Karissa Austin

Is content really king? Re-thinking a popular adage

Posted by
on June 7, 2018
content marketing best practices

Where did “content is king” come from? If you guessed the marketing industry, you’ll be surprised to learn that the phrase was actually coined by Bill Gates in a 1996 essay about the Internet as a marketplace of ideas. It’s a common misattribution that reminds us to think critically about what this phrase actually means…

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