGaughey  Apr 27, 2017

Women In Tech: Ni Ha, UX Designer

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. “Am I in the right room?” she asks uncertainly.…

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by Kate McGaughey  Apr 24, 2017

Spotlight Interview: Terrence Ford | Support Team

Our support team knows our product inside and out, and is the first line of defense when it comes to handling issues for our customers. Today, we’re talking with Terrence, a Customer Support Specialist, about how he moved on a whim from Chicago to Atlanta, and ended up as part of Team CallRail. How long…

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by Kate McGaughey  Apr 14, 2017

Conversation as a Medium: The Next Frontier in User Experience

When it comes to tech’s next frontier, conversation as a medium of innovative user experience is at the forefront. The foremost example of this comes in the form of heavily adopted voice assistants. Jason Douglas, Product Management Director – Actions on Google at Google, recently discussed the timeliness of advances in speech recognition, natural language…

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by Kate McGaughey  Apr 13, 2017

Women In Tech: Crystal Thornton, QA Engineer

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Clad in the typical CallRail uniform of a hoodie…

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by Kate McGaughey  Apr 6, 2017

CallRail Trade Shows & Events | April & May

CallRail will be attending the following events in April and May of 2017. We hope to see you there! HeroConf Team CallRail will be attending Hero Conf Los Angeles from April 18-20 at the JW Marriott Los Angeles L.A. LIVE.  This is the perfect event for PPC professionals looking to take their paid search marketing…

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by Kate McGaughey  Apr 3, 2017

Spotlight Interview: Mónica Mariño & Michael Hartman | Sales Team

Meet Mónica and Michael – They both play an integral role on our sales team at CallRail! Today’s spotlight interview gives an inside glimpse at two sides of our sales team. Mónica Mariño acts as Senior Account Executive, handling demos and helping new customers through implementation, while Michael Hartman makes initial contact with potential customers and sends promising…

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by Kate McGaughey  Mar 20, 2017

Spotlight Interview: Jason Tatum, Product Owner

We are excited to share stories from some of the amazing group of diverse, intelligent, driven individuals that make up Team CallRail with a series of spotlight interviews. The first in this series is with Jason Tatum, one of our product owners who recently oversaw the development of our new SMS analytics offering. Jason, how…

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by Kate McGaughey  Mar 14, 2017

CallRail is going to SMX West 2017

Team CallRail is headed west! From March 21-23 we will be interacting with marketers from across the country at SMX West. This SEO and SEM focused event will offer solo talks, panels, bootcamps for beginners, and high-level sessions for experienced marketers. Programmed by Search Engine Land, SMX West will be held at the San Jose McEnery Convention…

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by Kate McGaughey  Mar 6, 2017

#WeAreCallRail

What sets a company apart from the rest? Profit margins, stellar customer service, consistent innovation? At CallRail, we believe what defines a company transcends material success.  We prioritize hard work and strive to surpass our business goals, but we know that at the heart of a company, there are people. Every day, our employees go…

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by Kate McGaughey  Feb 20, 2017

CallRail is going to LSA 2017

From February 27th – March 1st, Team CallRail will be attending LSA 2017! This dynamic local marketing event will feature workshops, case studies, and professional networking opportunities. Produced by Local Search Association, the event will be held at Loews Coronado Bay Resort in San Diego. Why is CallRail attending? We strive to empower data-driven marketers…

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by Kate McGaughey  Feb 15, 2017

CallRail is going to MozCon Local 2017

On February 27th and 28th, Team CallRail will be joining in-house, agency and consultant marketers for a dynamic local marketing and SEO conference, MozCon Local. The event will be held at the Hyatt at Olive 8, Seattle. So why are we going? We believe in empowering local marketers to create quality content and understand how…

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