by Karissa Austin Jan 7, 2020
How platform bias and faulty integrations undermine your marketing tech stack
From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?
by Karissa Austin Jan 7, 2020
How call tracking helped SmartBug & The Arbor Co. optimize sales and marketing together
Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.
by Karissa Austin Nov 21, 2019
Lars Marketing streamlines client reporting with CallRail call tracking and form tracking
Seattle-based search agency Lars Marketing has leveraged through CallRail call tracking and form tracking to make client reporting more efficient.
by Karissa Austin Nov 18, 2019
SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream
Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.
by Karissa Austin Oct 30, 2019
MQL vs. SQL: How to define lead types in marketing and sales
In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.
by Karissa Austin Sep 30, 2019
Titan PPC helps clients dig deeper into their data with call tracking
In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.
by Karissa Austin Sep 26, 2019
CallRail wins second APPEALIE award in Overall SaaS category
The Appealie Awards announced CallRail as a second-time winner of its 2019 Overall SaaS Award, alongside SalesLoft, Slack, Ceridian, ChurnZero, and Zoom.
by Karissa Austin Sep 18, 2019
Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics
In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.
by Karissa Austin Aug 9, 2019
Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording
By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.
by Karissa Austin Jul 11, 2019
How call tracking supercharges your landing pages
By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.
by Karissa Austin Jan 23, 2019
Choosing the best marketing channels for your agency, in 4 easy steps
With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.
by Karissa Austin Jan 15, 2019
How to make your agency indispensable with data-driven marketing
Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.
by Karissa Austin Jan 10, 2019
7 agency best practices to boost your marketing and earn more clients
Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.
by Karissa Austin Jan 2, 2019
Understanding the pros and cons of multichannel marketing
Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.
by Karissa Austin Dec 18, 2018
How to build an agency marketing tech stack (and what mistakes to avoid)
Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.
by Karissa Austin Dec 11, 2018
AI is making calls more important than ever for SMBs: Here’s how to not get left behind
Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.
by Karissa Austin Dec 7, 2018
The do’s and don’ts of small business marketing
Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.
by Karissa Austin Oct 4, 2018
How empathy can improve your marketing strategy
Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.
by Karissa Austin Aug 29, 2018
7 ways to improve lead gen campaigns (and drive down CPL)
For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.
by Karissa Austin Aug 14, 2018
10 data presentation tips to prove value to your clients
Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.
by Karissa Austin Aug 9, 2018
How to turn vanity metrics into actionable metrics
For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.
by Karissa Austin Jul 25, 2018
From Ad to Landing Page: How to create a PPC campaign
The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.
by Karissa Austin Jul 12, 2018
Dissecting a marketing touchpoint: What you need to track to be successful
User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.
by Karissa Austin Jul 2, 2018
10 ways realtors can increase traffic to their listings
Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.
by Karissa Austin Jun 22, 2018
Why marketers need design thinking
Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.