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Karissa Austin

AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Posted by
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on December 11, 2018
robot hand holding smartphone

As artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only natural to ask yourself: Are phone calls…

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The do’s and don’ts of small business marketing

Posted by
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on December 7, 2018
smb marketer looking at tablet

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

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How to calculate ROI on marketing campaigns

Posted by
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on October 31, 2018
marketing roi calculations

Whether you work in-house or have clients, marketing ROI is a critical component of making sure your marketing efforts are working — and proving to key stakeholders that you’re adding value. In this post, we’ll review the data you need to pay special attention to when measuring ROI, as well as how to calculate ROI…

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3 ways to get more referrals for your marketing agency

Posted by
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on October 17, 2018
woman on beach with phone

Referrals make money — at least 16 percent more over the course of their relationship with your business, actually. Yet marketing agencies tend to trail behind other types of companies when it comes to formalized referral programs. Oftentimes agencies just don’t know where to start, because referral programs for services aren’t as straightforward or automated…

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How empathy can improve your marketing strategy

Posted by
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on October 4, 2018
florist at her laptop

If you’re reading this, you’re likely a marketer who sometimes really hates being marketed to. Chances are you’ve been served annoying ads, sent excessive emails, or simply dealt with being sold products that you don’t like or don’t need. But consider another perspective: Have you ever knowingly or unknowingly run annoying ads, sent excessive emails,…

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How data-driven marketing makes your agency indispensable

Posted by
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on September 13, 2018
agency marketer meeting

In 2018, digital marketing isn’t groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). That said, simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of agencies in…

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7 ways to improve lead gen campaigns (and drive down CPL)

Posted by
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on August 29, 2018
Image of a team strategizing during a business meeting

When it comes to focusing on lead-generation campaigns, quality and quantity matter –– but it’s by no means an easy balance. When you have a higher CPL, it’s important to factor in LTV (lifetime value) to make sure that your acquisition cost is profitable. In this post, we’ll review several simple ways you can make…

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10 data presentation tips to prove value to your clients

Posted by
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on August 14, 2018
how to present data to clients in a meaningful way

You know the expression, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” There’s an equivalent when it comes to data presentation: “If you put compelling data into a mediocre presentation, will your clients be convinced to keep you on retainer?” When digging through…

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How to turn vanity metrics into actionable metrics

Posted by
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on August 9, 2018
how agencies can present more actionable metrics

Imagine you’re a fine art collector having framed work hung up on a wall in your home. You admire how beautiful your new abstract painting looks with your modern furniture — until the nails bend ever so slightly too much, and the entire frame comes crashing to the floor. Your art is damaged, there’s glass…

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From Ad to Landing Page: How to create a PPC campaign

Posted by
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on July 25, 2018
A group of business people working at an office desk

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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