Karissa Austin

Karissa Austin is a Content Marketing Specialist at CallRail.

by Karissa Austin  Nov 21, 2019

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

For Lars Marketing, data is everything. The Seattle-based search marketing agency works with small and medium sized businesses in a diverse range of industries — from printing to automotive maintenance — but the one thing all of their clients have in common is that they rely on accurate data to inform their business decisions.  In…

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by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab works with a variety of fast-growing clients. With clients across the country and just over two years in business, the group has already earned awards from Clutch (2018 and 2019) and was listed among the top digital agencies by Built in Chicago earlier this year.  Unlike most agencies, however, SearchLab operates…

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by Karissa Austin  Oct 30, 2019

MQL vs. SQL: How to define lead types in marketing and sales

The buyer’s journey has never been more complex. With new technologies are drastically revolutionizing the way we market and purchase products, it’s no longer as simple as a customer walking into your store and buying something they need. Nowadays, consumers are inundated with ads on their phones, laptops, TVs, and, of course, billboards. More choice…

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by Karissa Austin  Sep 30, 2019

Titan PPC helps clients dig deeper into their data with call tracking

Vancouver-based agency Titan PPC knows a thing or two about the ‘quality over quantity’ approach to marketing. Instead of offering a host of services to their clients, they channel their expertise and resources into pay per conversion marketing, which delivers more immediate results.  At the same time, as marketing reporting becomes more accessible and commonplace…

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by Karissa Austin  Sep 26, 2019

CallRail wins second APPEALIE award in Overall SaaS category

On Wednesday, September 25th, CallRail received its second Overall SaaS APPEALIE award for outstanding customer satisfaction. CallRail won the category alongside other industry leaders, including SalesLoft, Slack, Ceridian, ChurnZero, and Zoom. According to APPEALIE, the awards are given “annually to SaaS apps that demonstrate excellence through innovation, customer delight and dedication to constant improvement,” with…

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by Karissa Austin  Sep 18, 2019

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

For more than a decade, the Austin, Texas-based digital agency Intellibright has helped companies across the country excel at online marketing and sales. Their typical client runs a thriving business, but does not have the budget or staff to manage an internal digital marketing team — that’s where Intellibright comes in. Intellibright is compensated according…

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by Karissa Austin  Aug 9, 2019

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

Dentists enjoy marketing their practices about as much as their patients enjoy getting cavities filled. Fortunately, the Texas-based full service digital marketing agency Pain Free Dental Marketing has made it their mission to help practices bring in new patients, so dentists can focus on what they do best. With such a specialized market, it’s critical…

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by Karissa Austin  Jul 11, 2019

How call tracking supercharges your landing pages

Have you ever dated someone who spoke a completely different love language than you? Maybe they love showering you with gifts and words of affirmation, but you prefer to receive acts of service and plenty of quality time. The discrepancy is cute at first, but once the honeymoon phase is over, your relationship falls into…

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by Karissa Austin  Apr 30, 2019

Customer Spotlight: How SmartBug and The Arbor Co. optimize sales and marketing, together

Choosing an independent or assisted living community is a big decision for seniors and their families. On top of requiring excellent accommodations, they also need peace of mind and confidence in their community management before signing a lease. The Arbor Company knows this firsthand. With 44 independent and assisted living rental communities across 11 states,…

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by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

Multichannel marketing is considered a top-of-the-line advertising method, but finding the best marketing channels for your agency can be a daunting prospect. With your precious marketing budget on the line, you naturally want to avoid missteps and keep waste at a minimum. Fortunately, finding the best marketing channels can be achieved by following a simple,…

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by Karissa Austin  Jan 15, 2019

How to make your agency indispensable with data-driven marketing

It’s 2019, and digital marketing isn’t all that groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). But simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of…

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by Karissa Austin  Jan 10, 2019

7 agency best practices to boost your marketing and earn more clients

Even in the best of times, agency marketing can be like performing a delicate dance. You’ve got to make sure you’re meeting deadlines and coming in on-budget, while balancing the needs of your clients against your own long-term business goals. You need to know when to turn on a dime and change up your approach,…

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by Karissa Austin  Jan 2, 2019

Understanding the pros and cons of multichannel marketing

Gone are the days of old-school marketing where business ads were limited to billboards, radio, and print. In today’s digital world there are more channels than ever you can use to reach your customers, but multichannel marketing has its own pros and cons that are worth considering. Pros of multichannel marketing 1) Diversify your audience…

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by Karissa Austin  Dec 18, 2018

How to build an agency marketing tech stack (and what mistakes to avoid)

Building an agency marketing stack is not for the faint of heart — there are thousands of marketing tech tools out there, and finding the right ones takes plenty of research and strategy. So before you spend your entire Monday doing product demos, take the time to assess what tools your agency really needs. That…

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by Karissa Austin  Dec 11, 2018

AI is making calls more important than ever for SMBs: Here’s how to not get left behind

As artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only natural to ask yourself: Are phone calls…

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by Karissa Austin  Dec 7, 2018

The do’s and don’ts of small business marketing

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

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by Karissa Austin  Oct 4, 2018

How empathy can improve your marketing strategy

If you’re reading this, you’re likely a marketer who sometimes really hates being marketed to. Chances are you’ve been served annoying ads, sent excessive emails, or simply dealt with being sold products that you don’t like or don’t need. But consider another perspective: Have you ever knowingly or unknowingly run annoying ads, sent excessive emails,…

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by Karissa Austin  Aug 29, 2018

7 ways to improve lead gen campaigns (and drive down CPL)

When it comes to focusing on lead-generation campaigns, quality and quantity matter –– but it’s by no means an easy balance. When you have a higher CPL, it’s important to factor in LTV (lifetime value) to make sure that your acquisition cost is profitable. In this post, we’ll review several simple ways you can make…

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by Karissa Austin  Aug 14, 2018

10 data presentation tips to prove value to your clients

You know the expression, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” There’s an equivalent when it comes to data presentation: “If you put compelling data into a mediocre presentation, will your clients be convinced to keep you on retainer?” When digging through…

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by Karissa Austin  Aug 9, 2018

How to turn vanity metrics into actionable metrics

Imagine you’re a fine art collector having framed work hung up on a wall in your home. You admire how beautiful your new abstract painting looks with your modern furniture — until the nails bend ever so slightly too much, and the entire frame comes crashing to the floor. Your art is damaged, there’s glass…

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by Karissa Austin  Jul 25, 2018

From Ad to Landing Page: How to create a PPC campaign

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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by Karissa Austin  Jul 12, 2018

Dissecting a marketing touchpoint: What you need to track to be successful

Ever feel like you have loads of digital marketing data, yet struggle to do anything meaningful with it? You’re not alone: The average marketer today is tracking leads that have multiple marketing touchpoints, so it can be challenging to determine what’s working and what’s not. Analyzing user paths helps determine the typical steps taken before…

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by Karissa Austin  Jul 2, 2018

10 ways realtors can increase traffic to their listings

As realtors, you lead small-but-mighty teams. So it makes sense that between juggling phone calls, showings, and paperwork, it’s easy for marketing to fall by the wayside despite its importance to real estate success. Ultimately, you need simple yet effective ways to market your business and keep prospects flowing. In this post, you’ll learn 10…

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by Karissa Austin  Jun 22, 2018

Why marketers need design thinking

Typically, marketers care about UX design insofar as it applies to SEO. But if you ask Cliff Seal, UX Lead at Pardot, and Andrew Malcolm, CMO of Evernote, marketers can be more creative and effective when they harness design thinking. Design thinking: What it is and how it works in real life In this simplest…

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by Karissa Austin  Jun 7, 2018

Is content really king? Re-thinking a popular adage

Where did “content is king” come from? If you guessed the marketing industry, you’ll be surprised to learn that the phrase was actually coined by Bill Gates in a 1996 essay about the Internet as a marketplace of ideas. It’s a common misattribution that reminds us to think critically about what this phrase actually means…

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by Karissa Austin  Jan 19, 2017

What is call tracking software?

Call tracking software tracks and records information from incoming phone calls, including call source and audio recordings. It enables businesses and marketers to attribute phone calls to the marketing channels that drove them, such as pay-per-call, local SEO, and other online and offline call-based marketing campaigns. How call tracking tools solve marketing pain points Call…

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