Karissa Austin

Karissa Austin is a Content Marketing Specialist at CallRail.

by Karissa Austin  Jan 7, 2020

How platform bias and faulty integrations undermine your marketing tech stack

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?

by Karissa Austin  Jan 7, 2020

How call tracking helped SmartBug & The Arbor Co. optimize sales and marketing together

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.

by Karissa Austin  Nov 21, 2019

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

Seattle-based search agency Lars Marketing has leveraged through CallRail call tracking and form tracking to make client reporting more efficient.

by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

by Karissa Austin  Oct 30, 2019

MQL vs. SQL: How to define lead types in marketing and sales

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

by Karissa Austin  Sep 30, 2019

Titan PPC helps clients dig deeper into their data with call tracking

In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.

by Karissa Austin  Sep 26, 2019

CallRail wins second APPEALIE award in Overall SaaS category

The Appealie Awards announced CallRail as a second-time winner of its 2019 Overall SaaS Award, alongside SalesLoft, Slack, Ceridian, ChurnZero, and Zoom.

by Karissa Austin  Sep 18, 2019

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.

by Karissa Austin  Aug 9, 2019

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.

by Karissa Austin  Jul 11, 2019

How call tracking supercharges your landing pages

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

by Karissa Austin  Jan 15, 2019

How to make your agency indispensable with data-driven marketing

Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.

by Karissa Austin  Jan 10, 2019

7 agency best practices to boost your marketing and earn more clients

Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.

by Karissa Austin  Jan 2, 2019

Understanding the pros and cons of multichannel marketing

Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.

by Karissa Austin  Dec 18, 2018

How to build an agency marketing tech stack (and what mistakes to avoid)

Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.

by Karissa Austin  Dec 11, 2018

AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.

by Karissa Austin  Dec 7, 2018

The do’s and don’ts of small business marketing

Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.

by Karissa Austin  Oct 4, 2018

How empathy can improve your marketing strategy

Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.

by Karissa Austin  Aug 29, 2018

7 ways to improve lead gen campaigns (and drive down CPL)

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

by Karissa Austin  Aug 14, 2018

10 data presentation tips to prove value to your clients

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

by Karissa Austin  Aug 9, 2018

How to turn vanity metrics into actionable metrics

For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.

by Karissa Austin  Jul 25, 2018

From Ad to Landing Page: How to create a PPC campaign

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

by Karissa Austin  Jul 12, 2018

Dissecting a marketing touchpoint: What you need to track to be successful

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

by Karissa Austin  Jul 2, 2018

10 ways realtors can increase traffic to their listings

Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.

by Karissa Austin  Jun 22, 2018

Why marketers need design thinking

Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.