karissa austin photo

Karissa Austin

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

Posted by
karissa austin photo
on August 9, 2019

Dentists enjoy marketing their practices about as much as their patients enjoy getting cavities filled. Fortunately, the Texas-based full service digital marketing agency Pain Free Dental Marketing has made it their mission to help practices bring in new patients, so dentists can focus on what they do best. With such a specialized market, it’s critical…

Continue Reading

How call tracking supercharges your landing pages

Posted by
karissa austin photo
on July 11, 2019
smartphone user at desk

Have you ever dated someone who spoke a completely different love language than you? Maybe they love showering you with gifts and words of affirmation, but you prefer to receive acts of service and plenty of quality time. The discrepancy is cute at first, but once the honeymoon phase is over, your relationship falls into…

Continue Reading

Customer Spotlight: How SmartBug and The Arbor Co. optimize sales and marketing, together

Posted by
karissa austin photo
on April 30, 2019
arbor company seniors laughing

Choosing an independent or assisted living community is a big decision for seniors and their families. On top of requiring excellent accommodations, they also need peace of mind and confidence in their community management before signing a lease. The Arbor Company knows this firsthand. With 44 independent and assisted living rental communities across 11 states,…

Continue Reading


How to make your agency indispensable with data-driven marketing

Posted by
karissa austin photo
on January 15, 2019
agency marketing meeting

It’s 2019, and digital marketing isn’t all that groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). But simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of…

Continue Reading


Understanding the pros and cons of multichannel marketing

Posted by
karissa austin photo
on January 2, 2019
laptop surrounded by marketing channel icons

Gone are the days of old-school marketing where business ads were limited to billboards, radio, and print. In today’s digital world there are more channels than ever you can use to reach your customers, but multichannel marketing has its own pros and cons that are worth considering. Pros of multichannel marketing 1) Diversify your audience…

Continue Reading


AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Posted by
karissa austin photo
on December 11, 2018
robot hand holding smartphone

As artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only natural to ask yourself: Are phone calls…

Continue Reading

The do’s and don’ts of small business marketing

Posted by
karissa austin photo
on December 7, 2018
smb marketer looking at tablet

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

Continue Reading